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Useful to help learning promotion on Bandcamp and music in general

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Promoting Your Music

When it comes to promoting your music, we believe you should act in your own best interest, and not be shy about asking a little of your fans.

So on the day of your release, rather than simply telling fans your album is "everywhere" and linking to all conceivable places to consume it, let them know where you would prefer they go (while still giving them a choice, naturally).

Fans want to support the artists they love, and if you tell them where the best place to do that is, many of them will act on that information, and you will see the financial reward.

We of course think Bandcamp is that best place, but don't take our word for it - talk to other artists and labels, and learn what they do and what's worked for them.

If you happen to run your own online store, you may be inclined to send fans there first, to avoid Bandcamp's revenue share. We humbly submit that this will actually net you less money, not more, because unlike isolated storefront sales, sales on Bandcamp can snowball. In fact, Bandcamp's community drives 30% of overall sales, so even taking the revenue share into account, you come out ahead, with more fans, and retain your customer data (just like your own store).

Finally, if you're hesitant to express a preference for one outlet over another for fear of a streaming service banning you from its Chill Metal Podcasts playlist, consider the last time you were on such a list, and whether its short-term benefits outweigh the value of building a sustainable and direct relationship with your customers. We hope we have not overstepped our bounds, and that you are now ready to hear...

When you release an album, track, or merch item on Bandcamp, we notify your followers automatically (and by "notify" we don't mean "show them an alert in some corner of Bandcamp's interface" - we send them an email, and those emails are one of the biggest drivers of artist revenue on the site). But to reach everyone who does not yet follow you on Bandcamp:

1. Share the link to your release via social media and email. And when you do, let your fans know that their direct support is crucial, and helps make your art possible.

2. Embed one of our players on your own site, or share it with media folks for their use. You can also create exclusive embeds that sites can use to offer their readers an exclusive first listen of your music, complete with a link back to Bandcamp to pre-order or purchase.

3. If you have videos for your album on YouTube, add your Bandcamp link to the video description, but make sure you include it early in the description. Otherwise, rather than appearing directly below your video, it will end up buried beneath the "read more" link that very few people click.

If you also publish your music to SoundCloud, you can add a "Support" button to your profile that links to your Bandcamp page.

Bandcamp Daily

If it's at least a few months before your release date, consider submitting your music to our editorial publication, Bandcamp Daily.

The Daily exists to shine a light on the expansive world of music that's on the site, and focuses on emerging artists right alongside established acts. Below are some examples to give you a small sense of our coverage, but know that we're equally excited by indie rock, digital cumbia, doom metal, trap music, afropop and everything in between:

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The Artist Guide covers our recommendations for how to achieve financial success on Bandcamp.

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This is my playlist with over 700 of my favourite songs which is really useful for helping me make music

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This is my Bandcamp which is where my first EP is.

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This is a small playlist of reference songs that inspired me to make the song called Double Rum.

I really like the rapper YT's style of beats and the way he vocalises with autotune and sometimes repetitive lyrics. I also like the themes he raps about and i tried to replicate that.

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This is a small playlist of reference songs that inspired me to make the song called lifetime.

I really like the beat and melody of the song i see now which lead me to sample it. Furthermore i really like the lyrics which you tell inspired me in my own.