# data[].attributes.body
Found that cooked/ready-to-eat and raw ingredients are the only attractive food states (pg 10). Every other food state considered emotionally repugnant.

# data[].attributes.headline
Interesting read – reasons for food waste and what motivates changes in habits

# data[].attributes.subject
Interesting read – reasons for food waste and what motivates changes in habits

# data[].attributes.body
http://www.hunger-undernutrition.org/blog/2016/01/fighting-food-waste-imperative-information-for-mobilizing-individuals.html
-Eating outside the home: Respondents reported food often went bad due to hectic lifestyles that kept them away from home, not cooking as much as anticipated and resorting to eating out or buying ready-to-eat meals. The obvious solution would be to advocate for smaller, more frequent grocery purchases; however, this contradicts the conventional shopping culture which encourages once-a-week grocery shopping and large volume purchases.

-Overpurchasing: As a result of marketing tactics that encourage consumers to buy in bulk to save money and time, considerable amounts of food are wasted. In the face of marketing campaigns encouraging consumers to buy more (e.g. “two for the price of one”), effective anti-food-waste campaigns need to equip consumers with the knowledge to think critically beyond these deals (because it’s not a deal if you toss half of it out!)

-Levels of Food Literacy: Optimistically, consumers with high levels of food awareness (stemming from, for example, following a special diet; having a food allergy; growing a garden) correlated with lower food waste. This reinforces the importance of food literacy. Greater understanding of food waste is valuable, but this research indicates the merit of food awareness in efforts to reduce waste at the household level.

It is critical to know what motivates people to change. In this sample, the households were most concerned with food waste in terms of the corresponding monetary waste. Rather than trying to strike a chord over the environmental losses, anti-food-waste campaigns aimed at this population should focus on the impact of food waste on the household’s grocery bill to motivate behavioral changes.

This final point teaches us a critical lesson: that there is immense diversity in people’s food waste behaviour and attitudes. Findings from this work vary (sometimes quite remarkably) from food waste research in other places. For instance, in one study with UK consumers, the environmental impact of food waste was the main motivator for change, while in a Romanian project, it was personal guilt.

# data[].attributes.attachment_link.readable_text
Ah, childhood meals: Flinging peas at your sister, hiding more peas under the mashed potatoes, and being scolded by an adult for avoiding the consumption of said peas - "Clean your plate! There are starving kids in Africa." At a young age, we learned to feel guilty for wasting food while other people don't have any. And maybe we should. Because here's something astounding: The amount of food waste produced globally each year is more than enough to feed the nearly 1 billion hungry people in the world.

But does that mean we should stuff ourselves even when we're full? Nope, that's not helping anybody. So what's a pea-hating child-turned-adult to do?

First of all, don't let the guilt paralyze you. Cutting back on food waste is incredibly easy, and we've made it even simpler by putting together 29 tips designed to reduce food waste at the grocery store, at home, and during meals.

Sir (or Madam) Waste-a-Lot - The Need to Know

Experts tend to differentiate between food loss and food waste. Food loss occurs when food is thrown out or somehow decreases in quality during processing (i.e., before it hits supermarket shelves); it's mostly an issue in so-called developing countries. Food waste, on the other hand, tends to be a major issue in "developed" countries such as the U.S. It refers to situations when food makes it to the end of the food supply chain but still doesn't get consumed. Currently, one third of food produced for human consumption is lost or wasted globally. That's about 1.3 billion tons of nom-worthy edibles per year, and less than a quarter of it could feed hungry people the world over.

Unfortunately, the U.S. is currently one of the largest culprits in this waste-making racket (see: the video above) . Some sources estimate Americans trash as much as 40 percent of our food supply every year, and food waste is one of the largest components of solid waste in U.S. landfills.

And we're not just wasting food: All those groceries in the trash add up to almost $165 billion lost annually, not to mention the environmental resources that are wasted on growing food that's thrown away. Wasted food creates billions of tons of greenhouse gases (major culprits in climate change) and needlessly consumes precious land and water resources. All of these numbers are so startling that the U.N. has recently begun a new global campaign, Think Eat Save, dedicated to combating food wasted by consumers, retailers, and the hospitality industry.

Now that we're all sufficiently depressed, it's time for the good news: We as individuals can implement small changes that make a big difference in the amount of food we throw away each year. Just pick and choose from our list of tips for reducing food waste below (or go hog wild and do them all!).

Waste Not - Your Action Plan

At the Store

1. Shop smart. Plan meals, use grocery lists, and avoid impulse buys. This way, you're less likely to buy things you don't need and that you're unlikely to actually consume. Buy items only when you have a plan for using them, and wait until perishables are all used up before buying more. Check out these apps for extra-easy meal planning.

2. Buy exactly what you need. For example, if a recipe calls for two carrots, don't buy a whole bag. Instead, buy loose produce so you can purchase the exact number you'll use. Likewise, try buying grains, nuts, and spices from bulk bins so you can measure out exactly what you need and don't over-buy (Just note that there's a difference between buying in bulk and buying from bulk bins; the first one can actually create more waste if we buy more than we can realistically use). Bonus: This tip will save some cash, to boot.

3. Be realistic. If you live alone, you won't need the same number of apples as a family of four (unless you really like apples). If you rarely cook, don't stock up on goods that have to be cooked in order to be consumed (such as baking supplies or dried grains and beans).

4. Buy funny-looking produce. Many fruits and vegetables are thrown away because their size, shape, or colors don't quite match what we think these items "should" look like. But for the most part these items are perfectly good to eat, and buying them at a farmer's market or the grocery store helps use up food that might otherwise be tossed.

5. Have a Plan B. Let's say you buy Camembert to make a fancy dish for that fancy dinner party - and then the dinner party is canceled. Don't toss the cheese! Instead, come up with a backup recipe and use it in a different dish (or just eat it plain, because c'mon - it's cheese).

At Home

6. Practice FIFO. It stands for First In, First Out. When unpacking groceries, move older products to the front of the fridge/freezer/pantry and put new products in the back. This way, you're more likely to use up the older stuff before it expires.

7. Monitor what you throw away. Designate a week in which you write down everything you throw out on a regular basis. Tossing half a loaf of bread each week? Maybe it's time to start freezing half that loaf the moment you buy it so it doesn't go stale before you're able to eat it.

8. Take stock. Note upcoming expiration dates on foods you already have at home, and plan meals around the products that are closest to their expiration. On a similar note, keep a list of what's in the freezer and when each item was frozen. Place this on the freezer door for easy reference and use items before they pass their prime.

9. Designate one dinner each week as a "use-it-up" meal. Instead of cooking a new meal, look around in the cupboards and fridge for leftovers and other food that might otherwise get overlooked.

10. Eat leftovers! Brown-bag them for work or school for a free packed lunch. If you don't want to eat leftovers the day after they're cooked, freeze and save them for later (just remember to note when you froze them so you can use them up in a timely fashion).

11. Use it all. When cooking, use every piece of whatever food you're cooking with, whenever possible. For example, leave the skin on cucumbers and potatoes, sauté broccoli stems along with the florets (they taste good too; we promise!), and so on. Bonus: Skins and stems often have provide additional nutrients for our bodies.

12. Store better. If you regularly throw away stale chips/cereal/crackers/etc., try storing them in airtight containers - this should help them keep longer (or, of course, just buy fewer of these products).

13. Repurpose leftovers scraps. Use vegetable and meat scraps in homemade stocks, and use citrus fruit rinds and zest to add flavor to other meals. Want more ideas? Check out these resources for using up food scraps.

14. Check the fridge. Make sure it's functioning at maximum efficiency. Look for tight seals, proper temperature, etc. - this will ensure that the fridge keeps food fresh as long as possible.

15. Preserve produce. Produce doesn't have to be tossed just because it's reaching the end of its peak. Soft fruit can be used in smoothies; wilting vegetables can be used in soups, etc. And both wilting fruits and veggies can be turned into delicious, nutritious juice.

16. Donate what you won't use. Never going to eat that can of beans? Donate it to a food kitchen before it expires so it can be consumed by someone who needs it. Check out this resource to locate a food bank near you.

17. Donate the gross stuff, too! Many farmers happily accept food scraps for feeding pigs or adding to a compost heap. To find farms near you, check out one of these resources.

18. Store food properly in the fridge. Learn how and where to store specific products in the fridge, and they're likely to keep longer (hint: they don't call it the "produce drawer" for nothin'!).

19. Store things properly in the freezer. Same as above: How and where we store products in the freezer makes a difference in how long they'll last.

20. Can it. Got more fruit than you know what to do with? Try canning it so it'll last for months to come. (Plus, who doesn't love eating "fresh" peaches in winter?)

21. Pickle it. Both fruits and vegetables can be preserved through an easy pickling process.

22. Understand expiration dates. Turns out those expiration dates don't always have to do with food safety; rather, they're usually manufacturers' suggestions for peak quality. If stored properly, most foods (even meat) stay fresh several days past the "use-by" date. If a food looks, smells, and tastes okay, it should be fine. If any of these elements are off, then it's time to toss it.

23. Compost! Hate potato skins? Don't feel like turning wilted vegetables into soup stock? No worries; food scraps still don't need to be tossed. Just start a compost pile in the backyard or even under the sink, and convert food waste into a useful resource.

During Mealtime

24. Check in with your belly. Here it is, ladies and gentlemen: The solution to the "clean your plate!" issue. Simply take a moment to ask your body what it wants to eat, and how much - and then serve yourself that. Or simply start with less food on your plate. If you want more, you can always go back for it - but this way you won't find out that you're full and still have a heap of food in front of you. In fact, one study found that reducing portion sizes is an easy way to reduce food wasteReducing portion size reduces food intake and plate waste. Freedman, MR and Brochado, C. Nutrition, Food Science and Packaging Department, San Jose State University. Obesity, 2010 Sep;18(9):1864-6.

25. Split the dish. If eating out, split a dish with a friend so you don't waste half of the giant portion sizes found at many restaurants.

26. Take home leftovers. Even if you're not into splitting meals, those portion sizes don't have to be wasted. Just ask to take leftovers home (bonus eco points if you bring your own reusable container!), and you've got yourself a free lunch the next day.

27. Share. Made a quadruple recipe of a casserole you ended up disliking? Gift it to friends, family, or neighbors - they're likely to be grateful for the saved money and time.

28. Go trayless. When eating in a cafeteria, skip the tray. Doing so is associated with a reduction in food waste, possibly because it's harder for people to carry more food than they can actually eat.

29. Educate other people. Sure, nobody likes a Debbie Downer at the dinner table. But turns out simply being aware of the issue of food waste can help make people more attentive to wasting lessWritten messages improve edible food waste behaviors in a university dining facility. Whitehair, KJ, Shanklin CW, Bannon, LA. Journal of the Academy of Nutrition and Dietics, 2013 Jan;113(1):63-9.
Originally published June 2013. Reposted November 2013. Are you committed to reducing food waste? What are your favorite tips? Share in the comments below or get in touch with the author on Twitter .

# data[].attributes.attachment_link.title
29 Smart and Easy Tips to Reduce Food Waste

# data[].attributes.attachment_link.description
As we load up our tables with festive foods, let's keep the environment in mind. It may not be the sexiest topic out there, but addressing food waste is pretty darn important for the health of communities and planet. Check out these simple, easy tips and tricks for limiting food waste and decreasing your eco footprint.

# data[].attributes.attachment_link.title
Infographic - A brief history of the humble chair

# data[].attributes.attachment_link.description
The Huset Design Store infographic is based around the history of the chair through time. Design, style, and materials have changed through history and the humble chair is a great representation of this. From the throne of the pharaohs to the modern throne, the toilet.

# data[].attributes.attachment_link.title
IKEA - Wonderful Life - Full TV Advert #WonderfulEveryday

# data[].attributes.attachment_link.description
IKEA - Wonderful Life - Full TV Advert #WonderfulEveryday Subscribe to IKEA here: https://www.youtube.com/IKEAUK It's funny what we think of as the important moments in life; like holidays, parties, or big nights out. But what about the little moments in between these special occasions?

# data[].attributes.attachment_link.title
Rubies in the Rubble - Free deliveries over £30

# data[].attributes.attachment_link.description
At Rubies in the Rubble we make condiments with a conscience. We make our delicious range of award-winning relishes, ketchups and mayo sustainably, from ingredients that would otherwise go to waste, often for simply being the wrong shape, size or colour. Some say it's a load of rubbish...we take that as a condiment.

# data[].attributes.attachment_link.readable_text
We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

# data[].attributes.attachment_link.description
We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

# data[].attributes.attachment_link.description
Fancy yourself as a waste-fighting superstar here at FoodCycle? All volunteer Project Leader, staff and trustee vacancies will be advertised here - come and join us!

# data[].attributes.attachment_link.description
Cup Club launches in January 2018 in London, will roll out to cities worldwide and then develop its technology to make all food packaging reusable. If you're a coffee lover or coffee retailer and you want to lead the way to a less wasteful world, join the reusable revolution:

# data[].attributes.body
- Works if we focus on sharing as the solution to food/goods waste
- Short and memorable
- Taps into the idea of place: local pride, we're in this together, this is just for us

# data[].attributes.attachment_link.description
There's millions of items to choose from. Buy and sell used and beautiful things super easily with Shpock - the boot sale app - to people in your area.

# data[].attributes.attachment_link.title
Buy Online | Buying and Selling Online | Buy Swap Sell | 3+2 leather sofa with footstool

# data[].attributes.attachment_link.description
Buy Swap Sell allows you to buy products from other members for no additional fee. Sales are arranged between members so you can make buying arrangements on your own terms. | 3+2 leather sofa with footstool | Tiled Nest of Tables | G Plan Nest of Tables | Quirky Nest of Tables | Bookcase/Display Cabinet | AS NEW!

# data[].attributes.attachment_link.title
Max McMurdo - Designer, upcycler, entrepreneur and TV presenter

# data[].attributes.attachment_link.description
Max returned to the UK and set up reestore with the purpose of designing and manufacturing a range of high end desirable furniture items created from waste destined for landfill. Max was keen to show that "eco friendly products do not need to be made from mud and hemp, they can be contemporary, stylish and desirable as well as taking the environment into consideration".

# data[].attributes.headline
7 examples of waste (litter) prevention schemes

# data[].attributes.subject
7 examples of waste (litter) prevention schemes

# data[].attributes.attachment_link.readable_text
A finely-tuned litter prevention campaign gets people talking.

Who: Cleaner Essex Group Where: Essex
£17 million - that was the annual cost of dealing with litter in Essex. Surely local taxpayers would rather help prevent litter in the first place, and spend money on other essential services instead?

The Love Essex campaign united the whole community to tackle the litter problem.

All district and borough councils backed Love Essex, as well as Essex County Council, McDonald's, KFC, Dominos, and around 300 local businesses. It was also supported by the Highways Agency and Keep Britain Tidy.

How did it work? By combining education with enforcement warnings. Messages highlighting the risk of a fine for littering were displayed on posters, buses, fast-food packaging, and promoted on social media.

There were also regular litter-picks with local businesses and councils, highlighting the extent of the problem. A single clean-up along a six mile stretch of the A120 collected 120 tonnes of litter.

More importantly, the Love Essex message got results.

In its third year, from August to October 2016, Keep Britain Tidy reported a two-fifths reduction in fast-food litter and a 41% reduction in litter overall.

Why does it work?

Teamwork. Great campaigns never happen in isolation. Love Essex coordinated multiple stakeholders - it felt like the litter prevention message was everywhere.

Thanks to the support of businesses, authorities, and the local community it has become increasingly difficult for litterers in Essex to get away with their actions. The behaviour change was boosted by hard-hitting messaging about fines. Love Essex made it very clear that litter was not welcome.

Who: Gerry and Zsuzsa Farrell Where: Leith
Leithers Don't Litter is what happens when two leading advertising professionals - and Leith residents - decide to do something about their area's litter problem.

Since 2015, Leithers Don't Litter has gone from strength to strength, engaging the local community and making a real difference.

Their 'Crapitalism: A Rubbish Exhibition' received wide media coverage. Using creative twists on advertising slogans, it highlighted how big-brand packaging often becomes litter. Their message: brands could be doing more to reduce the impact of their packaging on the environment.

Leithers Don't Litter also works closely with the community, including regular litter picks and awareness sessions with schools and youth groups. This was about building a litter prevention message from the ground up.

They've also partnered with local businesses, as well as posting educational stickers and posters in the area. Another success is their pilot 'adopt a street' campaign. This allows local people to take responsibility for clearing up their streets, and to shape long-term litter prevention.

Why does it work?

The campaign balances immediate action with education. But perhaps more importantly, it employs creativity to pull in press and social media coverage - drawing attention to the extent of the litter problem in Leith and across Scotland.

Their work helps to energise the community and bring about immediate change. They've worked with local residents, businesses and other groups - helping attract the attention of bigger organisations with the resources and power to help.

Who: Zero Waste Scotland and the Transport Litter Group Where: Across Scotland
This week-long countrywide campaign in 2013 focused on deterring people from throwing rubbish from their vehicle windows. The key message: 'Drive your rubbish home'.

This wide-reaching campaign used posters, social media, press events, and much more to spread the 'Flingin's Mingin' message. It was hard to miss.

Support for the campaign came from a number of organisations including ScotRail, Transport Scotland, McDonald's, local authorities and local businesses.

Although largely a prevention campaign, there was also a litter pick element. 400 bags of litter were collected during the week.

Why does it work?

This campaign made an instant connection with the target audience, using language that's instantly recognised by Scots. The informal language also means that people view Flinging's Mingin' as a grassroots movement for good, not a public information campaign.

The best campaigns have distinctive names. Coincidence? Hardly. A good name is memorable, meaningful, and forms a rock-solid connection with its target audience. Is your name working as hard as it could?

What makes it memorable?

What makes a name unforgettable? It might be catchy (try some awesome alliteration), it could be funny (shock tactics can also work well), or maybe it's just plain unusual (as long as it makes sense).

What gives it meaning?

Do people immediately 'get' the name? Or are they left scratching their heads? Keep your name simple and easy to understand. Using the word 'litter' (or a local alternative) is a pretty good start.

Forming that connection

Be friendly, not dictatorial. Speak to people in everyday language they'll understand. Local language and place names can be a good way to form an instant connection.

What works?

Some common themes unite the very best names:

Root it in a place - for a local or regional campaign, put the place in the name. This tells your audience that the campaign is for them, and taps into civic pride.

Humour can help - we tend to remember campaigns that deliver a chuckle, especially when it uses our own language.

Alliteration works - rhyming names are easy to remember.

Groups like Leithers Don't Litter are using creativity to get their message out and make a difference in their local area. This approach can play a huge part in connecting with your audience and changing the hearts and minds of communities. With Zero Waste Scotland's litter prevention communications toolkit, you can access a wide range of engaging materials that you can use in your campaigns.

# data[].attributes.attachment_link.title
7 top litter prevention campaigns from around the world

# data[].attributes.attachment_link.description
A finely-tuned litter prevention campaign gets people talking. Who: Cleaner Essex Group Where: Essex £17 million - that was the annual cost of dealing with litter in Essex. Surely local taxpayers would rather help prevent litter in the first place, and spend money on other essential services instead?

# data[].attributes.attachment_link.readable_text
We save good food from going to waste...

Thousands of tonnes from the food industry.

redistribute it around the UK...

We reach 1,300 towns and cities.

to charities and community groups...

6,723 of them including children's clubs, homeless hostels and refuges.

...who turn it into meals for vulnerable people

Last year we redistributed enough food for 28.6 million meals.

# data[].attributes.attachment_link.description
Thousands of tonnes from the food industry. We reach 1,300 towns and cities. 6,723 of them including children's clubs, homeless hostels and refuges. Last year we redistributed enough food for 28.6 million meals.

# data[].attributes.headline
Bay Area Recycling – kitchen tips to prevent food waste

# data[].attributes.subject
Bay Area Recycling – kitchen tips to prevent food waste

# data[].attributes.attachment_link.description
A small amount of effort will make a big difference. Store food a little differently. Use up the food already in the kitchen. Make a grocery list with meals in mind. Doing so will save a family of four $1,600/year, improve your health, prevent waste, and help save our climate.

# data[].attributes.attachment_link.title
Leftover Recipes | Leftovers Tool | Tesco Real Food

# data[].attributes.attachment_link.description
Use our handy leftovers tool to find recipes to use up everything in your fridge. Enter ingredients and get suggestions for tasty meals from Tesco Real Food.

# data[].attributes.attachment_link.description
Sainsbury's is sharing great tips on how to make your food last longer. Find out more about Waste less, Save more today

# data[].attributes.attachment_link.title
Home - The Real Junk Food Project Brighton

# data[].attributes.attachment_link.description
Welcome!. The Real Junk Food Project Brighton intercept food waste to turn into healthy meals to serve to the community, on a 'pay as you feel' basis.

# data[].attributes.body
Fill your house for free

# data[].attributes.attachment_link.title
Kirstie's Fill Your House for Free: Kirstie's Fill Your House for Free

# data[].attributes.attachment_link.description
Kirstie Allsopp transforms homes with furniture that's been sourced for free

# data[].attributes.body
Give stuff / find stuff

# data[].attributes.attachment_link.readable_text
Freegle - like online dating for stuff.

Got stuff you don't need? Looking for something?

We'll match you with someone local. All completely free.

Give Stuff

Ask for Stuff

Don't throw it away, give it away!

Just looking?

Enter your location and See what's being freegled near you.

# data[].attributes.attachment_link.title
Freegle - Don't throw it away, give it away!

# data[].attributes.attachment_link.description
Give and get stuff for free in your local community. Don't just recycle - reuse, freecycle and freegle!

# data[].attributes.attachment_link.description
Easy recipes using ingredients you already have in the kitchen.

# data[].attributes.attachment_link.title
Gumtree teams up with Max McMurdo to get people upcycling for Christmas / The Digital Newsroom

# data[].attributes.attachment_link.description
Gumtree is the UK's #1 classifieds website, used by 1 in 3 adults every month. With over 1.8 million ads on the site, it's the perfect place to buy or sell secondhand goods and cars. Customers can also find ads for a wide range of jobs, properties to rent and buy, professional services, community events and more.

# data[].attributes.body
Refill is a national, practical tap water campaign that aims to make refilling your bottle as easy, convenient and cheap as possible by introducing refill points on every street.

# data[].attributes.attachment_link.provider_name
Refill * Water refill points on every street.

# data[].attributes.attachment_link.readable_text
Skip to content

Refill is a national, practical tap water campaign that aims to make refilling your bottle as easy, convenient and cheap as possible by introducing refill points on every street.

We know water fountains can be expensive to install and maintain, so now friendly cafes, shops, hotels and businesses are welcoming you in to refill your water bottle - for free! Refill is currently happening around the UK - have a look here to see a list of current Refill schemes!

How does it work?

Participating cafes, bars, restaurants, banks, galleries, museums and other businesses simply put a sticker in their window - alerting passers-by to the fact they're welcome to come on in and fill up their bottle - for free! Download the free Refill rewards app to see where you can Refill on the go, or add new places to Refill yourself!

No Refill stations where you live? Start adding them to the map!

Our free Refill rewards app allows you to add Refill stations to the map. Just press and hold the point on the map you want to add a Refill point and follow the instructions! It's super simple to populate your local village, town or city with Refill stations so you need never buy a plastic bottle again!

Why carry a bottle with you?

Single-use plastic bottles are expensive to produce, use up valuable natural resources to make and transport and create mountains and mountains of waste once we've gulped down the contents. And recycling's not the answer either, here in the UK an estimated 800 plastic bottles a MINUTE are either ending up in landfill or as litter, which will too often make its way into our waterways and out to sea. Read more about marine plastic pollution here.

By buying a reusable water bottle you will also save yourself a small fortune and they often pay for themselves within a week going on to save you money with every free Refill from then on!

Who's behind the campaign?

City to Sea launched Refill Bristol in September 2015 and there are now over 1,600 Refill points around the UK. Our free app shows you where you can refill for free, allows you add Refill stations and even rewards you for your Refills! City to Sea also licence other Refill schemes - find out how you can launch one in your area here!

When City to Sea 's founder, Natalie Fee, was inspired to do something about the increasing volume of plastic bottles washing up along the banks of the river Avon in Bristol, she turned to her local community to ask their opinion on what should happen. Over a series of public events, it was agreed that the city needed more water fountains and an easily accessible, free network of shops, cafes and restaurants providing free water refills.

It was suggested we look at the community scheme, ReFILL Bude , launched in 2015 by local volunteer Deb Rosser with support from BeachCare / Keep Britain Tidy. They'd developed a successful model which involved selling reusable water bottles to raise funds for the local sea pool. BeachCare generously offered us use of their posters for us to pilot Refill Bristol in 2015.

Remember to wash your bottle
Recent studies have found that many people aren't washing their reusable bottles as often as they should. You don't have to get carried away - just remember to wash them now and again. 🙂

# data[].attributes.attachment_link.title
About Refill - Refill * Water refill points on every street.

# data[].attributes.attachment_link.description
Skip to content We know water fountains can be expensive to install and maintain, so now friendly cafes, shops, hotels and businesses are welcoming you in to refill your water bottle - for free! Refill is currently happening around the UK - have a look here to see a list of current Refill schemes!

# data[].attributes.attachment_link.readable_text
"It's not about perfection,
it's about making better choices."

Kathryn is the founder of goingzerowaste.com and author of 101 Ways to Go Zero Waste. She focuses on the health and wellness of self and the planet! Her positivity is infectious, inspiring you to make a change: big or small!

# data[].attributes.attachment_link.description
Breaking zero waste living down into a simple step by step process with lots of positivity and love. You'll find zero waste recipes, DIY beauty and cleaning products, and tons of tips to help you live a more eco-friendly life.

# data[].attributes.attachment_link.description
Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

# data[].attributes.attachment_link.description
Enjoy a weekly fresh and seasonal wonky veg box delivered to your door in London, fight food waste, support local growers and your local foodbank.

# data[].attributes.attachment_link.description
Let's not waste our wonderful world. Connect with your neighbours to give away food & other household items, plus lend & borrow, for free.

# data[].attributes.attachment_link.description
1.7m Posts - See Instagram photos and videos from 'upcycle' hashtag

# data[].attributes.headline
Bizarre creative - Palace Skateboards by Juergen Teller SS2018

# data[].attributes.subject
Bizarre creative - Palace Skateboards by Juergen Teller SS2018

# data[].attributes.attachment_link.description
Here's the plan, there is no plan. It's time to set aside the recipe books, banish the measurers and let our tastebuds call the shots. We're going freestyle. With the Voice of Rutger Hauer Agency: W+K London Director: Juan Cabral

# data[].attributes.attachment_link.readable_text
"Pass to all emergency services. This is a major incident. I repeat; this is a major incident. We require all standby aircraft available, and all available land-based emergency crews as we are in danger of losing Boscastle and all the people in it."

That was the message to RAF Kinloss Aeronautical Rescue Coordination Centre (ARCC) from Capt Pete McLelland (Royal Marines) flying above Boscastle, on 16 August 2004. On that day one of Britain's worst rainstorms was unleashed on the hills above Boscastle, and I was standing in the village holding my three-year-old daughter in my arms. It's a strange thing when you wonder whether you'll ever see your husband alive again. Weird thoughts go through your head. My thoughts seemed quite logical - I believed, rightly or wrongly, that everything I'd read about climate change was happening. Not in 50 years' time, but now. And in that moment, I decided to be part of the solution - for my daughter's sake.

According to The Story of Stuff, only 1% of the items we buy are still in use six months after they are bought. All the latest gadgets we can't live without, the tools that promise to make our lives easier, the so-called must-have thing that guarantees us to be more popular/sexy/healthy - the majority of them end up in landfill in under a year.

We generate around 177m tons of waste every year in England alone. This poor use of resources costs businesses and households money and causes environmental damage.

And while it can be a depressing picture if we dwell there too long; I'm all about being part of the solution. A few years after the Boscastle floods, I decided to reduce the amount of waste I send to landfill. I'd seen people's livelihoods washed out to sea and it made me realise that I wanted to make better use of the resources I had. I started a blog about reducing my waste to keep myself accountable. But every day, people from across the world tuned in to see what I'd found in the back of my fridge or hiding in the attic. And most importantly - what I was going to do about it.

A few months after I started blogging, a fellow waste geek, Karen Cannard from the Rubbish Diet, challenged me to have my own zero waste week. I asked my readers to join in to keep me company and 100 people signed up. At the end of the week I was inundated with emails telling me what fun people had, and now that it was over they intended to keep new habits in place - and so the annual Zero Waste Week campaign was born.

The growth of the campaign over the past seven years has been beyond amazing. What started off as a few individual householders has now grown into several thousand, with small and large businesses signing up, local authorities and large corporations all pledging to make a difference.

Zero Waste Week (1-7 September 2014) is predominantly a social media campaign. People sign up to the mailing list with their email address and pledge. Every year has a theme and this year's is "One More Thing" in answer to the question: "What one more thing could you do to reduce landfill waste?" If you're new to this, perhaps you'll say no to disposable carrier bags and start using a reusable one. If you've been reducing waste for a while maybe it's time to swap a disposable product for a reusable one. And if you're a bit of a rubbish geek already, you could have your very own zero waste week with the aim of sending nothing at all to landfill. It's an intense week. I like to think of it as a boot camp for bins - where size zero is acceptable.

I spent a year showing that you could send almost nothing to landfill - we filled just one old fashioned dustbin in 2009 - and now I just do my best, working in more of an advisory role and encouraging others to grab the zero waste baton. After all, it has much more impact if every household and business reduces their waste by a tenth than one household who go to the nth degree. Zero Waste Week applies to me the same way as to others - it gives me the opportunity to stop and think about my choices over the past year and make a commitment to get good habits back in place.
Sign up to Rachelle's Zero Waste here, and follow the campaign on Facebook or on Twitter using #zerowasteweek. Interested in finding out more about how you can live better? Take a look at this month's Live Better challenge here. The Live Better Challenge is funded by Unilever; its focus is sustainable living. All content is editorially independent except for pieces labelled advertisement feature. Find out more here.

# data[].attributes.attachment_link.title
Zero Waste Week: a challenge to send nothing to landfill

# data[].attributes.attachment_link.description
"Pass to all emergency services. This is a major incident. I repeat; this is a major incident. We require all standby aircraft available, and all available land-based emergency crews as we are in danger of losing Boscastle and all the people in it."

# data[].attributes.attachment_link.description
On Jan 29 @LFHW_UK tweeted: "Got leftover roast chicken? Don't bin it.." - read what others are saying and join the conversation.

# data[].attributes.attachment_link.readable_text
Explore our food guide for plenty of easy ways to reduce your food waste. From tasty recipes for simple meal ideas, easy ways to use up leftovers and how to store your food at home (hint: you'd be surprised how many foods can be frozen!) we've got you covered.

# data[].attributes.attachment_link.description
Welcome to Love Food Hate Waste. We're here to prevent food waste, help you save food, save money and save the planet too. Here you'll find recipes, nutritional information, blogs on tips and tricks and more.

# data[].attributes.attachment_link.description
Let's not waste our wonderful world. Connect with your neighbours to give away food & other household items, plus lend & borrow, for free.

# data[].attributes.attachment_link.description
WRAP is working with organisations in the food and drink industry to create economic and environmental value from reducing food waste and greenhouse gas emissions, and tackling issues around water scarcity across the supply chain.

# data[].attributes.attachment_link.readable_text
We're an ocean-loving, family-run organisation based in South Devon, in the UK.

We set up Less Plastic in 2015 to raise awareness of the issues caused by ocean plastic and provide individuals & organisations with easy-to-action steps to help them to significantly cut their plastic usage.
We offer inspiration, tools and strategies to enable individuals, businesses, schools and organisations of all sizes to use less plastic.
Our talks and workshops share our 5 Steps to become a Plastic Game Changer framework, providing attendees with everything they need to start reducing plastic in their professional roles and personal lives, straight away.

Our simple, visual infographics have inspired change in businesses & communities around the world. Printed copies are available to order here. For digital copies or international shipping, contact us. Also available in several languages.

We're heartened by the rise in public concern about plastic pollution globally, and we're honoured to have gained a large following on Instagram and Facebook as a result. However, local community is very important to us too. We run monthly beach cleans in collaboration with Surfers Against Sewage, and lead #PlasticFreeKingsbridge to recognise single-use plastic reduction efforts in our hometown.

We're a small organisation with a big ambition to make single-use plastic a thing of the past. If you'd like to make a difference to the ocean plastic crisis, please share our content to inspire your friends, family and colleagues to use less plastic too. Together we can be Plastic Game Changers.

#UseLessPlastic #LessOceanPlastic #PlasticGameChanger

# data[].attributes.attachment_link.title
Less Plastic. In your Life. On the Planet. - Less Plastic

# data[].attributes.attachment_link.description
We're an ocean-loving, family-run organisation based in South Devon, in the UK. We set up Less Plastic in 2015 to raise awareness of the issues caused by ocean plastic and provide individuals & organisations with easy-to-action steps to help them to significantly cut their plastic usage.

# data[].attributes.attachment_link.description
Hello! We are Upcycle That and we love Upcycling! We curate and create the best upcycling ideas and upcycling projects. Why? Because Upcycling is a great way to reuse materials and reduce our footprint. Look through our menus and browse by materials or end uses. To learn more about upcycling check out our about page.

# data[].attributes.attachment_link.title
BuyMeOnce | Selling Products That Are Built To Last

# data[].attributes.attachment_link.description
BuyMeOnce sells durable, long-lasting products. Visit our webshop and join the mission to save our planet and money by changing the way we shop forever.