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Gave away millions to human and animal rights causes via the Roddick Foundation

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Gave away millions to human and animal rights causes via the Roddick Foundation

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Anita was one of the first people to bring ethical consumerism to the mainstream

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She always used "green" thing in her products

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recyclable bottles

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1990 Roddick found herself ranked as Britain's fourth-richest woman.

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Got raw materials directly from producers

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Greenpeace's save the whale campaign in 1985 & save the Brazilian rain forest in 1989

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Her product were not tested on animals

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Anita donated a lot of money to human and animal right causes

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Against Anita
When she sold out the company, she was accused of selling out not only her company, but also her principles.