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Company wants Durex to be the forefront of safe and real sex scene.

Persuade 16 to 24 years old to make carrying condom a part of their everyday habit.

Things to think about:

How to liberate, not dictate

Durex never judge. They position themselves as a liberator and ally to the sex that people want. Therefore your idea shouldn’t frighten, bully, scaremonger or wade in on political or polarising viewpoints.

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What Are Condoms?

Condoms are thin pouches that keep sperm from getting into the vagina. There are male condoms and female condoms:

A male condom is worn on the penis. It is usually made of latex, a type of rubber. But some are made of materials that are safe for people with latex allergies, such as polyurethane or polyisoprene.

A female condom is inserted into the vagina. It has a flexible ring at either end. One end is closed and goes into the vagina; the other end is open and the ring sits outside the opening of the vagina. The female condoms now available are made from materials safe for people with latex allergies.

How Do Condoms Work?

Condoms work by keeping semen (the fluid that contains sperm) from entering the vagina. The male condom is placed on the penis when it becomes erect. It is unrolled all the way to the base of the penis while holding the tip of the condom to leave some extra room at the end. This creates a space for semen after ejaculation and makes it less likely that the condom will break.

After the male ejaculates, he should hold the condom at the base of the penis as he pulls out of the vagina. He must do this while the penis is still erect. This prevents the condom from slipping off when he gets soft, which could let sperm enter the vagina.

The female condom is inserted into the vagina using the closed-end ring. The other ring creates the open end of the condom. The condom then lines the walls of the vagina, creating a barrier between the sperm and the cervix. The female condom can be inserted up to 8 hours before intercourse. It should be removed immediately after sex and before standing up.

The male and female condoms should not be used at the same time because friction can break them, make them stick together, or make one or the other slip out of place during intercourse. If a condom breaks or slips, semen can get through, making the condom less likely to prevent pregnancy or STDs.

How Well Do Condoms Work?

Over the course of a year:

15 out of 100 typical couples who use male condoms will have an accidental pregnancy.

About 21 out of 100 couples who use female condoms will have an accidental pregnancy.

For added protection, many couples use condoms along with another method of birth control, like birth control pills or an IUD. For condoms to have their best chance of working, they must be used every time a couple has sex.

A condom cannot be reused. A new condom should be used each time a couple has sex and it must be used from start to finish to protect against pregnancy and STDs. Never use oil-based lubricants (such as mineral oil, petroleum jelly, or baby oil) with condoms because they can break down the rubber. Condoms also can be damaged by things like fingernails and body piercings.

If a condom seems dry, sticky, or stiff when it comes out of the package, or is past its expiration date, throw it away and use a new one instead. It's helpful to have several condoms on hand in case there's a problem with one. It's best to store unused condoms in a cool, dry place.

Do Condoms Help Protect Against STDs?

Yes. Latex, polyurethane, and polyisoprene condoms can help prevent many STDs if they are used correctly. Condoms made of lambskin do not work well to prevent STDs, including HIV/AIDs.

Condoms do not protect against infections spread from sores on the skin not covered by a condom (such as the base of the penis or scrotum). Couples having sex must always use condoms to protect against STDs even when using another method of birth control.

Abstinence (not having sex) is the only method that always prevents pregnancy and STDs.

Are There Any Problems With Condoms?

Most men and women have no problems using condoms. Side effects that can sometimes happen include:

an allergic reaction in someone with an allergy to latex condoms

irritation of the penis or the vagina from spermicides or lubricants that some condoms are treated with

Who Are Condoms Right for?

Condoms may be a good option for couples who are responsible enough to stop and put a condom on each time before sex and people who want protection against STDs.

Because condoms are the only method of birth control currently available for guys, they allow the male to take responsibility for birth control and STD protection.

Where are Condoms Available?

Condoms are easy to find in drugstores, supermarkets, and even vending machines. (In some stores, they're in the "Family Planning" aisle.) Condoms do not require a doctor's visit or a prescription.

How Much Do Condoms Cost?

Male condoms cost about $0.50 to $1 each and are less expensive when they are bought in boxes that contain several condoms. Many health centers and family planning clinics (such as Planned Parenthood) and some schools distribute them free of charge.

Female condoms are a little more expensive and cost about $2 per condom. Some health centers and family planning clinics have female condoms available for free.

When Should I Call the Doctor?

A girl using condoms should call the doctor if:

she might be pregnant

a condom broke during sex

there's a change in the smell or color of her vaginal discharge

she has unexplained fever or chills

she has belly or pelvic pain

she has pain during sex

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Condoms are thin pouches that keep sperm from getting into the vagina. There are male condoms and female condoms: A male condom is worn on the penis. It is usually made of latex, a type of rubber. But some are made of materials that are safe for people with latex allergies, such as polyurethane or polyisoprene.

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Where are Condoms Available?

-       Drugstores

-       Supermarkets

-       Vending Machines

Condoms do not require a doctor's visit or a prescription.

How Much Do Condoms Cost?

Male condoms cost about $0.50 to $1 each and are less expensive when they are bought in boxes that contain several condoms.
PACKAGE DEAL

Many health centres and family planning clinics (such as Planned Parenthood) and some schools distribute them FOC.

Female condoms are a little more expensive and cost about $2 per condom. Health centres and family planning clinics have female condoms available for free.

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SIDE effects of using a Condom.

An allergic reaction in someone with an allergy to latex condoms

Irritation of the penis or the vagina from spermicides or lubricants that some condoms are treated with

Who Are Condoms Right for?

-       Responsible couples who wish to practise safe sex

-       People who want protection against STDs.

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How Do Condoms Work?

(MALE) Condoms keep semen (the fluid that contains sperm) from entering the vagina.

-       The male condom is placed on the erect penis

-       It is unrolled all the way to the base of the penis while holding the tip of the condom to leave some extra room at the end. This creates a space for semen after ejaculation and makes it less likely that the condom will break.

-       After the male ejaculates, he should hold the condom at the base of the penis as he pulls out of the vagina. He must do this while the penis is still erect. This prevents the condom from slipping off when he gets soft, which could let sperm enter the vagina.

(FEMALE) The female condom is inserted into the vagina using the closed-end ring.

-       The other ring creates the open end of the condom

-       The condom then lines the walls of the vagina, creating a barrier between the sperm and the cervix.

-       The female condom can be inserted up to 8 hours before intercourse. It should be removed immediately after sex and before standing up.

Male and female condoms should not be used at the same time because

- friction can break them

- make them stick together

- or make one or the other slip out of place during intercourse.

If a condom breaks or slips, semen can get through, making the condom less likely to prevent pregnancy or STDs.

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What Are Condoms?
Condoms are thin pouches that keep sperm from getting into the vagina.

2 types of condoms

-       Male

-       Female

- A MALE condom is worn on the penis.

Made of latex // A type of rubber.

Some are made of materials that are safe for people with latex allergies,

such as polyurethane or polyisoprene.

- A FEMALE condom is inserted into the vagina.

It has a flexible ring at either end. One end is closed and goes into the vagina; the other end is open and the ring sits outside the opening of the vagina.

Female condoms now available are made from materials safe for people with latex allergies.

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Make the packaging exterior have a texture or feeling that invokes a certain feeling of the unwanted consequences after having sex with a condom, eg maybe a packaging with bumps to imitate the genital warts or gonorrhea.

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Changing the packaging of the condom, to be something that is more subtle, or something that can remind us of sex without condom could be

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Make the condom wrapper something more subtle and blended in, to make it less obvious it is a condom

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Due to the very obvious packaging, since everyone knows how a condom looks like

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WHY DO PEOPLE NOT CARRY CONDOMS OR NOT USE THEM
There are a few and numerous reasons why people do not carry condoms around. One reason is that some people, especially males, believe that the usage of condoms is breaking their trust for each other, and that their partners do not trust each other for their own body.

Another reason is that, people prefer sex without a barrier in between them, as they think that the condom reduces the sexual feeling between the two partners. The use of condoms have been said to reduce the pleasure during sex, as the male and female cannot feel their partner. They are willing to risk the transmission of Sexually Transmitted Infections and Diseases for better pleasure.

The condom also has a stigma among the general consensus, as they believe that condom is related to sex, and anyone carrying it before marriage is deemed to be sinful, as it suggests that they are having sex before marriage. This prevents people from carrying one, to avoid being judged by the general public.

Some people dislike the smell and the taste of the condom, mostly in people who practice oral sex.

In terms of religious views, condoms are seen as a negative, due to religion prohibiting the use of artificial contraceptive with their partner.

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When your child reaches 16,  give condoms as their birthday gift in a way of acknowledging that sex can happen at their age, and practice safe sex,

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Maybe the action cannot be taken now, but to give Millenials and Gen Z an idea to pass on to their future children will be good.

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WHY CARRY CONDOMS?

Assertion of Power.                                               It shows you're not putting the responsibility of your sexual health in the hands of someone else. Instead, you are in control.

Shows you care and/or love your body!

Makes the sex better.                                       You don't have to worry about your pullout game.
Sure, condom makes sex feel different, but different doesn't mean it's bad! Learn to appreciate a different sensation! You orgasm nonetheless.                                           "I'm so upset we used a condom last night." -said no one ever.

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Don't know where to hide it because if their parents find it, they'll kill them.

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DESIGN PACKAGING OF AN OVERALL CONDOM:
In this century, it is known that it's a foil packaging and of course, an idea to change the perception of a condom is to change the looks of it so people don't judge people for carrying one. But why hasn't anyone changed it yet?

It's a design that serves a purpose.

It can't be exposed to sunlight, it has to be kept sterile like medical equipments.

Prolong shelf life.

We're in the century of huge transitions. The world acknowledging and accepting LGBTs and such. But of course there's certain people who are against that. It's the same to condoms.

We are living in the future and also the past. People still believe in taboos and religious beliefs that it is not right to use artificial contraceptive. And also pre-marital sex.

An article i read written by a mother made me realised that the beliefs were because parents want to keep their perception that their children will stay innocent, therefore did not want to acknowledge activities like pre-marital sex.

It's painful letting go of them, step by step, watching them grow into their own lives and away from us. We dole out lectures meant to keep them safe, and if we are honest, meant to feed our illusion that we remain in control of the choices they will make.
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The best i can hope for is that his dad and i have instilled in him the values that will dictate good decision-making on his part.

The mother then purchases a pack of condoms for his 16 year old son and emailed him, because she knew that when she was his age, sex happens.

This is not permission from Dad or me. Sex, as we have talked about before, is a huge responsibility with tremendous implications, and the truth is that it's best left to adults. I hope you will wait. But to count on that would be unrealistic... The best i can do is to encourage you to make those choices with intelligence and respect, and armed with protection.

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My oldest son is sixteen and has a girlfriend. How this happened, I have no idea. Didn't I just bring that swaddled lump home from the hospital? Wasn't it just yesterday that he was mooning over Blue's Clues (and I was mooning over Steve Burns)? Wasn't it just recently that the most stressful speck on the horizon of his childhood was signing him up for t-ball?

I blinked, though, and here he is-more man than boy, navigating his first teen romance.

I was sixteen when I had my first serious (okay, my first) boyfriend. My mother took me to the doctor to get a prescription for the Pill. Looking back, I now understand how difficult that must have been for her. I think the tendency for most parents is to want to keep our kids young and innocent. It's painful letting go of them, step by step, watching them grow into their own lives and away from us. We dole out lectures and try to lay down rules meant to keep them safe, and if we are honest, meant to feed our illusion that we remain in control of the choices they will make.

As much as I'd like to keep my son young and safely tied up in my apron strings, I realize that it's folly. He is growing up, and he is making his own choices more and more. The best I can hope for is that his dad and I have instilled in him the values that will dictate good decision-making on his part.

It was actually two of my close girlfriends who informed me one night over dinner that, now that my son had a girlfriend, and being of the age he is, it's time to buy him some condoms and have that talk with him. Not the sex talk-the birth control talk, the protection talk. I was horrified. Although I remember what my own mother did for me, I wasn't prepared to deal with this with my own children-let alone my son.

But the more I contemplated it, the more I realized that they were right. I could live in denial that my son was even thinking about sex; I could try to convince myself that his relationship with his girlfriend was innocent and platonic; I could close my eyes to the fact that when I was 16... But it was no use. The inner voice that spoke the loudest in my head was the one saying, "Yeah, and while you're busy trying to fool yourself, he could be getting her knocked up. At sixteen." And the imagined implications of that scared the daylights out of me. Two young lives potentially detoured irrevocably, forever.

I had the birth control talk with my son-a straightforward, brief monologue on my part which (hopefully) hid my wrecked nerves, while he stood with a stricken look on his face, very much like a deer in headlights. But even after the talk, I realized that, at whatever point in time he actually decided to become sexually active, it was highly unlikely that he would have the means or the nerve to procure condoms himself. And if one thing led to another, as they so often do...well, one time is all it would take.

The next time I went to Target, I had condoms on my mind. I couldn't bring myself to go down that aisle, though. For the next few weeks, the condoms mocked me every time I ventured into Target. Eventually, I was able to casually push my cart down that aisle, glancing at the condoms in my peripheral vision as I glided by. Finally, a few days ago, I once again found myself at Target. "This is it," I told myself. "This time, I'm doing it."

I approached the aisle. I ventured a casual glance to see if anyone else was in the aisle; when I found it empty, I rolled my shopping cart down the linoleum and stopped in front of the condoms, and promptly began to hyperventilate. Words jumped out at me in neon script: "Pleasure Pack," "Easy Glide," "Ribbed for Her Pleasure," "Fun Colors!" Holy mother of god! I don't want to think about my son having fun! Or pleasure! "Don't faint, don't faint, just breathe, nice and easy..." I told myself. Finally, at the bottom of the display were the no-nonsense, plain condoms. How many to get, though? Crap! Six? Twelve? I finally decided on the economy pack of 36-not because I wanted him to have that much sex, but because I never wanted to find myself in this aisle on his behalf again.

I threw the box in with my paper towels and cereal and Pine Sol and diapers, and made my way to the front of the store to pay. My heart was thumping and I felt very close to tears-this was some kind of bizarre milestone in my childrearing career, for sure. Of course a twenty-something guy manned every open checkout lane, only recently out of high school themselves, no doubt. I briefly felt embarrassed about my loot, but I couldn't worry about what the cashier might think for too long.

I deposited the box of condoms in my oldest son's bathroom and sent him this email:
Up on a high shelf in the cabinet in your bathroom, you will find a bag. Inside the bag is a box of condoms. I realize that just reading this will probably horrify you - your mom buying condoms for you?? Blech! I know. Believe me, it wasn't any easier for me to buy them than it probably is for you to be reading this. However, as uncomfortable as it might make either of us feel, the fact is that you are of a certain age when things might happen, and because I love you so very much, and care so much about your well-being and your future, as a responsible parent, I have to ensure that you are protected. This is not permission from Dad or me. Sex, as we have talked about before, is a huge responsibility with tremendous implications, and the truth is that it's best left to adults. I hope you will wait. But to count on that would be unrealistic; I realize that you will make your own choices in this regard, just as I did when I was your age. The best I can do is to encourage you to make those choices with intelligence and respect, and armed with protection. This is an informational video about how to use a condom: http://www.youtube.com/watch?v=EdSq2HB7jqU
We haven't spoken of it since. He didn't acknowledge my note, but I didn't expect him to. Every once in a while, I catch a glimpse of that Target bag up on a high shelf in his bathroom cabinet. And I know I did the right thing.

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My oldest son is sixteen and has a girlfriend. How this happened, I have no idea. Didn't I just bring that swaddled lump home from the hospital? Wasn't it just yesterday that he was mooning over Blue's Clues (and I was mooning over Steve Burns)?

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Let the women know they should be confident in purchasing one because they set an example to other women to be SEX SAFE.

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They know they're not going to get laid, so why carry one(condom)?

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Fear of judgement when purchasing condoms.

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A few common sentences you might hear :)