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Our major new exhibition explores notions of beauty across time and cultures.

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For out group campaign we decided to have a neon and futuristic style to our photoshoot and found an Arcade in the O2

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Arcade O2 London - Things to do in Greenwich

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With ten pin bowling lanes, our Hollywood Diner and awesome arcade, Hollywood Bowl London (At The O2) has something to keep everyone entertained.

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I chose this piece at the cult of beauty exhibition, as I like how, in my opinion it looks devious but unsuspecting, stalking his prey with an unaware victim.

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Description

Echo and Narcissus; the youth kneeling at the edge of a pool, gazing at his reflection, his quiver beside him, while Echo looks longingly at him from between an arch in two curving tree-trunks on the bank; after Luti; published state. 1763 Etching and engraving

Curator's comments

This is the first plate from the so-called Luti collection. A series of 41 plates were registered under this title as 1866,1114.694 to 734. Although all on uniform paper, they are of very different character, and the history of the series is far from clear. Heinecken ('Idée d'une collection' p.109) records the title as published in a folio by Thomas Bradford in 1765: 'A collection, consisting of thirty etchings, after original drawings of Julio Romano, Michelangelo, Pietro Cortone, Titiano, Pietro Testa, Guercino, Rembrandt, Paolo Panini, Elsheimer, Benedetto Lutti. Collected by the late Cav. Lutti of Rome, and the plates executed by Bartolozzi, Zocchi of Florence'. The BM set consists of 41 plates (two are the same), and in addition to Bartolozzi and Zocchi, some of the plates are by Zuccarelli. See also de Vesme + Calabi p.518 for a list of Bartolozzi prints that they state belong to the series.

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Echo and Narcissus; the youth kneeling at the edge of a pool, gazing at his reflection, his quiver beside him, while Echo looks longingly at him from between an arch in two curving tree-trunks on the bank; after Luti; published state. 1763 Etching and engraving

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In a world that is physically over-saturated with choices, Diesel presents a visual store in which the only viable options for the viewer’s day-to-day essentials are DIESEL-made.

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Diesel adverts and campaigns are bright and colors mostly featuring a dominating red tone. As a group we decided Diesel would be a great choice to shoot for

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After our talk for PLP about sustainability, I wanted to make a poster that would reach out and feel almost emotional to reach out to people about the over arching problem of sustainability not just within fashion but overall in life.

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Boring, but the idea of the world as a starting point would be nice

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I really like idea potentially having a more child like drawing for the poster as I want the text to reach out to families and to people with an emotional connection

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Some points of global warming to add to my poster

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The evidence is clear: the main cause of climate change is burning fossil fuels such as oil, gas, and coal. When burnt, fossil fuels release carbon dioxide into the air, causing the planet to heat up.

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For the brand collaboration we picked Gucci

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GUCCI® UK Official Site | Redefining Luxury Fashion

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The official Gucci website. Shop the latest ready-to-wear, handbags, shoes, and accessories from the luxury House helmed by Creative Director Sabato De Sarno.

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For my brand of choice I picked Studio Ghibli

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I wanted to make a advert for a Studio Ghibli themed Gucci bag with a matching collaboration logo

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I want to turn this into The Fool and The Devil as to me it feels like the relationship between a lover and a manipulator. The fool so unaware and disconcerted of the trouble they are in yet the devil has laid out his plan and even left clues of his betrayal.

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I added song lyrics that to me represented the connection in the painting and added these to my response

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Betty Hutton

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Sorry, we have to make sure you’re a human before we can show you this page.

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I got lips, ruby and sweet
I've got hips that can't be beat
I've got eyes that are lookin' for a love
I just need a man who's man enough

I got arms to hold you tight
I've got charms to keep you with me at night
I've got all that you could ever want
I just need a man who's man enough

Don't need another casual lover
Walkin' out the door in the morning light
I want a man who can stand on his own
Without lookin' for another lover every night

If you got style and you know how to please
And a smile that makes me weak in the knees
If you're a guy who is gentle and tough
You might be the man who's man enough

Baby, that's you
I see you over there

I don't need another casual lover
Walkin' out the door in the morning light
I want a man who can stand on his own
Without lookin' for another lover every night

If you got style and you know how to please
And a smile that makes me weak in the knees
If you're a guy who is gentle and tough
You might be the man who's man enough
You might be the man who's man enough
Yeah

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I got lips, ruby and sweet / I've got hips that can't be beat / I've got eyes that are lookin' for a love / I just need a man who's man enough / I got arms to hold you tight / I've

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we used Ai bing to create these pictures playing around with similar prompts to create reference images. I chose my favorite and created a Add Campaign billboard to prompt the brand collaboration.

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Week 1-The Cult of Beauty exhibition at The Welcome Collection, Katie Barker. “The Devil and The Fool”, I chose narcissus and echo by Francesco Bartolozzi after Bendetto Luti, at the cult of beauty exhibition, as I like how, in my opinion it looks devious but unsuspecting, stalking prey with an unaware victim. This etching print inspired me as I loved the style and placement in the exhibition as well as the print. I wanted to keep the original piece as Francesco did and just add overtop changing the theming to fit my narrative I perceived.

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Week 2- Trends by Katie Barker. “Unplugged” I wanted to look into the theme of unplugging from social media and connecting more with yourself becoming a healthy individual both in the physical and mental side. Unplugged is a collection from magazines as I wanted to show the used themes of trends that will recycle over and over. I also looked into maximalism with the thought of unplugging people would become a more true version of themselves not having to stick to societal terms of black, whites and greys, and be able to love bright beautiful colours and enjoy filling rooms with small trinkets and more personal items rather than a beige mom Pinterest board.

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Week 3- Brand Collaboration by Katie Barker. Gucci x Studio Ghibli. For my brand collaboration I new I wanted to use Studio Ghibli with their incredible artwork, why not mix a talented anime studio with a talented luxury brand. Gucci create some of the nicest basics and maximalist luxury handbags that are a beautiful canvas. Every studio Ghibli fan whether its Spirited away too Princess Mononoke. These bags will be flying off the shelf, as a great piece to everyone’s collection or new staple accessory.

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Week 4- Sustainability by Katie Barker. “Their Home”. My piece their home is a reach out to tug the heart strings of friends, families, and neighbours. I wanted my piece to look childlike, as if your very own child has had to beg for their home to be saved. We are the problem, and we have to solve it. My poster looks at deforestation we cause, air, land and sea pollution we cause with vehicles and fabric pollution within our industry and within every one of our lives throwing away clothes rather than recycling, donating or repairing.

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Week 5- Campaign by Katie Barker. Diesel. For our campaign as a group ( Summer Bucknell, Emma Barrington, Daisy Pemberton-Smith, Jasmin Owton) we choice to shoot for Diesel in a classic neon arcade theme. We wanted to have a futuristic style but with the retro feeling bringing you back to the good days of arcades. This mixing of the retro feeling but futuristic style with the overarching red theme was exactly what we were going for and paid off with the leather black look that screams diesel styling.

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In the vast landscape of branding, a logo is not merely an image or symbol; it's the visual essence of a brand, a powerful emblem that communicates identity, values, and promises. This article delves into the profound significance of brand logos, their role in establishing brand identities, and how to select the perfect logo, all illustrated with iconic examples for inspiration.

A brand logo transcends a mere graphic; it's a visual representation of a brand's core identity. Typically, a logo combines elements like symbols, text, colors, and shapes, meticulously crafted to convey a brand's character, principles, and mission. Although logos can range from intricately detailed to elegantly simplistic, their primary function is to instill instant recognition and association with a brand.

The Imperative Role of Brand Logos

Crafting the Ideal Brand Logo

Iconic Exemplars of Brand Logos

In summation, a brand logo wields tremendous influence in brand identity and recognition. Its selection warrants meticulous consideration to resonate with your brand's values and character. A well-crafted logo can etch an enduring impression, cultivate trust, and chart a course toward brand success.

Here is an good example :Brand Logo: The Emblem of Excellence

Let's imagine a brand named "EcoBliss," a company deeply committed to environmental sustainability and delivering eco-friendly products. In this example, we'll explore how EcoBliss goes about designing its brand logo, applying the principles we've discussed.

EcoBliss is all about promoting a sustainable and environmentally conscious lifestyle. They offer a range of eco-friendly products, from reusable bamboo utensils to solar-powered gadgets. Their target audience consists of environmentally aware consumers who prioritize green living.

Designing the Perfect Logo for EcoBliss:

The "EcoBliss" logo now effectively represents the brand's values and identity:

Memorability : The sleek leaf and circuitry combination make the logo distinctive and easy to remember.

Trust and Credibility : The logo's eco-friendly symbolism reinforces the brand's commitment to sustainability, enhancing trust among environmentally conscious consumers.

Distinguishing Identity : In a market filled with generic tech brands and eco-products, EcoBliss stands out with its unique logo, clearly communicating its fusion of nature and technology.

Consistency : The logo maintains consistency across all EcoBliss products, online presence, and marketing materials, reinforcing brand recognition.

Emotional Connect : For EcoBliss customers, the logo embodies their dedication to eco-conscious living, fostering an emotional connection with the brand.

In this example, "EcoBliss" demonstrates how a well-thought-out logo can encapsulate a brand's values and identity, contributing significantly to its recognition and success.

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The Significance of Brand Logos: Your Emblem of Identity

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In the vast landscape of branding, a logo is not merely an image or symbol; it's the visual essence of a brand, a powerful emblem that communicates identity, values, and promises. This article delves into the profound significance of brand logos, their role in establishing brand identities, and how

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This week I went to both the Barbara Kruger and Refik Anadol exhibition gathering research images to prepare for my written response. I loved Refik Anadol's exhibition as the colors and peacefulness was calming. I also liked Barbara Kruger's, however I feel people there were disrespectful and no understanding of the deeper meaning using it as an instagram post.

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This week I started by creating my trend board for my vision of how my cad layout would be styled and look, inspiring the colors and shapes. We also learned how to create a basic t-shirt in illustrator and a pair of denim jeans. I also used this week to find research images for my cads next week.

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I used this week to create my Cads using my research from last week

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This week I looked at creating my brand logo. I started by creating a brand vision board and using dafont.com to create some font references and the styling my own logo.

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Reference list

Pinimg.com. (2024a). Available at: https://i.pinimg.com/564x/fa/ba/c2/fabac2b3145a0a9702dd27025ad47099.jpg [Accessed 25 Apr. 2024].

Pinimg.com. (2024b). Available at: https://i.pinimg.com/564x/19/ee/e9/19eee91f32a591a52ce1b92e1fa092f9.jpg [Accessed 25 Apr. 2024].

Pinimg.com. (2024c). Available at: https://i.pinimg.com/564x/48/c9/70/48c970e931cd3ed0a904a9cf1b0ee029.jpg [Accessed 25 Apr. 2024].

Pinimg.com. (2024d). Available at: https://i.pinimg.com/564x/72/ac/a8/72aca83a7ffb34c2226af522ba965e77.jpg [Accessed 25 Apr. 2024].

Pinimg.com. (2024e). Available at: https://i.pinimg.com/564x/1f/d9/86/1fd986bd7eaf57298433ef5b6d826580.jpg [Accessed 25 Apr. 2024].

Pinimg.com. (2024f). Available at: https://i.pinimg.com/564x/fb/77/3b/fb773b6f76a99b499ecf9aa1f9e4beab.jpg [Accessed 25 Apr. 2024].

Pinimg.com. (2024g). Available at: https://i.pinimg.com/564x/ff/d1/12/ffd11255b4f38ad3ad1bc3b6c5bed7bd.jpg [Accessed 25 Apr. 2024].

Pinimg.com. (2024h). Available at: https://i.pinimg.com/originals/64/e0/3f/64e03f3eff319037635bd655ee97e32a.jpg [Accessed 25 Apr. 2024].

Pinimg.com. (2024i). Available at: https://i.pinimg.com/564x/01/9e/20/019e20d7621728085e8fab61c18fc1c1.jpg [Accessed 25 Apr. 2024].

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Within Barbara Kruger’s exhibition there are many underlying meanings that she wants to portray. She wants to show the power that messages have, and I believe she has done that very well. In a world of flashing lights and force adverts, we are constantly overwhelmed and bombarded with informational overload. We are the cause of the undeniable brain rot we are all experiencing from advert after advert. I didn’t enjoy the exhibition as it was exactly that, it’s a sensory overload, with large flashing lights, consistent sound and audio queues and huge text information laid across the screens. In a day and age with mental illness more prevalent than ever within everyone, undiagnosed or not, she wanted to prove a point that its all damaging our systems and society. Her message that the advertisement we consume is nothing but garbage and memes these days we cannot take anything seriously and we have stooped so low that we cannot even focus without something to stimulate our brains. As consumers we no longer accept adverts the same ways that we used to and now its hard to create a serious advert. In the contemporary fashion industry, we lose interest unless some drama or a reason to choose an opinion. We are forced to make choices and sometimes these choices are not our own, the information we see everyday is forced upon us and with that we are quick to make decisions based on a past. One piece at the exhibition a massive video playing on loop, amazingly captivated this, with a mixture of memes composted with important and very meaningful messages. The audios of important speeches mixed with funny and cringe audios proved to me that as a society we no longer take in important information unless faced with a life changing task. I cannot deny that even in that moment the only real part that I took on were the stupid audio queues and small jokes. This also touches on not just us as consumers but the power of advertising as we get all of this from adverts, we can’t help but see and watch these. With adverts everywhere, bus stops, supermarkets and almost every social media network. Her entire exhibition embodied the message and properly conveyed her point of view. Even the audience proved her message right, people around were so disjointed from reality that they couldn’t respect the silence around and used it as nothing more than an Instagram piece. Her exhibition has opened my eyes and hopefully yours to the bigger issue that we need to stop and look around once in a while and disconnect from our phones and advertising. We as a society and in the fashion industry can advertise in better ways than an informational overload. Consumers in the industry are just the same as we consume so much disposable fashion items as we are drawn in by cool adverts we need to step back and buy less or buy and sell sustainably between each other reselling old garments and buying second hand.Within Barbara Kruger’s exhibition there are many underlying meanings that she wants to portray. She wants to show the power that messages have, and I believe she has done that very well. In a world of flashing lights and force adverts, we are constantly overwhelmed and bombarded with informational overload. We are the cause of the undeniable brain rot we are all experiencing from advert after advert. I didn’t enjoy the exhibition as it was exactly that, it’s a sensory overload, with large flashing lights, consistent sound and audio queues and huge text information laid across the screens. In a day and age with mental illness more prevalent than ever within everyone, undiagnosed or not, she wanted to prove a point that its all damaging our systems and society. Her message that the advertisement we consume is nothing but garbage and memes these days we cannot take anything seriously and we have stooped so low that we cannot even focus without something to stimulate our brains. As consumers we no longer accept adverts the same ways that we used to and now its hard to create a serious advert. In the contemporary fashion industry, we lose interest unless some drama or a reason to choose an opinion. We are forced to make choices and sometimes these choices are not our own, the information we see everyday is forced upon us and with that we are quick to make decisions based on a past. One piece at the exhibition a massive video playing on loop, amazingly captivated this, with a mixture of memes composted with important and very meaningful messages. The audios of important speeches mixed with funny and cringe audios proved to me that as a society we no longer take in important information unless faced with a life changing task. I cannot deny that even in that moment the only real part that I took on were the stupid audio queues and small jokes. This also touches on not just us as consumers but the power of advertising as we get all of this from adverts, we can’t help but see and watch these. With adverts everywhere, bus stops, supermarkets and almost every social media network. Her entire exhibition embodied the message and properly conveyed her point of view. Even the audience proved her message right, people around were so disjointed from reality that they couldn’t respect the silence around and used it as nothing more than an Instagram piece. Her exhibition has opened my eyes and hopefully yours to the bigger issue that we need to stop and look around once in a while and disconnect from our phones and advertising. We as a society and in the fashion industry can advertise in better ways than an informational overload. Consumers in the industry are just the same as we consume so much disposable fashion items as we are drawn in by cool adverts we need to step back and buy less or buy and sell sustainably between each other reselling old garments and buying second hand.