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"Adventure-seeking Sagittarius with a passion for books, travel, and capturing nature's beauty through photography. Guided by laughter, trust, and deep connections. 📚✈️🌿 #WiseOwlExplorer"

Typography

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CMYK(88,35,0,70)

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I, Komal Preet Singh, came as an international student at Loyalist College, Belleville, pursuing Public Relations - Event Management at Loyalist College, Belleville. I am from Patiala, Punjab, India. Before coming here, I did my Master's in Journalism and Mass Communication from Punjabi University Patiala. It was my dream to come to Canada, as I want to pursue a career in the public relations field. I love to read books and communicate with others. I just want to share that coming here gives me a great chance to enhance my skills and has also taught me a lot of things that I am sure will help me in the future. The main thing I learned was cooking, which I was afraid of back home.

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This assignment is about creating a feature story highlighting the vibrant and supportive environment at Loyalist College. We learned to select a relevant topic, conduct research, and interview members of the college community to gather insights. With this, we interviewed one of the student from 1 year from the Social Work department, named Sukjeet Singh. He shared his experience with us about the Parrott Center library. The writing process involved brainstorming, drafting, and revising to craft a compelling narrative with quotes from interviews. The final submission included a 400-600 word article with a title, author's information, and a high-quality photo. Overall, the goal was to produce engaging content that showcases the college's values, achievements, and impact.

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Campaign Plan: The Blueprint for Success

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Campaign Plan: The Blueprint for Success

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This assignment required developing detailed public relations campaign plans for two hypothetical scenarios: crisis management for environmental impact and event promotion for an innovation conference. We learned the value of performing research, establishing essential objectives and audiences, designing effective messages, and choosing the right communication platforms. The campaign plans contained purpose statements, background information, aims and objectives, audience analysis, channel strategies, key messages, timetables, evaluation metrics, and content examples. Overall, the assignment gave me real experience in strategic public relations planning, emphasizing the importance of originality, thoroughness, and alignment with organizational goals.

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This exercise taught us about the various ways AI may improve the skills of PR and EM professionals, such as automated data analysis, sentiment analysis, quick communication via chatbots, predictive analytics, and personalized communication tactics. We also looked into one specific AI tool, AI TOOL HUNT, and uncovered its essential features, data security measures, and customization choices by asking targeted questions.

Overall, this experiment taught us how AI technology may transform the public relations and emergency management professions by delivering effective solutions for data analysis, crisis management, and communication strategies. We collected, analyzed, and synthesized data to highlight the potential benefits of AI in various sectors, and we investigated a specific AI tool to gain a better knowledge of its capabilities and uses.

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This assignment taught us how to create a thorough communication plan for a small business or organization, with the goal of improving brand awareness and audience engagement. We gained an awareness of the numerous components required for a successful communication strategy, such as goal and objective establishing, audience analysis, key message crafting, communication tactic/tool selection, budgeting, and critical route creation. Meeting with the organization, whether digitally or in person, taught us the value of direct communication in understanding the client's needs and expectations.

The task entailed combining information gleaned from research, client meetings, and strategy planning into a complete communication plan document. We applied theoretical knowledge to a real-world issue, showcasing our ability to analyze target demographics, create targeted content, and recommend concrete tactics to help the client reach their goals. During this process, we gained hands-on experience in strategic communication planning, refined our analytical abilities, and learned how to successfully convey ideas to stakeholders.

Overall, this assignment provided useful insights into the function of communication in increasing brand visibility and engaging target audiences, emphasising the necessity of careful planning, innovation, and adaptation in meeting communication objectives.

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This assignment taught us about the importance of customer analytics in driving growth and success in a variety of businesses, including our own. We looked at how customer analytics may help firms understand consumer behavior, personalize marketing campaigns, improve the customer experience, forecast future trends, and efficiently segment customers. By researching and presenting consumer analytics, we learned about the practical applications of data analysis in our industry, as well as its potential impact on decision-making and business outcomes. Overall, this exercise helped us grasp the value of using data to drive strategic initiatives and remain competitive in the market.

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This case study research of Nestlé's crisis management for Maggi noodles in India taught us about the intricacies and problems of dealing with public relations disasters. The case demonstrated the value of transparency, communication, and regulatory compliance in sustaining stakeholder trust and credibility throughout a crisis. We identified Nestlé's specific difficulties, such as product safety concerns, regulatory pressure, and reputational damage, and evaluated the company's response plan, communication techniques, and outcomes.

Overall, this exercise provided insights into real-world public relations difficulties and solutions, emphasising the importance of proactive crisis preparedness, clear and consistent message, stakeholder participation, openness, and ongoing evaluation for effective crisis management. By critically evaluating the case study and making recommendations, we gained practical knowledge and skills that can be applied to future PR scenarios, allowing us to understand the dynamics and complexities of public relations strategies and develop practical solutions for improving PR campaigns.

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Exploring Integrated Marketing Communications (IMC) has given me insight into the challenges of creating effective marketing, advertising, and public relations messaging. This journey demonstrated the interdependence of these disciplines and the significance of an integrated approach to successful brand communication. Analyzing examples from my swipe file, such as Nike's "Dream Crazy" and Coca-Cola's "Share a Coke" campaigns, revealed the level of strategy and customer awareness necessary. My attitude toward IMC has shifted, recognizing the importance of comprehensive techniques above isolated approaches. My swipe file examples provided concrete representations of essential concepts, emphasizing the significance of agility, innovation, and digital awareness in the ever-changing IMC scene.

Overall, this experience has provided me with the necessary skills and knowledge to navigate and contribute to the dynamic sector of marketing communication.

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This project taught us the necessity of critically analysing Integrated Marketing Communications (IMC) tactics used by brands. We learned how a well-established brand maintains its relevance and connection with consumers by analysing Tim Hortons' messaging consistency, audience engagement, trend alignment, and responsiveness to publicity. Tim Hortons' continuous message of community, warmth, and high-quality coffee, along with interactive engagement strategies and quick responsiveness to trends, exemplifies strong IMC techniques. Furthermore, the brand's open and proactive approach to handling bad media demonstrates its dedication to consumer trust. Overall, this experiment demonstrated the complexities of brand communication and the importance of aligning tactics with audience expectations and societal trends in today's ever-changing media landscape.

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This review of Adobe's strategic internal communication methods reveals how a technology industry leader efficiently fosters a healthy organisational culture through a variety of efforts. Adobe fosters congruence with its organisational values and aims through activities such as regular town hall meetings, internal newsletters, employee feedback platforms, recognition programmes, and leadership blogs/videos. These initiatives not only influence corporate culture by encouraging transparency, inclusivity, and employee participation, but they also support Adobe's brand identity and strategic goals. This research has given us insights into how strategic internal communication helps to create a unified and effective work environment within a technology business like Adobe.

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We've highlighted the major issues affecting this group in this podcast interview about the difficulties international students encounter when looking for housing in Brampton and the necessity for a residential rental law to be implemented. The conversation shed light on the exploitation of international students, the consequences of inadequate accommodation for their well-being and academic pursuits, and the revisions needed to residential rental by-laws to protect their rights. In addition, we investigated existing support networks, the potential long-term repercussions of inaction, and the significance of community engagement in addressing these housing difficulties. Overall, this podcast provided as a forum to raise awareness, generate debate, and advocate for policy changes that would result in a more equitable and safe housing environment for international students in Brampton.

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Through this print interview with Faraz Haidar Naqvi, we learned about the life of an international student in Canada, with an emphasis on challenges, academic goals, and aspirations. Faraz's open replies shed light on the adjustment process, the value of support networks, and his motivation for choosing the programme. The summary captures Faraz's journey, emphasizing his perseverance, cultural adaptation, and goals that define his experience as an international student. Overall, this interview gave a personal story with useful insights and views for existing and future international students negotiating life in Canada.

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I learned how to promote Loyalist College's Public Relations and Event Management program by creating a reel displaying the 2nd annual winter clothes donation campaign on social media sites such as Instagram. The story arc follows the narrative of community engagement, social responsibility, and the practical application of PR and event management skills through the use of event footage and images. This effort not only emphasizes the program's hands-on approach but also shows its impact on the local community. Overall, I used social media to promote the program's ideals, recruit future students, and communicate with the public.

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This complete content strategy for Kammy's personal brand teaches us the value of audience research, platform selection, content themes and types, publishing schedules, engagement methods, and metric evaluation in building a unified and effective social media presence. The strategy attempts to engage and inspire Kammy's audience while also establishing meaningful connections and community participation. Polls, Q&A sessions, and user-generated content are all examples of engagement strategies that increase audience participation and brand loyalty. Kammy may achieve long-term success in creating and maintaining his personal brand as an authority in travel, literature, photography, and personal development by constantly refining his content strategy based on performance indicators and audience feedback.

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This wide collection of content pieces created for Kammy's personal brand demonstrates the necessity of customizing content to unique channels, audience interests, and brand objectives. I can effectively engage my audience across multiple channels by using social media captions and images, YouTube video scripts and thumbnails, podcast synopses and album artwork, long-form blog content, Pinterest pins, TikTok/Instagram Reels, and LinkedIn posts, ranging from visual storytelling on Instagram to in-depth literary discussions on YouTube. Each piece of material is carefully prepared to appeal to Kammy's target audience, inviting them to accompany him on a voyage of discovery, personal development, and cultural immersion. By consistently generating high-quality, real content that resonates with his brand narrative, I can position myself as a trusted authority in travel, literature, and photography, all while creating meaningful connections with his followers and increasing community participation.

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This assignment taught us the necessity of mixing visual components with interesting captions to successfully express a message on social media platforms such as Instagram and Facebook. By combining a professionally taken shot with a creative caption, we may convey ideas, beliefs, and themes to our audience in a compelling and visually appealing manner. In this case, the caption emphasizes the importance of education and lifelong learning, urging viewers to engage in their intellectual development. By using relevant hashtags like #KnowledgeIsPower and #EducateYourMind, we ensure that the information reaches a larger audience interested in comparable topics. Overall, this activity demonstrates the ability of storytelling through pictures and words to connect with and inspire others.

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The "Catwalk to Careers" fundraising event sought to educate college students on the necessity of dressing professionally for job interviews. As the event organizer, I am responsible for a variety of activities, such as promotion, volunteer recruiting, logistics, and formal dress contributions. The event targeted students preparing for the job market or internships and had a low budget. Key ideas for improvement include increasing social media promotion, diversifying activities to add value, and streamlining the contribution process to ensure seamless operations. Overall, the event met its objectives thanks to student participation and staff support, emphasizing the importance of professional attire for career advancement.

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Contact-

Komal Preet Singh

Komalpreetsingh8@loyalistcollege.com

437-733-0049