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Chance the Rapper - Same Drugs (Official Video)

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Same Drugs from the Grammy Nominated Coloring Book, featuring vocals from Chance The Rapper, Eryn Allen Kane, Yebba, John Legend, Francis Starlite and Macie Stewart. Directed by Jake Schreier www.ChanceRaps.com

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Chance the Rapper ft. 2 Chainz & Lil Wayne - No Problem (Official Video)

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Directed by Skim Nasty (http://twitter.com/AustinVesely) & Lil Chano from 79th Drone footage by Jeff Salzbrunn and Yakub Films

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This is when you are freelance and are not signed by a label. Artist’s can become their own creator and edit their videos and get them broadcasted to the world by themselves. This also means that they have little to no budget. An example of a self- produced artist is Chance the Rapper. Even though he is self - produced he is also very successful. Being self - produced can means that anyone can make a music video and anyone can promote it.

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Independent labels have a lot more creative freedom as well as a smaller budget. Independent labels tend to work with less known artists as they are a smaller label. An example of this would be Robyn, she made her own record label called Konichiwa. She is known for writing the song ‘Dancing on my own’ which Callum Scott covered. However, she is an anti - pop non mainstream music producer as she is very original and doesn’t look like your typical “pop” artist. An example of a record label that is idependent is Southern Fried Records, set up by Fatboy Slim.

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Artists that are signed by major labels have a higher budget to spend on music videos. Major labels tend to work with bigger artists. An example of an artist that is signed to a major label is Dua Lipa. Dua Lipa is signed to Warner Bros & Vertigo Records. Some record labels can be signed to other major labels. An example would be VEVO who are partners with SONY music. This means that they work together to produce music videos and songs. As major labels have a higher budget they can pay to advertise snipets of songs on YouTube, social media and other media platforms. An example of this is when Rihanna promoted snipets of her album on her instagram and snapchat. Another example would be Katy Perry. Katy Perry had a big billboard on the side of a lordy drive around L.A to promote her single Roar.

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Producers strategies - the level that music videos are created

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Producers strategies - the level that music videos are created

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Charli XCX - Boom Clap (The Fault In Our Stars Soundtrack) [Official Video]

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Ellie Goulding - Love Me Like You Do (Fifty Shades Freed) (Official Video)

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Often for a movie to tie in a song an artist will be used that has the same/similar target audiences. An example of this would be Ellie Goulding and Fifty Shades of Grey. Ellie Goulding was chosen as her target audience for her music is the same as Fifty Shades of Grey. This is also why the song is quite slow paced as most of her music is like this. Similarly, this has also been used in The Fault in our Stars with Charli XCX. Her song Boom Clap was used in The Fault in our Stars because she has a very high teenage demographic and that was what the movies target audience was too. However, artists are only chosen to create music for films if they are signed by the same label who have created the film. For example, a Sony film would have an artist signed by them to sing the soundtrack for the movie.

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A lot of the time when a film is coming out a song and music video will be released with it, which links to film. Often the music videos will include clips from the film or use music from the trailer theme. This is often done to promote the film. This also allows the audience to link the song to the film as well as linking the artist to the film also.

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DJ Khaled - I'm The One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne

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Lady Gaga - Telephone ft. Beyoncé (Official Music Video)

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Product placement is a method of generating income for record companies and the artists. Product placement is mostly seen in music videos of artists who are signed to major record labels. Major record labels tend to sign deals with companies so they will promote their products in the music videos that they create. An example of an artist that uses a lot of product placement is DJ Khaled. He tends to show off alcohol brands, beats, phones and other expensive brands. Another example would be Beyoncé & Lady Gagas - Telephone music video. This includes placement of of the brand Diet Coke, Gucci & Virgin Media and many other brands.

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Christina Aguilera - The Voice Within (Official Music Video)

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Justin Bieber - Sorry (PURPOSE : The Movement)

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John Legend - You & I (Nobody in the World) (Official Video)

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Some labels work with MTV to make sure that their music videos are shown.

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Robin Thicke - Blurred Lines (Unrated Version) ft. T.I., Pharrell

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By creating controversy more people are likely to hear about the music video through word of mouth or trending news outlets. This will equal to people searching the song on outlets such as YouTube, which will lead to a more active viewership.

Robin Thicke - Blurred Lines
Robin Thicke is known for his controversial music video for the song Blurred Lines. This video shows girls standing around with no top on and skin coloured underwear. This video is controversial as it is objectiving girls. However, the lyrics aren’t suitable as they sound “rapey” and make it sound like all girls are like Robin Thicke is describing them.

M.I.A - Born Free
M.I.A is known for creating controversial videos to get her thoughts and feelings across. Her song Born Free was banned from YouTube for its violent imagery using ginger people to represent genocide and immigration issues in America.

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As an audience we have gone from “passive” to “active”, as we can watch music videos whenever we want. For example, if we want to watch a music video we can go onto YouTube or turn on the music channels on TV on and watch them. Whereas, before music videos were shown on TV and have slowly developed onto a TV channel, internet, music apps and social media.

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Music videos can be heard and seen in many different ways. Some of these are DVD or blu ray, CDs, television channels, internet, music apps, word of mouth, social media and the radio.

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Extension of outlets - How are music videos broadcasted?

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Extension of outlets - How are music videos broadcasted?

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Another example of extension of income would be artists remixing their songs and adding in other artists to release a single where they are singing a song together that has already been released. An example of this would be Bruno Mars adding Cardi B into Finesse. When looking on YouTube, his original song only got 21M views, whereas his remix with Cardi B got 542M views. By doing this he has created a way for more income and for his song to be remembered and sang as using Cardi allowed her fan base to listen and purchase the song. Artist’s tend to use bigger and well - known artists when doing this.

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Michael Jackson - Thriller (Official 4K Video)

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Artist’s can make money from creating dances that go with there songs.  This would create them more money as it is extending an income by making a dance that people can associate the song with. An example of this is Michael Jackson’s song Thriller. The Thriller dance is something that people will always associate with the song. This means that when people hear the song they will do the dance along with it. In order to know the dance they would have to watch the music video, which creates views and sales.

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Ariana Grande - 7 rings (Official Video)

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OK Go - Here It Goes Again (Official Music Video)

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Some artists can be remembered due to their music videos. An example of this is Ok Go - Here it goes again. This song was only remembered as it had a music video that stood out and wasn’t like your typical music videos that you see today.

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Music videos help to promote a band or artist long after the single or album has been released. Every time a song is brought, streamed or watched this adds to the value of the song. For example, on YouTube for every 150 views this equals one sale of the song. Now when you put this into consideration of how many times people can watch YouTube videos this will create a lot of sales. Here is an example. Ariana Grande’s song 7 Rings has reached a crazy 125,790,184M views on YouTube which is equal to 838,601 single sales. This is excluding people buying her song on music apps, such as Apple music or Spotify.

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Extension of income - Where does the money come from? £££$$$ 

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Extension of income - Where does the money come from? £££$$$ 

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Britney Spears - ...Baby One More Time (Official Video)

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STORMZY - BLINDED BY YOUR GRACE PT.2 FT. MNEK

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Music videos allow an artist to create a different theme and look for various different songs. An example of this would be Britney Spears, Hit me  baby one more time. In this video she is dressed in sexy school clothing and singing about having sex... again. This creates the feeling of a fantasy of being a powerful teen girl. Britney has a very high teenage audience demographic which means many teens, female and make aspire to be like her. The video has had 391M views on YouTube as she is always associated with the sexy teen aroma. This is due to the fact that she was only 16 when she filmed this music video.

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Bruno Mars - Finesse (Remix) (feat. Cardi B) (Official Music Video)

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Rihanna, Kanye West, Paul McCartney - FourFiveSeconds

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In the music industry some artists play their own instruments in live performances and in music videos. This is done to show case the artists talent. This can also been done by showing the artist singing to a crowd in the music video, this is done to show they are an entertainer. An example of this is can be found in Rhianna's Four Five Seconds music video, as you see Paul McCartney playing the guitar. Another example would be Stormzy's video for Blinded by your Grace, as you see him singing in front of a crowd of people.

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This allows the product being sold to be the music video. Instead of selling the song and album the music videos are being sold.
An example of a visual album is Beyoncé's album Lemonade. She released this album after finding out Jay-Z cheated on her with "Becky with the good hair".

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Music videos can also be used to regain interest in an album. This is a use of a promotional tool as this is done to promote two artists and an album that had already been released. An example of this is Bruno Mars who released a remix of his song Finesse with Cardi B in 2018. The original album was released in 2016.

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Sometimes a music video is released to announce new upcoming music, or to promote new upcoming albums. Some artists may even release the songs before announcing the album.

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One of the main reasons that music videos are created are to invoke a reaction so that the audience remembers the song & the artist. It also sells the song as people are more likely to remember a song if it has a video as it makes it more appealing. If the song becomes memorable it will make the audience watch it on streaming services, such as YouTube. By doing this it creates more money for the record company and artist. It also allows them to show off the artists talent. A video in most cases allows the audience to gather a better understanding of what the song is about.

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Promotional - How are music videos used for promotion? 

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Promotional - How are music videos used for promotion? 