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1. Generalities : Nice words of goodness and patriotism, high praise.
2. Testimonial: brand or product recommended from a person of high esteem.
3. Plain folks : Appeals to regular people and their values.
4.Bandwagon
5.Card stacking : used to make a product seem better than it is.

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99 billion meals and billions have been served so why don't you hop on the train.

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Intended effects of Propaganda are to get an individual to be convinced and act on what's presented to him or her. Individuals want to see examples of what they would do or their own ideals.  Pathos so emotional appeal is a main effect. It's very one sided.

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When considering the effects of propaganda, one must first use an appropriate definition of the term. The word originates from the Latin word propagare, or "propagate." When considering the effects of propaganda a definition from Richard Nelson's "A Chronology and Glossary of Propaganda in the United States" is appropriate: "Propaganda is neutrally defined as a systematic form of purposeful persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified target audiences for ideological, political or commercial purposes [through one-way, mass and direct communication]."

Initial Effects

As propaganda usually appeals to emotions over intellect (recall Nelson's considering of propaganda as a one-sided communication), its effects first take hold at a visceral level. Propaganda may appeal to any number of emotions including anger, hope, joy, sorrow, pain, anxiety, happiness and humility. There are any number of methods in which propaganda will seek to appeal to these emotions.

Methods of Propaganda

There are many techniques for moving propaganda. Endlessly repeating, associating ideas with specific emotions, presenting two ideas against each other such as black and white, presenting a single idea with instructions for action, forging documents, isolating individuals from alternative views or recalling maxims can all be used to support or discredit an idea. These efforts amount to an attempt to create a desired effect. These intended effects usually amount to a cultivated action on behalf of the propaganda's target audience.

Intended Effects

The intended effects of propaganda are primarily to convince. The idea here is that by convincing an individual of some idea, the individual will act in accordance with this idea. For example, the depiction of a strong, healthy cartoon character eating vegetables will hopefully first convince an individual that vegetables are the cause of the character's strength and health and then move the individual to the action of eating vegetables. Another intended effect of propaganda is that individuals will further the propaganda themselves, either as examples (others see this individual eating vegetables) or dissemination by communication (telling others that vegetables make them healthy and strong).

Other Effects

Propaganda also may have the effect of polarizing an audience. For example, if a piece of propaganda depicts a situation too simply, an individual may seek to point out this oversimplification and may move actively against the propaganda's intended effects. Propaganda, because of its one-sidedness and tendency toward emotional appeals, can be confronted through exposure of alternative ideas or depictions, exposure of truth or facts if the propaganda puts forth lies, the presence of more propaganda or avoidance. Therefore, the effects of propaganda, along with action in accordance with its message, may be action against it or no action at all.

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When considering the effects of propaganda, one must first use an appropriate definition of the term. The word originates from the Latin word propagare, or "propagate."

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"Let us consider ourselves as men - freemen - Christian freemen - separate from the rest of the world and bound together by the same rights, interests and dangers." This quote stemming from John Dickinson is a textbook example of Propaganda. During the American Revolution. Dickinson's series of essays help spread the word of anti British through colonies during the American revolution

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(This entry is based off a much longer paper written for Dr. Nancy Snow's War, Media and Propaganda class at Syracuse University.)
The sun never shined on a greater cause. Liberty, property and no stamps! Let us consider ourselves as men - freemen - Christian freemen - separate from the rest of the world and bound together by the same rights, interests and dangers. These are the times that try men's souls.
These are some of the words that helped form the United States of America. The words of Thomas Paine, John Dickinson and Samuel Adams defined the American Revolution and in many respects, to this day, define what means to be an American.

They are also a textbook example of propaganda.

The American Revolution occurred in part because of a sustained, successful propaganda movement throughout the colonies. Starting more than a decade before shots were first heard around the world, the propaganda movement helped fuel the fires of revolution.

That may sound like somewhat of a shocking statement, given the connotations that have become associated with propaganda in modern times. To our ears and in our minds, propaganda is the ultimate in deception. It's a tool of corrupt governments seeking to deceive people or of economic leaders looking to make a quick buck at the expense of poor workers. The word propaganda almost instantly brings to mind images of Hitler, Goebbels and Nazi Germany.

But propaganda is actually a value-free term. The dictionary definition of propaganda (according to the American Heritage Dictionary) is "The systematic propagation of a doctrine or cause or of information reflecting the views and interests of those advocating such a doctrine or cause." Notice the lack of positive or negative language in that definition. Propaganda itself is not inherently negative. Certainly, it has been used for many horrific purposes throughout history. However, there are also instances in which propaganda has been used to further positive agendas.

One such agenda was the American Revolution.

Samuel Adams, one of the leaders of the early revolutionary movement, is considered by many historians to be a master propagandist. His writings (primarily in the Boston Gazette) and his skills as a political organizer helped focus colonial anger at British taxation policies into the emerging revolutionary movement. Dickinson's series of 12 essays, "Letters from a Farmer in Pennsylvania," helped spread anti-British from its center in New England and the Northeast throughout all 13 colonies. Paine's work - "Common Sense" before the Declaration of Independence and "The Rights of Man" after the war had started in earnest - remain inspirational masterpieces of patriotic propaganda.

The story of the American Revolution is so often told with a sense of inevitability. That America's Independence was pre-ordained. In fact, the colonies' decision to breakaway from the world's economic and military superpower of that era was (and even in retrospect is) a stunning decision. It's a tribute to the political, writing and persuasion talent of Samuel Adams, John Dickinson, Thomas Paine and others.

It's also a reminder of the potential positive power of propaganda.

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s.i. newhouse school of public communications

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(This entry is based off a much longer paper written for Dr. Nancy Snow's War, Media and Propaganda class at Syracuse University.) The sun never shined on a greater cause. Liberty, property and no stamps! Let us consider ourselves as men - freemen - Christian freemen - separate from the rest of the world and bound together by the same rights, interests and dangers.

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following pearl harbor Propaganda began to favor the allied forces. American Propaganda tried to be positive while other countries are negative. The U.S adopted the idea of truth, and they would release war info but not sway the publics opinion. Allowing the public to formulate their own.

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If we all eat KFC like Ronaldo we will be as good as him.

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American Propaganda in World War II | War History Online

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Wartime relations can cause a country to get down - as we saw in the United States during Vietnam - to a point where a large portion of the public doesn’t