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Pannukakkutalo's internationalization process to the United States

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Pannukakkutalo's internationalization process to the United States

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1. The decision to go international and choosing the destination
2. Planning (background information & market research)
3. Executing the plans
4. Settling down succesfully in the new destination

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1. Different types of uncertainties should be taken into consideration
2. Which decision making logic, or both?
3. How to use the uncertainties to work in their favor after the beginning

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1. FDI's in the US
2. Business climate
3. How to gain funding in the US

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1. Cultural differences
2. Hofstede's cultural dimensions during the process
3. Keeping the differences in mind when years go by

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3 biggest challenges of the internationalization process

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3 biggest challenges of the internationalization process

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1. Getting the brand recognized
2. Sufficient funding
3. Making the product work in a new environment

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1. Budget increase related to expansion
2. US GAAP/IFRS (Inventories, fair value, PPE, leasing)
3. Transfer pricing

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1. Product
2. Price
3. Promotion
4. Place

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1. Unfair competition due to potential corruption
2. Double taxation
3. Transfer prices, next investments, leaving profits abroad