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JD marketing lead (Mid-senior level).

The fragrance shop digital marketing manager (Min-senior level).

Red bull shopper marketing internship (graduate level).

Street interviews social media marketing intern (graduate level).

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-      Lead and empower the team to achieve targets

-          Knowledge of brands on global/regional/international level

-          An innovative thinker to achieve the right balance to impact the customer

-          Creative problem-solving mindset

-          Confident

-          Reliable

-          Trustworthy

-          Positive thinker

-          Knowledge of the core principals of paid advertising

-          Experience with marketing ad channels, including Google AdWords, Microsoft Ads, TikTok, Snapchat and Google Analytics.

-          Ability to apply paid media knowledge to wider marketing campaign ideas.

-          Ability to work in a fast-paced environment.

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Name: Alex Lovatt

Strengths:

Ability to work in a fast paced environment

positive thinker, reliable, trustworthy.

creative problem-solving mindset

team leader to be able to empower others

an innovative thinker

Ability to apply paid media knowledge to wider marketing campaigns

experience with marketing channels

Area to improve:

confidence

knowledge of brands on international and global levels

knowledge of core principals of paid advertising

work with Google Ads and Google Analytics more

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-          Prepping briefs

-          Undertake training

-          Analysing social media stats and providing reports

-          Pitching creative social media strategies

-          Managing social media strategies

-          Management of partner brand relationship development from a marketing perspective

-          Control and monitor investment in line with brand activity and assigned budgets.

-          Optimise budgets to drive awareness and conversion of partner brand campaigns.

-          Lead and motivate a team

-          Work with internal stakeholders, buying, merchandising, retail and multichannel teams to optimise budget and deliver visual strong and engaging campaigns.

-          Establish effective joint working relationships with key stakeholders both internally and externally.

-          Attend customer meetings, briefing and relationship building opportunities.

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In my assignment I will be using the SOSTAC model, as my model of reflection.

Situation analysis, objectives, strategy, tactics, actions and control.

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Having workshops and different networking events which are presented by different industry experts while covering a range topics. Brands need to use a range of old and new tactics to stand out and stay relevant.

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Case Study | The Essential Brand Marketing Guide

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Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today's hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.

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The brand needs a larger amount of resources, starting from different insights, future opportunities and connections to potential employers. This can be done by hosting different events and gaining loyalties from more people.

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To have people of interest create personal guidance and mentorship to support us when we are navigating through the industry which is evolving everyday into something much bigger.