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lánek je úzce propojen s mým zájmem o efektivní řízení projektů, protože nástroje pro komunikaci a řízení považuji za klíčové pro úspěšnou spolupráci v týmu. Zdroj nabízí přehledný návod na výběr správného projektového nástroje a zdůrazňuje důležitá kritéria, jako je uživatelská přívětivost a integrace. Tento článek je obzvláště užitečný pro pochopení, jak přizpůsobit volbu nástroje konkrétním potřebám.

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How to Choose the Right Project Management Tool: Selection Guide - Epicflow

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The right project management software can significantly impact the success of your project management efforts.

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Zkoumá vliv hybridní a vzdálené práce na řízení projektů. Předkládá adaptabilní strategie pro řízení týmů v moderním pracovním prostředí. Článek je relevantní díky popisu současných trendů.

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Lakshmi Raj, cofounder and co-CEO of , a time intelligence company.
An abrupt shift in the workplace ecosystem has caused an unprecedented transition in the world of project management. This accelerated development of enterprises heading the route of hybrid or fully remote work has had a critical impact on traditional aspects of business operations. As a result, collaboration in project management and execution is up thanks to the adoption of digital tools.

Companies, too, are switching from legacy enterprise resource planning (ERP) systems to more modern integrated project management tools powered by artificial intelligence (AI) and machine learning (ML) such as professional services automation (PSA) that offer end-to-end project management capabilities. PSA solutions should have the ability to glean information from digital tools to provide updates in real time and help speed along the decision-making process, resulting in a reshaping of project management as a discipline.
Teams' emotional and mental well-being will take center stage.
Here are a few.

Remote and hybrid work models pose diverse challenges without in-person interactions due to the difficulty in gauging emotional and mental well-being. Burnout, heavy workload and inefficient resource utilization are a few things that impact teams' morale and, ultimately, business revenue. Collaboration is inherently tough for dispersed teams, and everyone can have difficulty nurturing healthy working relationships.
Real-time data, analytics and cloud enablement are intrinsic to project management.
Ensuring decision makers have better clarity about their teams' bandwidth is critical for both executing projects successfully and lowering attrition rates. Besides, enterprises need to make decisions quickly in order to complete projects within the desired time frames. They need quick insights into the best-fit resources to determine whose skills and bandwidths make them most suited for the role. The ability to gain that information quickly can also help improve work-life balance.

Access to real-time actionable data and analytics is non-negotiable for enterprises. Without it, they can't share relevant information with the right stakeholders in a timely manner. Unfortunately, the onset of remote and hybrid teams has increased the difficulty for enterprises to accomplish this. Employees being spread over various locations and time zones has created bottlenecks and data silos as enterprises struggle to create the complete picture-a single source of truth.
Automation is tricky, though.
Addressing such challenges requires a tech infusion and upgrading of tools and solutions that are more aligned with the character of modern-day project management. Additionally, enterprises can seek to change their existing solution by revisiting data storage strategies and selecting cloud-based solutions as they are configurable and automated, allowing employees to access them on the go.

Organizations across the board are undergoing digital transformation, and a similar process is underway in the project management ecosystem. However, the transition toward "automation" and the future of project management can be time-consuming, reflective and disruptive for enterprises. Businesses must make wholesome changes and employ multipronged strategies to smoothen this shift.

As enterprises digitize their project management processes, automation can help mechanize bandwidth-consuming and monotonous tasks. Activities such as finding the right resources from a global talent pool, getting real-time updates on project progress and tracking time spent on every task for accurate billing can be automated by enterprises in all verticals. Such thoughtful automation of tasks can allow employees to focus more on productive and business-critical activities so that enterprises can optimize precious billable hours.

Many enterprises are first confronting urgent priorities like large-scale and immediate reskilling and upskilling of workforces to enable them to adopt automation and benefit from it. An automation-inclusive approach to hybrid and remote project management can save employees' time, provide them with a more unified experience and enhance engagement levels while navigating a multi-environment workplace.

Covid-19 has underlined the need to reassess the skills frameworks that empower companies to execute projects successfully. The enforcement of upskilling initiatives may face headwinds as workers globally are dealing with massive tumult, burnout and mental stress. To effectively deploy upskilling and automation, enterprises need to optimize employee workloads and reinforce that these are company-wide efforts, ultimately building in time for such activities while simultaneously increasing engagement. Decentralizing the process of skills acquisition and upgradation could also help, allowing managers and teams to identify critical skills matrices and learn them. A bottom-up approach, rather than a top-down process, should boost participation and yield better dividends.

Automation can also profoundly impact one of the intangibles: organizational culture. It can encourage and mandate openness, inclusivity, agility and collaboration-ingredients necessary for a future-forward workplace. However, cultural changes are challenging to bring about and trickier to sustain, as they require a 180-degree shift in outlook. Ideally, employees will view automation as an enabler and a vehicle for good-one that empowers them to focus on more productive tasks. Automation, however, is often perceived as a means of streamlining workforces. This misplaced belief can be counterproductive for employees' morale and productivity and breed cynicism.
Project management will need astute people management and empowerment.
Enterprises have traditionally used ERP tools, but large-scale customizations have made them increasingly complex, reducing their speed of deployment. Additionally, manual processes can create unique challenges such as the inability to access real-time data and increased demand on resources, ultimately lowering the optimal utilization of billable hours. Switching to PSA is a viable alternative, but organizations must ascertain its deployment speed, interoperability and integration abilities like plug-and-play before onboarding it. Otherwise, switching tools can disrupt day-to-day functioning as well as derail project timelines and, consequently, bottom lines.

Covid-19 has altered established work dynamics, with employees reassessing their needs. A fulfilling workplace that values balance and helps workers learn new skills is taking precedence over compensation. As enterprises navigate uncertain times by revamping their employee value propositions (EVPs) and allowing for more flexibility, they must seek and deploy long-term technology-driven solutions.

The time for "makeshift" interventions is over. Enterprises must realize that creating a delightful, longer-term, sustainable experience for employees, clients and key stakeholders lies in taking the digital route. To compete and win in the next decade, companies need to develop a unique value proposition to offer more to their employees and clients.

Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?

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Council Post: Project Management In The Future Of Work

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The transition toward "automation" and the future of project management can be time-consuming, reflective and disruptive for enterprises.

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Článek přináší konkrétní postupy, jak zlepšit komunikaci v týmu. Vyzdvihuje důležitost jasného přenosu informací a pravidelných schůzek. Tento zdroj je cenný pro ty, kdo chtějí posílit týmovou spolupráci.

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10 Best Practices for Effective Communication in Projects | ProjectPractical.com

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All Project Managers know that communication is the life blood of every project. Already, the majority of your time will be spent communicating with your project team. Whether you’re issuing instructions, checking tasks or providing expert guidance. However, while you can be relied on to communicate effectively, the same isn’t always true of your team. ... Read more

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Tento článek podává přehled agilních metodik, jako je Scrum a Kanban. Ukazuje, jak zlepšit flexibilitu a efektivitu projektů. Je ideální pro ty, kdo chtějí rychle začít s agilním řízením.

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Agile management is quickly gaining popularity in the modern workplace as a way to complete work in the complex, ever-changing world. Agile thrives in adaptive cultures where team members are quick to change if the outcome is a more productive work experience.
In this agile project management guide you will discover,
What is Agile project management?

Super-adaptable, Agile project management is an incremental and non-linear approach to project management. It focuses on breaking down large projects into more manageable tasks, which are completed in short iterations throughout the project life cycle. Teams that adopt the Agile methodology are able to complete work faster, adapt to changing project requirements, and optimize their workflow.

As the name suggests, Agile allows teams to be better equipped to quickly change direction and focus. Software companies and marketing agencies are especially aware of the tendency to demand changes from project stakeholders that happen from week to week.

The Agile methodology allows teams to re-evaluate the work they are doing and adjust in given increments to make sure that as the work and customer landscape changes, the focus also changes for the team.

If you're new to the Agile project management, it might look at first like a complex and difficult-to-manage system. But, whether you realize it or not, you're already doing many of the things Agile requires. With a few tweaks, you'll be on your way to shorter development cycles and smaller, more frequent product releases.

How does Agile project management work?

Agile project management does not require the oversight of a project manager, as traditional 'waterfall' project management does. Instead, teams share a project manager's responsibilities to communicate and collaborate better among themselves. Results are analysed more frequently, not just at the end, and teams adapt to changing feedback and desired results, causing a process of continual development.

History of Agile project management.

Agile project management may seem like a 21 st century phenomenon, but it has its roots in the rapid application development (RAD), pioneered by English IT engineer James Martin in the 1990s in software development.

This was a reaction to the top-down 'waterfall' processes of the previous decades, driven by the technological changes of user interface experience. It fed back knowledge from the development process into the design of the project itself, testing problems early on in the lifecycle rather than waiting until the end.

This Agile Alliance, set up in 2001, was the beginning of today's Agile philosophy. They developed the 12 principles covered below. From this point, it has evolved among project management workflows across all industries, organizations and markets.

Agile pros and cons.

There are a range of advantages and disadvantages to following an Agile methodology in your business. Consider these Agile pros and cons to help decide if it's the right direction for you.
Benefits of Agile project management.
There are various advantages of an Agile project methodology, which include:

Freedom for employees to work on models that leverage their strengths.

More efficient use of resources and rapid deployment.

Greater flexibility and adaptability to changing needs.

Quicker detection of and remedies to problems.

Improved collaboration with co-workers and users, leading to better functionality in products that better meet user needs.

Clearly defined goals and processes do not need to be firmed up before work can start.

Disadvantages of Agile project management.
A few drawbacks to consider before you implement an Agile project methodology are that it:

Is easy to slide off-road without predetermined paths of action.

Provides less predictable outcomes.

Works less well for businesses that require plenty of time to analyze problems or undertake market research.

Can fall flat without good collaborative skills and good personal relations.

Agile v Scrum: what's the difference?

The main difference between Agile and Scrum meetings is that Agile is a general approach to project management - Scrum is a specific method within it.

Who uses Agile project management?

Originally created for software development, the Agile approach to project management is quickly being adapted by more than just IT teams. Some industries also looking at the Agile methodology and other Agile frameworks to deliver innovative products in uncertain environments include:

Many organizations can benefit from Agile project management, and it's simple to set up and utilize.

In the software world, when a decision to build or further develop an existing technology is made, the end product may be hard to define. Agile allows for that ambiguity because of its flexibility to change direction on a project as work moves into the future.

While you can take advantage of Agile software, books, or Agile coaches, each Agile team is unique. Understanding the basics can help you put together an Agile methodology that works for you and your team.

Whitepaper: How to Become an Agile Agency

Whitepaper: Agile Marketing for Creative Teams

What are the 4 core values of Agile?

The Agile Manifesto outlines 4 core values and 12 guiding principles that serve as a North Star for any team adopting an Agile methodology.

The 4 core values of Agile are:
1. Individuals and interactions over processes and tools.
As sophisticated as technology gets, the human element will always serve as an important role in any kind of project management. Relying too heavily on processes and tools results in an inability to adapt to changing circumstances.
2. Working software over comprehensive documentation.
As important as documentation is, working software is more important. This value is all about giving the developers exactly what they need to get the job done, without overloading them.
3. Customer collaboration over contract negotiation.
Your customers are one of your most powerful assets. Whether internal or external customers, involving them throughout the process can help to ensure that the end product meets their needs more effectively.
4. Responding to change over following a plan.
This value is one of the biggest departures from traditional project management. Historically, change was seen as an expense, and one to be avoided. Agile allows for continuous change throughout the life of any given project. Each sprint provides an opportunity for review and course correction.

What are the 12 principles of Agile?

Agile methodologies can be as diverse and unique as each individual team. However, the 12 principles of Agile should always guide your decisions and product development.

1. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software (or whatever else you deliver).

2. Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage.

3. Deliver projects frequently, from a couple of weeks to a couple of months, with a preference for the shorter timescale.

4. Coordinating team members must work together daily throughout the project.

5. Build projects around motivated individuals. Give them the environment and support they need and trust them to get the job done.

6. Face-to-face conversation is the most efficient and effective method of conveying information to and within different teams.

7. The final product is the primary measure of progress.

8. Agile processes promote sustainable development. All stakeholders should be able to maintain a constant pace indefinitely.

9. Continuous attention to technical excellence and good design enhances agility.

10. Simplicity - the art of maximizing the amount of work not done - is essential.

11. The best architectures, requirements, and designs emerge from self-organizing teams.

12. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.

Datasheet: The Agile Marketing Cheat Sheet
Webinar: What's Keeping Marketers From Going Agile?

Key components of Agile project management.
User stories.
Put simply, a user story is a high-level definition of a work request. It contains just enough information so the team can produce a reasonable estimate of the effort required to accomplish the request.

This short, simple description is written from the user's perspective and focuses on outlining what your client wants (their goals) and why.
Sprints.
Sprints are a short iteration, usually taking between one to three weeks to complete, where teams work on tasks determined in the sprint planning meeting. As you move forward, the idea is to continuously repeat these sprints until your product is feature ready.

Once the sprint is over, you review the product see what is and isn't working, make adjustments, and begin another sprint to improve the product or service.
Stand-up meetings.
Daily stand-up meetings (under 10 minutes), also known as 'daily Scrum meetings,' are a great way to ensure everyone is on track and informed. These daily interactions are known as 'stand up' because the participants are required to stay standing, helping to keep the meetings short and to the point.
Agile board.
An Agile board helps your team track the progress of your project. This can be a whiteboard with sticky notes, a simple Kanban board, or a function within your project management software.
Backlog.
As project requests are added through your intake system, they become outstanding stories in the backlog. During Agile planning sessions, your team will estimate story points to each task.

During sprint planning, stories in the backlog are moved into the sprint to be completed during the iteration. Managing your backlog is a vital role for project managers in an Agile environment.
Agile team roles.
Different Agile methodologies may require specific team roles to adhere to the framework, or may not require any specified roles. Though individual Agile implementation may not require all of these roles, here are a few common roles that you may find:

Scrum Master. The Scrum Master ensures that each sprint stays on track and helps to remove or resolve any issues or challenges that may come up. They are the team's advocate.

Product owner. The role of the product owner is to define the goals of each sprint, manage and prioritize the team backlog, and be the voice of the customer or internal stakeholder.

Team members. The people on this team are the ones who execute the work in each sprint. These teams, usually of three to seven people, can be composed of different specialties and strengths. Or they can be teams of people with the same job roles.

Stakeholders. This is an informational role only. The stakeholders should be kept up to date on the product and sprint goals, have the opportunity to review and approve work during a sprint, and provide feedback during the sprint retrospective.

Each Agile methodology has its own unique list of team members and roles. While the titles may change, there are a few universal role characteristics that most Agile team structures should have:

1. T-shaped: A valuable Agile team member has a wide breadth of basic knowledge about their subject but also deep knowledge, experience, and ability in one (or more) specific areas.

2. Cross-functional: Cross-functional Agile team members have skills outside their traditional areas. They might know some basic graphic design principles and data analysis or even some HTML/CSS.

3. Adaptable: If they have a diverse skill set, they know how to use it. No matter the environment, their output remains consistent.

4. Curious: Part of optimizing and becoming more efficient is asking the right questions and challenging the way things have always been when it's appropriate.

5. Entrepreneurial: An Agile team member is one that doesn't wait to be told what to do. They're ready to fill in and develop campaigns where they see a need.

6. Team-oriented: Team players prioritize the success of the team over their own personal glory. If everyone is delivering on time and syncing well together, they see that as a win.

7. Committed to excellence: One of the key benefits of Agile projects is delivering quality work, faster. Team members who are committed to excellence don't settle for average. They're not hung up on perfection, but they're dedicated to always producing their best work.

Learn more about Agile teams.

What are the 6 steps in Agile project management?

The goal of Agile is to produce shorter development cycles and more frequent product releases than traditional waterfall project management. This shorter time frame enables project teams to react to changes in the client's needs more effectively.

As we said before, you can use a few different Agile frameworks - Scrum and Kanban are two of the most common. But each Agile methodology will follow the same basic process, which includes:
1. Project planning.
As with any project, before beginning your team should understand the end goal, the value to the organization or client, and how it will be achieved.

You can develop a project scope here, but remember that the purpose of using Agile project management is to be able to address changes and additions to the project easily, so the project scope shouldn't be seen as unchangeable.
Learn more about project planning 2. Product roadmap creation.
A roadmap is a breakdown of the features that will make up the final product. This is a crucial component of the planning stage of Agile, because your team will build these individual features during each sprint.

At this point, you will also develop a product backlog, which is a list of all the features and deliverables that will make up the final product. When you plan sprints later on, your team will pull tasks from this backlog.
3. Release planning.
In traditional waterfall project management, there is one implementation date that comes after an entire project has been developed. When using Agile, however, your project uses shorter development cycles (called sprints) with features released at the end of each cycle.

Before kicking off the project, you'll make a high-level plan for feature releases and at the beginning of each sprint, you'll revisit and reassess the release plan for that feature.
4. Sprint planning.
Before each sprint begins, the stakeholders need to hold a sprint planning meeting to determine:

What will be accomplished by each person during that sprint

How it will be achieved

Assess the task load

It's important to share the load evenly among team members so they can accomplish their assigned tasks during the sprint. You'll also need to visually document your workflow for team transparency, shared understanding within the team, and identifying and removing bottlenecks.
Learn more about sprint planning 5. Daily stand-ups.
To help your team accomplish their tasks during each sprint and assess whether any changes need to be made, hold short daily stand-up meetings. During these meetings, each team member will briefly talk about what they accomplished the day before and what they will be working on that day.

These daily meetings should be only 15 minutes long. They aren't meant to be extended problem-solving sessions or a chance to talk about general news items. Some teams will even hold these meetings standing up to keep it brief.
Learn more about daily stand-up meetings 6. Sprint review and retrospective.
After the end of each sprint, your team will hold two meetings.

First, you will hold a sprint review with the project stakeholders to show them the finished product. This is an important part of keeping open communication with stakeholders. An in-person or video conference meeting allows both groups to build a relationship and discuss product issues that arise.

Second, you will have a sprint retrospective meeting with your stakeholders to discuss:

What went well during the sprint?

What could have been better?

Was the task load too heavy or too light for each member?

What was accomplished during the sprint?

If your team is new to Agile project management, don't skip this essential meeting. It helps you gauge how much your team can tackle during each sprint and the most efficient sprint length for future projects.

Learn more: Workfront for Project Management

Blog: Agile vs Waterfall

Transitioning to Agile project management.

Once you feel comfortable moving forward with Agile, you'll want to start by educating your Agile teams on:

How they will transition into their new roles

When they will begin having daily stand-up meetings

How they will transition their current work into the Agile methodology

After you establish transition steps and make sure everyone is comfortable with the new style of work, you'll want to monitor and track their progress and success.

If they are struggling to run at the same velocity as before, what may be causing those issues? If the team isn't updating stories with their current status, have those statuses been clearly defined?

Tracking a new Agile team's progress or success will encourage confidence in the changes. In addition, having these Agile metrics will help justify the benefits of transitioning a team to Agile when in higher-level meetings.

Finally, it's important to provide your team and new Scrum Masters with a form that outlines helpful questions to ask during daily stand-ups and the iteration retrospectives. This provides some excellent documentation for future reviews of processes. It will also allow for the team to identify areas that need improvement and help it answer questions it may not think to talk about if it is new to Agile.

Learn more: Implementing Agile at scale

Frequently asked questions about agile project management.
What are the three biggest challenges of Agile project management?
Resistance to change is a common pitfall. Waterfall project management remains top of the tree and the go-to for companies reluctant to try out new workflows. There could be a lack of support from management, who want old-fashioned measurables, or colleagues who just want to be told what to do.
What are the most popular Agile project management tools?
There are a wide range of Agile project management tools available. The best one can depend on your business, industry and any priority areas. Some of the most popular frameworks to implement an Agile methodology include:

Scrum

Kanban

Extreme Progamming

Crystal

Disciplined Agile Development

When is project management considered truly Agile?
Project management can be considered properly Agile when it offers the following:

Transparency

Customer focus

Adaptability

Sense of ownership (shared leadership)

Continuous improvement

Get started with Agile project management.

These are the most basic and important parts of Agile project management. As you transition your team to an Agile methodology, these processes, Agile software and tools, roles and principles will help you change your mindset and begin working together to be more flexible and adapt to changes as they come.

Agile isn't for everyone, but teams who use it correctly will experience enormous benefits, including streamlined work processes and rapid innovation.

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Agile Project Management: A Beginner's Guide | Adobe Workfront

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Understand agile methodology in project management and develop a modern, flexible approach to a PM's responsibilities. React quicker and learn the basics here.

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Zdůrazňuje význam efektivní komunikace mezi projektovými manažery a týmy. Přináší strategie, jak zvládat konflikty a motivovat členy týmu. Článek je praktický pro každodenní práci manažerů.

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Discover the importance of communication n project management. Explore communication types, key challenges, and strategies for overcoming them.

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Jak vytvorit a naplanovat obsah, socialni media jako zdroj prijmu, o čem psát, co říkat, co dát za fotku, jaké natočit video, jak prezentovat svojí nabídku, online kurz, jak mit spravny obsah, jak prodavat online

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Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience.

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Článek se zaměřuje na nástroje, které umožňují optimalizovat obrázky pro web, aby se stránky načítaly rychleji. Představuje srovnání mezi tradičními a moderními formáty, jako jsou WebP a AVIF. Je vhodný pro každého, kdo chce zlepšit uživatelskou zkušenost na webu díky lepším obrázkům.

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Powerful Image Optimization Tools — Smashing Magazine

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Optimizing the size of images can have a bigger impact on performance than all other areas combined. In this article, Louis Lazaris covers different tools available for reducing the size of images.

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Tento článek nabízí obsáhlý seznam tipů pro editaci videí, od základních technik po pokročilé přístupy. Zdůrazňuje důležitost plánování, střihu a použití efektů pro zlepšení vizuálního dojmu. Je cenným zdrojem pro tvůrce videí, kteří chtějí posunout své projekty na vyšší úroveň.

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Creating video content can be tricky. Beyond filming your video footage or capturing your screen recording, there are seemingly millions of details like audio and lights that need to be perfected before you hit record. Plus, prep work and post-production editing can add even more complications.

It may seem like a lot, so that's why we've compiled a list of 50 tips that will help your video process be smoother, look more polished, and sound better!

Before you hit record

There are a lot of steps you can take before you hit the record button. Mise-en-scene, details, and planning workflows are imperative to a successful video shoot.

1. Plan your video

Any project requires some level of planning, and that includes filming a video. Take the time to develop a clear plan, and we promise you'll save time, money, and prevent a myriad of issues. Even a short outline can be a life saver.

"Every minute that we spend in pre-production saves us four minutes in post-production and in our production. So planning your video well, having a process that you go through every time to do so, including defining that audience, the objectives for the video, and understanding the channel that your video is going to be distributed through."

2. Find the right workflow

What works for you? Everyone's experience is different, so write down whatever it is you need as a checklist. It'll help you stay on track. However, don't be afraid to break up your workflow if you're in a rut. After all, experimenting with new ideas and workflows could help you uncover new processes that work for you.

3. Know your intent

What is the purpose of the video you are creating? Are you entertaining, informing, instructing, etc? Whether your goal is to increase brand awareness, educate viewers about services, or share who you are as an organization, plan your content accordingly.

4. Get to know your audience

That includes their wants, needs, and expectations of you. Are you sharing your video externally or internally? Contemplate all facets of your audience before you start to plan anything. Consider the platform you'll deliver the video on as that can make a difference to how it is received.

5. Platforms make a difference

Internal videos in your company LMS tend to be 1920 x 1080 and long-form, while social media videos on Instagram or TikTok are 1080 x 1920 and short-form. It's important not only to factor in your audience, but the platform on which you'll be delivering your video content.

6. Write a script

Winging it may seem like a good idea, especially when you're in a hurry, but sometimes getting the wording down trial-and-error ends up taking more time than writing a script would have. The act of writing your video idea down encourages your mind to think about the specific structure of your video. Plus, you may even think of details you would've forgotten about otherwise. Finally, a script helps you stay on track and on topic when you record. Once you try a rough script, you might be surprised by how much clarity and consistency you get out of the process.

7. Leverage AI for scriptwriting

Speaking of scripts, it's time to work smarter, not harder. Leverage AI for script writing or an outline to help you get started with your video production process. AI script generation tools like Camtasia Audiate make it easy. Simply write down your idea, and a script will be written for you! You may not use the whole script word-for-word (or maybe you will), but it is a great outline to use while developing your video.

8. Make a storyboard

Paired with a script, a storyboard helps you plan the visual aspects of your video, instead of guessing which types of shots you need at the moment of shooting. Just sketch out your vision ahead of time. Look for angles and which people or props should be in each shot. Think of it as visual scriptwriting that will save you countless hours of recording and editing time.

9. Gather your assets before you film

There is nothing more annoying and time-consuming than digging through folders for a logo image while you're in the editing zone. Your editing process will be much easier if you collect assets now.

Or, create custom assets using Camtasia's Asset library. Use an AI Generator to create the perfect image for your video.

Clean, crisp audio recordings

Audio is just as important as video. Clean, crisp audio is a must-have for a professional-sounding video.

10. Use your voice (or don't)

If the idea of hearing your voice is just too awful or you want to get creative, there are AI alternatives for you. Audiate's AI voice generation lets you input a script and a personalized voice will read it out loud for you. Choose the voices, pitches, tones, and even languages.

"The last two or three years, [AI Voices] are finally genuinely as human, if not more human than human narration. It's exceptionally cheap, exceptionally powerful in the L&D space, creating courses like me. You have your script, you choose the right voice, you hit go all of your audio files generated for you."

11. Drink water

Yes, hydration is important and we care about your health, but drinking water also gets rid of those pesky mouth noises. You know the ones. So drink your water between takes!

12. Pause, then clap twice after mistakes

This one is silly, but it will save you hours of editing time! Instead of JKLing your way through a video in the hopes of picking up on every mistake, you'll be able to find error spots in your videos by audio only. See those spikes? That's where you clapped!

13. Get a good microphone

And by that, we don't mean one of those expensive, fancy ones (unless that's what you want). Good mics come in any price range and ensure that your audio gets picked up at high quality.

Shotgun mics work well when you can stay still since they pick up a very narrow-focused area and nothing from the sides. Headsets are also a great choice as are wireless lapels. There is no one-size-fits-all answer here, just choose which mic works best for you.

14. Eliminate that pop

Eliminate the popping noises with a pop filter or edit it out post-production. The choice is yours. Pop filters are cheap and easy to DIY if needed, but sometimes we simply can't be bothered. Edit out the pop noises post-production using an audio editor. Camtasia Audiate's pop removal feature would be a great choice for this issue.

15. Check the mic & test audio input levels

After the check, make sure to adjust them in your system properties. Ensure your audio doesn't "peak out," which clips off the top of your sound and waveform. This makes your audio sound distorted and warped and can be impossibleto fix after recording. If levels are too low, then the audio will be hard to hear. So fix it before you get far into recording, and you'll thank yourself later.

16. Record a short clip and test playback

It should sound consistent across all devices. Does it sound distorted through headphones? What about your desktop speakers? Know your audience and how they will typically listen to your video and optimize for that experience. It's crucial that your audio sounds at least understandable and enjoyable on all platforms though. Audio quality is the video characteristic people feel is most important, according to a TechSmith study.

A perfect recording

Okay, it's finally time to record. Let's ensure this goes smoothly.

17. Remove the shine from faces

We all get oily sometimes, especially in a hot studio. So blot your forehead, cheeks, and any place on your face that is reflecting light. Not only does it look better, but it makes it easier to adjust lighting to be just perfect.

18. Hide wires and microphones under your clothes

Mise-en-scene is important and loose wires and exposed mics take production value away from the final product. This applies to lighting wires too. The less cluttered your shot looks, the more polished your video will turn out.

19. Use good video lights

Good lights will bring out the best in your talent. And yes, that means no old-school fluorescents allowed (unless you really want to!) Three-point soft lighting is usually the most flattering. Lighting is one of those video details that can completely change the mood or feeling of the short, so set the tone with lighting that fits your story best.

20. Invest in and get to know the gear that works best for you

At first, it may make sense to rent gear and learn which cameras, brands, lenses, and other equipment are right for you. Once you know, you should become a pro at handling your gear to optimize its performance. After all, new gear isn't cheap, and learning the ins and outs of your equipment will always pay off.

21. The best camera for the job is the one you have

However, investing in gear isn't always feasible, so don't let that hold you back. And, it doesn't necessarily mean you have to sacrifice quality. Most modern mobile phones shoot video at 4K, which should be more than enough for your video. If you have a DSLR or mirrorless camera, great. If you've got an iPhone or Android, perfect. Don't wait until you have a top-of-the-line setup to get started, just get started.

22. Use the rule of thirds

Imagine a three-section, vertical grid on your frame and position subjects in the outer third of your shot. Don't just place them in the center. It looks more aesthetically pleasing to have your subjects in the outer thirds, or at least to have a variety of placements within your video. Mix it up a little!

23. Use B-roll

Yes, you will need it. It's easy to overlook, but extra B-roll footage goes a long way toward telling your story. Get some shots that help set the scene, and use screen recording tools to show off demos when needed. Screen recordings are an easy way to show off step-by-step tutorials, quick demos, and examples of whatever your video may be about. Plus, it's super easy to do yourself.

However, a b-roll does not mean shooting hours of extra footage. Instead of wasting time, use an asset library, like Camtasia's to grab some extra scenes. When you need unique images, Camtasia's AI Generator will generate them for you. Keep those images on hand to use in your videos later.

24. Get your camera closer than you think

Focus on your talent's face for a more visually interesting interview, or move in on other elements in your shot. It may feel uncomfortably close at first, but in the end you'll be glad to have a variety of shots to choose from that capture your subject matter.

25. Avoid the digital zoom

It looks pixelated, and the results won't be as clear as the rest of your footage. Just get closer (see 24).

26. Keep clips short

You won't want to scroll through a 45-minute-long clip, we promise.

The one exception to this rule is interviews. You never know when your interviewee will say that amazing quip, so keep the cameras rolling.

27. Mix things up

Shoot a variety of different angles and scenes, close and far shots, and b-roll so that you can tell your story. Videos need to be visually interesting and changing elements are a crucial part of it.

28. Picture-in-picture is a useful medium

Especially when it comes to instructional or otherwise informational videos, think of a lecture or presentation during which seeing the speaker adds value to the video.

This tool is especially useful for videos in which you want to convey emotion since seeing the speaker of the presentation adds a level of intimacy a blank screen lacks. So show your face when you want to build that connection in your screen recordings and hide it away when it isn't needed.

29. Color correct before you start filming

This way, you're not stuck in an endless color-correction editing loop. Unless you're shooting a sci-fi movie, you'll probably want your footage to look as natural as possible. For example, white balancing can help offset a yellow light while recording.

30. Use color intentionally

Play with different background colors, clothing, fonts, and props to help convey your brand and tell your story.

31. Record at the right size

Where is your video hosted? What size and aspect ratio will it be when it's viewed? Check the dimensions of platform requirements ahead of time and optimize for that size. Try to stay away from padding on the edges of your video - you know those black bars that turn a horizontal video into vertical one. It looks clunky and unpolished.

Try to record at the recommended dimension or larger, so you record high-quality, professional content.

32. Start with "Hey Mom"

It may sound silly, but addressing your video to someone familiar can take away the robotic edge to your speaking cadence. Usually, you don't want to sound like you're giving a speech to a large audience, but rather a tip to a person close to you. You won't include it in the final video, but it'll help ensure a more conversational tone.

33. Smile!

Yes, even if you're filming a voiceover. You can tell the difference between a monotone voice and a bright cheery voice even if you can't see the speaker's face. So smile every time you shoot a video.

34. Record in 4k

Not only will that allow for a high-quality recording, but it will give you space to scale your video down without losing quality. It is always better to record big and then scale down than record small and try to scale it up. Scaling up a smaller file can lead to blurry footage in your final product, and that is never ideal. And if you're using screen recordings, Camtasia records at 4k and 60 frames per second to ensure that your content is always high-quality.

35. Create a clean desktop profile for polished screen recordings

Using your everyday laptop to screen record a process means you have to clean up your desktop from distracting background images, browser tabs, and unfiled icons. Rather than spending time rearranging your whole desktop, make a new desktop profile that's only used for recording, without personal information. You'll save time, especially for last-minute ad-hoc recordings.

36. Hide the junk

If you are disregarding the above tip (sigh), try to hide toolbars, unnecessary browser tabs, bookmarks, & other clutter for screen recordings. This goes for anything within your recording window.

37. Only show necessary programs

Even if an extra browser tab won't be distracting to your audience, try to truly rid your desktop of everything besides what is relevant to your content. Slip-ups are easy to make and you never want sensitive information to be accidentally leaked in your screen recordings. Privacy is above everything.

38. Turn off notifications before recording

As we mentioned above, privacy is incredibly important. Notifications, at worst, are a privacy issue, and at best, are an annoying distraction. Nothing ruins a screen recording quicker than an alert interrupting your flow.

39. Plug in your laptop

It may die, and you don't want it to die mid-presentation. Unless you're desperately looking for a way out, then leave that charger in the other room.

The final steps & edits

You're almost there! Small edits and final touches make a huge difference in your final product.

Captions are crucial for Search Engine Optimization (SEO), since search engines like Google rely on the searchable text associated with videos. Not only do captions help your video get found by potential viewers, but they also improve accessibility so people of all hearing abilities can access your video.

Don't forget that people enjoy watching videos without sound. With the rise of social media short-form videos, it's become increasingly common for people to enjoy video content on mute, so captions are crucial to give them the most your video has to offer.

41. Add annotations and text on the screen

These will provide important context or draw attention to details. But stay away when text is superfluous and distracting from your shots. Viewers can only process so many streams of information at once and trying to read text while listening to separate audio can be tricky.

42. Use simple transitions

Like cut, dissolve, and fade to black. Most other transitions usually end up looking a little tacky. If you do use stand-out transitions, make sure they serve a clear visual purpose so they don't detract from your story.

43. Speed up or slow down clips

Match your clips to the pace of your story by slowing them down or speeding them up. This technique can be used to exaggerate time, bring clarity, or to show long processes quickly. Used wisely, clip speeds can dramatically change the dynamic of your video.

44. Make your cursor stand out

Screen recordings are easy to follow unless your viewers lose track of your cursor and lose the thread of your video. Video editors like Camtasia can be defaulted to start your cursor at 225% larger than normal and it can be scaled even higher.

If that doesn't make your cursor stand out enough, then highlight your cursor with a glowing aura or a click effect. Camtasia will scale your cursor down and up every time you click to indicate the path your cursor took during your recording. With these tools, your cursor will never be lost again!

45. Backgrounds need to add value

If it is distracting (or ugly), consider removing it in favor of a better-suited image. However, if you're removing your background, don't just leave it blank. You don't want your subject to be a floating body in front of a blank screen.

Dynamic backgrounds are easier to work with than looping 10-second backgrounds because dynamic backgrounds can be stretched endlessly to fit your timeline. Say goodbye to copy-and-pasting your backgrounds over and over again, and stretch them out instead.

46. Create a compelling thumbnail

Thumbnails are the first look your viewers will have of your content on most platforms. Think of YouTube videos. You scroll through an endless sea of options and click on the video maybe because of the title or maybe because of the thumbnail.

Your thumbnail must stand out against the rest to draw in extra viewership. In short, keep the image bright, attractive, and free of overbearing lines of text. Stick to a few words that explain the content of your video. Remember that your thumbnail is usually displayed next to the title so think of the thumbnail as the pretty accessory to your title.

47. Remove mouth noises and deep breaths between lines

People tend to take a deep breath before they start recording. It's natural, but it can be distracting to constantly hear deep breathing before a line.

As you edit, watch out for loud mouth noises and deep breathing that can detract from your video's message. Cut them out!

48. Delete hesitations (ummm what?)

As hard as we try um's and ah's will always sneak their way into our audio. Luckily, it's possible to delete hesitations with your video editor of choice. Just listen carefully through your audio and cut them out.

For an easier experience, Camtasia Audiate's text-based editing feature comes in handy. Audiate automatically translates your audio to text and highlights hesitations so you can get rid of them with a simple click. It'll automatically sync your text-based edits with your video so you don't have to listen to your audio all the way through just to find those hesitations.

Pro tip: Using a script can help eliminate hesitations before they happen see tip 6).

49. Ask your peers for feedback

We know, feedback is daunting and scary but it is also a vital part of the video creation process. A pair of fresh eyes can do wonders for your videos especially when they come from someone who is critical and constructive about your video. Maybe you forgot to edit out one of those mouth noises we were JUST telling you about.

It's important to get feedback on your work before, during, and after. Remember that feedback, when coming from the right person, is meant to empower you and your videos, not tear them down.

50. Have fun!

Videos are an expressive, creative medium that can be used for anything from entertainment, tutorials, onboarding, and more! Although all of these tips will help your video production be more professional and stand out, the personality you infuse in your shots is just as important. Show your audience who you are.

And here we are, we hope these 50 video editing tips will help you successfully shoot your next video. Video editing software Camtasia is a perfect tool to execute better, engaging videos. Easily edit footage, screen record, and spruce up your videos with annotations and assets.

Try it for free

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50 Editing Tips You Need for Better Videos

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These 50 video editing tips will help you become a better, faster editor so you can create your perfect video every time.

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Článek se věnuje tomu, jak efektivně přistupovat k zásadním úpravám textů bez ztráty kvality. Nabízí strategie, jak organizovat obsah a zajistit, aby byl výsledný text přehledný a konzistentní. Je ideální pro profesionály, kteří často pracují s přepisem většího množství textu.

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Content Editing: How To Handle Major Rewrites | Content Marketing Institute

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The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content.

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Článek představuje moderní obrazové formáty, které nabízejí vyšší kompresi bez ztráty kvality. Vysvětluje, proč jsou tyto formáty vhodné pro web a jak zlepšují výkon stránek. Je užitečný pro webové vývojáře a designéry hledající lepší alternativy k tradičním formátu, jako je JPEG.

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Using Modern Image Formats: AVIF And WebP — Smashing Magazine

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In this article, we’ll highlight how modern image formats (AVIF or WebP) can improve compression by up to 50% and deliver better quality per-byte while still looking visually appealing. We’ll compare what’s possible at high-quality, low-quality and file-size targets.

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Tento článek vysvětluje, co je digitální stopa a jak ji vytváříme při každé online aktivitě. Zdůrazňuje důležitost uvědomění si vlastní digitální stopy a jejího vlivu na naše soukromí a bezpečnost. Poskytuje také rady, jak minimalizovat rizika spojená s digitální stopou.

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Na internetu nejste anonymní – vaše kroky zanechávají stopy, které o vás mnoho řeknou.

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Článek se zaměřuje na definici digitální stopy a způsoby, jakými ji zanecháváme při používání internetu. Diskutuje o možných rizicích spojených s neřízenou digitální stopou a nabízí praktické tipy, jak ji efektivně spravovat a minimalizovat. Je užitečný pro každého, kdo chce mít lepší kontrolu nad svými online daty.

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Všichni známe legendárního Sherlocka Holmese a jeho vynikající detektivní schopnosti. Na zjišťování některých informací, ale není potřeba detektiv - stačí internetový vyhledávač.

Co je digitální stopa?

Digitální stopa je záznam vašich interakcí s digitálním světem a toho, jak data, která z těchto interakcí zůstávají, mohou být využitá. Digitální stopu sestavují sledovací nástroje na webových stránkách a v prohlížečích. Svým pohybem na internetu - např. návštěvou stránek, sdílením a lajkováním příspěvků - ji mimoděk vytváříte. Všechny informace, které se o vás na internetu nashromáždí, pak společně tvoří jedinečnou stopu, podle které vás lze na internetu poznat (stejně jako je vás možné identifikovat například pomocí otisků prstů).

Digitální stopy můžeme rozdělit na aktivní a pasivní. Aktivní jsou takové, které o sobě člověk sám uvádí, např. profily na sociálních sítích, informace v registračním formuláři, fotografie, e-maily apod. Pasivní stopy vytváříte nezáměrně pouhým používáním internetu (někdy se pro tyto stopy také používá označení digitální otisk). Jsou to např. soubory cookies, záznamy IP adres a činností na navštívených webových serverech, souřadnice GPS, záznamy o používaném zařízení atd.

Vzhledem ke zcela unikátní hardwarové a softwarové konfiguraci dat, která se o uživatelích sbírají, jsou všichni, kdo se na internetu pohybují, identifikovatelní s 90-99% přesností. Pokud někdo vaši digitální stopu identifikuje, může z dat jasně vyčíst, kdo jste, jak se chováte, co máte rádi, jak reagujete na určité podněty, jaké reklamy na vás fungují apod. Znepokojující je především to, jak takto nasbíraná data o vašem chování na internetu mohou třetí strany využít.

Odstrašující příklad

Většina z vás si pravděpodobně pamatuje datový skandál společností Facebook a Cambridge Analytica. Cambridge Analytica prostřednictvím kombinace analýzy sociálních médií a digitálních stop desítek milionů uživatelů ovlivnila volby v roce 2014 v USA, volbu amerického prezidenta v roce 2016 a referendum o Brexitu.

I když svoji činnost společnost Cambridge Analytica ukončila, měl tento skandál dalekosáhlé důsledky pro bezpečnost dat. Ukázal totiž, že naše osobní údaje nejsou používány pouze pro „zdánlivě neškodné" marketingové a jiné komerční účely, ale mohou být také využité ve významných celospolečenských událostech.

Jak nezanechat digitální stopu?

Pokud se chcete pravidelně pohybovat na internetu, pravděpodobně vždycky alespoň nějakou digitální stopu zanecháte, nemůžete ji stoprocentně skrýt. Eliminovat ji ale částečně můžete:

Používáním VPN (virtuální privátní sítě), která skryje vaši IP adresu, a tím částečně zakryje vaši digitální stopu. Také udržuje vaši online komunikaci anonymní pomocí šifrování a brání třetím stranám v prohlížení nebo shromažďování vaší historie vyhledávání.

Požádáním o smazání údajů. Máte totiž právo být zapomenuti. Pokud si nepřejete, aby nějaká společnost přechovávala vaše údaje, můžete ji požádat o jejich smazání a ona vám ze zákona musí vyhovět. Tato možnost má smysl především v případě, kdy víte, že nějaké stránky už nebudete nadále navštěvovat.

Deaktivací účtů, které už nepoužíváte. Pokud jste registrovaní na stránkách, na které už nechodíte, raději zde svůj účet zcela smažte. Dokud ho tam aktivně máte, společnost má k datům přístup.

Nepoužívejte veřejnou Wi-Fi síť. Pokud jsou hackeři vybaveni správnými nástroji, mohou zachytit nešifrovaná data, odposlouchávat konverzace, krást hesla a zneužít tak vaši digitální stopu.

Dávejte si pozor na nastavení ochrany osobních údajů na webových stránkách, které navštěvujete nejčastěji, zejména na sociálních sítích. Dejte si pozor také na oprávnění, která udělujete různým aplikacím.

Používejte anonymní režim. Anonymní režim prohlížeče vymaže mezipaměť, historii prohlížení a soubory cookies, čímž se omezí sledování třetí stranou. Také můžete používat anonymizované vyhledávače jako Tor nebo DuckDuckGo.

V TOTAL SERVICE si dobře uvědomujeme možná rizika, která zanechané digitální stopy mohou znamenat, a proto poskytujeme bezpečné IT služby, včetně monitoringu IT. Obraťte se na nás nebo rovnou vyzkoušejte demo našeho rozhraní pro vyřizování IT požadavků.

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Digitální stopy: co jsou a jak se jich zbavit? | TOTAL SERVICE

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Jak se nenechat zbytečně sledovat na internetu a jak za sebou účinně zahladit digitální stopy.

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Tento článek poskytuje přehled o tom, jak naše digitální stopy ovlivňují naše soukromí, reputaci a bezpečnost. Zdůrazňuje, že data z digitální stopy mohou být zneužita pro cílené kybernetické útoky. Nabízí také doporučení, jak se chránit a minimalizovat svou digitální stopu.

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Co o tobě majitelé webů zjistí, když je navštívíš? Existuje na internetu anonymita, nebo je to jen naivní představa? A vadí ti to vlastně, když přeci neděláš nic nezákonného? Ne každý z nás je ale Mirek Dušín a většina z nás má nějakého kostlivce ve skříni.

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Článek se zabývá tím, jak uživatelé vytvářejí digitální stopu veškerou svou činností ve virtuálním prostředí. Upozorňuje na to, že tato data jsou cenným artiklem, za který jsou společnosti schopny platit nemalé peníze. Doporučuje, jak se svou digitální stopou zacházet, aby nemohla být proti uživateli zneužita.

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Virtuální prostředí není anonymním prostorem. Každý uživatel zanechává v internetu určité informace, a to ať jen surfuje, vyhledává skrze Google, prohlíží zeď Facebooku, anebo nakupuje. Jedná se o různorodé záznamy o činnosti uživatele ve virtuálním prostředí a soubor těchto informací nazýváme digitální stopa.

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Tento vzdělávací materiál vysvětluje dětem, co je digitální stopa a jak se bezpečně chovat na internetu. Prostřednictvím konkrétních situací učí děti rozpoznávat rizika spojená s online aktivitami. Je to užitečný zdroj pro rodiče a pedagogy, kteří chtějí děti poučit o bezpečnosti na internetu.

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Šikana na internetu

Čím se liší kyberšikana od šikany? Kyberšikana se odehrává na internetu, takže oběť před ní nemůže jen tak utéct. Kyberšikana souvisí i s kybergroomingem. Když po vás chce někdo odhalené fotky, hned ho nahlaste. Fotky nebo videa uveřejněné na internetu se nepovede nikdy vymazat. Svěř se rodičům nebo někomu, komu věříš. Hlavní je nebýt na to sám!

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Digitální stopa - ČT edu - Česká televize

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Svým chováním na internetu zanecháváme digitální stopu. Podle toho, co na internetu děláme, nám potom servery nabízí různý obsah a webové stránky nám na míru přizpůsobují své chování. Pozor, internet z velké části platí reklama, proto jej můžeme většinou využívat zadarmo. Může se také hodit vědět, komu patří který server.