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used for mental rehearsal and tactical training in sports like football and rugby

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From Stadiums To Sidelines: How AI Is Reinventing The Future Of Sports

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AI and smart infrastructure are transforming pro sports, from immersive fan experiences at stadiums to data-driven training that gives teams a competitive edge.

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Improvement on connectivity in stadiums, specifically mobile devices, with better 5G connections and contactless phone payments

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digital ticketing - make the process faster - change the resell of tickets 

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digital ticketing - make the process faster - change the resell of tickets 

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Stadiums of the future – How can technology transform stadiums?

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The pandemic has changed much of how sports is experienced by fans. As safety measures and reduced capacity risk diluting the match day experience, there has never been a better time for owners and clubs to consider the opportunities of technology.

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digital infrastructure and connectivity

visual and display enhancements

smart architecture and adaptive design

fan experience and engagement platforms

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How Stadiums Have Adapted to Technological Advances

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Digital Infrastructure and Connectivity Stadiums have embraced high-speed connectivity as a foundational feature. What began as patchy Wi-Fi

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Much higher usage of AI in the last 18months in most sports, also immersive experiences.

(SVG Europe, 2025)

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AR - make the experience more immersive - opportunities' to monetise 

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AR - make the experience more immersive - opportunities' to monetise 

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Stadiums of the future – How can technology transform stadiums?

# data[].attributes.attachment_link.description
The pandemic has changed much of how sports is experienced by fans. As safety measures and reduced capacity risk diluting the match day experience, there has never been a better time for owners and clubs to consider the opportunities of technology.

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Team GB has been awarded the Best Use of Fan Engagement Technology by a Team at the 2025 Sports Technology Awards for the official Team GB Fan App, which was developed by Yellow Panther for the Paris 2024 Olympic Games.

In close collaboration with Team GB, Yellow Panther created an engaging, user-friendly platform that brought fans closer to the Olympic action. The app featured real-time schedules, live updates, athlete profiles, and interactive content, allowing supporters to experience the Games as if they were right there with the athletes.

Yellow Panther applied its proven 5D development process - Discover, Define, Design, Develop, and Delivery - to ensure a seamless and strategic approach. The app, which was developed on a tight timeline, was designed to enhance fan engagement through intuitive navigation, real-time content delivery, and exclusive fan experiences.

The judges of the Sports Technology Awards praised the app, commenting:
"Team GB's digital offering helped fans stay close to Olympic action through a well-designed, engaging platform. Judges liked how it captured the excitement of the Games while being accessible and intuitive."

The Team GB app significantly enhanced fan engagement during Paris 2024. The app recorded 134,484 total downloads, a 77.3% increase from Tokyo 2020, it also saw a substantial increase in the number of active users compared to previous Games, with users contributing more than 30.5 million of screen views over the course of the event.

The app became a central hub for Olympic updates, providing real-time schedules, medal tracking, and personalised notifications, ensuring that fans never missed a moment of the action.

Other notable finalists shortlisted for the award included Gujarat Titans and Sportz Interactive with their Titans FAM app, Knight Riders and Sportz Interactive with Knight Club Plus, and New York Liberty with their official New York Liberty App.

This award marks a significant milestone for Yellow Panther, reinforcing its commitment to building meaningful digital experiences that connect fans with the moments that matter most in sport.

Dominic Taylor, Digital Product Manager, Team GB, "It's been a real pleasure working with Yellow Panther on the app, the team continue to be equal parts creative, effective and personable. We're so pleased our efforts for Paris 2024 have been recognised, especially for something that gave Team GB fans a brand new way to follow and enjoy every moment of the Olympic Games."

Karan Raval, Project Manager at Yellow Panther, "This win reflects the incredible collaboration between Yellow Panther and Team GB. We built an app that offered real-time connection and a sense of belonging. By thinking like fans, we created an engaging experience. I'm proud of what we achieved and excited for what's next as we look towards the next Olympic Games."

Stuart Cope, COO & Co-Founder of Yellow Panther, "What an achievement by both Team GB and Yellow Panther, we built the highest rated Olympics app on the market for Paris 2024 and the STA Awards is testament to the skill, craft and dedication of both teams, I couldn't be prouder!"

Yellow Panther website: yellowpanther.io

Email: hello@yellowpanther.co.uk

Phone: +447464540128

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Team GB wins Sports Technology Award for Team GB's official fan app built by Yellow Panther - SportsPro

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Yellow Panther's Digital Innovation Delivers Award-Winning Fan Experience for Team GB at Paris 2024

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smart seat stadiums- offers a better match experience- increased safety & security- higher fan engagement

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smart seat stadiums- offers a better match experience- increased safety & security- higher fan engagement

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What Is A Smart Stadium? | The Rise Of Smart Stadiums

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Explore the game-changing world of smart stadiums! Discover how cutting-edge technology from Cellnex is enhancing the fan experience. Smart stadiums are the future!

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facial recognition along with fingerprint scanning for faster contactless entry

Used in MSG in NYC, Allegiant stadium in LV

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improve performance quality as players can be tracked individually meaning less social loafing

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https://sportsvenuebusiness.com/2023/11/01/european-first-for-sodexo-live-with-launch-of-self-serve-ebar-beerwalls-at-millwall-football-club/

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some stadiums use AI to monitor crowd flow and predict congestion.

Lusail stadium (Qatar) adjust temperature and ventilation based on crowd density and weather

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10 Most Technologically Advanced Stadiums in the World

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In today’s world, stadiums are no longer just places to watch matches, but technological hubs that offer unique experiences for

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Man city have implemented a "First of its kind" VR experience in which allows fans to engage with man city in an entirely new way

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First-of-its-kind virtual reality experience launched at the Etihad Stadium

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Manchester City has become the first club in the Premier League to introduce a futuristic virtual reality experience as part of its award-winning stadium tour.

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Body-cams for referees / officials:
The Football Association trialed 100 grassroots referees wearing body-worn cameras; referees reported feeling safer and more confident.

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The use of bodycams on referees at grassroots level has been gaining traction in recent years, and the Football Association (FA) recently conducted a trial to assess its effectiveness. The trial saw 100 grassroots referees wearing bodycams during matches between adults. The results of the trial were overwhelmingly positive, with referees reporting feeling safer and more confident while officiating.

The FA's trial was the first of its kind in the UK, and the results have been encouraging. Referees reported feeling more secure and confident when wearing the bodycams, and that this had a positive impact on their performance. The bodycams also provided a deterrent to any potential abuse or violence from players or spectators, as they could be seen wearing the cameras.

The bodycams have also been beneficial in providing evidence for any disciplinary action that may need to be taken. The footage can be used to review incidents and make decisions on any potential punishments. This has been particularly useful in cases where there have been disputes between players or spectators, as the footage can be used to provide an impartial view of the incident.

The FA's trial has been a success, and it is likely that bodycams will become a more common sight at grassroots level in the future. The cameras provide referees with an extra layer of protection, and can help to ensure that matches are played in a fair and safe environment. The bodycams also provide an invaluable source of evidence for any disciplinary action that may need to be taken. The FA's trial has shown that bodycams can be a useful tool for referees at grassroots level, and it is likely that they will become more widely used in the future.

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Trial of Referee Body Cameras: Officials Find Increased Safety with New Technology

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How bodycams on referees at grassroots level have helped officials feel safer and more confident.

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Augmented and virtual reality are being used for immersive training simulations and interactive fan experiences.

Fans can now enjoy virtual stadium tours or relive iconic moments through VR headsets.

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5G and WIFI available

Contactless payments

Udinese solar panel roof project

Facial authentication

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players are able to wear devices while playing such as GPS trackers to track players speed distances ran etc

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(Distributed Antenna System) allows for uninterrupted mobile phone coverage across the three biggest mobile network providers - EE, O2 and Vodafone.

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Refereeing decisions being made more accurate and made quicker through advanced VAR systems, reducing the disruption of flow to the game. (iTransition, 2025)

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Semi-Automated Camera (Premier League) - AI Technology

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Semi-Automated Camera (Premier League) - AI Technology

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AI automatically detects the offside foul and inform it to referee instead of VAR. It assists referee to make more concise decision making during the matches and effective match management. This benefit to increase speed to review the incident and enhance the transparency utilizing 3D visualization to both fans and viewers.

https://www.google.com/url?q=https://www.premierleague.com/en/news/4256036&sa=U&ved=2ahUKEwizvoTRkbqQAxX7dUEAHR4-H9gQxfQBKAB6BAgIEAE&usg=AOvVaw1vkgjxUGy9FMcIAscKl9Q_

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Tracking devices to then use the data to analyse to enhance the athletes performance 

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Tracking devices to then use the data to analyse to enhance the athletes performance 

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Capture and Analyse your match and practice data with Apex Athlete Series. Level up and get AI video messaging from Kane, Ox, Sterling, Rapinoe and Foden based on your performance. Use the same Tech as Pro Athletes and reach maximum fitness levels.

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STATSports | APEX Athlete Series | GPS Performance Tracker

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The most powerful GPS tracker in sport. APEX Athlete Series helps improve your performance by comparing your data to the pros. Measuring the key metrics needed to perform at the top level - Max speed, Max distance, Intensity and Strain

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Sports broadcasting and tech innovations 

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Sports broadcasting and tech innovations 

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What's New in Sports Broadcasting Solutions and Media Tech | | Genius Sports

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Discover AI-powered Sports Broadcasting solutions for seamless live streaming, audience engagement and next-gen sports media technology.

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the use of AI and machine learning has rapidly advanced to predict injuries by analysing athlete movement data from wearable sensors.

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More AI systems being used in automated officiating workflows (automated replay support and POV of referee camera). "Artificial intelligence technology captures the trajectory of athletes and balls through high-speed cameras, and combines with machine learning algorithms to realize accurate tracking and action recognition of targets in complex scenes, which significantly improves the precision of technical and tactical analysis".

https://www.clausiuspress.com/assets/default/article/2025/07/10/article_1752132958.pdf#:~:text=Abstract%3A%20This%20article%20overviews%20the%20application%20of%20AI,in%20competitive%20sports%2C%20school%20sports%20and%20national%20fitness.

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fans can get food and drink delivered to their seats

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In today's digital climate, consuming sports has never been easier. Thanks to a plethora of streaming sites, alternative broadcasts, and advancements to home entertainment systems, the average fan has myriad options to watch and learn about their favorite teams at the touch of a button-all without ever having to leave the couch.

As a result, more and more sports venues have committed to improving and modernizing their facilities and fan experiences to compete with at-home audiences. Consider using mobile ticketing and parking passes, self-service kiosks for entry and ordering food, enhanced video boards, and jumbotrons that supply data analytics and high-definition replays. These innovations and upgrades are meant to draw more revenue and attract various sponsored partners. They also deliver unique and convenient in-person experiences that rival and outmatch traditional ways of enjoying games.

In Los Angeles, the Rams and Chargers' SoFi Stadium has become the gold standard for football venues. It's an architectural wonder with closer views, enhanced hospitality, and a translucent roof that cools the stadium's internal temperature.

The Texas Rangers' ballpark, Globe Life Field, added field-level suites and lounges that resemble the look and feel of a sports bar. Meanwhile, the Los Angeles Clippers are building a new arena (in addition to retail space, team offices, and an outdoor public plaza) that will seat 18,000 people and feature a fan section called The Wall, which will regulate attire and rooting interest.

It's no longer acceptable to operate with old-school facilities and technology. Just look at Commanders Field (formerly FedExField), home of the Washington Commanders, which has faced criticism for its faulty barriers, leaking ceilings, poor food options, and long lines. Understandably, the team has been attempting to find a new location to build a state-of-the-art stadium and keep up with the demand for high-end amenities.

As more organizations audit their stadiums and arenas and keep up with technological innovations, Uniqode compiled a list of the latest tech advancements to coax-and keep-fans inside venues.

Credit: Jeff Gritchen/MediaNews Group/Orange County Register / Getty Images

Just Walk Out technology

After successfully installing its first cashierless grocery store in 2020, Amazon has continued to put its tracking technology into practice.

In 2023, the Seahawks incorporated Just Walk Out technology at various merchandise stores throughout Lumen Field, allowing fans to purchase items with a swipe and scan of their palms.

The radio-frequency identification system, which involves overhead cameras and computer vision, is a substitute for cashiers and eliminates long lines.

RFID is now found in a handful of stadiums and arenas nationwide. These stores have already curbed checkout wait times, eliminated theft, and freed up workers to assist shoppers, according to Jon Jenkins, vice president of Just Walk Out tech.

Credit: Billie Weiss/Boston Red Sox / Getty Images

Self-serve kiosks

In the same vein as Amazon's self-scanning technology, self-serve kiosks have become a more integrated part of professional stadiums and arenas over the last few years. Some of these function as top-tier vending machines with canned beers and nonalcoholic drinks, shuffling lines quicker with virtual bartenders capable of spinning cocktails and mixed drinks.

The kiosks extend past beverages, as many college and professional venues have started using them to scan printed and digital tickets for more efficient entrance. It's an effort to cut down lines and limit the more tedious aspects of in-person attendance, and it's led various competing kiosk brands to provide their specific conveniences.

Credit: Kyle Rivas / Getty Images

Mobile ordering

Is there anything worse than navigating the concourse for food and alcohol and subsequently missing a go-ahead home run, clutch double play, or diving catch?

Within the last few years, more stadiums have eliminated those worries thanks to contactless mobile ordering. Fans can select food and drink items online on their phones to be delivered right to their seats. Nearly half of consumers said mobile app ordering would influence them to make more restaurant purchases, according to a 2020 study at PYMNTS. Another study showed a 22% increase in order size.

Many venues, including Yankee Stadium, have taken notice and now offer personalized deliveries in certain sections and established mobile order pick-up zones throughout the ballpark.

Credit: Darrian Traynor / Getty Images

QR codes at seats

Need to remember a player's name? Want to look up an opponent's statistics at halftime? The team at Digital Seat Media has you covered.

Thus far, the company has added seat tags to more than 50 venues-including two NFL stadiums-with QR codes to promote more engagement with the product on the field. After scanning the code, fans can access augmented reality features, look up rosters and scores, participate in sponsorship integrations, and answer fan polls on the mobile platform.

Credit: Boris Streubel/Getty Images for DFL / Getty Images

Real-time data analytics and generative AI

As more venues look to reinvigorate the in-stadium experience, some have started using generative artificial intelligence and real-time data analytics. Though not used widely yet, generative AI tools can create new content-text, imagery, or music-in conjunction with the game, providing updates, instant replays, and location-based dining suggestions

Last year, the Masters golf tournament even began including AI score projections in its mobile app. Real-time data is streamlining various stadium pitfalls, allowing operation managers to monitor staffing issues at busy food spots, adjust parking flows, and alert custodians to dirty or damaged bathrooms. The data also helps with security measures. Open up an app at a venue like the Honda Center in Anaheim, California, and report safety issues or belligerent fans to help better target disruptions and preserve an enjoyable experience.
Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick. This story originally appeared on Uniqode and was produced and
distributed in partnership with Stacker Studio.

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5 tech advancements sports venues have added since your last event

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Discover the latest tech advancements in sports venues to compete with at-home audiences. From mobile ticketing to self-serve kiosks, these innovations are enhancing fan experiences and drawing revenue.

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AI is becoming a new tool for sports coaching. especially in tennis

# data[].attributes.attachment_link.title
AI, the New Sports Coach? Between Innovation and Challenges

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AI is establishing itself as a revolution in the world of sports. Devoteam organised a roundtable bringing together athletes and experts to explore the impact of AI on sports performance.

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stadium mobile app 'digital nerve system' in the University of Ohio's stadium- digital ticket, toilet locations with how busy they are, in-seat food/merchandise ordering

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Athletes are now using compression fabrics to obtain the same circulatory benefits to enhance performance

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Preeti JainInformation Scientist, ACSI India

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Sports technology enhancing athletic performance

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New sports technology innovations are boosting athletic performance. See the breakthroughs in fabrics, materials, and sustainability that are leading to top-of-the-line products.

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In recent years, wearable technology has significantly impacted the sports and performance industry. These advanced devices are changing how athletes train, compete, and recover, providing valuable insights that were once impossible to gather. From tracking vital signs to monitoring movement patterns, wearable technology is now an essential tool in sports coaching and athlete development.

The primary theme of wearable technology in sports is its ability to enhance athlete performance. By collecting and analyzing real-time data, coaches and athletes can make informed decisions to improve training regimens, optimize performance, and reduce injury risks. This technology is becoming indispensable for anyone looking to gain a competitive edge in the sports world.

What is Wearable Technology?

Wearable technology in sports refers to electronic devices that athletes wear to collect data on various aspects of their performance and physical condition. These devices include GPS trackers, heart rate monitors, and motion sensors, among others. The primary purpose of wearable technology is to provide precise, real-time information that can help athletes and coaches enhance performance, improve training efficiency, and reduce injury risks.

Football (Soccer)

In football, wearable technology is commonly used to monitor player movements, heart rates, and overall workload during training sessions and matches. Devices like GPS trackers and heart rate monitors provide insights into a player's speed, distance covered, and intensity levels. This information helps coaches tailor training programs to individual needs and manage player fatigue effectively.

American Football

In American football, wearables are used to track metrics such as impact forces, speed, and positional data. These devices help coaches analyze player performance and make strategic adjustments. Additionally, monitoring the intensity and frequency of impacts can aid in managing player safety, particularly concerning concussion risks.

Ice Hockey

Wearable technology in ice hockey includes devices that track skating speed, distance, and heart rate. These metrics are crucial for evaluating player stamina and performance on the ice. By analyzing the data, coaches can design more effective training routines and ensure players maintain optimal fitness levels throughout the season.

Basketball

In basketball, wearables are used to monitor players' movements, jumps, and physical exertion. Tracking these metrics helps in understanding a player's workload and performance efficiency. This information is vital for developing personalized training programs and recovery protocols, ultimately enhancing overall team performance.

Rugby

Rugby players use wearable technology to measure various performance indicators, including distance covered, speed, and the intensity of physical collisions. These devices provide valuable data that coaches use to assess player conditioning, optimize training sessions, and reduce the risk of injuries by monitoring the physical demands placed on players during matches and training.

Wearable technology has become a game-changer across these sports, offering detailed insights that drive better performance and safer training environments.

Types of Wearable Devices in Sports

Wearable technology in sports encompasses a wide range of devices, each designed to capture specific data points that are crucial for enhancing athletic performance and improving training methodologies. Here are some of the most common types of wearable devices used in sports:

GPS Trackers

GPS trackers are widely used in professional sports to monitor athletes' movements on the field. These devices provide real-time data on speed, distance, and positioning, which are critical for evaluating performance and planning strategies. GPS trackers help coaches and athletes understand movement patterns and make informed decisions to optimize performance.

One of the leading products in this category is the Catapult GPS product range S7/T7. These advanced trackers offer unparalleled accuracy and comprehensive data analysis, making them essential tools for professional athletes and teams.

Heart Rate Monitors

Heart rate monitors are essential for tracking an athlete's cardiovascular performance. These devices measure heart rate in real-time, providing insights into an athlete's exertion levels and recovery rates. By analyzing this data, coaches can tailor training programs to ensure athletes are training at optimal intensity levels, reducing the risk of overtraining and injury.

Motion Sensors

Motion sensors are used to track an athlete's movements, including acceleration, deceleration, and changes in direction. These devices help in understanding an athlete's agility and responsiveness, which are crucial for sports that require quick movements and changes in pace. Motion sensors can also detect imbalances or irregularities in movement, which can be addressed to mitigate injuries.

Accelerometers

Accelerometers measure the rate of change in velocity, providing data on how quickly an athlete can speed up or slow down. This information is particularly useful in sports like football, basketball, and rugby, where explosive speed and quick changes in direction are essential. Accelerometers help in assessing an athlete's power and explosiveness, key factors in performance enhancement.

Wearable Cameras

Wearable cameras, such as those mounted on helmets or uniforms, provide a first-person perspective of an athlete's performance. These cameras are particularly useful in sports like American football and ice hockey, where understanding visual cues and player positioning is crucial. The footage can be analyzed to improve tactics and enhance situational awareness.

Smartwatches and Fitness Bands

Smartwatches and fitness bands are versatile wearables that track a wide range of metrics, including heart rate, steps taken, calories burned, and sleep patterns. While these devices are often used by amateur athletes, they also provide valuable data for professional training regimens. The convenience and multifunctionality of smartwatches make them popular across various sports disciplines.

Catapult One

For athletes and coaches looking for a comprehensive solution, Catapult One offers an all-in-one device that tracks multiple performance metrics. Catapult One is designed to provide detailed insights into an athlete's performance, helping to improve training outcomes and achieve peak performance levels. Whether you're a professional athlete or a dedicated amateur, Catapult One delivers the data you need to succeed.

In summary, wearable devices in sports offer a wealth of data that can be used to enhance performance, prevent injuries, and improve training efficiency. From GPS trackers like the Catapult S7/T7 to versatile smartwatches, these technologies are revolutionizing the way athletes train and compete.

Performance Metrics Tracked by Wearables

Wearable technology has transformed the way athletes and coaches approach training and performance analysis by providing a wealth of precise, real-time data. Here are some of the key metrics tracked by wearable devices in professional sports:

Speed and Distance

GPS trackers measure the speed at which an athlete moves and the total distance covered during training sessions and matches. These metrics are crucial for understanding an athlete's stamina, pacing, and overall endurance.

Heart Rate

Heart rate monitors track the athlete's heart rate throughout training and competition. This data helps in assessing cardiovascular fitness, determining exertion levels, and monitoring recovery rates.

Acceleration and Deceleration

Accelerometers and motion sensors measure how quickly an athlete can speed up or slow down. These metrics are vital for sports that require explosive power and rapid changes in direction, such as football and basketball.

Positional Data

Wearables provide detailed positional data, showing where athletes are on the field or court at any given time. This information helps in strategic planning and optimizing team formations and tactics.

Impact Forces

In contact sports like American football and rugby, wearables can measure the intensity and frequency of impacts. This data is essential for managing player safety and reducing the risk of concussions and other injuries.

Biomechanical Analysis

Advanced wearables can track biomechanical data such as joint angles, stride length, and gait patterns. This information is crucial for improving technique, preventing injuries, and enhancing overall athletic performance.

Wearable Technology in Professional Sports Leagues

Wearable technology has become an integral part of professional sports leagues around the world. These devices provide critical insights that help teams gain a competitive edge, enhance player performance, and ensure athlete well-being. Here are some ways wearable technology is integrated into professional sports:

Football (Soccer)

In football, teams use this information to develop individualized training programs, manage player load, and make strategic in-game decisions. For instance, elite football clubs use GPS trackers to monitor players' running patterns and adjust their positions to optimize team performance.

American Football

This data helps American football coaches understand player performance and make informed decisions about training and recovery. The NFL, for example, has implemented wearable technology to monitor player health and safety, reducing the risk of injuries.

Ice Hockey

In ice hockey, wearables track skating speed, distance, and heart rate. These metrics help coaches evaluate player conditioning and performance. NHL teams use this data to optimize line rotations, improve training efficiency, and ensure players maintain peak physical condition throughout the season.

Basketball

NBA teams use these insights to enhance player performance, develop effective training programs, and reduce injury risks. Wearables also help in analyzing game dynamics and making strategic adjustments.

Rugby

Rugby players use wearables to measure various performance indicators, including speed, distance, and the intensity of physical collisions. This data is invaluable for assessing player conditioning and optimizing training sessions. Professional rugby leagues utilize wearable technology to monitor player health, manage workloads, and improve overall team performance.

Elite Athletes and Cutting-Edge Wearables

Elite athletes across various sports benefit significantly from cutting-edge wearables. These devices provide detailed insights that help in fine-tuning performance, optimizing recovery, and preventing injuries. For example, top sprinters use motion sensors to analyze their running mechanics, allowing them to make adjustments that enhance their speed and efficiency. Similarly, professional swimmers use wearables to monitor stroke efficiency and heart rate, helping them achieve optimal performance in competitions.

Wearable technology is not only transforming individual performance but also revolutionizing how teams operate, strategize, and compete. By leveraging the power of data, professional sports leagues and elite athletes can achieve new heights of excellence and maintain a competitive edge in their respective fields.

Benefits of Wearable Technology in Sports

Wearable technology offers a multitude of benefits for athletes across various sports. Here are some key advantages that can enhance athletic performance and overall well-being:

Improved Athletic Performance

Wearable devices such as GPS trackers and heart rate monitors provide comprehensive data on speed, distance, heart rate, and movement patterns. Analyzing this data allows athletes to pinpoint areas for improvement, optimize their training routines, and ultimately boost their performance. For example, football players can use GPS data to refine their running patterns and enhance their efficiency on the field.

Enhanced Sports Coaching

Coaches gain invaluable insights from wearable technology, enabling more informed decision-making regarding training intensity, player positioning, and game strategies. Real-time data on an athlete's physical condition and performance metrics helps coaches design individualized training programs, resulting in more effective coaching and better athletic outcomes.

Reduced Injury Risk in Sports

One of the most significant benefits of wearable technology is its potential to lower injury risks. Devices like heart rate monitors and motion sensors can detect early signs of overtraining, fatigue, and potential injuries. By monitoring these indicators, coaches and athletes can adjust training loads and recovery periods to prevent injuries. For instance, tracking heart rate variability can help identify when an athlete is not fully recovered, allowing for proactive measures to avoid overuse injuries.

Wearable technology provides the data necessary to improve performance, enhance coaching, and reduce injury risks, leading to safer and more successful athletic experiences.

In conclusion, wearable technology is transforming the sports industry by providing athletes and coaches with valuable data to improve performance, enhance coaching strategies, and reduce injury risks. Devices like GPS trackers, heart rate monitors, and motion sensors track critical performance metrics, helping athletes optimize their training and recovery. The integration of these technologies in professional sports leagues demonstrates their significant impact, allowing elite athletes to gain a competitive edge. Overall, wearable technology offers broad benefits that enhance the effectiveness and safety of athletic endeavours.

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Wearable Technology in Sports | Catapult

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Enhance athletic performance & safety with wearable technology in sports. Track speed, heart rate, & more. Discover athlete benefits today.

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360 degree cameras, spider cams used in big games on sky sports

Dynamic replays when looking at VAR decisions

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On-demand viewing, and customisable experiences are also shaping preferences, with streaming platforms offering tailored options like camera angle selection and real-time stats.

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What 2025 holds in store for sports broadcasting

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Dhaval Ponda at Tata Communications explains how sports streaming, AI, VR, AR and other tech innovations will impact sports content this year

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more streamlined entry

use of facial ticketing

reduce wait times

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Top Smart Stadium Technology Innovations in 2025 | Wicket

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Explore smart stadium technology innovations in 2025, from facial ticketing to 5G connectivity and biometric payments.

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How AI Is Revolutionizing Professional Sports

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AI is being adopted in all areas of sports to enhance the game from athlete’s performance, to referees and judging, and fan experiences alike.

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Sports rights have become increasingly fragmented between different streamers, with Apple TV+ agreeing a 10-year deal with the MLS and Amazon Prime Video now showing Champions League matches, - broadcasting 

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Sports rights have become increasingly fragmented between different streamers, with Apple TV+ agreeing a 10-year deal with the MLS and Amazon Prime Video now showing Champions League matches, - broadcasting 

# data[].attributes.attachment_link.title
What's New in Sports Broadcasting Solutions and Media Tech | | Genius Sports

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Discover AI-powered Sports Broadcasting solutions for seamless live streaming, audience engagement and next-gen sports media technology.

# data[].attributes.headline
NFL’s switch to the hawk eye system for first- down measurement

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NFL’s switch to the hawk eye system for first- down measurement

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AI Driven broadcasting - production more efficient, ai tools can edit highlights, automating camera operations and providing real time analytics https://docs.fairreplay.com/blog/major-trends/?utm_source=chatgpt.com

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Major Trends Shaping Sports Broadcasting in 2024 | FairReplay

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As we move through 2024, the sports broadcasting industry continues to evolve at a rapid pace. Technological advancements, changing viewer habits, and innovative broadcasting strategies are reshaping the way sports are delivered and consumed. Here are the major trends shaping sports broadcasting this year.

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Digital ticketing priorities, where local fans are entered into a separate ballot through an official club website decreasing the rate of resell tickets  

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Digital ticketing priorities, where local fans are entered into a separate ballot through an official club website decreasing the rate of resell tickets  

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AR can offer fans a more personalised and immersive experience, and a new way to enjoy the gameday. It also creates opportunities (for example, marketing) for stadium owners to monetise. At the AT&T Stadium in Dallas, the AR technology allows fans to stream holograms of Dallas Cowboys players

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Immediate data produced data by AI is commonly used in stadium and have shown in the TV screen.

https://share.google/JoaYyB0C83xaIavP4

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What’s New in Sports Broadcasting Solutions and Media Tech | | Genius Sports

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Discover AI-powered Sports Broadcasting solutions for seamless live streaming, audience engagement and next-gen sports media technology.

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How IBM helps Wimbledon use generative AI to drive personalised fan engagement

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Recommended meta description manually filled out/reviewed by seo focal

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What's New in Sports Broadcasting Solutions and Media Tech | | Genius Sports

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Discover AI-powered Sports Broadcasting solutions for seamless live streaming, audience engagement and next-gen sports media technology.

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World Cup 2022: Qatar tournament to feature semi-automated offside technology with ball sensors and cameras

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Qatar World Cup 2022 to use semi-automated offside technology providing alerts to video match officials; new technology uses 12 dedicated tracking cameras inside the stadium along with a sensor in the match ball; 3D animation to improve communication to in-stadium fans and TV viewers

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A 2-minute podcast was automatically generated each day, offering a summary of athlete performances, key highlights, and a state of the medal standings during the Olympics. This fully automated format made it possible to disseminate real-time information from data collected throughout the competitions. By making sports performance more tangible and understandable, the podcast helped the public grasp complex statistics, such as Nadal’s serve speed or the French team’s performances. This project tested the integration of AI in sports journalism while demonstrating the benefits of automation in reducing costs and enriching the spectator experience.

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What's New in Sports Broadcasting Solutions and Media Tech | | Genius Sports

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Discover AI-powered Sports Broadcasting solutions for seamless live streaming, audience engagement and next-gen sports media technology.

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Data and Video Analysis software - AI assisted: saves time, allows for streamlined workflows, build up knowledge of team/player for easier future use. Used in sports analysis departments, mostly team sports.

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Hudl Assist | Video breakdown software | Hudl

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Save time and get the insights you need with Hudl’s video breakdown software. Let our professional analysts break down your video so you can focus on coaching.

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monitoring vitals using a smart watching for e.g. running allows real time data to see if there are any anomalies such as irregular heartbeat or predict any injury risk while they are in a race, training etc

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How Wearable Technology is Transforming Athlete Performance and Safety

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Discover how smart wearable devices are revolutionizing training, injury prevention, and real-time monitoring for athletes. Learn how data-driven insi…

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What's New in Sports Broadcasting Solutions and Media Tech | | Genius Sports

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Discover AI-powered Sports Broadcasting solutions for seamless live streaming, audience engagement and next-gen sports media technology.

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stadiums like Mercedes Benz arena in Atlanta use AI to suggest food and drink orders which help to reduce down the queues to make a better overall fan experience.

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Safety and Health: The Top 10 Game-Changing Sports Technologies of the Decade

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Over recent years, tech advancements have significantly upgrade safety and health in sports. These innovations have not only enhanced athletic performance but also ensured athletes’ well-being, minimizing injuries and promoting long-term health. This article explores the top 10 game-changing sports technologies that have revolutionized safety and health in professional sports. Wearable Fitness Trackers: Wearable fitness […]

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referee camera- offering fan different point of view- different viewing experience

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referee camera- offering fan different point of view- different viewing experience

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BBC Sport’s Ask Me Anything explains what the referee camera is in the Premier League.

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What's New in Sports Broadcasting Solutions and Media Tech | | Genius Sports

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Discover AI-powered Sports Broadcasting solutions for seamless live streaming, audience engagement and next-gen sports media technology.

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fan engagement technologies have evolved through the integration of AI for personalized content, a growing focus on virtual and augmented reality (XR) for immersive experiences, and a push towards unified digital platforms that blend physical and online interactions

FTI Consulting 2024

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Includes a motion sensor chip which sends real-time data to officials to help facilitate faster handball and offside decisions

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Trionda ... Adidas' new World Cup ball and everything you need to know about it

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The reveal of the official match ball always sparks pre-World Cup anticipation, and this time was no different

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1. Fourth generation pitch can be used in any weather

2. Artifical snows can allow Winter sports players to train regardless of the weather

(BBC, 2025) https://www.bbc.co.uk/bitesize/guides/zw4gk7h/revision/1

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Use of biometric scanning at football games. Biometric scanning is being used to assess fan's unique physical and behavioral traits to confirm their identity. An example of this is that all stadiums in Brazil that have a capacity of 20,000 people or more, are required to have biometric face scanners to identify fans. https://www.biometricupdate.com/202506/biometric-ticketing-idv-sweeps-across-brazilian-stadiums-under-mandate?utm_source=chatgpt.com

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Biometric ticketing, IDV sweeps across Brazilian stadiums under mandate | Biometric Update

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Brazil has mandated face biometrics for access in large stadiums, a landmark move for the widespread implementation of the technology.

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How AI is Transforming the Sports Industry in 2025?

AI can be used to analyse large amounts of data to identify patterns and trends. This information can be used to improve player performance, make strategic decisions, and better understand the game.

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How AI is Transforming the Sports Industry in 2023?

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Explore the game-changing impact of AI on the sports industry in 2023. Discover how it is revolutionizing performance, analysis, and fan engagement.

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Sports Broadcasting Technology Market Size Report, 2030

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The global sports broadcasting technology market size was estimated at USD 71.57 billion in 2022 and is projected to grow at a CAGR of 6.2% from 2023 to 2030

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Innovative

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British Cycling announce digital transformation partnership with global consultancy Elixirr

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The partnership is set to transform user experience and provide enriched, personalised offering for fan.

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Semi Automated Offside/ Advanced Officiating.

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Semi Automated Offside/ Advanced Officiating.

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Official performance technologies (e.g. Hawkeye, ball-chip integrations) promise faster, more reproducible offside calls and richer tracking data for teams and broadcasters.

https://www.geniussports.com/perform/saot/?utm_source=chatgpt.com

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Crowd management is being improved through AI, enhancing security (The Commonwealth, 2025).

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Formula 1 introducing cooling vest during high temperature races, like Singapore, due to temperatures in the car being 31°C and over the course of the weekend and humidity above 75%. The system works by pumping a coolant through thin tubes stitched into the vest.

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Singapore ‘heat hazard’: How F1 cooling vests work

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As temperatures reach 31°C in Singapore this weekend, the FIA has declared a “heat hazard,” meaning drivers have the option of wearing cooling vests to combat the extreme temperatures.

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Examples include smart entry systems, cashless payments, and app-based seat upgrades.

These enhance convenience, reduce queue times, and create data for targeted marketing.

Cisco (2023) ‘Smart Stadiums: Reimagining Fan Engagement through Technology’, Cisco Sports & Entertainment Report.

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Heart rate monitors. helps Safeguard athletes through overall tracking of their current fitness levels

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Heart rate monitors. helps Safeguard athletes through overall tracking of their current fitness levels

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Heart Rate in Soccer: Its Importance for Performance - Soccer Wizdom

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Understand the significance of heart rate monitoring in soccer, helping players optimize performance, endurance, and recovery during matches.

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54% of sports fans are now using AI or generative AI as there main source of sports information

VR features + 5G connectivity

Smart stadiums

Venue transaction & anayltics upgrades: e.g., (Mercedes-Benz Stadium)

50% of sport fans show that they have a positive impact from sources such as AI

AI - powered Personalisation

Immersive Entertainment e.g., (SoFI Stadium in Los Angeles)

Leading smart stadiums such as the Hard Rock stadium in (Miami, USA)

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Over half of sports fans are turning to AI or gen AI for more personalized content

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Press contact:Elsa Estager BergerouTel: +33 6 59 62 55 13Email: elsa.estager-bergerou@capgemini.com Over half of sports fans are turning to AI or…