# data[].attributes.body
S - To achieve 70% utilization by end of April

M - Checking/follow-up with CSMs on any new requests coming in, and checking SFDC.

A - Yes, by closing an average of 15-20 cases a week.

R - Yes, this would allow me to learn more about the market and I would be able to provide better insights and recommendations to CSMs

T - 1 1/2 months

# data[].attributes.body
S - Buy a house/condo

M - Clearing all debts by 2023

A - Yes, by avoiding unnecessary spending

R - Yes, bigger space

T - By 2025

# data[].attributes.body
1) Understanding your audience
- determine who you want your ads to be directed to - are you targeting Business Owners? Are you targeting people in a specific industry?

2) Keep your contents Short and Simple
- Always keep your contents simple, don't need to bombard your audience with every little detail

3) Determine which ad formats are suitable
- Carousel if you have more things to share
- Single image is good if you mainly targeting brand awareness or engagements

4) Think carefully about the customer journey
- Different LinkedIn ad types are appropriate for different stages of the customer journey
- Example - InMail would be better suited for Mid Funnel or Bottom funnel of the customer journey as they are more susceptible to agree with what you offer

5) Use Automated Bidding Strategy only when you have run many ads previously as LinkedIn would have sufficient data in your ad account to optimize the bids.

6) Always bid 20% above the recommended bid.

7) After a campaign is completed, always do a post mortem on the campaign and determine whether you are hitting the right audience or look into any opportunities to venture.

# data[].attributes.body
Specific -  attainment *all KPI goal

Measurable - reach above 95% scores for all metrics

Achievable - yes, avoiding minor (small) mistake.

Relevant (Realistic) - yes, maintain the quality of the works and improve more to maximise efficiency

Time - bound - by end of this quarter (end of this month) March

# data[].attributes.body
Smart Goal practice (personal - related)

Specific - Travel to Europe by end of the year

Measurable- Save at least RM10k

Achievable- control expenses- less shopping

Relevant- yes

Time - bound- Between 15/11- 31/12

# data[].attributes.body
Specific - Try to manage personal time more.

Measurable - how much can I get quite time or my own time such as reading a book or go to gym, study English.

Achievable - This is long term goal so little by little, but try to read 1 book per month.

Relevant (Realistic) - gain the knowledge and building up my skills. Take a balance between work and life.

Time - bound - Every month I have regret and awareness of my weakness and strength.  Now I am learning how important "re-thinking" from the book "Think Again" by Adam Grant.

# data[].attributes.body
S - Improve presentation skills
M - Volunteer to share deck/insight for Best Practice.
A - Yes. By leading more Best Practice sessions.
R - Yes. It translates to ability to handle client facing roles in terms of technical knowledge.
T -  12 months

# data[].attributes.body
Smart Goal practice (Work - related)

Specific - Improve communication skills

Measurable- by 100%, 1% daily

Achievable- I will watch debate shows, TV talk shows and read more articles and increase knowledge

Relevant- Linked to long term goal. Helps me to expand my social circle and work

Time - bound- 10 months

# data[].attributes.body
S - Get better at using air brush
M - No. of custom paint jobs within timeframe.
A - Yes. Practice makes perfect
R - Yes. Have to get back return on Capital for equipment.
T - Complete at least one project that I'm satisfied with within 6 months.

# data[].attributes.body
S - To upgrade my house, double storey landed
M - To increase my income by 30%
A - By getting promotion, additional source of income by investment
R - Yes, dream house
T - 5 years

# data[].attributes.body
S - To achieve 75% utlization rate
M - Check utilization daily and point out quiet account
A - by increasing my case number from quiet account
R - Yes
T - 1-2 months

# data[].attributes.body
Goal (Personal)
Specific: Save at least 10k a year
Measurable: Bank account
Achievable: Yes, save at least 500 a month and at least 1500 when receive PRP
Relevant: Yes
Time-bound: 12 months

Goal (Work)
Specific: Confirmed CC
Measurable: Performance data, 1 to 1 session with team leader
Achievable: Yes, case studies, help with cases, go through interview
Relevant: Yes
Time-bound: 6-12 months

# data[].attributes.body
S- To be better at giving recommendations (2months)
M- Read more past cases from team and see what can i learn and add
A-Yes
R-Yes it needs to be done
T-May 2022 (2 months)

# data[].attributes.body
S - Increase utilization hours
M - Getting more cases from the PODs
A - Yes, currently trying to work on the accounts that are dormant
R - Yes, with the guide and assistance from the team
T - 6 months

SMART GOAL - PERSONAL
S - Save 12k for own investment by December 2022
M - Transfer the amount to SA first whenever gotten the salary
A - Yes, by saving 1k every month till December
R - Yes
T - 12 months

# data[].attributes.body
S-  Need to save atleast RM10k (moving out)
M- Save at least RM900 monthly and try to add more if i have extras
A- Yes, by don't spend on unnecessary things
R- Yes
T- 2022-2033

# data[].attributes.body
1) Mobile friendly, overlay text big
2) Always exclude unwanted seniority
3) Use carousel cards that has continuity visual
4) Segregate your audience persona, tailor your creative to each persona
5) Frontload important message towards first few seconds
6) Consistent brand visual (color, font)
7) Avoid using YOE unless we need bigger audience size
8) Clear CTA, clear offering on Lead Gen From description, no mismatch between your ad and Lead Gen Form
9) Shift dollar towards better performing campaigns
10) Always exclude own company

# data[].attributes.body
Creatives:
1) Aim to have at least 4 creative variations running simultaneously. They can be a mix of different images or even just changes in headlines, intro text.

- This increases the frequency of the ads are being shown to members, which is a good thing as members are only taking action after seeing your ad more than 3+ times
- Able to reach a higher number of members, but it also allows our system to optimize towards a higher performing one.

2) Consider tweaking only ad copy if there's no new assets
- Thinks of terms like “ Before it’s too late” , “Grab a chance now” , “ Sign up now to win a chance to watch” etc. A general assumption may not sound too promising to members.

3) Make the introduction content slightly shorter
- Convey your message in the first 2 lines of the copy

4) Reduce the number of hashtags (ideally 3 hashtags)

Bid & Budget:
1) Lifetime budget
- This will allow the campaign to pace it accordingly to ensure there aren’t any under deliveries. The system won’t deliver it all out but pace it out throughout the duration. This also takes away all the manual adjusting on pacing you will have to do throughout the activity.

# data[].attributes.body
1. Longer pic to stay longer on mobile feed?
2. Spend enough daily budget, avoid constant low traffic and low efficiency
3. the simpler the lgf is better
4. Double check creatives on how it is shown in mobile feed (some might get cut off)
5. Mobile friendly landing page
6. Small but useful, video subtitles
7. Always exclude own company followers
8. Pause creative/ change it if it's performing badly
9. do competitor analysis from time to time
10.

# data[].attributes.body
1. Can consider increasing the daily budget and using daily and lifetime budgets instead
2.  To exclude the targeting that doesn't have enough clicks
3.  Can consider rewarding members who submit LGF, free whitepaper, or report
4. The landing page is very informative and great but can try to consider putting the form on the top right of the landing page. So it will be the first thing the audience sees and less distraction for them to scroll all the way down to  register/download
5.  Statistical Facts - Showing numbers of customers using the product and the customer
6. (Testimonial Content) - People can relate with the product and see the results -Storytelling, more likely to engage Human touch (video/carousel)
7.  Can consider using Job Functions and Seniority
8. Consider running video ads and website visits for objectives, and try to do retargeting after.
9. Make sure the audience is at the stage of the funnel that is ready to convert.
10. | Distancing India from others because India is giving a lot of impressions. Hence it should be run separately.

# data[].attributes.body
1. Do not run different messaging in single campaign. Wasted impression if users see 2 diff. message in single campaign and not likely to act since not nurtured enough.

2. Create a narrative using copy and asset. Strong storytelling element has shown to be persuasive in getting users to click/convert.

3. Run multiple formats to complement each other. For example, Sponsored Content to warm the audience and Sponsored Messaging to seal the deal. On the contrary, do not run Sponsored Messaging on its own as it has frequency cap.

4. For lower funnel, check which audience segment is not engaging well and consider excluding.

# data[].attributes.body
1. checked the target audience size and reach number. How many percent we could reach and how many percent we could not reach. (Do you wanna narrow down or keep running the campaign?) >>> Extend the campaign. (because it was branding campaign.)

2. Creative does not match to the objective (using video for CV or lead gen etc). Advise them to organise creatives.

3. Lead gen campaign > LP > CV
Too much process and overlapping the process. recommend the client to choose either one.

4. Using gender attribute for the target setting but content can be both. >>> Request to remove the setting.

5. Too much text in the image.
>>> Remove the text from the image.

6. Engagement (Click) is not really good.
>>> recommend to extend campaign and increase the frequency (too short to run the campaign)

7. Location needs to be separated
>>> put all locations into 1 campaign so delivery gap was huge between high cost and low cost. Recommend to create separate campaign rather than running 1 campaign.

8. Using company list rather than type company name manually/
>>> By using company list, you can use engagement report and easy to analyse the performance.

9. Using insight tag
>>> Easy to track the user behavior.

10. Narrow down the audience.
>>> Too big to reach out desire audience.