# data[].attributes.body
https://stanfeddox.wixsite.com/victoriassecret

# data[].attributes.body
When looking at the promotions and products at Victoria’s Secret, it is clear that the brand is directed at a teen to young adult demographic. Bright pinks and fun colours creates a youthful presence to the brand. Directed at middle to upper class females, who are fit conscious and social media originated. However, even with a young demographic the brand still seems behind and out of touch with the new leading generation for fashion.

They have a limited sizing and have been criticized for their lack of diversity including appearing to only be directed at the “man’s fantasy”. Recently the brand has tried to be more relevant with what new customers want from brands. Creating sustainable products and expanding their sizes, seems to be a start for their reach to Gen-z. They may have increased their sizes and made diversity campaigns but it is clear that there is still improvement to be made.

# data[].attributes.body
customer service: staff where talkative and easy to approach.
Were you acknowledged at the front of the store? no, not until I walked further into the store.
Did anyone ask if you needed help? yes
Did anyone alert you to use your mask or sanitise? no
uniform: black clothing, trousers or leggings and a plain t-shirt or blouse.
till point: almost no queue
customer profile: young teens to early 30s. hardly anyone older.
shopping alone or with friends: teens where with parents or friends and older where alone, with friends or partner.
has bags from other stores? yes, mostly Zara, H&M, River island or urban outfitters.
Location: easy to find adjacent was an other lingerie store. Both stores are separate which was annoying.

Windows: Not many and didn’t catch my attention. Half figure mannequins. Not many graphics just imagery on non moving screens. Promotions of few sales and none window technology.

Store design: dark and hard to navigate. Was room to walk even though store was full of displays. Boutique style.

In store experience: just shopping, bra fitting and slight personal shopping.

Product: Displayed on hangers facing the product forwards and on mannequins. Some wearing matching sets and some dressed an outfit. High product density. Categories of womens only,  underwear, lounge wear, pyjamas and sports wear. Not really matching trends, part from sliders and scrunchies. No sustainable ranges.

Promotions: few sales signs and size guides. 90 day return policy, non-moving screens, hardly any technology in store.

# data[].attributes.body
Rigby & Peller:
customer service: lovely.
Acknowledged at front of store: no
Did anyone ask if you needed help: yes
Mask or sanitise: no
Uniform: formal
queue: none
Sells high end lingerie. from £80 upwards. small stock and good quality.

Boux avenue:
Customer service: good
ackowledged at front of store: no
did anyone ask if you needed help: yes
mask and sanitise: no
uniform: formal
Queue: busy
Higher quality then VS at same/ slightly higher price. 20-30+ demographic. sells lounge wear as well.

# data[].attributes.attachment_link.title
Consumer profile & Maslow workbook V2-2 (2)

# data[].attributes.body
Customer service: easy to talk to and approachable.
acknowledged at front of the store? yes
did anyone ask if you needed help: no
Mask and sanitise: yes
uniform: formal blouse, skirt and trousers.
Queue: no queues not that busy
Customer profile: wide range 20-40+ shopping alone
Bags from other stores: no
Location: Opposite Bond street station, adjacent to mid-end brands.
Windows: Very white and clean, not really eye catching display, not window technology, NHS discounts, promotions of new collection of winter underwear.
store design: bright and clean very classy, small store with 3 floors, boutique style.
in store experience: fitting, sewing machines to have full fitting, just shopping.

# data[].attributes.body
Customer service: Sociable and approachable
acknowledged at the front of the store: yes.
Did anyone ask if you needed help? Yes
mask and sanitise: yes
uniform: dark clothing for VS and VS pink sports wear on the Pink floor.
till point: no queue not busy
Customers: older 20s-30s
shopping alone or with friends: alone mostly
has bags from other stores: not really
Location: not direct to a station easy to walk to from station. high end brands or adjacent.
windows: dark displays not really eye catching, no window technology, some displays looked like a night out.
store design VS: hard to navigate, dark colours, disorientating, bit of space (hardly anyone around, if busier would have been a tight space). boutique style lot of displays.
Store design PINK: Bright and colourful, easy to walk around, boutique style. lot of displays.
Store experiences: just shopping, no toilets, large store. bra fitting.

# data[].attributes.body
how is the product displayed? on hangers and on mannequins
Do they build ouitfit or style block product? yes, can be seen throughout the store
What is the product density? Full and lot.
Categories? only womens, pyjamas, themes, beach, wedding, sexy, casual, pink sub brand, sports, sprays and beauty.
Trends? not many keeping to own trends.
sustainable ranges? couldn't find the range that is shown online.
Promotions:
Signage and graphics: screens of ads with  models wearing products, dark colours and dim lights in main store, Pink bright colours and  lot of pink.
return policy?  within 90 days and receipt.
Technology signage: screens of ads
General technology in store: hardly any
Covid safety signage and provision? signs and sanitisers on every floor. masks must be worn.
sustainable ranges: couldn't find

# data[].attributes.attachment_link.title
Project 2 - Comp Shop Part 1 -Competitive Shop

# data[].attributes.body
People: Staff approach able, wasn’t acknowledged at the front of the store, was asked if I wanted help, wasn’t alert to wear mask or sanitise, uniform was formal ( blouse and skirt) not many queues, was busier than VS store.
Customer Profile: 20+ , mostly alone and few with friends, bags from other stores.
Location: easy to find close to the VS store, Windows eye catching with plus size models, black mannequins, not many graphics, black and white theme.
Store design: white and clean, bright and classy. Tight space, boutique style.
In store experiences: bra fitting , just shopping.
Product: Displayed on hangers, not really building outfits, only womens wear, lounge wear, pyjamas and underwear, no trends, didn’t see a sustainable range.
Promotions: Sale signs not many graphics, 28 day return policy, not really ant technology in store. Easy to find what you want, not branded clothing.

# data[].attributes.body
Updated: “Every girl has a secret that is needed to help her feel sexy and confident.  We will make the perfect lingerie and nightwear at affordable prices offering ranges suitable for all women”

# data[].attributes.body
From the Brand marketing report

# data[].attributes.body
Gender: Female
Age: 13-34 (Gen-Z to Millennial)
Occupation: Student
Aesthetic: Luxury
Lifestyle: Fit/health conscious, social media orientated
Hobbies: Shopping, Socialising, following trends, yoga

# data[].attributes.body
22nd November 2019
Victoria’s Secret cancels annual show in the face of rising criticism and dwindling television ratings.

2018 show received it’s lowest-ever rating and received criticism that its outdated premise was sexist and lacked diversity.

This has hit sales

Net loss of $252m (195.1 million pounds)

# data[].attributes.body
31st July parent company L Brands is cutting its head office work force by 15%.

M&S vying to take control of the UK arm of lingerie retailer VS. Signed a joint venture with L Brands, in September.

Next has agreed a joint venture deal for the VS UK businesses. Will now operate all VS tore in the UK and Ireland. Online operation which i operated by VS USA will be folded into joint venture print 2021.

Next will own 51% of venture.

Next is well known for well e-commerce and fulfilment skills and its property know-how.

VS UK collapsed into administration in June putting more than 800 jobs at risk.

Administration as it sought to find a buyer, blaming the effect of lockdown and the challenges facing brick and mortar.

# data[].attributes.body
"Limited Brands is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders."

# data[].attributes.body
“Our mission is to deliver best in class, captivating, branded customer experience that builds loyalty and enables consistent sales and profit growth.”

# data[].attributes.body
Gucci Gift 2020:

Based in the 1970s

Christmas party

In an office

Getting a Christmas tree for the office

Ending days work

Starting the office party

Dressed up Santa

Karaoke

Dancing

# data[].attributes.attachment_link.title
For Love & Lemons for VS: Spring 2020 | VICTORIA'S SECRET

# data[].attributes.body
since researching the brand, i have not got any ads to do with them. started getting Savage x fenty ads everywhere. NOT GOOD!

# data[].attributes.body
https://www.victoriassecret.com/gb/?cm_mmc=SEM-_-Google-_-vsint_brand_Brands_HighVis-_-ST_Exact_Victoriassecret&gclid=CjwKCAjwlbr8BRA0EiwAnt4MTlMuxDswZcWX9CcfLUE70cPj2N1dthTUOw491XLUJu647gzhMOJfKxoC1A8QAvD_BwE&gclsrc=aw.ds

# data[].attributes.body
- earliest historical reference to sunglasses. China and Rome.
Roman emperor Nero watched gladiator fights through polished gems.

- china 12th century. Made out of lenses that were flat panes of smoky quartz. Didn’t protect from harmful uv rays but protected eyes from the glare. Used by judges to hide facial expression when they interrogated witnesses.

- James Ayscough began experimenting tinted lenses in spectacles 1752. He believed blue or green tinted glasses could correct specific vision impairments. Protection from the sun wasn’t a concern.

- glasses tinted yellow amber and brown were prescribed for. People with syphilis (19th-20th century) one symptoms of the disease was sensitivity to light.

- 1900’s glasses became more wide spread, mostly among Hollywood movies stars, to protect their eyes from the cameras and bright lights on set.

- inexpensive mass production sunglasses in 1929. Sam foster introducted America to them. Made to protect people from the sun rays

-polarised sunglasses first became available in 1936, Edwin H.Land used patented Polaroid filter when making them.

- significant during ww2. Ray ban created anti-glare aviator style glasses, using polarisation. Ray-bans became popular with celebrities in 1937

-today sunglasses with uv protection is an industry standard many tints available and styles.

( www.glasseshistory.com “history of sunglasses” )

-sunglasses date back to prehistoric Inuits, who fashioned goggles that could protect them from the glare and pain of snow blindness.

-used by Chinese judges to hide their emotions.

- Sam Foster introduced sunglasses to America in 1929. Created the brand Foster Grant “ the original American sunglasses Brand”

- Hollywood wore them because of the strong lighting on movie sets and photographer flash bulbs were causing eye strain.

-with polarisation technology in place, Bausch and Lomb made Ray-bans sunglasses.

( www.allaboutvision.com “the history of sunglasses: from Foster Grants to today” )

# data[].attributes.body
- Glasses before WW2 were very dark and difficult to see through. Mostly worn by men as for women’s to hide their faces as something they would never do.

- New coloured plastics and lightly tinted lenses during the war.

- round circle sunglasses with thick plastic frames Were trendy. Light frames heavily contested with dark lenses, giving them “bug eye” look.

-white frames with dark lenses were chic. It was popular to wear very brightly coloured glasses at the beach. They were sold cheaply at most beachsides.

1940 ray-ban and Polaroid brands.
1946 women’s aviator style sunglasses
1947 aviator sunglasses and colour sunglasses
1948 ray ban sunglasses
( www.vintagedancer.com)

# data[].attributes.body
- Hollywood stars adopted tinted sunglasses. Trend didn’t pick up with regular people until the mid 40s.

- round, wire or tortoiseshell frames were only options for a solid frame.

- rimless glasses were common

# data[].attributes.body
naming the “dna” of an garment can make it easier for customers to find the garment they want.

In the future this can be used to find frames and the lenses people what for their sunglasses. Instead of searching through a long list of items, they can describe the brand, colours, shape and style they want.

# data[].attributes.headline
Future of sunglasses: in context to Adidas vs Nike 

# data[].attributes.subject
Future of sunglasses: in context to Adidas vs Nike 

# data[].attributes.body
In the Adidas store in oxford street, their is screens to search for items and use the Aidas app to scan shoes to find the sizes and colours. Also in the changing rooms there is mirrors that can present different items from the brand and changeable backgrounds for selfies. They use different technology to show case items that the customer can want. Even when the customer has chosen an item they would like to purchase they can use a treadmill to experience how the Garment works in a set environment.

In the Nike store, in New York, their is many interactions the customer can use. Mannequins are scan able to find the items they are wearing. Customers can reserve items online and try them on in store, without having to hunt for the item. In the changing rooms the lights are changeable to different environments, including gyms or yoga rooms. Once the customer is done they don’t have to interact with any staff by instantly checking out on the Nike app. The store also has a custom trainer floor, to design you’re own pattern or colour on the traditional Nike shape trainer.

From this we can predict the future for sunglasses. Hosting ways to customise your own sunglasses in any style, colour and material they desire. Looking at the idea of scan items in the Adidas store, buyers could scan pictures, adverts or sunglasses they see in person and find where to buy them and able to instantly buy it once they have found it through a online data base. Sunglasses stores could host simulated environments for customers to test their product and find the perfect style for practical use.

# data[].attributes.attachment_link.title
The Story of Sunglasses | Illuminating Moments in American History

# data[].attributes.attachment_link.title
The Shady History of Sunglasses | Racked

# data[].attributes.body
notes:
- VEDA has a retail space with ipads. the owner wasnt sure to go to retail from online.
-Brands find it important to have a partner and a team for a wider base of opinions and ideas for the brand.
-Opening Ceremony are different in ways of interviewing asking personal questions and not talking about fashion to find out the type of person they will be working with.
- they thing of a retail space as w way to tell a story in an experience and making a family space.
-PR firm Black Frame, take the 360 look at brands: Relations to other people, who they are dressing and advertisement.
- K-hole  is only online posting only PDFs and working as a 5 on google docs and the cloud. they created new terms for fashions such as 'Normcore' and 'acting basic'
-Wall group finds talent in the background of fashion. they publish online magazines 'The Thick' to celebrate hiden talent and believe personality is important.
- Fashion Law Instuite  is the only US law for fashion.
-There is no copy right law in for fashion in the US and other parts of the world.
-Models have no legal protection
-Fashion bloggers are a non filtered review of fashion at a personal basis.

# data[].attributes.attachment_link.title
The Future of Fashion with Alexa Chung in New York | Full Series Two | British Vogue

# data[].attributes.body
The Raging Sloane
Less about upper class background and more about wealth and connections, Isabel Marant and Anya Hindmarch.

The Belgravia Babe
All out glamorous attire more than one branded logo.
Wears: Channel, Dior, Gucci and Tom Ford.

The Marylebone Mother
Monologue and lacroix clutch. Never misses anD up to date on trend trick.
Wears: Zoe Jordon, Vilkenko, Equipment, Stella Mccartney, Miu Miu

# data[].attributes.headline
Chosen Career Connection infographic or mind map

# data[].attributes.subject
Chosen Career Connection infographic or mind map

# data[].attributes.body
https://www.google.com/search?q=fashion+digital+marketing+jobs&rlz=1C1GCEA_enGB909GB909&oq=fashion+digital+marketing+&aqs=chrome.2.69i57j46i175i199j0l5j69i60.10469j0j7&sourceid=chrome&ie=UTF-8&ibp=htl;jobs&sa=X&ved=2ahUKEwit5NLg96ntAhWQTxUIHTh6BQsQkd0GMAB6BAgVEAE#fpstate=tldetail&htivrt=jobs&htiq=fashion+digital+marketing+jobs&htidocid=0Sdmosl64O8MRvJzAAAAAA%3D%3D&sxsrf=ALeKk02neL_azt7nVYPnJOvQ_MV-M3Q0WA:1606727872337

# data[].attributes.body
https://www.google.com/search?rlz=1C1GCEA_enGB909GB909&sxsrf=ALeKk02WjxvioqY2wo5ZogPfrmzs31LHBg:1606728115693&ei=s7nEX9L-KYeU8gL7qqvIBA&q=fashion+visual+merchandising+jobs&oq=fashion+visual+merchandising+jobs&gs_lcp=CgZwc3ktYWIQAzICCAAyAggAMgQIABAeMgQIABAeMgQIABAeOgQIABBHUIE4WO8_YL9BaABwAngAgAGbAogB4QmSAQUwLjUuMpgBAKABAaoBB2d3cy13aXrIAQjAAQE&sclient=psy-ab&uact=5&ibp=htl;jobs&sa=X&ved=2ahUKEwidqaHZ-KntAhWCilwKHdZpD9kQkd0GMAJ6BAgFEAE#fpstate=tldetail&htivrt=jobs&htiq=fashion+visual+merchandising+jobs&htidocid=2oskpmqA_li0Sb7xAAAAAA%3D%3D

# data[].attributes.body
https://stanfeddox.wixsite.com/creativecv

# data[].attributes.attachment_link.title
Project 2_ Victoria's secret Brand Report

# data[].attributes.body
https://www.linkedin.com/in/chloe-stanford-6a91a9185/

# data[].attributes.body
https://www.google.com/search?q=visual+merchandising+jobs&rlz=1C1GCEA_enGB909GB909&oq=visual+mer&aqs=chrome.0.69i59j69i57j0i433j0l2j69i61l2j69i60.4892j0j7&sourceid=chrome&ie=UTF-8&ibp=htl;jobs&sa=X&ved=2ahUKEwjLk8Ly6c_tAhVeQRUIHUjSA8kQudcGKAJ6BAgDECg&sxsrf=ALeKk03T29p7OzrRYIwpe78PjKyqSZLNlw:1608029821775#htivrt=jobs&htidocid=fYXywCpy9ryp3X8bAAAAAA%3D%3D&fpstate=tldetail