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TASK: Practice on Effective Message Writing

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TASK: Practice on Effective Message Writing

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1. Conversation marketing is more prescriptive than social commerce because using conversation marketing, companies facilitate and initiate conversations in a networked community of interest groups. In social commerce, sellers and social networks co-operate and try to offer a nice online shopping experince. Social commerce is multidirectional, conversation marketing networked.

2. Use positive and polite expressions in your message instead of direct denial. Pay attention to lexical order and close the message on a positive remark.

3. News releases are even more important and popular direct communications tools than before the Internet time because they are easy to find from company's website. There they can effectively announce news and improve their image worldwide.

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QUIZ: HOW GOOD ARE YOUR COMMUNICATION SKILLS

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QUIZ: HOW GOOD ARE YOUR COMMUNICATION SKILLS

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I got 56 points :)

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I got 10/10 (100%) ! :)

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A LETTER DECLINING AN ORDER

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REQUEST FOR QUOTATION

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I was chosen to be the Project Manager in task... I felt quite uncomfortable because I had no experience about it but at least I tried my best and we are learning here so maybe it's not that serious.. Here are some things I did in class:

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CANCELLING AN ORDER

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"It was nice to watch"
Remember: specialty=erikoisuus (esim. ruokalajeista) => Specialization= erikoisala

Slaveya said that I seemed little bit nervous but it was well done, yippii!! :D

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I got 8/10 points (80%)
(I am sorry, I forgot to get a photo of my result to prove I am not lying :( but I hope that teacher can see my result from her Moodle board)

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For Anne-Mari Vuoksi's complaint

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PRESS RELEASE

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Task at home (message minimum 280 words)

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Discuss with your group
- Email is not a good choice for urgent and long messages.
- The main principles for writing an email:
* the headline has to be direct and clear
* keep it clean and safe (no unknown links)
*be polite even thought you want to critize something
-Instant messaging:
+ the urgent message reaches you immediately
- disturbing if it is open all the time
-Text messaging:
+ discounts etc. virtually
- old-fashioned
- Xerox blogs:
* different types and contents
* simple outlooks
*information part about author (name, title...

- Podcasts are suitable for one-way teleconferences

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1. Examples of internal social networks:
- intranet in work places such as  Lenovo Social Champions and Unity network
- Yammer
-  Specialized Riders Club
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2.  What are the strategies for Business Communication and Social Networking?
- choose the best compositional mode
- offer the content that is important (be direct: useless information confuses and hides the main message)
- facilitate community building
- join conversations (so you will know what kind of opinions your co-workers have and you can share your own thoughts)
- restrict conventional promotional efforts
- maintain a consistent personality (avoid to follow the mainstream: keep on your position so people get the idea what kind of values you respect. If you change your opinion all the time because the impact of others, you are not trustful. )

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TASK: Which of the strategies for influencing people do you use?

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TASK: Which of the strategies for influencing people do you use?

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In my culture, it is very important to listen to the person you are working with because it tells him or her that you really are interested in their opinions. Interrupting the other while he/she is speaking is concidered very rude.
Personally, I guess I try to give compliments to others and ask more questions because then the person I am working with has self-confidence to introduce more deeply her views.
I also try to learn the names of the people I meet as quickly as possible because it feels very disrespectful if you don't take trouble for so simple job as learning person's name.
In my opinion we don't repeat constantly the opponent's name because it feels weird and it might make people to doubt the other's intelligence. Also flattering is not very familiar for us: we don't praise anyone if we are not really impressed about something.
Further, it sounds very strange to "ask people when they are tired". For an honest person, it might feel a little bit like cheating to ask favours from a tired person who is not focused on you and your requests.

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How do you like the modern tools of communication?

In my opinion, modern tools of communication are very useful and essential in business life nowadays. Because of worldwide co-operation between the companies, it is very difficult to arrange meetings where all the important members of the upper echelons are around the same table. Therefore, that is why the web conferencing is dexterous and cost-effective solution to manage the global business relationships.

Would you change something?

New tools are important and necessary but there are stills problems which are needed to be thought about. In many companies the members of management are still a bit conservative and some of them have reacted suspiciously for new ways to handle the business issues. I guess that is because they are afraid of such a radical change to co-operate with business partners. The best way to win the trust of the elderly people is to establish courses where they can practice and learn to use new tools in practice. For example, they should be told about the benefits of cloud services in telecommuting. As the well-known cliché says, time is money. With modern tools of communication, both money and time will be saved and the efficiency of working will be maximized.

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1. Conversational marketing is the marketers' way to observe and participate to the prospect's use of social media. They can target consumers who express interest in a specific product by using certain keyword. The method enables the intercourse between marketers and prospects.
2. Conversational marketing is described as "a double-edged sword": when people like the brand, they might tell about it for their friends (the word of mouth) and recommend it in the brand's homepage. On the other hand, if the costumers have bad experiences about the product,  they criticise a brand and tell the other buyers not to buy it. People may also be afraid of being stalked: if they are observed constantly by marketers,  they stop to update their profiles in social media channels. (126 words)