# data[].attributes.headline
gentle pastel colours and delicate fonts used on website to match the brand

# data[].attributes.subject
gentle pastel colours and delicate fonts used on website to match the brand

# data[].attributes.headline
use of more than 1 font and varying kerning of characters 

# data[].attributes.subject
use of more than 1 font and varying kerning of characters 

# data[].attributes.headline
strong brand and website. Site is clean and uncluttered

# data[].attributes.subject
strong brand and website. Site is clean and uncluttered

# data[].attributes.headline
AVOID - Excellent branding but overcrowded website that would be stressful to navigate for anyone in with disabilities or not very computer literate 

# data[].attributes.subject
AVOID - Excellent branding but overcrowded website that would be stressful to navigate for anyone in with disabilities or not very computer literate 

# data[].attributes.headline
bright contrasting colours and illustration blended into text

# data[].attributes.subject
bright contrasting colours and illustration blended into text

# data[].attributes.headline
Going against the grain/norm for a pet logo

# data[].attributes.subject
Going against the grain/norm for a pet logo

# data[].attributes.headline
Modern minimal design with bright pop-art style colours - memorable

# data[].attributes.subject
Modern minimal design with bright pop-art style colours - memorable

# data[].attributes.headline
using 2 colours to separate text and accent the image

# data[].attributes.subject
using 2 colours to separate text and accent the image

# data[].attributes.headline
Adding character and personality to a logo/icon to spark an emotional response

# data[].attributes.subject
Adding character and personality to a logo/icon to spark an emotional response

# data[].attributes.headline
High fidelity illustration style logo/emblem

# data[].attributes.subject
High fidelity illustration style logo/emblem

# data[].attributes.headline
colouring outside the lines on line art drawing

# data[].attributes.subject
colouring outside the lines on line art drawing