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Hair care is a huge industry. View this ppt and think about how different markets are targeted

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Read/view the following videos and articles regarding human hair and shampoo.  You may choose what order to use.  Complete the exit ticket and submit on google classroom.

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Read/view the following videos and articles regarding human hair and shampoo.  You may choose what order to use.  Complete the exit ticket and submit on google classroom.

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by Head & Shoulders

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Find out more about the cause of dandruff, how it works, and some of the factors that could put you at risk of a flake flare-up.
The cause of dandruff is a naturally-occurring microbe on the scalp called Malassezia globosa.

You'll find it on everybody's scalp, although it will only cause dandruff in around 50% of people.

Here's how it works:

1. Malassezia globosa feeds on natural scalp oils called sebum - this oil is what keeps yourhair and scalp moisturized

2. As the sebum is broken down, it produces a by-product called oleic acid

3. 1 in 2 people are sensitive to oleic acid and the scalp responds by becoming irritated

4. In response to the irritation, the scalp starts to become inflamed, red and itchy

5. The body signals to the brain to shed skin cells faster than usual - essentially, an attempt to shed the irritant.This shedding of skin is what causes visible flakes to appear on the scalp, often falling off onto your shoulders

Other factors that can affect dandruff
While the root cause of dandruff is always the same, there are certain factors that can exacerbate a problem or make it seem worse.

These include seasonal factors in summer and winter, external irritants like pollution and damage caused by our own actions such as toomuch heat-styling the hair.

More tips and advice from the experts:

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Find out more about the cause of dandruff, how it works, and some of the factors that could put you at risk of a flake flare-up. The cause of dandruff is a naturally-occurring microbe on the scalp called Malassezia globosa. You'll find it on everybody's scalp, although it will only cause dandruff in around 50% of people.

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Read through this article and make general notes on common ingredients.

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Download this ticket and submit on google classroom.

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Take notes on this video to answer questions later