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A dysfunctional district that consists of 5 districts inside of one district.  This district needed consistent data, expectations, and cohesive structure of administration, like many of our prospects.  Also, the majority of their administrative team were male and coaches, hence the NCAA reference.  The theme throughout the entire pitch was bringing together the district for consistency, which is a MAJOR issue for many districts.

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MO Happy Hour that resulted in over 30 districts partipants (prospects and current partners) plus consortia members.

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This campaign consisted of 3 emails to each prospect that resulted in 3 district-level meetings. The links were sample reports that are the most beneficial to teachers/admin.

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This was a checklist that I created for prospects that might need more structure for assessment selection or struggled asking the right questions. I hand this out prior to the pitch for note-taking and reference for making decisions.

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I used this to do as a temperature check. When the district walks in I'd have them put post-its under the chart paper on what are their top 3 assessment traits they value the most. This helps tailor my message as to what the entire district values. It also allows them to compare apples to apples by taking notes on NWEA compared to competitors.

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First event in Missouri, highlighting a current and influential partner in Kansas City, as well as John Cronin, VP of Research. This resulted in 2 of the largest districts piloting with us one year later, and becoming partners last year. In this the last two years, resulting in over $50k in revenue.

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Many districts get overwhelmed with the idea of professional development to support the implementation.  I created this "quick reference" guide that breaks it down into objectives year to year that ties to a PD focus.  This was an "ask" for a new partner that resulted in $16k in revenue this year.

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This pitch deck consists of tailored slides from a variety of presentations. These slides demonstrate my ability to know what our prospects want and my skill level of transforming into a message that assists in making the sell.