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The language you use - being clear and precise
The tone of your voice - kind, gentle and not too quiet
Your telephone manner - polite and informative, helpful and good listening
Your confident attitude - clients feel calmer if you sound competent in your abilities and knowledge

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Treatment records - helps with future consults to help remember the client and their treatments and make they client feel cared about.
Leaflets - to provide client information
Testers - to check skin suitability
Posters - To provide information or product ideas/ advertisements
Price List - The client should always be aware of costs before treatment, can also inform a client about other services offered and can help form a treatment plan.
Colour Wheels - show the product colours in relative settings.
Portfolio of work - shows the client what you are able to offer.

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Posture - be open and friendly, no crossed arms
Eye contact - shows good listening skills, the customer will feel acknowledged
Facial expressions - appropriate reactions to what the customer is telling you shows empathy.
Hand gestures - done safely, they can emphasise and explain a point or product.
Sign language - even if you don't know BSL, hand signs to support verbal communication can help those who are hard of hearing understand better.

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Consultation cards - help both you and the client with ongoing treatments and information. It is also a good basis for looking back on products used for highlighting allergies and skin sensitivities
Aftercare leaflets - useful to the client to remember what to do after the treatment to prolong and maintain the benefits.
Text, Letters and Email - good communication to remind customers about appointments or to schedule another. Also good for special offers.
Social Media - good for advertising and communication with clients about product and service offerings within the salon
Multimedia - a good way of providing interactive information to the customer and can help with product use and aftercare.

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Used to GATHER information

Who, what, when and how are good question openers for this type of information.

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CONFIRMation questions

Yes or No answers to confirm information already gathered from the client.

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Used for gathering (further) SPECIFIC bits of information required.

Why? questions draw out information.

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Looking at the client when they are talking helps them feel heard.

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These can be used to add empathy and understanding to client communication.

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Having an open posture can relax a client to be honest about issues before treatment to enable you to treat them more effectively.

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Recap with a client and taking relevant notes for next time will help them feel heard and show a professional approach to future appointments enabling you to respond appropriately.

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Never judge the client, always be respectful and sensitive of their feelings and what they have told you.