# data[].attributes.body
Demographics: People who have extra money for this technology. Late 30's, older younger adults. Family life as a use of easy communication with the rest of the family.
Psycographics: Possibly business lifestyle. Interested in the easy communication with the rest of their family.

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With such a dramatic change of the product, the target market must've have changed.
Demographics: the people buying these phones must have a medium income. They should have a relative amount of discretionary income. Teenagers are middle aged people (due to the complexity of the technology) usually would buy this phone.
Psychographics: the values of the people buying the phone are people who would use their money to buy technology. They are mostly an advanced population. Their lifestyle might be influenced by photography because the camera on this phone is one of the best in the market.

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The masterminds behind the Nokia company decided to change the whole outlook of the phone is to simply keep up with the changing market of smartphones, where phones without a touchscreen aren't even considered. They had to add many features in order to actually have sales from their products. They simply wouldn't sell without the changing of certain features, as well as adding some very important one's.

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From Utility: Nokia used the plastic from its old phones to provide a similar protection scheme for its new phones. It increased its screen size. It eliminated the button system to a touch screen.
Place Utility: These phones were limited to kiosks of actual Nokia representatives. Now, this new phone can be bought at Microsoft stores, carrier stores, and carrier kiosks.
Time Utility: Similar to the old version of the phone, it is available for purchase all year round.
Possession Utility: The price of the overall phone is more expensive and requires a larger exchange of money for the money.
Information Utility: Nokia has decreased in advertisement when compared to its predecessor. It now markets itself as a Microsoft phone, loosing the identity of the phone.

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This old Nokia doesn't have a touch screen. Instead it contains a very small button system. It contains no camera. No other additional applications can be downloaded.

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This new Nokia holds all of the mainstream technologies that are included in most smartphones in this era. It has a large touchscreen. When compared to the older version, it even contains many social media and modern applications. It has a very well built camera on the back side. It runs Microsoft which is an overall improvement from their earlier program. It also contains a Cortana voice program which can perform many actions.

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The New Nokia Lumia 1520

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The Old Nokia 1100

# data[].attributes.headline
Nokia: The Phone of the Past and Present.

# data[].attributes.subject
Nokia: The Phone of the Past and Present.