# data[].attributes.body
Everyone has the power to thrive not just survive -

showing how the work they have done already is helping, and what they can continue to do.

Standing together with communities around the world to speak out against injustice

inclusive - affects everyone

# data[].attributes.attachment_link.readable_text
Have companies taken meaningful steps to implement their Behind the Brands commitments? Oxfam's report finds that:

While companies have taken action at the global level, progress stalls in translating those approaches to countries and through supply chains.

There are positive examples and innovations happening in key sourcing countries. Particularly promising are implementation efforts that are locally owned and involve engagement between multinational and national companies, civil society, labor unions, and governments.

But key blockages must be addressed - including providing the right incentives, disclosing suppliers, and getting suppliers to take up the agenda - to create change at scale.

To assess companies' progress, Oxfam commissioned four external evaluations that take an in-depth look at implementation efforts on:

Gender equality in cocoa value chains, assessing the completion and quality of the companies' gender assessments and the resulting action plans.

The UN Women's Empowerment Principles, assessing the extent to which companies that have signed on to the WEPs are taking action to foster gender equality and women's economic inclusion.

Land rights, assessing the extent to which companies have integrated provisions on land rights into their supplier requirements and provided support mechanisms to encourage suppliers to become compliant.

Climate change, examining the adoption of science-based emission reduction targets and shifting supplier policies and practices.

Agribusiness Scorecard (2021) The scorecard assesses seven agribusinesses (Archer Daniels Midland (ADM), Barry Callebaut, Bunge, Cargill, Louis Dreyfus Company, Olam International and Wilmar International Limited) to gauge progress and highlight shortcomings across several themes. The results show that:

Despite overall increases and some notable policy commitments, the scores remain low.

The women, land and climate themes all saw the lowest average increases, indicating that pressure from customers has not moved the sector enough.

Overall, the agribusiness sector continues to show a need for deeper policy commitments and implementation on key issues.

Overarching findings are available in Shining a Spotlight and underlying data here.

# data[].attributes.attachment_link.description
Oxfam's Behind the Brands campaign assesses companies' performance on social responsibility, compares them with their peers, and challenges them to use their enormous power to help create a more just food system.

# data[].attributes.attachment_link.readable_text
Consistently shortlisted and presented with a Drum Search Award, our 'Bloggers Against Poverty' digital PR campaign provided the worldwide charity brand not only results but a community committed to spreading their message

Increasing brand awareness was achieved in a variety of ways - each of which was nested and interlinked with all of the other areas of the campaign's aims - from outreach to and conversation with bloggers carried out on social media, to the creation of a bespoke 'badge' to generate links and the creation and distribution of high-definition, high quality images and informative fact-sheets to encourage the active participation of existing and newly fostered blogger communities.

As Oxfam is a globally recognised brand, assets needed to be not only of great quality, unique and compelling, but also able to blend seamlessly with existing Oxfam assets and branding strategies. It also had to be dynamic enough to be regularly updated in order to take advantage of and build upon pre-existing seasonal peaks in traffic and sentiment.

The effort was not only in seeking to build an outreach campaign, but also a community - we knew that the best results possible were always more likely to be achieved by appealing to, harnessing and directing the goodwill Oxfam has accrued throughout their 80+ years of existence, thereby enabling participating bloggers to wear their support of the campaign with pride using unique visual assets and by remaining open to any dialogue with bloggers that needed information or assets, ensuring that they were getting the right message to the right people.

It is for this reason that the campaign was awarded The Drum Search Award for 'Best Charity/Not for Profit Campaign', but also the reason for the fantastic results achieved overall.

In addition to fantastic coverage the campaign achieved, the following stand out results also contributed to the success of the campaign:

# data[].attributes.attachment_link.title
Award-winning Digital PR Campaign for Oxfam - Click Consult

# data[].attributes.attachment_link.description
Presented with a Drum Search Award, the 'Bloggers Against Poverty' campaign provided Oxffam not only results but a community committed to their message.

# data[].attributes.attachment_link.title
Oxfam encourages activists to 'stay in the fight'

# data[].attributes.attachment_link.description
Charity Oxfam is encouraging its activists to "stay in the fight" and continue to stand up for causes they believe in with a powerful new campaign film.

# data[].attributes.attachment_link.readable_text
Oxfam's latest film is meant to shock and disturb you.

The spot by Don't Panic shows masked robbers wreaking havoc on a hospital, to illustrate the fact that companies dodging approximately £78bn in tax in poor countries strip them of funds for vital services. According to Oxfam a third of that amount would be enough to cover healthcare that could prevent the deaths of eight million mothers, babies and children.

# data[].attributes.attachment_link.title
Oxfam "The heist no one is talking about" by Don't Panic

# data[].attributes.attachment_link.description
Oxfam's latest film is meant to shock and disturb you.

# data[].attributes.body
1. Oxfam has 2 main product categories

1. Products in their High Street and Online shops

2. The solutions and support initiatives for global crises, social issues, and armed conflicts

2. Oxfam uses marketing to break down and repackage its initiatives to appeal to consumers on a more human level and to exclude any overwhelming feelings that may result from the severity of the causes.

3. Their marketing strategies are still following the same rebranding as they had initiated previously but the current state of their messaging has become more in line with other charities and non-profit organizations