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Billboard Staff. “A Complete Timeline of Kanye West & Taylor Swift's Relationship.” Billboard, Billboard Media, LLC, 24 Mar. 2020, https://www.billboard.com/music/music-news/kanye-west-taylor-swift-relationship-timeline-6686064/.

Biography.com Editors. “Taylor Swift.” Biography.com, A&E Television Networks, 15 Mar. 2021, https://www.biography.com/musician/taylor-swift.

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Taylor Swift - Look What You Made Me Do (Lyric Video)

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In conclusion, I believe that Swift is extremely effective in conveying her message that she doesn't need the media's approval to be a successful and trustworthy artist. The lyrics and the video work together to point out some of the hypocrisy of the media and to get back at those who had wronged her in the past.

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Rhetorical Analysis (PATHOS) - Music Video

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Rhetorical Analysis (PATHOS) - Music Video

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Although Swift does utilize the Pathos appeal in the music video, it isn't nearly as prevalent as Ethos as she isn't necessarily asking for anyone's approval. I believe the lack of emotion shown from Swift during this era says enough about what she went through and the point she's trying to prove.

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Rhetorical Analysis (ETHOS) - Music Video

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Rhetorical Analysis (ETHOS) - Music Video

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The primary appeal that Swift uses throughout the music video for "Look What You Made Me Do" is Ethos. As Swift is trying to regain her credibility as an artist and as a public figure, she adds several different snippets in the video that refer to her previous feuds with other artists and her clashes with the media.

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Through the use of the Logos appeal, Swift is able to describe her situation that she had gone through. After the harassment and criticism from the media and her close friends, Swift portrays her betrayal and sudden loneliness by stating "I don't trust nobody and nobody trusts me." Additionally, she references her feud with West once more, stating "I don't like your little games / Don't like your tilted stage." The tilted stage line is a reference towards West's "Famous" tour, where the stage was, in fact, tilted.

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The speaker in the lyrics is Taylor Swift. She's acting as the speaker and responding to the events that occurred in 2016 between Swift and Kanye West. In 2016, Kanye West and Kim Kardashian leaked a phone call with Swift in which they had asked for permission to mention her in West's single "Famous." However, Swift had only agreed to a portion of the song's lyrics. Upon the release of the single, Swift was upset that she was referred to in a derogatory manner and addressed the public about that manner. Kardashian then released an edited phone call that had seemed as though Swift had consented to the song's belittling lyrics. "Look What You Made Me Do" was written in response to the media's harassments of Swift after she was publicly accused of being a liar. The song is directed towards the media and those that had wronged her throughout that era, particularly West and Kardashian. Its purpose is to reclaim her image and to tell her side of the story, in essence. Therefore, the subject of the piece would be to get revenge on those that have wronged you and to reclaim your image. Its tone is dark and assertive, seen through the production and the lack of emotion that Swift portrays.

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Swift primarily uses the appeals Logos & Ethos in the lyrics of "Look What You Made Me Do" in her message to the media.

Swift wrote this song in an attempt to regain her credibility as a celebrity and a songwriter. As her reputation was in shambles, she wrote this in response to state her claim and to assure her doubters that she will always come back, stating "I'll be the actress starring in your bad dreams."  This lyric could also be a reference to her hit single "Blank Space," in which she references nightmares and shows the satirical nature of the song. She further proves her point by claiming, "Honey, I rose up from the dead, I do it all the time." This line is once again directed towards West and the media, stating that she will never disappear despite the abundance of negativity and criticism that she received.

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The music video of Swift's "Look What You Made Me Do" has many similar traits as its lyrics. The speaker of the video is Swift herself as she attempts to reclaim her image and prove what truly happened in 2016. Although the song was written about the specific event between Swift and West, there isn't one specific event that triggered the creation of the music video. Rather, it's directed as a response to several different feuds and criticisms throughout her social media absence in 2016. For example, she references her feud between Katy Perry, the camera flashes of the media, and her feud with West. The audience of the piece is also directed towards those same people that Swift had negative relations with throughout this time. The purpose of the video isn't necessarily centered around herself, but rather trying to get back at those who publicly shamed her for being true to herself and stating her side of the story. The subject of the music video is similar to the lyrics in that they are trying to get revenge and she is staying true to herself. Similarly, the tone of the video is also dark and it adds a mysterious element as this type of video is something we've rarely seen from Swift, and it is such a drastic change from some of her previous work.

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Taylor Swift acting as the speaker attempts to tell the media & her enemies that she wasn’t lying about her side of the story. She uses the appeals Logos and Ethos in the lyrics and the appeals of Ethos and Pathos in the video to get this message across. In analyzing the lyrics and video, it appears that her use of appeals is effective in convincing their intended audience.