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Fonts stay the same in both digipaks. Both display only the artist name and title name so that they are easy to read, memorable and eye-catching. In Loud, the font of the artist name and album title is the same sans serif font and colour scheme so that a minimalistic style is conveyed, suggesting a stripped-back tone to the album. Get Weird features the same handwritten-style font which suggests fun and playfulness whilst the green colour is used to be memorable and simple. This font is used again for the track listing to further convey a sense of simplicity. The text for "THE DELUXE EDITION" is in a different, serif font so that it separates it from the artist name and album title but also doesn't make it stand out too much. Typography on both digipaks are conventional to the pop genre because it is simplistic and not overcrowded so that they are eye-catching, memorable and do not take the audience focus away from the artist, who is the main selling point and brand image.

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Both digipaks show a voyeuristic appearance to the artists in order to emphasise their features, clothes, hair and makeup so that their brand image becomes desirable to an audience.

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Setting Them Apart from Convetional Albums

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Setting Them Apart from Convetional Albums

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Both feature something that sets it apart from a regular album. Little Mix's has bonus tracks and an extra disk for music videos and behind-the-scenes footage. Rihanna's also has an extra disk for music video footage. This is their unique selling point.

Both feature a six-panel structure which also sets them apart from conventional standard edition albums.

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Continuity in colour schemes - Rihanna's Loud has the common colour scheme of red (shown through the colour of the artist's hair, lipstick and roses). Get Weird by Little Mix keeps the colour scheme of greens, reds and yellows which is shown through the title, artist name, graphics, song names and backgrounds.

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Both have a heavy artist-focus - this is shown through extensive use of shots of the artists to ensure that their brand image is conveyed.

In Little Mix's Get Weird, a medium-long shot is used for the album cover to ensure every band member is included and central in the frame - this ensures that the audience are clear that the artist is a band and that the focus is drawn immediately to them. All four members are featured on four of the six panels in order to repeatedly emphasise the brand image so that they are memorable.

Rihanna's album Loud features a close-up shot for the front cover which conveys the conventional sex-appeal of pop artists and suggests an intimate tone to the album. This tells us the importance of an album cover for conveying the themes and tone of the album and the artist. The inside three panels of the album feature one continuous shot of the artist - this is somewhat unconventional and therefore memorable.