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1. Samples can help restore the feeling you once had when eating a certain food.

2. Samples can build the confidence you have in a company and or the store.

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1). The psychology behind samples is something called the Principle of Reciprocity. Samples are examples of reciprocity because it gives people a guilty feeling of eating all these samples for free and leaving which makes the person feel extremely guilty. This is trick companies use to manipulate the customer to buy something that they tried, that trick was so successful for the companies that it boosted the sales by 2,000 percent!

2.)  After people have samples, they develop a sort of craving for more because they have tried something new and want more and more of it, this is how sales get boosted and companies easily make money which will make them successful.  It is also told that there is a comparison between people that have eaten samples and people who have not, people that have not eaten samples are most likely to graduate at a higher percentage than people that do eat samples.

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people with more awareness of the presence of others at the sampling station may feel a level of social ‘pressure’ to make a post-sample purchase

free samples help consumers learn more about products, and that they make retail environments more appealing

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Some things I learned/found interesting while reading this article:

-Product sampling is great for making customers loyal to brands and stores over time.

-The samples also help remind you of the taste of a specific product and inflict a desire to have it.

- When a demo table is unattended people when going to eat the samples don't feel  as pressured to purchase the item. But when the demo table has service surveillance shoppers feel the need to purchase the item, feeling guilt from social pressure.

- The samples also give people something to look forward to when going shopping at a place, knowing they can try new food.

-Whenever a food product is put out as a sample the rates of purchasing that item go up. For example frozen pizza samples made the sales go up by 600 percent.

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1. not much is expensive and they make a profit

2. Samples make profit way better because when someone tries something and the like it they are more likely to buy it

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Samples help customers who try the samples learn what the food tastes like so they can understand if they like that food. It makes customers more loyal as the more free food, the more they come back for the food because who doesn't like free food?

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1:If you give out free samples it can drive customers in to buy it because their kids like it and they would want it more often. If you give out free samples it can also let customers know what is inside of it and learn all about it.

2:If you don't have people out near the free samples the people who want it will maybe try to steal them and then eat them all. Just like the guy who went to jail because he kept eating the samples and had a bunch in his pockets.

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1. If you get a sample from Costco, your less likely to graduate from collage.

2.  There would be people that would steal a whole bunch of samples which seems like the samples could attract bad behavior.

Anie Mnatsakanian

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1) Cosco is famous for its cheap price for a soda and hotdog for $1.50
2) For some reason those who would have samples from Cosco were less likely to go to college than those who never had samples from Cosco
3) Cosco uses the samples as a marketing tactic because most of the time they would just walk past it but if they try the samples and they seem to like it that makes Cosco more sales

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1) People who took samples were less likely to go to graduate from collage than people who didn't take the samples.
2) The samples brought back forgotten cravings so people are reminded of the taste and purchase that item.

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1. When you give out free samples it might have people wanting to try new things they never had before.
2.Costco's samples and food courts get customers in the door, but it appears that their reliance on product-demonstration contractors allows them to help the bottom line in some less savory ways.

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2 ideas from the article are...
-Costco uses free samples to get more people to buy their products to basically get them more money.
-The strategy of using free samples has helped Costco get more business and sales.

How Costco gets more money

Costco as we all know makes money from their free sample how does this work? By people trying new things and really enjoying them so they buy the kind of food which results in Costco making more money

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samples were more likely to cause obese customers to purchase something than customers of normal weight.

2.Interestingly, people who took samples were less likely than non-samplers to have graduated from college.

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~ due to sampling sales have gone up by a lot.
~ a reason customers become loyal to costo is because of the samples they provide.

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Samples have boosted sales in some cases by as much as 2,000 percent.

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1. A guy took a girl on a date to Cosco.
2.Since 1985 they give out a soda and hot dog for 1.50

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1) It helps them make money because the people who try samples feel like they have an obligation to give something back- that something being a purchase of a product.

2)It brings back cravings that people may have forgotten but when they try these samples and taste a certain flavor they get a craving to have more of that which they can only have by purchasing the product.

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1)Samples help consumers learn more about the product and they also make the retail space look more entertaining. Another thing is that samples bring back forgotten cravings.

2)Samples make customers more loyal to that store or brand over a long period of time and return for more samples.

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1) When you give out free samples it sometimes can bring back forgotten cravings.

2) When you take a sample you are more likely to go get the other samples in the store.

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Click the plus sign on the bottom right and add your ideas about how Costco samples work and affect people. Costco offers samples because it helps them make more money...how does it do that?