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By the end of this lesson, students will be able to understand the unique aspects of marketing during Ramadan, including timing, cultural sensitivity, and engagement strategies.

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Students will learn the importance of cultural sensitivity in advertising, and how creativity can be applied to reach and resonate with target audiences during Ramadan.

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What makes marketing during Ramadan different from marketing during other times of the year?

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Review the article on Ramadan marketing ideas, focusing on case studies and advertising campaigns that succeeded. Discuss the reasons for their success.

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Best in Class: Twitter marketing campaigns for Ramadan

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Twitter is the place to go if you want to make your brand relevant during the holy month of Ramadan. These Twitter marketing case studies are just a few examples from 2019.

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In small groups, students will brainstorm ideas for a marketing campaign aimed at Ramadan. Utilize Padlet for collaboration and presentation of ideas.

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Students will individually create a mini-marketing plan, focusing on cultural sensitivity and creative engagement strategies.

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For extended learning, students could explore the impact of digital marketing in Ramadan advertising. Remediation could involve creating a poster that highlights key cultural aspects of Ramadan.

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Through observation and group discussions, assess students' understanding of marketing concepts and their ability to apply them in the context of Ramadan.

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A quiz focusing on the understanding of cultural sensitivity, timing, and engagement strategies in marketing during Ramadan.

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In groups, students will share what they learned about the creativity and cultural sensitivity required for effective marketing during Ramadan.

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Each student will write an exit ticket summarizing their key takeaways and how they might apply this knowledge in future marketing strategies.

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Analyze an existing Ramadan marketing campaign. Focus on the elements that made it successful or areas for improvement.

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Develop a creative marketing plan for a product or service specifically for Ramadan, taking into account the articles insights.