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AMBER Alert. (n.d.). Retrieved from https://missingkids.ca/app/en/amber_alert history_of_the_amber_alert_system

Forsey, C. (2019, January 29). What Is Twitter and How Does It Work? Retrieved from https://blog.hubspot.com/marketing/what-is-twitter

Osman, M. (2019, March 04). How to Use Hashtags on Every Social Media Network. Retrieved from https://sproutsocial.com/insights/how-to-use-hashtags/

Stelzner, M. (2019, January 20). Purpose: How Facebook Built an Empire. Retrieved from https://www.socialmediaexaminer.com/purpose-how-facebook-built-an-empire/

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Although, many citizens of Canada complained about the disturbance of the Amber Alert. Many people have discovered that the Amber Alert has been a great use for the safety of Canada. The law enforcement of Canada is continuing to develop their profile of The Amber Alert program because it is providing many children the safety of danger. Children feel safe because it is an alert that is sent all around Canada. Parents do not have to worry about the delay of finding their children because this system allows a quick and convenient response from the community about the abduction. The Amber Alert program has changed many people's lives.

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The Amber Alert allows you to see exactly what's going on with the law enforcement of children being abducted. Tracking and reporting the Amber Alert reports allows amazing performance for the content, increases the growth of the audience, and allows more audience to be concern about the safety (Gabriel, 2017). After the death of Riya Rajkumar, many people are attracted to the Amber Alert program partners up with other social media platforms that give further information of a subject. The Amber Alert has many other social media platforms to represent the effectiveness of the Amber Alert program. It helps design profile images for social media platforms.

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The Amber Alert is used to help grow more awareness to the public audience. It uses alerts to notify the content of the missing child and abductor which is then generated into social media platforms such as CP24 news, Instagram, Facebook, and Twitter. The Amber Alert is used to target everyone in Canada, so they are aware and concentrated on the specific issue at hand. Many viewers engage in this program because it is accessible and it provides safety for the viewer and the child. This teaches people about The Amber Alert program and targets the safety of the child. It is important to advertise this program because it is a unique platform to bring safety to society.

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It is important for social media platforms to engage with their viewers. The Amber Alert uses a process to directly connect with an individual. This is done by sending emergency alerts that produce a loud noise, high vibration, and a disturbance to television to get one’s attention. When The Amber Alert program connects with the society, it allows one to listen, market, and build trust by solving problems including value. The Amber Alert has a greater awareness for society because it attracts many viewers to pick up their phones due to the outstanding noise of the alert. Using social media engagement allows viewers to put trust in the Amber Alert system.

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Amber Alert is used to search and monitor children that have been abducted. When the Amber Alert is sent to the public audience, it is often heard by social media platforms that help search and monitor the public’s conversation to discover more content mentioned about the issue. Listening to the audience allows valuable intelligence based on what a person shares on a social media platform. For example, when an Amber Alert is sent and an individual tweets about the reason why a child is missing. This gives further evidence to where the child may be. That is why it is important to listen to the public conversations that occur on social media.

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What is Social Media Listening and Why is it Important?

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CP24 News is a Toronto based news channel that focuses on news from the Greater Toronto Area and Southern Ontario. Cp24 also covers national and international news. This is an amazing social media platform because it revolutionizes all kinds of news in a format. CP24 presents updated information, precise date and time, and immediate weather conditions. When an Amber Alert is released to the public’s eye, Cp24 automatically posts an awareness of the alert and the issue. Not only does Cp24 state the alert, but it gives an explanation/story to the public eye for the reason of the Amber Alert. This allows viewers to trust their source and help search the missing child.

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A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it (Osman, 2017). Instagram uses hashtags to present a post. The hashtag allows the page to show all photos and videos of people with that specific hashtag. People with private profiles won't allow their photos to appear on hashtag posts. Hostages give a viewer the opportunity to reach for media on social networks that have a common topic. Increasing hashtags allows an increase of visibility to the public eye. When Riya Rajkumar was found dead, many people used hashtags to spread the awareness of how effectively the Amber Alert was used.

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Facebook is used to make the world more open and connected with friends, family, and discover what's going on in the world  (Stelzner, 2013). Facebook is a community used to shape relationships with people. It is a huge platform to exchange information with one another. Facebook has been a growing online business that partners with many other companies. In this case, Facebook is in partnership with the National Center for Missing and Exploited Children which distributes Amber Alerts to the Facebook community. When an Amber Alert is issued, Facebook automatically receives this notice and is sent to the top of you News feed. This is an effective method because you can share the Alert with your Facebook friends to spread the awareness.

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AMBER Alert. 541,423 likes · 8,491 talking about this. The AMBER Alert Program is a voluntary partnership between law-enforcement, media, transportation and others to send bulletins about...

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BlogTO is a form of source for the local news and culture, restaurant reviews, event listings in Toronto. The BlogTO provides up-to date information about a specific headline. This blog includes many sectors such as sports/play, bars, music, eat/drink, and the best of Toronto destinations. When the Amber Alert was issued for the abduction of Riya Rajkumar, suddenly the BlogTO posted the concern of the missing child. The BlogTO gave the opportunity to create an important content for viewers. This is a marketing tactic to drive many viewers to get the full scoop on the incident that occurred with Riya Rajkumar. Many people believe that stories that come from blogs are extra information given to the press rather than the local news. But, that is not true because The BlogTO is designed to build awareness and provide relevant and useful content to the target audience.

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Restaurants for sausage in Toronto include places that serve up traditional options from Germany and the Netherlands to those with more niche wieners like el...

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Twitter is a social networking site launched in 2006 (Forsey, 2019).  Twitter happens to be the most popular social media platforms worldwide. It is used to collect news, engage with high-profile celebrities, or stay in- touch with an old friend (Forsey, 2019). This social media platform was created as SMS- based platform which consists of 140 character limit. Many people would use this 140 character limit and create a status to enhance their Twitter brand or platform. The motivation behind Twitter is to spread information in a quick manner. This Twitter page helps prompt for emergency broadcasts of The Amber Alert. It updates daily alert notification of abducted children. Twitter has allowed individuals who came across a child to help understand the location and vehicle of the abductor. Twitter has helped take the action quicker due to the people who use this social media platform.

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An Amber Alert was issued for a 11 year old female in the name of Riya Rajkumar. Riya's mother believed that the girl's father abducted her on the day of her birthday which was on February, 14th, 2019. Riya was the subject of a late-night Amber Alert. Riya's mother went to the police to report an abduction for her 11 year old daughter. On the day of Riya's birthday, her mother did not have Riya returned by her father which caused a huge concern for Riya's mother. Riya's mother was very worried due to Roopesh Rajkumar (Riya's father) stating he would harm himself and his daughter. Rajkumar was then charged with first-degree murder after his 11 year old daughter was found dead in his apartment located in Brampton. The Amber Alert had many civilians calling the 911 emergency reporting the vehicle used. After arresting Rajkumar, police became aware of a medical concern involving the suspect and brought him to a hospital. Roopesh Rajkumar was transferred to a trauma center. When Roopesh Rajkumar was charged with first-degree murder of his 11 year old daughter Riya, he died a week later from a self-inflicted gunshot wound sustained prior to the arrest.

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The Amber Alert program involves the local community for the search of the child and abductor (Canadian Centre, 2018).

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An Amber Alert is a child abduction emergency alert which asks the public for help in finding abducted children. This program partners up with law enforcement agencies and media broadcasters to announce emergency alerts to the public audience, especially when a child is abducted and in immediate danger. This program is designed to notify the public with prompt and up-to-date information about a child abduction through television, radio, and the public's assistance in safety. In Canada, each province is provided with an Amber Alert program. The Amber Alert is only activated by police agencies and it is only issued for serious and critical cases.

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The Amber Alert was created in 1996, when a 9 year old female in the name of Amber Hagerman was kidnapped from Arlington, Texas. Amber was brutally murdered which had a major impact in her community. Many organizations have developed an emergency alert system that facilitates a rapid distribution of information to the public about child abduction.