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The aim of assignment one was for me to, in detail, explain what I am promoting and how I will do so in a creative way. At the beginning, I was completely lost with finding relatable sources that supported my ideas for advertising an art page. Once I received clairification about the types of sources I could look for, I delve straight into reasearching and this proved very useful. I believe I have created a detailed Journal about my thoughts, idea process, colour schemes and my video ideas. Time and resources were my two set backs. It proved difficult to find relevant sources and this caused me to lose time and not complete this assignment as efficiently as I'd hoped. Next time I will make sure to approach help immediately to get myself on the right track and be on top of everything.

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The aim of assignment 3 was to create a website using HTML and CSS. This was a more challenging task as I had never used/done anything like this before. Learning all the codes was semi easy but it was making them work properly which I found difficult. I would add codes but they would be incorrect, so I would waste time looking back through the documents to find what I needed. That was probably one of my setbacks for this task. The images in my gallery kept glitching, one minute they were there and the next they weren't so I had to keep replacing them until they finally worked. Creating the banner was fun because it will be useful for a website I may create in the future.

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The aim of assignment 2 was to create a promotional video to support the product or idea you had chosen. I chose to create a video about my own business, 'Designs by Dani'. This is an art business I created almost a year ago and I thought it would be practical to make one for this. Not only will I have easy access to resources for use in the video, but it will be useful for my business. This task was my favourite because I was able to explore different angles, colours, and filming techniques to make my business come to life. I think it was especially fun because I was able to create a video on something I am very passionate about and saw my ideas that were written on my padlet come to life!

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I want my brand to appear chic and modern. I love the look of slightly cursive or artistic fonts rather then basic fonts such as arial or calibri.

I will use sites such as canvas, google fonts and dafont to explore the different varieties.

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To present a positive and happy tone, I want to use bright colours.
I used to Pinterest to research different colours and identify the ones that would be most useful for my video, website and logo.

https://www.pinterest.com.au/pin/386254105539922486/

The below colours are from a n image I found on Pinterest. They use bright pinks, blues and yellows which I think work really well together. It almost provides a more pastel inspired palette. I will take these colours and either increase or decrease brightness, depending on what I believe will work together.

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1. aquatic centre
2. clothing hire page
3. local gym
4. local football club
5. local netball club
6. design page (my business)
7. eating disorders
8. bullying
9. smoking
10. stress
11. depression
12. anxiety
13. environment
14. pollution
15. littering
16. flora and fauna
17. new phone
18. new store opening
19. clothing store
20. shoe store
21. new game
22. new game device
23. sims computer game
24. shampoo and conditioner
25. frank body scrub
26. makeup products
27. makeup brushes
28. computer
29. phone cases
30. restaurant
31. cafe
32. babysitting
33. uni
34. pillows
35. mattresses
36. healthy eating
37. pubcrawl
38. energy drink
39. tupperware
40. acting school
41. singing school
42. school
43. kumon
44. cooking show
45. youtube channel
46. new movie
47. TV show
48. supermarket
49. cinema
50. nightclub
51. restaurant
52. cafe
53. board game
54.health insurance
55. car insurance
56. hungry jacks
57. mcdonalds
58. musical
59. pilates
60. yoga
61. aerial fitness
62. officeworks
63. Printful
64. cat cafe
65. exploring Adelaide
66. AWL
67. RSPCA
68. headscarfs
69. jewellery
70. scrunchies
71. apple devices
72. costumeland
73. saving electricity/water
74. H&M
75. pet hotel
76. festival
77. real estate
78. uber eats
79. graphic design
80. event hire

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What is my marketing point of view?
Show people that there is a real person behind the art, its not just a photo thats uploaded onto social media. Go into a more personal level.
Show me constructing a piece of art so people are questioning what I'm doing.
Towards the end do the comparison of the photo and painting I've done.
This build up of 'what is she painting' will be relieved at the end and keep people around to watch the whole video.
Stylistic views:
colour
personal

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Refining idea:
-Promote business
-Explain story behind business with voiceover, overlaying this with videos and images of art
-Show snippets of social media content (Instagram/Facebook) OR my logo
-Place reviews from customers somewhere throughout the short clip t0 display customer satisfaction

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Ogden, JR & Rarick, S 2010, The Entrepreneur's Guide to Advertising,  ABC-CLIO, LLC, Santa Barbara.

This was one of the most helpful sources I have come across. Not only was it a book dedicated to entrepreneurs like myself, it discussed, in detail, the steps you need to take in order to 'craft your message'. This means the design process to follow to create and ad that can wow your specific audience.

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Marshall, P, Krance, K & Meloche, T 2014, Ultimate Guide to Facebook Advertising : How to Access 1 Billion Potential Customers in 10 Minutes, Entrepreneur Press, Irvine.

I hope to target most of my audience through advertising on social media platforms such as Facebook and Instagram. This source explained how important advertising can be in a virtual environment, being able to reach a billion people that use it everyday.

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Egelhoff, T 2008, How to market, advertise, and promote your business or service in your own backyard, John Wiley & Sons, Hoboken, N.J.

-Ads don't always work to promote so make sure to keep the audience entertained.
-Make yourself look credible and reliable.
-Identify target audience in order to customise your message to their interests.
-Create a goal of what I want my ad to accomplish

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Ortmans, J, Global Entrepreneurship Congress, video, YouTube, 2014 Available at:
https://www.youtube.com/watch?v=_-bGVBGsxAY

This video provided me with ideas on how I can approach my promo video. Here, they use several scene changes, they show people interacting in different situations, they use different locations and colours and they keep the logo in the top right corner so people can refer back to their business.
All of these ideas withheld my attention to watch the whole video so I want to incorporate some of these techniques into my video.

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Global Entrepreneurship Congress 2014 promo video

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State University of Visual and Performing Arts

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State University of Visual and Performing Arts

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Malik, T, Explore Within You, video, YouTube, 2014 Available at: https://www.youtube.com/watch?v=sf-wfXx2bGU

This video was useful because although the main concept was displaying art, it explored all the different kinds of art whether it be visual, fine, audio, sound etc. It showed me that the main intention for my video can be to show my art, however I can show different aspects of it such as the process of creating, my setup, the buying process. My video doesn't have to rely solely on displaying my art for the whole duration.

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Leyte Normal University Supreme Student Council

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State University Of Visual & Performing Arts

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Handong Global University Promotional Video

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"Explore within you" || University's Promotional Video

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Its State University Of Visual & Performing Arts ,Promotional video... done by me, check it out....and Do send your reviews, about it. Directed By/Edited/Concept Design/Cinematography - Tushar Malik Sound Designer / VFX - Shashank Duhan (Milky) Asst.

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I experimented with a variety of bright, happy colours using a program on my tablet.
These colours reflect a positive and calm vibe. They do also reflect my personality which is a bit girly. I use these colours to create a stylish logo whether they be used as a background, for shapes or even the writing.

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Chosen target audience: People aged 13-25 that are regular users of social media platforms such as Instagram and Facebook. This target audience may have an interest in artwork for themselves or to give as gifts, they may be artists themselves, or they may be entrepreneurs looking for someone to inspire them to get out there and promote what they love.

I intend to grab their attention  with the use of lots of colour and images of my artwork and how they can be placed around the house, or in their bedrooms as a fabulous statement piece. I want them to enjoy the art I create as much as I do so I want to show images of happy customers holding their artwork, OR even how people have placed it around their homes.

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Attention
I intend to grab my audiences attention by creating an opening scene using lots of colour. I want the effect of paint to be the opening transition to my first scene of me sketching or outlining. This will hook my audience by leaving them wondering "what is she drawing?", which will make them want to stick it out till the end and find out what Designs by Dani is all about. Throughout the entire video, I want to ensure everything remains colourful to produce a positive vibe.

Interest
I want to create an identifiable view for people who enjoy art, purchase art or even want to start their own business. Originally I was going to leave myself out of the video, but by including myself, I can showcase to people that even though I am young, I had a passion, I pursued it, and I created my own business.

Desire
My aim for the emotive side of my art is that people view it as calming or positive. I want people to smile when they see what I create. To establish this, I will use bright, happy colours. I want this video to be lighthearted, not too serious but at the same time, displaying that I am serious about my business and its more then just another young adult showing off their talent.

Action
After watching the video, I want my audience to be smiling. I want them to love my art as much as I love creating it, and hopefully convince them to purchase a personalised piece. I hope by the end they also support my small business by following my social accounts to stay up to date with all my posts about order details, paintings I've done, and mini tutorials I post from time to time.

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The target audience may have seen art like this before or they might not have.
I want them to feel calm and inspired after viewing the colourful video I'll create.
The use of bright, happy colours such as yellow and pink will enable a positive emotion throughout the audience which is my aim.
Using a cursive, lowercase font with soft pinks or white will be a nice calming touch. It will steer away from a harsh title and become a more angelic and classy one.

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-Include a video of me sketching or drawing
-Include examples of where my artwork can be used as decoration/hung
-Close up video of the paintbrush as I add colour to a painting
-Show a variety of paintings I have created
-Show video of just me to show that there is a person behind the painting
-Display business logo and social media handles at the end so people know how to contact me

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This promo video will showcase the artwork that established Designs by Dani and hopefully encourage them to support and purchase their own personalised art.

The video includes a happy, upbeat song throughout the entire duration.
The video starts with myself explaining how Designs by Dani came to life. I am sitting at a chair in front of my desk where numerous paintings can be seen behind. The video transitions from me to a scene where I add another painting to my wall of creations, whilst still including my voiceover. The scene switches back to me sitting in front of my desk, I include a video of me laughing to present a more laid back and welcoming feel. The next scene is a video of me sketching/outlining/painting my artwork. I placed writing in the top left corner to explain the process of creation. The next scene is a pan from the bottom of a bookshelf to the top, where the painting sits. A closer look at the painting pans from left to write with the caption, 'perfect for your bookshelf'. The next shot is again, me painting the same picture but displays further progress, almost to the stage of completion. It then switches to another pan, this time in the bedroom. From the bottom of the bed to the top, where a hanging triangle can be seen with a painting placed on top. The camera zooms in on the painting and pans left to right with the caption 'a stylish artwork for your room'. A second close-up shot zooms into the artwork a little more. There is a final shot of me completing the same painting, adding the final colours and outlining. The next scene shows a customer working at their desk with the same painting I was working on, to show the final product and how it can brighten up a dull space. This shot pans left to right and a second shot further zooms in closely to the painting. The last scene is captioned 'place an order with just a few clicks', with a small clip on how to place an order on my website. This scene fades out to my logo with a voiceover that says 'Designs by Dani, the perfect gift for everyone'.