# data[].attributes.body
-Captures the voice of the participates
- Human centred
-More in depth when concentrating on participates experiences which can't necessarily be quantified.

# data[].attributes.body
- Can sometimes feel messy with a definite answer
- Limited in terms of how many participates you can reach
- Often time consuming

# data[].attributes.body
a good way to get meaningful and in-depth analysis and understanding to a specific group of target people

# data[].attributes.body
give a deeper analysis about the phenomenon

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It helps us capture people’s experience to better understand human behaviors.

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humanities and social sciences, such as anthropology, sociology, education, history

# data[].attributes.headline
samples are relatively less than other kinds of research so researchers can go deep into every sample

# data[].attributes.subject
samples are relatively less than other kinds of research so researchers can go deep into every sample

# data[].attributes.body
due to the meaningfulness characteristics, there are no enough room for engaging with a large number of participants

# data[].attributes.body
Qualitative research can't test hypotheses and seek comparisons between different subjects.

# data[].attributes.body
It can't be generalized to all people, to large numbers of people.
It doesn't provide a single answer since different people have different views on different things.

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-Shaping strategy where you need to capture 'voice'
- When you want to obtain more in depth data rather than broad data

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We can go deeper in our research, and the context can be taken into account. And also, we research something because it interests us.

# data[].attributes.subject
We can go deeper in our research, and the context can be taken into account. And also, we research something because it interests us.

# data[].attributes.headline
it doesnt have the big picture because of the limitations of quantity of samples.

# data[].attributes.subject
it doesnt have the big picture because of the limitations of quantity of samples.

# data[].attributes.body
Provide depth and detail about a phenomenon; Provide a flexible and open-ended process for analysing complex issues.

# data[].attributes.body
Qualitative research can provide a flexible and open-ended process for analysing complex issues.

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the sample is a little bit small，so the result may lack credibility

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understandings and interpretations are concluded by researchers, thus it may lead to subjectivity.

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Qualitive: captures the voice as data
Quantitative: captures numbers, stats as data

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without any number, it uses date like the text to solve some problems in a deep perspective

# data[].attributes.body
It provides depth and detail about the phenomenon

# data[].attributes.body
Qualitative research not only just focuses on the number but also pay more attention to the meanings and analysis all sorts of data to give a general summary instead of a specific single answer, which is more experiential and critical to solve the problems

# data[].attributes.body
I prefer it as numbers give me a headache. :)

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It can't contain a number of data, which means we can't be objective when we do researches. And there is no perfect answer or conclusion for the research.

# data[].attributes.subject
It can't contain a number of data, which means we can't be objective when we do researches. And there is no perfect answer or conclusion for the research.

# data[].attributes.headline
It help to develop research deeply.Because it could provide various and wider samples for us.

# data[].attributes.subject
It help to develop research deeply.Because it could provide various and wider samples for us.

# data[].attributes.body
Open-ended. We can find things that we might never imagined before

# data[].attributes.body
It can be difficult to generalise findings to large numbers of people ;
Focus is often specific contexts or experiences, which may miss the ‘big picture’ ;
Doesn’t attempt to establish a single truth or fact (which we may want in some circumstances) ;
Often time consuming to conduct (‘messy’) .

# data[].attributes.headline
It helps us go deeper in our research,and have a better analysis to the event.

# data[].attributes.subject
It helps us go deeper in our research,and have a better analysis to the event.

# data[].attributes.body
questions such as involving "why and How"

# data[].attributes.body
qualitative research pay attention to subjective views and experience.
quantitative research focus on accuracy and objectivity of the data

# data[].attributes.body
quantitative research involves numerical data

# data[].attributes.headline
Quanlitative researches concern more about human, and quantitative researches focus on facts, or truth.

# data[].attributes.subject
Quanlitative researches concern more about human, and quantitative researches focus on facts, or truth.

# data[].attributes.body
Because it‘s difficult to carry out a high-quality qualitative research, there are too many subjective and uncertain factors.

# data[].attributes.body
It is not limited to our imagination, perspective, or theory only. We can explore other's experiences.

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I think it requires many critical thinking and logic so I dont think i can do it well

# data[].attributes.subject
I think it requires many critical thinking and logic so I dont think i can do it well

# data[].attributes.body
Yes, I think so. Qualitative research allows me to dig deeper in a phenomenon and have a richer understanding about something instead of throwing out a truth by presenting much data in front of me.

# data[].attributes.body
it's based on researchers perspective, so that it can be subjective.
the findings are open-ended.
all kinds of materials can be viewed as data, so it is hard to select.

# data[].attributes.body
I'm afraid not, because I feel that qualitative research requires me to read a lot of literature

# data[].attributes.body
It’s time consuming and the usually without large-scale data sets

# data[].attributes.body
Quantitative research is typically about seeking comparisons or testing hypothesis between groups in any absolute ways.Data analysis may be statistical in quantitative research.
Qualitative research focuses on participants' interpretation and experiences. It's subjective and its sample may have a small numbers of people.

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Yes, I prefer to do a qualitative research.

# data[].attributes.subject
Yes, I prefer to do a qualitative research.

# data[].attributes.body
Qualitative research focuses on giving voice to participants about their experiences, while quantitative research pays more attention on data.

# data[].attributes.body
quantitative research aims to find a pattern of something, while qualitative research forces on rationale and understanding

# data[].attributes.body
Qualitative research: critical analysis, more thoughtful, subjective and reflexivity

Quantitative research: test hypotheses, seek differences by comparing the number data to conclude a single answer

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It would be very helpful if I could have the chance to understand those successful leaders better when doing researches relating to the educational leadership.

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Self-awareness

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Applications

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Staying focused

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Managing stress

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Relaxing and unwinding

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Learning together

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Communicating/interacting

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Interests and motivations