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Though ads are incredibly helpful for getting your business seen, many people walk by, or scroll past ads. It could be that the ads don't catch the eye. It could also be that people aren't looking for what the ads are selling. Some people may walk past the ad after a quick glance because there isn't enough information given, or the key aspects aren't present.
A simple way to make sure your advertisements are seen is by providing future customers with multi-media advertisements. Paper advertisements, Instagram or other social media ads, along with commercials or radio ads cover pretty much all the bases. Though, let it be known that another problem with having all different types of ads is the expenses. It's best to do what you can and make sure you present the ads well.

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How do such ads make their way around the town? The internet surely helps with this. Having ads on the internet, again referring to Instagram posts, allows others to share the post with friends or even put the post on their stories for all their followers to see. This allows for a much more broad audience to view the advertisement in hopes of making new customers. Another form of circulation is good ol' word of mouth. With proper customer service, competitive prices, and honest products, the customers will walk away satisfied and will more than likely tell their friends, families, and maybe even coworkers about the business. All this takes is a little hard work and honesty.

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It comes to no surprise that languages within a flower shop may not be all that unique, but some common language is easily recognized. Phrases such as "in house-grown", "hand-picked", and "personalized arrangements" are used often in flower shop ads. Some other interesting language may hint at a bribing tone such as "make her happy this valentines day" or "perfect for ______". Finally, it's also common to see what situations the flowers may fit best in. For example, there could be a special for white flowers, or white roses, pointing customers towards weddings by saying, "white flower special, 30% off". Many tactics could be used to increase sales via common language.

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Interesting ways that an advertisement could be tuned to the specific business include personal pictures, special offers, and location of the shop. Personal pictures, especially within a business such as a flower shop, can show the shops creativity and may help customers understand why the shop is special or unique. Special offers can be an attention grabber to certain customers. There's a high possibility that one special offer may be "better" than another, making it a helpful variation to increase sales. Finally, the business' street address or pop-up locations may be a good idea to include. If it's a small business based out of a household, this may not be the best idea. Otherwise, the inclusion of an address can help direct customers to the shop in hopes of them looking around and the shop making a sale.

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The most important thing that should be on an advertisement is the business name. Without the business name, how will customers know anything about the business? A few more important things that should be in an ad, whether it's a social media post or a flyer, should be the hours of the store and the stores location. Customers won't have any interest in visiting if the hours and location aren't apparent to them. Another key aspect of small business advertisements are the business' phone number and email. Without a phone number and email, customers will not be able to access employees with any questions they may have.

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An entrepreneur's shoes are not easy to walk in. Their ideas have to be creative or in high demand. Some entrepreneurs have the advantage of both!
Those who are able to successfully own a business must have access to a variety of advertisements, most that they have to make on their own. This is most prominent for small business owners. I will be analyzing advertisements for flower shops in particular. Why flower shops? Because the business is always booming and I think it would be a great business to go into.

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Good advertisements allow customers to take a sneak peak into the business. A successful advertisement will intrigue customers without giving away too much information causing them to visit the business, or even the website!
A successful advertisement should consist of a few things, those of which will be discussed later.

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There are many types of advertisements out there. Many of these types take place online in this day in age. Some of these types include flyers, Facebook posts, stickers, memorable logos, Instagram posts, or Instagram reels, along with any type of post on any social media. The advertisements I want to focus on most are flyers and Instagram posts.
Flyers are helpful with targeting the fraction of the population that may not be totally engrossed in their phones. Instagram posts are great because they also target such a large audience due to Instagram having 1.3 billion users.