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1. Is their business good?

Yes, most of their outlets are always seen crowded and packed with people.

2. What are their strengths?

Their products are of excellent quality and even environmentally friendly.

They have a well-planned growth strategy as most of the profits earn goes into expanding the business.

Good employee treatment.

Strong brand image.

Able to let their handcrafted drinks stay relevant to consumers by providing 1-1 on every Wednesday in Singapore Polytechnic and every other days for other outlets.

3. What are their weaknesses?

Pricing for their products might be a bit expensive and hefty.

Lack of unique products, most products standards are heavily generalized.

Not being able to expand their business online.

4. What do you see as opportunities they can tap on?

Expanding their business globally in both the online market and in developing markets.

Collaborating with online food deliveries such as Food Panda and Honest Bee.

Introducing new products and co-branding with other companies.

5. What do you see as threats to their business?

The price for a cup of coffee might be costly to some, hence some might feel that there are way cheaper options out there.

There might be many fierce competition faced with other relevant competitors such as The Coffee Bean & Tea Leaf as they might offer similar products.

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Product- the drinks are served in either transparent plastic cups (if cold) or a white papercup (if hot) and these cups bear the starbucks logo. Some hot drinks are served in ceramic cups when the order is to have here. Starbucks is a cafe, mostly serving coffee, tea, ice-blended drink as well as snacks and cakes. They also have a size option of tall, venti and grande.

Price- hot drinks cost around $4-$7 depending on size, ice blended drinks are a bit more pricey ranging from $7-$9 but it is the most ordered product from starbucks by young customers.

Place- the store is placed in a food court that is air-conditioned (very attracting factor to students) with other major food&beverage outlets such as Subway and KFC. The store is designed to feel cosy, such as the placements of sofas around the store and they make use of the majority of the remaining space by setting up counter tables that line the store with highchairs to maximize their seating capacity instead of having just tables. They are also the only store in the food court to have a glass-wall separating their store from the food court and have their own seating area.

Number of outlets in Singapore: 106

Mostly equally distributed in the North, South, East, West of Singapore.

Promotion- Starbucks is the go-to drinks store on wednesdays when they hold their 1-for-1 deal. The queues are very long and would last throughout the duration of the promotion. They also have seasonal drinks, introducing new food and beverages to their customers every once in a while.

Sometimes they would have deals like 'Buy 3 for the price of 2' when you follow/like them on their social media.

When you purchase the Starbucks card, buy one get one free on any handcrafted beverage upon first time registration and a complimentary upgrade with the purchase of any handcrafted beverage on your birthday month.

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1. Is their business good?

Yes, they have one of the longest lines in the food court it is situated in during the peak period.

2. What are their strengths?

Fast service, can get your sandwich in approximately 3-5 minutes upon reaching the counter. It also has a good portion size and very affordable.

3. What are their weaknesses?

Very limited choices for drinks - Aquarius and Coke.

4. What do you see as opportunities they can tap on?

Besides adding onto the drink options, they can also include promotions directed to students and their friends as most of us eat together as a group.

5. What do you see as threats to their business?

Other globally popular fast food chains such as KFC (which has one store in the same food court) and McDonald's. Both are also known for affordability. KFC also has a wider variety in their menu and McDonald's not only have soft drinks but ice blended drinks and dessert as well.

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Product- sandwiches are wrapped and either put into plastic bags for takeaway or into reusable plastic baskets for having here. Their packaging in plain and minimal, the design is on the sandwich wrap, their logo printed on the outer cover and cam be seen through the transparent plastic bag. When customers think of the colour green, they think of subway.

Price- cheapest ala carte 'subs' sell at $5.50. The average expenditure of each customer is roughly around $6-$8 at SP.

Place- the store is placed in a food court that is air-conditioned (very attracting factor to students) with other major food&beverage outlets such as Starbucks and KFC.

Promotion- They have a permanent promotions in educational institutes such as sp. A meal combo inclusive of a sub, cookie and a drink for $5.50. The students are given an option to choose from 4 subs from the cheapest category that usually sells at the same price ala carte without a drink and a cookie.

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1. Is their business good?

yes, they are quite packed during lunch times.

2. What are their strengths?

Enough chairs and tables to accommodate big groups of people

Air-conditioned

Variety of snacks and food options

3. What are their weaknesses?

Lack of games area

4. What do you see as opportunities they can tap on?

More leisure activities available and more promotions for students and staff.

5. What do you see as threats to their business?

Competition with similar business in school, such as the different foodcourts in sp. E.g. foodcourt 2.

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Product-  plain takeaway box and plates without any branding. More of a food stall than a cafe in actuality with a bit of retail. They sell tidbits and drinks you can find in food retail outlets.
Price- a plate of fried fish (served with a side of salad/mashed potato) would cost about $4.50. Prices are set as the common selling price of the same products in other retail store.
Place- The cafe is given a large dining area, very spacious and have a good seating capacity for just one store. It is close to one foodcourt which is it's main rival but students choose this place for its coziness and peaceful trait.
Promotion- No promotion or deals whatsoever however, it seems like it is talked about by students and this keeps their business going for them.