# data[].attributes.body
- retail outlets in multiple location that share a brand  and central management
- usually featured standardized business methods
- some are branches owned by one company
- others are franchised owned individually

# data[].attributes.body
- multiple shops specialise in one or two article
- they operate on 'cash and carry' principles
- is to established direct contact with the consumers by eliminating middlemen
- operate under centralised control and are horizontally integrated
- layout of these shops is simple and similar

# data[].attributes.headline
Compare the Various Multiple/Chain Stores

# data[].attributes.subject
Compare the Various Multiple/Chain Stores

# data[].attributes.body
- two different concept stores