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For what value are your customers willing to pay? How would your customers prefers to pay? How do you make money from your customers? What are the main sources of earned income, grants, and donations that you will generate to support our work? Ideally, how much would each source contribute to our overall income?

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What are the most important cost inherent in your project/business model? Which key resources are most expensive? Which key activities are most expensive? How will you control your main costs? List down your fixed costs and variable costs.

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What communication, distribution, and sales channels will you use to reach your target customers? How can you make the distribution channels more sustainable? How can you communicate the fact that your organization is sustainable? Through which channel your target customers want to be reached? How are you integrating your product or service to your customer routine?

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Who are your key partners? Who are your key suppliers? Which key resources are you acquiring from partners? Which key activities do partners perform? Who helps you deliver the key activities? Who are the people and groups that you must involve to achieve success? What value will they bring?

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List down key services/actions/programs that deliver the core values. What key activities do the following require? (a) value proposition (b) distribution channels (c) customer relationships (d) revenue streams

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What key resources do the following require? (a) value proposition (b) distribution channels (c) customer relationships (d) revenue streams What are the mission critical activities you must pursue?

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What do your customers want to get out of this initiative/business/ project? What makes your more proposed solution more likely to be effective than those that have gone before? Think about how you will apply new methods, ideas, or products to solve the problem. What pains are you solving for your customers? What combination of benefits will you bring? Think about the things you might say to convince your customers to buy from you.

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What are your goals for scale and impact? What difference are you making?

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Who will you serve; how big is the population?  For whom are you creating value? Who are your most important customers? What market would you like to tap in?

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Describe the solution that offers value, can scale up & makes impact.

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What societal problem do you want to address?

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How is your customer currently solving the problem? What are the alternative solutions to the problem? What's the competition?

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What are the economic, social and technological changes taking place that affect your market now and in the future?

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Why do you want to create social venture/business/project? List down your 3 non-negotiable values for this project?

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What are the eco-social benefits that your project/business model is generating? Who are the beneficiaries? Are they also potential customers? Can you transform the benefits to a value proposition, for whom?

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List down your core team members and their roles in the project/business/ venture. You can add 2 more members from different fields who can help you.

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What channels will you use to reach your target customers? Which ones will be most effective? What type of relationship does your customer expects  you to establish  and maintain with them? How are they integrated to the project/ business model?

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The Philippines is said to generate an estimated 43,684 tons of garbage daily, where 4,609 tons of which include plastic waste. As such, a 2015 study shows that the Philippines is the third worst ocean plastic polluter in the world. Thus, it is said to affect the livelihood of people along the coasts as fishermen could not even catch as much as they used to. Floods have become more rampant and marine creatures often show up dead along the shore as they have ingested plastic they mistook as food. In essence, we can see how this challenge has translated into economic, environmental, and physical problems as well.

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Seeing the magnitude of the plastic pollution problem and its impact on the people and the environment, we want to equip and empower Filipinos with the tools to practice managing their own plastic waste. Since the consumption of plastic is inevitable, we want to promote sustainable consumption of plastic among Filipinos instead to still lessen the detrimental impacts of plastic consumption in our society.

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A collection service app which people can use to have their recyclables picked up and delivered to proper recycling facilities.

Only available in Makati, Mandaluyong, Marikina, Manila, Pasay, Parañaque, Pasig, Pasay, San Juan, Taguig, and Cainta, Rizal

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Amid the COVID-19 pandemic, people have ben more dependent on the use of plastic products and packaging since these are easily affordable and disposable. This not only exacerbates the problem, but also defeats the purpose of existing recycling initiatives as not all items are eligible for recycling.

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With the prominence of social media in our lives, we have access to several information. People have also become more aware and active towards worldly issues, including plastic pollution. However, with such an overwhelming amount of information, the urgency of problems is not as highly understood. As a result, people's behavior in actually making a change stays the same. In this context, despite online campaigns against plastic, Filipinos still consume and mismanage a massive amount of plastic on a daily basis. If Filipinos remain complacent and indifferent towards the problem despite the knowledge and tools handed to them, such efforts will come to no avail.

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With an online platform as our social enterprise, the emergence of social media will be beneficial in creating and boosting our user base. However, not all Filipinos have stable access to the internet or at least good quality internet, which may impact our market reach as we eye for our website to be ultimately used nationwide.

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Reaching the right people/enterprises that could connect us to the right customers would be the main goal of having key partners. This would also help the social enterprise stay on-track with our goals of providing information to the public in order to reduce plastic waste.

LGUs & barangays

Companies/businesses/enterprises that buy or collect plastic waste

The Plastic Flamingo

Green Antz Builders

Basura to Ayuda

My Basurero

Envirotech Waste Recycling

Villar SIPAG Foundation

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We acknowledge the fact that most Filipino households live off the sachet culture due to its cheaper cost that fits their income. Knowing this, we instead plan to reduce the plastic waste that becomes detrimental to the society by following a circular economy and turning these waste into something sustainable, with the help of our partner plastic recycling organizations that have been doing this for some time.

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An app that lets you earn "points" when recyclables are deposited at a drop-off center

Points are redeemable as a digital wallet credit or in exchange of grocery and other items from TrashCash partners

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Natasha Cabiltes
Erin Carandang
Evan Mendoza
Lauren Morada

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Founder, Citi Living Construction & Development Corp.

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How much surplus do you hope to generate in a specific period of time and what proportion will be reinvested? In what ways will you reinvest this surplus in support of your organization and in service to your community?

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What ecological or social cost is your project/business model causing? Which key resources are non-renewable? Which key activities use a lot of resources?  What happens at the end of the product/service cycle? Can the  product be profitably upcycled, recycled or refurbished?

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Our social enterprise involves the establishment of a website to pinpoint possible recycling locations for plastic. While the majority of our operations will remain online, this activity still emits carbon emissions which are harmful to the environment. According to Griffths (2020), the energy and electricity needed to run our devices and search the web emits a few grams of carbon dioxide.

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1. Electricity

2. Internet

3. Skills of the Website Developer

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Since our social enterprise is mainly the establishment of the website, this key activity needs the most resources (such as the skill, electricity, internet, and time) to make the website appealing to our end-consumers.

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On our part, the end of the product cycle is when the information needed for the website is already stored and accessible by our consumers. Since we are able to already give the information to them, this is a small-step in combating the main problem we are facing which is the lack of information on plastic recycling initiatives, which is also ultimately up to the consumers to take action upon.

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Since our initial operations will start with a website, the product can easily be refurbished by restructuring the website in case new feature will be added. In addition, if the website is successful, then we can upcycle it and transform it into a mobile app to make it more accessible to more users.

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The main goal of our social enterprise is to mitigate the detrimental effects of plastic consumption. However, given that Filipino households rely on the sachet economy, completely eradicating plastic waste is inevitable. Therefore, our social enterprise aims to encourage consumers to recycle plastic by donating these to partner organizations that transform plastic into other materials to reduce plastic waste in our society.

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More Efficient Recycling Initiatives for Partner Organizations

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More Efficient Recycling Initiatives for Partner Organizations

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One of the main concerns of organizations aiming to recycle plastic is the lack of plastic they can collect. With our social enterprise, we plan to make it easier for them to collect plastic since we will be consolidating the possible list of drop-off recycling locations. Since more people will be aware about these initiatives and informed about where to donate their plastic, organizations will be able to efficiently convert more plastic waste into sustainable materials.

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Wider Reach of Information About Plastic

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Wider Reach of Information About Plastic

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From the onset, people will think that any form of plastic can be easily recycled. However, there should be proper segregation of the different kinds of plastic. Our social enterprise then aims to inform them about the proper plastic segregation. Moreover, we also aim to inform them about the implications of plastic waste, which hopefully encourages them to limit the use of plastic. With this, information about plastic (such as its implications and remedies) will be more accessible in a single page to the public. This hopefully raises awareness on plastic pollution.

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Since our social enterprise is a website and our main revenue streams will come from financial grants and advertisements, we expect low profits in the short-run since it takes time for a website to be known. However, we expect our website to be established and receive profit in the next 2-3 years. By then, we plan to give back 30% of our net profit to our partner organizations. We also plan to increase the percentage we give back as we increase the profits we earn. The remaining profit will then be used to reinvest in our website and improve its features as we also plan to remake our services into a mobile phone app.

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Partner organizations will pay a fixed amount for being recognized in our website since it will bring more recyclable plastic to them.

Partner organizations can opt to boost their identity and initiatives through our websites by paying additional fees.

We expect 40% of our revenue to come from our partners.

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We will be introducing a premium feature to our website, where users who are passionate about eliminating plastic can subscribe to.

This paid-in feature is also a map where we will locate shops who use sustainable products and eliminate plastic.

To further entice people to this paid-in feature, we will be trying to negotiate with the shops to give a special discount for these users when they show that they have availed of the premium feature.

We plan to price our monthly subscription at PHP 149 per month

We expect 30% of our revenue to come from the premium feature.

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Pay Per Click

Search Engine

We expect 20% of our revenue to come from the advertising stream.

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We will be presenting our social enterprise to organizations in line with our cause, such as Mother Earth Foundation and Break Free from Plastic, to gain possible financial assistance in developing our website.

We expect 10% of our revenue to come from financial grants and partnerships.

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1. Website Domain

2. Website Development Costs

3. Maintenance Costs

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1. Marketing and Advertising Costs

2. Partnership Costs

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Plasto aims to be well-equipped with the information and tools our end-consumers need for proper plastic segregation and recycling information. With our social enterprise, we will be able to empower Filipinos to make smarter choices with their production and consumption of plastic, knowing that it is inevitable in this country. We aim to provide them the information with regards to segregating plastic trash and where they could drop off these plastic for recycling. Unlike Trash Panda or Trash Cash, we plan to make our enterprise more accessible by launching a website instead of an app. In addition, what makes our website different is that we offer both a consolidated list of local drop-off locations and compilation of information to educate users on the issue at hand. Moreover, customers get to access consolidated features such as alternative products mapping. For example, information on the location of other institutions following a circular economy model will be made available (i.e. Refilleries and Stores with sustainable products).

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Our social enterprise is a user-friendly website that has two main features in line with our transformative goal. First is a map showing the different recycling drop-off locations for different types of plastic waste. Here, users can find the nearest place where they can drop off their recyclable plastic. Second is a page including reading materials and audio-video presentations that promote waste literacy. This includes teaching users how plastic affects the planet, how to differentiate the types of recyclable plastic waste, how to recycle them at home, how to reduce their plastic use, and more. Moreover, we also plan to include a list of institutions or stores that promote the combat against plastic pollution. Eventually, we plan to scale up and have the website also be available in a mobile app version.

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Our website offers additional features for paid/subscribed customers. This includes access to information on alternative products mapping. Essentially, similar to Plasto's first main feature, it shows a map, but with locations of institutions that sell products following a circular economy model. This ranges from sustainably sources restaurants and clothing shops, refilleries, to zero waste stores.

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Plastic pollution is a man-made problem. Therefore, we must take responsibility for the massive waste we have accumulated as a population. Although there are already local existing solutions to this, they have not been enough to influence the behavior of Filipinos towards the problem due to the lack of proper discussion and information dissemination. This is even more important because consuming plastic is inevitable at this point in time. Thus, we aim to make Filipino consumers be accountable and practice responsible consumption and production of plastic through by being an avenue of information through our website.

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Our research and talk with development consultant Sef Carandang has revealed to us that most Filipinos are not actually conscious of how much plastic waste they produce and only a few make the effort to reduce and manage theirs. This lack of awareness stems from a lack of knowledge, specifically on waste literacy and local initiatives. Our website aims to empower people to fulfill their social responsibility as Earth's inhabitants by equipping them with the knowledge and tools to practicing managing their own plastic waste.

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Our social project centers on partnerships, specifically with organizations/institutions with the same mission - to reduce plastic waste. We then connect them with our website's users through the information and services we have to offer. Thus, we put value into collaboration because together, we make a bigger collective impact towards changing the current trajectory of plastic pollution.

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The youth are the most aware of the plastic problem and adept with navigating through online platforms. Moreover, the youth are the majority of the users of online selling platforms which consume so much plastic. Therefore, the website may act as a catalyst in helping them recycle waste since it provides an easier consolidation of information about the things they know in order to lessen the plastic footprint.

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In the initial steps of our social enterprise, we will be catering more to residents located in the NCR+ regions since most recycling organizations are based in these areas. However, we also plan to research more plastic recycling organizations in the Vis-Min area in order to include more locations in our enterprise.

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More Profit for Partner Sustainable Businesses

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More Profit for Partner Sustainable Businesses

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Since we will be having an added feature which shows a map with different sustainable businesses that eradicate the use of plastic, people will have an easier time locating these stores. Therefore, more customers will be able to discover these sustainable businesses and eventually bring them more profit.

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In the first year, we plan to accumulate at least

5,000 followers on Tik Tok

3,000 likes on our Facebook page

3,000 followers on our Instagram page

Be able to partner with at least 20 organizations/businesses in the NCR+ region

Be able to partner with at least 5 organizations/businesses outside the NCR+ region

Reach a minimum of 300 website users per month in average with 20% to 30% subscription rate

In two to three years, we plan to accumulate:

10,000 follower on Tik Tok

6,000 likes on our Facebook Page

6,000 followers on our Instagram Page

Be able to partner with at least 50 organizations/businesses in the NCR+ region

Be able to partner with at least 15 organizations/businesses outside the NCR+ region

Reach a minimum of 800 website users per month in average with 30% to 50% subscription rate

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Plasto Website

Our website, Plasto, will serve as the key resource in connecting our customers to recycling organizations and drop-off locations that are available near them.

For our key partners, they will be able to provide their contact information in our website, so that potential customers may be able to contact them and make plastic recycling more efficient

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Website Developers

Since our website will be the main distribution channel of information to our customers, the key resources will be our website developers.

To be more particular, we will be inviting students from the College of Computer Studies to be our website consultants and developers.

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Social Media Handlers

We will be primarily using social media to connect to our customers and make our website known.

For the initial stages of our social enterprise, the social media will primarily be handled by the core team members.

In the long run, we will be inviting guest speakers (such as social media influencers like Bretman Rock, Hannah Pangilinan, and Janina Vela) to create content for our social media pages.

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Partner Companies

Katha Lifestyle Store

The Good Choice

Eco Shop PH

Partner Organizations

The Plastic Flamingo

Green Antz Builders

Basura to Ayuda

My Basurero

Envirotech Waste Recycling

Villar SIPAG Foundation

Customers

Financial Guarantors

Sponsorships

Advertisements

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For customers, Plasto is an avenue to find the nearest recycling location. If our customers want the added feature, they will be able to easily find shops that cater to their wants. Moreover, it is also an avenue for proper plastic recycling management information.

For partner organizations, Plasto is an avenue to be able to connect with our customers in order to efficiently maximize the plastic they can recycle. Moreover, it is an avenue for them to showcase what they do.

For partner businesses, Plasto is an avenue to be able to connect with customers about their sustainable businesses and get more customers for their business.

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Our social enterprise will contain all the information about plastic recycling organizations, sustainable businesses, and consolidated information about the consumption and recycling of plastic, which will be launched through our website Plasto.

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For the customers, we will be connecting with them through the presence of our social media accounts in Facebook, Instagram, and Tik Tok. We are targeting the younger generation which are mainly active in these sites. We are targeting them because they are more knowledgeable about the plastic pollution problem and are our main target market.

Since we also want to target the lower social classes as they use more of sachets, we will be reaching out to them through webinars initially.

With our partner organizations and businesses, we will mostly be connecting with them through email and meetings by presenting our big ideas and negotiating possible partnerships with them.

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We are hoping to get financial grants from nongovernmental organizations that support our case such as Mother Earth Foundation, Break Free From Plastic, and GAIA by presenting our idea to them.

For our marketing and advertising streams, we will utilize pay per clicks and search engine optimizations.

For our individual customers, we will be having paid features that will allow them to view the locations of different sustainable businesses that will cater to their needs aside from our main feature that will display the nearest recycling locations near them.

For our partner companies and organizations, we can accommodate their requests for extra exposure by boosting their posts with additional fees.

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The main goal that the social enterprise wants to achieve is to promote proper plastic waste management. Through this enterprise, the society is informed about the detrimental effects of improper plastic management and the ways they can resolve this issue. Also, they are encouraged to be responsible for their own plastic consumption management. With that, we believe that there would be less plastic wastes present, implying a healthier environment.

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The target customers for the website have a large social media presence because it involves the younger generation. With this, it is appropriate to utilize social media as a part of their channels. As a way of introducing the initiative, there will be weekly posts on the social media platforms about facts and frequently asked questions about the purpose of the social enterprise - which is a step towards a society with proper plastic waste management and education. The frequency of the posts varies depending on the social media platform used. The group sees this act as a way of ensuring that the chosen medium is sustainable.

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As the website is focused on showing the locations of different plastic waste recycling drop-off places, a part of the success will come from establishing connections with different organizations. Thus, the second channel that the group plans to utilize is the idea of partnerships. The two parties (our group and the target partner/s) will benefit from each other: on our end, the group will benefit from the partners as the information of the partners (location of the recycling drop-off station) is used to form the map that will be used by the target customers. On the other hand, the partners would benefit from the proposed initiative as it expands the reach and awareness of the people by using the website.

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Social media is one of the most practical mediums in reaching out to target customers, especially if the initiative is online-based. The group has decided to use platforms such as Facebook, Instagram, and Tiktok as its social media platforms since the majority of the potential customers have the said platforms. This avenue is also a great way to effectively spread the word about the initiative. Aside from utilizing the social media platforms, the group will also reach out to social media influencers that have the same passion as the purpose of the initiative. From this, it may help the website attract more customers.

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Another way to reach customers is through the help of partner organizations and businesses. Given that the group will try to reach out to potential organizations and businesses, the latter may opt to provide discounts to customers who will use the initiative. Additionally, the paid features aligned with the information coming from the partner organizations or business partners may also help in attracting more customers.

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Mark Lawrence P. Velasco
BS-MS Electronics and Communications Engineering (Honors)

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Climate Reality Leader and Sustainability Science & Strategy Advocate

Nomura Research Institute, Singapore - Manila Branch

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Development Consultant, Philippine Reef and Rainforest Conservation