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Women Are Bad Drivers Fact or Fiction-min

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Media stereotypes have a strong impact on our social lives (Goodall, 2012). Women’s discrimination manifests in many ways. From a patriarchal perspective, female doctors pose a threat to men, making themselves undesirable (Li & Luo, 2020). Misfortunes never come singly, women are marginalized and looked down upon in politics and sports (Cuklanz, 2016). Therefore, the negative image of women, including female drivers, is a diverse one.

As we are exposed to broadly spreading media, it is easy to be manipulated by media. Thus, figuring out the impact of news media on gender stereotypes in China is creative for media study.

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According to Wimmer and Dominick (2006), content analysis is a method to study and analyze elements in communication in a systematic, objective and quantitative manner. To address the research question, content analysis will be adopted to analyze 25 news from The Paper during the last 6 months.

By coding and summarizing the data in the news, the most frequent elements in all the categories are screened out. In the final phase, findings will be associated with gender stereotypes and the impact of the news media to analyze the media portraits of Chinese female drivers in depth and reveal the role of news media in promoting gender stereotypes.

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With preliminary news reading, it is obvious that female drivers are portrayed mostly negative in China's news media, such as panicky image with 32% coverage and irritable image with 30% coverage. The table below tells the frequency and percentage of different personalities of female drivers reported on The Paper.

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A previous study has shown that the tone of news media can induce corresponding attitudes of audiences.

As shown below, there are 68% of news reported with a negative tone, more than both positive and neutral one. Consequently, the tone of reporting is frequently negative. This may be one of the ways in which news promotes gender stereotypes.

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Our social cognition is cultivated principally by what we see and hear every day, media is one of the mainstream attributions (Goodall, 2012). In China, people are accustomed to the stereotyped evaluation of female drivers as "road killers". The negative media reports have deepened the objectification of the image of female drivers in various ways, such as overrepresenting more “female drivers” than “male drivers” and negatively reporting news about female drivers. For future media research, scholars should try to analyze the motive of the media for promoting gender stereotypes in order to help diminish this inequity.

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Cuklanz, L. (2016). Feminist Theory in Communication. In The International Encyclopedia of Communication Theory and Philosophy (pp. 1-11).

Goodall, H. (2012). Media's Influence on Gender Stereotypes. Media Asia, 39(3), 160-163. doi:10.1080/01296612.2012.11689932

Li, M., & Luo, Z. (2020). The 'bad women drivers' myth: the overrepresentation of female drivers and gender bias in China's media. In.

Wimmer, R. D. and Dominick, J. R. (2006) ‘Content analysis’ in Mass Media Research: An Introduction. Belmont: Thomson Wadsworth, 149-177.