# data[].attributes.body
Price-conscious newly-married couples who are outfitting their first marital home

Needs

Well-designed, yet affordable furniture.

Create memories while putting furniture together

# data[].attributes.body
[Example] Millenials and generation X who need to commute on a daily basis using a private car.

Needs:
- responsive and informative salesman and customer service
- transparency in car offerings (pricing, discount, add-ons)
- seamless service booking scheduling

# data[].attributes.body
Small suppliers (trading companies) who are
1/ not having many staff for "serving" retailers by filling out "new line forms"
2/ not rich enough to support listing fee
3/ not with good cash flow to afford 90 days of payment terms

Their needs:
> Easy process for providing information to list new items
> Special terms

# data[].attributes.body
1. Everyone to add at least 3 cards.

2. Add cards under each heading and name the Business Unit in the title of the card.

3. Describe customers, suppliers, staff, interested non-customers, and competitors.

4. Identify the biggest needs of these users.

5. Be as detailed as you can.

# data[].attributes.body
1. Think about the main transaction between networks of users.

2. What value would attract the network to join, stay, and be entrenched on the platform?

3. Think about secondary transactions and interactions - buying, sharing, contributing, making, recommending, promoting.

# data[].attributes.body
For Guardian: Local and International Health & Beauty chains, e.g. Watsons, Hasaki, AeonWellness,...

Needs: compete for market share, customers

# data[].attributes.headline
Pizza Hut Taiwan's cheese supplier: Fonterra

# data[].attributes.subject
Pizza Hut Taiwan's cheese supplier: Fonterra

# data[].attributes.body
Under global contract who supplies PH TW cheese with consistent quality and good price

Needs
- consistent volume demand with long term  deal
- clear and trustworthy payment and partnership

# data[].attributes.body
Competitors are other brand distributors and Parallel importers.

# data[].attributes.body
Elevators and Escalators company: KONE, OTIS, Mitsubishi, etc.

# data[].attributes.body
Busy staffs who need to take online/offline orders, make pizzas, deliver to customers or food aggregators.

Needs
- clear SOP
- Easier process to increase efficiency
- restaurant technology support

# data[].attributes.body
Biggest group of customers: working officials 20 - 45, housewives
Needs: good quality products, convenience, affordable prices

# data[].attributes.body
price conscious customers having Eco-friendly mindset

Needs
- Various affordable products
- Recommendations of Eco-friendly products / services based on the customers' needs - Which products suit the customers the best?
- Can easily see other customers' reviews of the products
- Good return policy
- Incentives for repeat purchases
- How the company will help the environment

# data[].attributes.body
Everyone needs palm oil in their daily life

needs :
1. Cooking activity using cooking oil
2. For beauty needs, we need products derived from CPO (crude palm oil)

# data[].attributes.body
Customer who required a vehicle

Needs:
1. For daily compute
2. For new family.
3. For big family on transport

# data[].attributes.body
- Reliable & safe transportation / movement
- Smart intertwined & connected mobility?

# data[].attributes.body
Human Capital practitioners among Astra Group

Needs
- Fast and centralized information about HR.
- 24/7 service for Astra Group HR practitioners
- Accurate yet complete guideline for HR practices

# data[].attributes.body
Local accessories supplier. Eg. Leather seat, protective window film

Needs :
- Durable leather/cloth material
- Availability of accessories for different model and variant

# data[].attributes.body
Direct competitor:
- other Non-Astra dealers offering the same brand (e.g., Tunas Group)
- other passenger car brands (e.g, Mitsubishi)

Indirect competitor:
- used car dealers

# data[].attributes.body
Suppliers offering Eco-friendly products while their market share hasn't yet got well

Needs
- Effective marketing channels to build their brands' top of mind awareness
- Connection with the customers directly
- Any insights for marketing, R&D, etc

# data[].attributes.body
Constructions for schools, shop house, villas, home, apartments, office, commercials, etc.

Needs:
- Reliable services and maintenance
- Safety and quality
- Comfort (for home and villas) and design

# data[].attributes.headline
Gammon Digital G's supplier: start up innovation/ tech company around the world 

# data[].attributes.subject
Gammon Digital G's supplier: start up innovation/ tech company around the world 

# data[].attributes.body
based on business agreement some of the company  are the sole dealer of Digital G.

Needs:
-develop the business in construction industry in HK/SG/China
-help to build up their network with government departments
-identify other opportunities on their side products in HK/SG/China

# data[].attributes.body
Main competitor country: Malaysia

Companies : Cargill, Sinarmas, Sampoerna, Djarum

# data[].attributes.body
- Safety & Training
- Technical knowledge / Self-assembly?

# data[].attributes.body
Biggest pizza chain globally and 2nd player in Taiwan.  Just changed management team from local franchiser to the biggest global franchise-zone.

Needs
- Aggressively acquire new customers and open new stores to enhance market share and penetration
- More frequent product innovation, adapting Domino's Japan ideas

# data[].attributes.body
Busy working people

Needs:
- To alert me when my favorite items are on promotion (via Yuu app)
- Even if I'm too busy to go to the physical stores, I could pay online to keep the stocks and choose to get it via delivery or pick it up when I will be free (click-&-collect)

# data[].attributes.body
Staff who don't know the Eco-friendly market well

Needs:
- Good incentives to promote Eco-friendly products
- Education - Why Eco-friendly products? What are the selling points of the products / services?

# data[].attributes.body
- Property Owners / Developers?
- Customers of commercial or public property

# data[].attributes.body
Needs :

1. Resistant to living in the garden and conditions away from crowds
2. Resistant to pressure
3. Ready to learn data analysis

# data[].attributes.body
Business process in all functions, including employees and managerial level

Needs:
- user-friendly IT solution for business
- fast response for bug fixing
- secure solution but accessible

# data[].attributes.body
- Motorcycle users
- People who use ride-hailing and/or public transportation for commuting

# data[].attributes.body
Buyers who are too busy to search product news by themselves

Needs:
- auto-feeding related categories' news, e.g. new products which many customers are talking online (social listening?)
- easy-to-access self-serve category analysis

# data[].attributes.body
Commodity business
Schindler manufacturing facilities

# data[].attributes.body
Store landlords

Needs: profit, traffic pullers

# data[].attributes.body
-who are interested in upgrading their project efficiency
-who wants to get Variation order from developer/ gov departments

# data[].attributes.body
- Motorcycle users
- Passengers who use ride-hailing services and/or public transportations