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In the morning session today we decided to print off the questionnaires that we created and go out to ask peers around the college to view our advert and see what they though of it. We headed over to the library first and we only managed to ask one gentleman as everyone else was quite busy. He rated our advert on overall production a 4 out of 5 which is quite pleasing considering we put a lot of hard work into the advert. After we had been to the library we made our way towards reception to see if we could get anymore peoples opinions. To our success we managed to get an extra 4 people to answer our questionnaire; this will benefit our group when it comes to writing our final evaluation as we will be able to see what others of our advert. Once we done this i worked on completing my task 2 report  as it needed to be complete

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Today was the day that our adverts were going to be screened to the two media groups. Everyone's videos were edited very well and there wasn't really one which you could say was not of a good standard. When my groups video was shown to the two classes we generally got back a good amount of feedback along with some constructive criticism; Delta said that she found our advert very good as the editing was of a good standard however she doesn't think there was any need for the credits at the end or the final scene where the girl sits up ordering the camera a drink as she said she feels like it kind of ruins the story as you can already tell what it is about from the sound effects and other shots. After lunch we returned back to class and I continued to work on my task 2 report; I have completed writing about the vox pops and survey monkey, all I need to complete on report is a write up about 1:1 interviews and the conclusion then the report will be finished.

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In today's session we were asked by the producer and editor to go and record one more sound effect for our social action advert. They asked whether we could record some people singing in a drunken kind of manner, this being for the scene in our advert when the drunk people are driving along and not paying attention. We went to collect the equipment we required (TASCAM, boom mic/pole and XLR cable) and collected 4 members of our class to go and record. Due to the fact that this was last minute we didn't have time to book out J113 but we headed there anyway hoping it would be free. Unfortunately to our disappointment, there were already people in there from a different class; instead we headed up to the photo studio and thankfully it was free. Once we got in there it was a fairly quick process to record the singing. We recorded three different takes, each one being a different genre of music (one being Christmas themed, one being grime and one being standard pop music). We eventually decided that it would be best to use the Christmas song due to the fact that it is getting towards the festive season now, this meaning the amount of drink drivers will be on the increase and that means our advert will relate to a much larger audience. For the rest of the day I worked on completing work from previous tasks as it needs to be completed before the deadline.

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In the morning session me and Curtis (camera operator) decided to create a questionnaire in order to receive feedback when our final product is screened on Friday. Our reason for this is so we can get feedback from the audience and see what they thought was good and what they thought was bad. We thought of questions which related to various sectors of our advert such as the sound, editing, camera work and whether the advert actually effected them themselves. After completing the questionnaire we came up with a new idea because there was a slight gap towards the end of the product which needed to be filled. We decided that we should slowly zoom in on a bottle of alcohol to help give people an idea of what advert was about. We decided to use the track and dolly so that this gave us a much smoother shot as the camera got closer to the bottle; this clip lasted about 15-20 seconds long. We placed the bottle slightly to the left of the shot leaving a slightly larger space on the right hand side; this being so we could place our slogan 'stop drinking without thinking' in the gap. We have done this simply so the audience remembers this and has something to take away from the product. In conclusion of today i feel like it was quite successful as we found a way to improve our advert.

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We started off the day by having another group meeting; this time we reviewed our advert and how far the editor and director had got in terms of editing the footage. It turns out that they were nearly done and we were just waiting on them to just finish editing the final scene. We also discussed how we could make the lighting look better; in the end we decided that there should be more red light in the footage as this will help convey the message that drink driving is dangerous. Due to me and Curtis (camera operator) having little work to do until after lunch, we went to help out another group by acting in their video whilst we waited for the editor and director to finish the post production. After lunch i decided to work on my video deconstructions from task 2 for the rest of the afternoon due to the fact that i haven't yet completed that part of the assignment yet.

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In the morning session we went over the footage which we had recorded yesterday to make sure it was suitable for editing, in focus and not shaky. We were happy with the actual footage however we didn't really like the LED lights due to the fact that it didn't really create much light however the footage was still good enough to use. We decided next time we film something we would use either the dedo lights or halogen lights as these are much brighter. After we reviewed the footage, I spent the rest of the day using photoshop to create my print based advert. I had trouble at first because I wasn't too sure how I wanted to design my advert however once i thought of the research I had conducted, it gave me inspiration and I had an idea of what theme and tone I wanted my advert to be. I changed the saturation, vibrance, exposure and contrast; by doing this it made the advert much more eery and dark which is what i was looking for. I also used a font which stands out; this being due to the fact that i placed white text on a black background, therefore this being one of the first things which would catch the eye when you look at the advert. By having the bodies laying on the table covered in white bed sheets, this portrays dead people at a morgue. By having this it uses the hypodermic needle theory as it shows the audience that you could die or kill others as a result of drink driving.

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At the start of the day during the minute meeting we decided that it would be best if we re-wrote the shot list due to the fact that there were certain shots which we just didn't agree would be best for that scene, then there were other shots which we simply thought we could improve on. After the minute. Meeting me and Curtis walked over to the art block in search of some white sheets due to the fact that these were one of the props which we required and we couldn't all bring some in from home. Once we returned from collecting a white sheet we sat back down and checked over everything to make sure we were definitely ready to start filming. After lunch we went over paper work once more and then whilst Gabbie and Chloe went off to get location and equipment loan sheets signed off, me, Curtis and Callum went off to collect all of the equipment and props and headed down to J113 to set up. Due to me being sound operator, I set up all of my equipment (TASCAM, XLR cable, boom mic and headphones) and I did a test run to make sure all of it was fully functional and had no faults. I feel by doing this I was fairly organized because I got myself ready and made sure there was nothing wrong with any of my equipment. When the actors arrived, we got ready to shoot the first scene (the party scene); whilst Curtis was filming I made sure that I was recording the sound. To get the best quality I made sure I was holding the boom pole at a 45 degree angle just above the actors but not in the shot of the camera. Once this scene, we removed the the actors one at a time until there were just three of them left; this being so when it comes to editing we can add an effect where we fade each person away one at a time. After this scene we started filming the final scene. We got the three actors to lay on the tables and we covered them with the white bed sheets to make it look like they were laying in a morgue. We got the person on the middle table to then sit up and hold a bottle out to the camera as if she is offering it a drink. Overall I feel as though today was very successful as we managed to record all of our footage without any problems and we worked well as a team, this meaning if we carry on we should finish our production sooner rather than expected.

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task 2 questionnaire drink driving survey

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task 2 questionnaire drink driving survey

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In today's class we continued to work in our groups on our preproduction work for the social action advert we will be creating. We did a run through of all our plans as a group making sure that we agreed on everything which we brainstormed yesterday. Once settled we set out on finding five actors to take part in our advert; we did this by heading over to the performing arts building and specifically to the dramas studio in order to gain five actors. This was quite easy as they were all keen to help us out. We got a mixture of genders when it come to choosing actors, 3 girls and 2 boys, this being for ethical reasons so our advert isn't too heavy towards one gender and is considering sexist. Another reason for us having a mixture of genders is so we have a larger target audience and get the message out to more than one group of people. After lunch we collected all of our equipment from the motion room and headed down to J113 to start testing out how we would film our advert. Once we got in there we started to have second thoughts about filming our advert due to the size of the room; this being questioned and wondering whether we should use the motion room instead. Anyway we set up all of our equipment and the lighting and moved a table into the center of the room for Gabby to lie on, this representing what the actor will be doing when it comes to filming our actual advert. We started off filming one scene where gabby would sit up and offer a drink to the table. However after watching this over, we tried something different. The second time around we got Gabby to walk into the shot looking down at the table as if there was a dead corpse there and then she turns and looks straight at the camera with a possessed look and offers the camera a drink. Once we finished filming, we returned the equipment to the motion room and I went over to the Macs to research different sound effects which the group may choose to use when it comes to the sound editing stage of the post production. I feel as though today went very well due to fact that we got quite alot  of important work completed considerably quickly and we worked well as a team. This also shows that we are on track in terms of our time schedule and should be ready to start filming next week.

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In the first session this morning we went through a briefing on what we had to complete as part of our pre production before we could move onto actually filming our social action advert. So what we did first when we got into our groups this morning was do a minute meeting. This was basically where we all gathered together and discussed the location of where we will be filming our advert, what props/ equipment we will need, what our budget will be and what we will have to buy and finally what roles everyone will have. We decided that our the main location of our advert would be J113. The props which we we mainly need are plastic cups, glow sticks (to make it look like a party) and white sheets to cover over the 'dead bodies' to make them look like corpses. After the minute meeting we started to work on the overall production mind map, the production schedule, the risk assessments and the contingency plans. These all got completed rather quickly due to the fact that we worked as a team and all took a task to complete instead of doing one at a time or relying on individual people to complete it all themselves. Once we had finished all the paper work we went out around the college and took pictures of where we are planning on filming. After lunch we decided to start writing out our script; due to the fact that there isn't alot  of dialog within our advert, the script mainly consisted of stage directions and what the sound effects will be for each scene

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This is the contingency plan which we completed as a group. This basically lets us write out what our original plan is, what problem we could face and what our plan B would be if plan A was to fail

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This is a list which we wrote out for the planning schedule. We are planning to complete our preproduction work by the 11th of November. Once planning is done, we are aiming to complete filming before the 18th November. Finally we are aiming to work on editing and finish it before the 25th of November

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This is a mind map which we created as a group. We managed to fit everything on here about our overall production; this included information about the budget, the location, the roles and the props/equipment.

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This is the other location which we may decide to film on. This depends on what the group thinks about how we should adapt our advert.

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The motion room is our groups back up location to film the majority of our advert if we are unable to book out J113

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This is the location of where we will base our advert

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In today's session we were introduced to different sound equipment and were taught what they do and how to use them. There was the TASCAM, the clapboard, XLR cable, lapel mic and the shotgun mic. Once learning all of this we were assigned the task to go and shoot a scene using a pre-written script, the camera and sound equipment. I was mainly using th TASCAM due to the fact that I will be the sound operator for my group when it comes to recording our social action adverts. We faced an unexpected problem once we thought we had finished recording because the TASCAM didn't record the sound properly so we had to re-take our scenes. I feel like I need to go out and using the sound equipment again to get a bit more of an understanding of how to use it before i start working on the social awareness advert with my group due to the fact that this was my first time today.

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In the first session this morning, we were with Delta and she was speaking to us about our work experience and how we had to upload the details of the company to pad let; i currently have no work experience booked so i must find some ASAP due to the fact that it is compulsory. In the next session after lunch, Dave announced the five advert ideas which had been chosen from yesterdays pitch and we had to decide what job role we wanted for the production of the adverts. I decided that i wanted to be a sound operator, due to the fact that it would be something id enjoy whilst focusing and being serious, and we had to come up with reasons as why we chose this role and why we should be picked. Once we had one up with ideas we had to pitch these to the class as well. I feel like the pitch today went much better than the one yesterday as i had more time to prepare and I also had notes in front of me where as yesterday i had nothing to give me any ideas, this explaining why the day before's pitch was pretty poor.

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Today we started to think of ideas for our social action advert we will eventually be filming. I personally came up with an idea for a bullying advert and recorded my ideas on a mind map which will then be pitched to the class tomorrow. The idea would be that a girl posts a picture online and she gets lots of hateful messages come through; this upsetting her quite dramatically and making her consider self harm. However just as she grabs the blunt object, the video would rewind and instead a number would appear on the girls phone off someone she could contact and talk to about the upsetting messages she had been receiving. On the mind map we had to consider the pre production, production and post production stages of the advert; this was quite helpful as this gave me and my peers an idea of what my advert is about and if chosen how it would be acted out, filmed and edited.

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In the first session this morning we were given a checklist of all the tasks we have currently been assigned and we had to tick off which ones we have completed and pointy out which ones we need to complete. I have completed a major it of the tasks so i feel like i am quite organised and know what i am doing. After we had completed the check list we were told to get into groups and print off two social awareness adverts and come up with three questions about these adverts. Once this was completed we were assigned the task of completing some vox pops by interviewing members of the public about the two adverts. We originally went to the town to try and complete this task however this was not very successful due tot he fact that no one seemed interested in taking part. After lunch we attempted this again but however stayed on campus this time around and we managed to find plenty of people who were interested. Once we had finished completing our vox pops, we spent the rest of the afternoon using survey monkey to create a questionnaire about the two adverts we had printed. We had to come up with with 8-10 questions based around these two adverts and once finished get the link and post it on social media for members of the public to complete. Overall i think using survey monkey and vox pop's are quite successful ways of gathering data as just from today i collected quite a lot of information from members of the public/students on campus.

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Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.

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In the first period this morning we were given the chance to continue with work from task 2 and task 3 so i decided to carry on completing the job role forms. After break and for the rest of the day we were allowed to continue editing the scene we had been filming from our own version of the film 'The Room.' Whilst finishing off editing we added things such as music, fades, transitions and slow motion effects. Once we had fisnihed editing, www were asked to show our finished profit to the rest of the class. once the classed had viewed our product they were given the chance to give us ideas how we could improve our video and say what we did well. Overall working on Premier Pro for the afternoon helped me quite a bit as i was able to develop my skills with this software and i will be more confident when using it in the future.

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During todays lesson, in the morning we went through powerpoint which gave us more information about different types of research and why we should research before releasing product. Once we had been through the powerpoint we had to put all of this information into a report; this included information about market research,audience research, production research and why each research method is important when it comes to developing a certain product.

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In the first period this morning we focused on reasons why we should research before launching a product; this including budget, target audience and the use of CGI's (computer generated images). Whilst looking at types of research we were shown 10 different products which were withdrawn from sale due to the producers not putting in enough research. In the afternoon we were introduced to Adobe Premiere Pro and taught some of the tools we would be using; this included the blade tool, pen tool and the zoom tool. This was interesting to me as i am only used to using Final Cut Pro so this will benefit me in the future learning how to use a new software. Once learning the basics we imported our clips which we had filmed the other week and were told to start editing them.

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In the first period this morning we had to start working on a recap sheet to do with the different audience reception theories; the hypodermic needle theory, the uses and gratification theory, the two step flow theory and we had to evaluate denotation and connotation. Within all these theories we had to describe what they are and give examples and give a strength and weakness for each of them. For the rest of the day we went onto photoshop and learnt the basics of the software; we managed to play around the different tools such the text warp, brush, blur, contrast and the liquify tool. This i found very interesting as i managed to get a proper understanding of photoshop due tot he fact i wasn't too sure how to use everything properly before; at the same time i found this very enjoyable as we were allowed to use whatever photos we wanted and created our own design.

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Today we studied the four different types of research, primary, secondary, qualitative and quantitative, in pre production and why people use them. Primary research is when you collect the data yourself from surveys and questionnaires whereas secondary research is where you collect data from other peoples research such as online or in books. Qualitative is actual words and peoples opinions whereas quantitative data is usually numbers and statistics. For the rest of the day we designed a questionnaire for different types of movie adverts and had to ask a certain amount of people the questions on the sheet. Overall i feel like i have improved my research skills quite a bit as i have managed to collect quite a bit of qualitative primary data which i will now be able to use for my assignment.

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In the first period this morning we learnt about contextual awareness and wen went though different advertisements from across the globe and studied the different countries and cultures used within the advert and we talked about how certain adverts would not be allowed to be aired in certain countries due to different religions and races disagreeing with different things; such woman not being allowed tot shops skin in Dubai or muslims not agreeing with alcohol. After lunch we were given the task of going on the Macs and finding two different advertisements for the same brand but from two different regions of the globe and i analysed one of them whilst partner analysed the other.
We had to look at the similarities and differences between the two adverts and look at different areas of the advert such as the target audience, nature elf the advert, visual, written and semiotic communication and we had to also look at the reception theory.

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In the first period this morning we started off by getting into groups of 5 and we started planning a social advert, which eventually we will start to film, by placing our ideas onto a mind map; this way we will be able to get our ideas and use them when it comes to filming and editing our advert. We included pieces of information on our mind map such as who our target audience would be, the benefits of quitting smoking and we included some facts about how dangerous it could be. Once we had finished the mind map, we had to create a mood board which related to the topic of our advert (anti smoking). We then had to analyse a minimum of three film based social action advertisements and we had to figure out what it was trying to do, if it would truly affect the consumer and the different types of camera angles used. To finish off the afternoon our group went to the photography studio and we used the D90 cameras to take different photos using high key and low key lighting. When using high key lighting we made sure we used the white background and that both lights were on as this would've created a nice bright background whereas when we were using low key laughing we used the black background with one light only so it created a nice shadow on the models face.

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Here below are some examples of some adverts created to promote anti smoking.

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During the sessions today we started off by going through a pweorpoint and learning about different theories used in the advertising world such as the hypodermic theory, use in gratification theory and the two step theory. All of these theories relate to how someone may be affected by a certain advert in a a certain way. After we had been through this powerpoint, we studied some still print adverts which real life companies had created to promote their product. Whilst analysing we had to state what we first saw when we saw the advert, why the creator is trying to persuade the audience and how it has an effect on myself. After lunch we did a similar thing but this time instead we had to find educational adverts on topics such as smoking awareness, child abuse and texting and driving.

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When first studying this advert, you can clearly see what is the scene of a car crash. What you also notice is a mans arm hanging out of the car with a mobile phone laying next to his hand; tho suggesting that the cause of the crash was due to the person being on their phone whilst driving. There are two sentences in the middle of the ad, each inn a different font. One of the sentences say "got the message" and this is shown in a stereotypical text message type of font; this giving the audience an idea that this advert is more focused towards texting and driving instead of talking on the phone whilst driving.
The purpose of this advert is to try and get people to stop being on their phone whilst driving as it could cause a very serious accident and in some cases kill innocent people.I would say this advert would be fairly successful due to the fact of how deep it is and it shows people that you could actually cause fatalities just for doing something as simple as texting a friend on your phone.

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The main focus of this poster is an unrolled cigarette on what looks like a bench; in place of where the tobacco should be, instead there is what is meant to be rotting flesh. On the right hand side the flesh looks pretty healthy but the further to the left you get the more dirty and rotten it looks. This could suggest that the mores you smoke, the more you rot your flesh inside. There is text at the bottom of the ad which tells the audience that smoking cigarettes rot you from the inside out. The purpose of this advert is to try and put people off of smoking by using a graphic image to represent what your inside will look like if you continue to smoke.
I think this is quite an effective advert as it could possibly use the hypodermic needle theory to shock people by how graphic it is and it will make truly make the audience think about quitting smoking due to them realising how damaging it is.

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1. Heinz Tomato Sauce Advert
When you first view this advert you see a bottle of heinz tomato ketchup made up from sliced tomatoes. The meaning of this advert is that they are trying to promote tomato sauce by saying all of their ingredients are 100% natural and they are freshly grown ready to be used.
The producer is trying to persuade the audience by making sure there audience are reassured that everything gone into a bottle of heinz tomato ketchup is definitely natural. This also persuades the audience that the sauce is healthy for you and no unhealthy additives are put into this sauce. The slogan for the advert is "No one grows Ketchup like Heinz." This is not only a simple slogan, meaning it will be easy to remember, but it is also another reminder to the audience that they grow their own ingredients for the sauce.
I feel like this is quite a persuasive advert as it lets the audience know it is healthy and this will increase the sales within people who might be trying to stay healthy.

2. Spec savers Glasses Advert
When first looking at this advert you see a pair of glasses and the words "goal-line technology from £25" in big bold text along the top of the ad. The meaning of this advert is to try and persuade a target audience to switch to spec savers and buy their glasses as you will then get accurate eye sight.
The target audience for this advert is mainly men who pay an interest in football. This is due to the fact that people who don't pay interest in football or some women won't really understand what goal line technology is. Basing the quality of the glasses on goal line technology means that they are very clear and you will have next to perfect eye sight. The price in which the glasses start from is also shown in a large font; it being like this to try and show the audience that they might possibly be getting a bargain when it comes to purchasing glasses.
This is quite a good advertisement as it is very simple and plain yet it still manages to get a point across to the audience about the quality and the price of the product. However i think the theme of the advert could be based on something other than football as this way a larger number of people would be able to understand the advert.

3. Apple iPod Advert
When i saw this advert, one of the rings which catches my eye straight away is the famous silhouettes of The Beatles walking across the zebra crossing at Abbey Road. However apple have adapted this ad by making it look as if each individual member is walking whilst holding an iPod in their hands.
By using such an iconic band within the music world to promote the iPod, the creator of this advert is trying to persuade the audience to buy and iPod due to such iconic figures having been seen using them. The actual product has been given the colour of white on the black silhouettes of The Beatles, this being so it stands out to the audience and people know what they're looking at.
I feel like this advert is quite influential as many people may want to be as cool and trendy as The Beatles by owning an iPod however there isn't actually much information on the advert about the iPod itself.

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During our tutorial in the morning session we were given the chance to elect a class rep to represent our department when it comes to meetings about what can be done to improve the media section.
In the second period we discussed as a class different types of semiotics in which we see everyday and how different people interpret these. Within the semiotics we discussed the signifier and the signified; the signifier basically being stating the obvious and the signified being what you actually take from the signified. We then discussed denotations (what we can see) and connotations (what everything in the picture could mean).
In the third session in the afternoon we learned about the different types of equipment available.; this being a track & dolly, a slider, jib & sandbags, soft box, deco light, spot light, larger LED and a mini LED. we were also taught about the different types of lighting we could use when it comes to filming footage or taking photos such as high key, low key, fill light, back light and silhouettes. This will be helpful when it comes to filming footage for my advert or fridays session using the cameras to take photos as i will have an idea of what lighting to use for whatever type of mood i choose.

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In the first period we discussed different advert which have been advertised on the TV and different angles/transitions which they may include. Our tutor then gave us the task of finding some adverts on our own and analysing them; we had to identify different camera shots/angles and what the purpose of the advert was.
In the afternoon session we focused on the reason for completing risk assessments and why they re so important before capturing footage. dave also created a scenario with various pieces of equipment where we had to work as a team and identify the hazards. Once we had found all the hazards we had to record this down on a worksheet. Once done wight he risk assessment sheet when then had the job of completing a job role analysis sheet where we had to research the qualifications, specialities need to be a camera operator. I feel like i have learnt a lot more now about what it takes to become a camera operator due to the research i put in as now i know stuff which didn't know before.

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In the first period this morning we looked at the different photos and videos we took yesterday and discussed the different camera angles/shots we used.
In the next period we were given a script from the film 'The Room' to study and act out. We got into groups and planned our video; we drew out a storyboard, a shot list and we decided the jobs of each member of the group. This was good as we managed to work as a team and successfully plan a moving image.
In the third period we actually moved onto creating our moving image. It was difficult to find a suitable location to film. We first off went to the harvey centre but we decided it was too busy and there was quite a bit of noise pollution which meant the camera wouldn't be able to hear what our actors were saying. After that we attempted to film in the leisure zone however we were asked to leave by a member of staff because of rules within the building. We finally came back to the college and found a location to film our video in reception. We used many different camera angles and shots to help show emotion from the characters and it also helped create an effect within our video.

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In the first period, i created my padlet account and made 3 pad lets; Unit 3, Diary Log and My Targets Unit 1-4. I created this to make sure i keep track of my daily targets everyday.
In the second period i learnt about different genres of films and why digitally published products are split into genres. We then focused on the western theme and discussed all the different codes and conventions to do with this genre. Afterwards we were taught about the rule of thirds and the 180 degree rule when it comes to filming two or more people. This was interesting and will help me in the future as at the beginning of the day i had no idea what these two rules were and when you had to use them.
In the third period we first off learnt how to use the cameras; we were taught how to adjust the white balance, exposure and how to manually adjust the focus. After we had learnt how to operate the camera and attach it to the tripod we went around campus and took pictures using many different camera angles such as pan shots, long shots, POV shots etc. Although i knew some of these angles and shots from previous experience, i managed to learn some new angles which i will be able to use when it comes to my practical assignments.