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https://www.biscuitboutique.co/collections/all-chocolates
I compared the different brands of biscuits produced in the UK. I tried to compare the different natures of the packaging of these brands. Biscuit Boutique's design is characterised by a style that combines biscuit and ceramic painting. For the consumer, it is not only a food item but also a work of art, and the magnificence is a means of attracting consumers. Biscuit Boutique offers a unique and wonderful experience, making them a leader in the luxury confectionery market.

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https://www.cartwrightandbutler.co.uk/hampers-gifts-celebration/mothers-day
The style of this brand's packaging is minimalist and elegant. Their packaging often uses illustrations to show the taste of the food (for example, the cranberry flavour is illustrated with cranberries. The highlight of the brand's packaging is the visual presentation of the flavours and the fact that the range is sold in packs.

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https://www.walkersshortbread.com/
Walkers's is a brand with a long history, founded by Joseph Walker in 1898 when he opened a bakery in the countryside. The Scottish check is an important element of their packaging. When comparing the packaging of the other three brands, it is clear that this brand has much to improve. The Scottish check is a classic element of their packaging, but it needs to be more contemporary or new than the brands that appeal to consumers today to attract people to buy. I will create new packaging that incorporates the consumer buying tendencies I have researched. The "Scottish check" element will not change, "Scottish" will be used as a keyword to help me create the new packaging.

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Biscuiteers' packaging and biscuits are beautifully shaped. The packaging has become a successful marketing tool for them. They work with artists to design creative packaging and have collaborated with some popular images (Beatrix Potter), In 2012 they opened our Notting Hill Icing Café, which is famous for its illustrated facade and has become something of an Instagram sensation! In 2012 they opened our Notting Hill Icing Café, which is famous for its illustrated façade and has become something of an Instagram sensation! The style of the packaging is showing the British style. Beautifully packaged for consumers to recycle (as storage boxes or planters), their Letterbox biscuits a firm favourite with customers, and they are also a greener way to gift.

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Haoliland is a dessert brand that has suddenly burst onto the scene in China. Its packaging design aligns with contemporary public aesthetics, and the main group is young people, especially young women and children. The brand collaborates with cartoon images that are popular among young people to attract consumers to buy.
Dong_11_Dong is its main packaging designer, who specialises in using highly saturated colours. Artist IG link: www.behance.net/a10047581976624GDD

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I did a questionnaire online, and the number of valid responses was 72. The conclusions I got were: the first point is that food packages moderately affect people to purchase. The second point is that most people who buy them are children and young women. The third point is that most of the people who answered my questions were young women, and their preferred colours were warm, but they didn't particularly care about style. The fourth point is that it is important that the packaging is designed to highlight the identity of the brand and the taste of the food and that creative packaging attracts them to buy. The fifth point is that the biggest problem with biscuit packaging on the market today is that the biscuits tend to fall off when opened.

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Consumer survey on the packaging of Walker's biscuits

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Consumer survey on the packaging of Walker's biscuits

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Consumer survey on the packaging of Walker's biscuits

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Consumer survey on the packaging of Walker's biscuits

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In addition to the first survey, I have written another survey. Because most of the people who answered the first survey were young people and international students, I needed to broaden the group of people because people in different cultures have different perceptions. I asked more people(40 people) from other countries, more men and older people, to answer the questions. The conclusion I got was that the walkers packaging is classic. The package represents the brand's history, especially the Scottish check element, making them feel it is traditional and classic. They have a sense of belonging because of the package. Secondly, highlighting the brand's identity and taste is very important.

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Consumer survey on the packaging of Walker's biscuits

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Consumer survey on the packaging of Walker's biscuits

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primary research- Beatrix Potter gallery

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primary research- Beatrix Potter gallery

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primary research- Beatrix Potter gallery

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primary research- Beatrix Potter gallery

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https://www.agr.gc.ca/resources/prod/Internet-Internet/MISB-DGSIM/ATS-SEA/PDF/6868-eng.pdf
https://www.statista.com/search/?q=savory&Search=&qKat=search&newSearch=true&language=0&p=4
https://www.dailymail.co.uk/home/index.html
https://www.ibisworld.com/united-kingdom/market-research-reports/bakery-product-retailing-industry/
https://en.wikipedia.org/wiki/Kilt
https://en.wikipedia.org/wiki/Kilt
https://www.bbc.co.uk/ahistoryoftheworld/objects/ZxcEqDFNS-6WVUn-bjZ_ag

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Tartan, the Symbol of the Clan | Scottish Tartan

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Travellers to Scotland over the past several hundred years have noted the Tartan worn by its inhabitants. Referred to as 'mottled', 'marled' and...