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O: Increase product sales through a new webpage

KR1: The new webpage should be more eye-catching and provide comprehensive product information

KR2: Simplify the process of purchasing products

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O: 搭建一个新的网站取代旧网站

KR1 降低页面访问Bounce Rate 到20%

KR2 建立FAQ页面并提高FAQ访问量

KR3 降低FAQ相关电话数量到0

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Objective: Improve website effectiveness as a lead generation and information delivery tool

Key Results (KRs):

1. Reduce website bounce rate from x% to below y% by [date]

2. Increase average time spent on site from x minutes to y minutes by [date]

3. Reduce basic inquiry calls to sales team by 70% by [date]

4. Increase qualified sales leads (non-basic questions) through website by 50% by [date]

5. Ensure 90% of frequently asked questions are clearly addressed on the website

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Our improved OKR consists of the following:

O: Create a new website that greatly improves customer engagement with sales team.

KR1: Release the website before this quarter end

KR2: New number of visitors reach 100/day. KR3: Website per visitor duration of stay reach 1 min

KR4: Decrease basic question/total call rate below 10%

KR5: Website visitor number to closed sales conversion rate reach 50%

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1•Find the customer needs and products advanced;

2• 确认products difference

3·sells context link （注意客户需求链接）

4·Products sells list

5·Good website updates deadline

6·Find a good website the new website before segment marketing target.

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目标（Objective）：

提升网站宣传产品的有效性，吸引潜在客户增加订单量。

关键结果（Key Results）：

1. KR1:在网站上增加用户互动功能，如FAQ、实时AI聊天或论坛，以提高用户留存率至少20%。

2. KR2: 网站正式发布前完成用户测试，用户满意度评分达到4.5/5以上。

3. KR3:优化网站设计和内容，减少销售团队接到的基础咨询量至少25%。

4. KR4:在新网站发布后的三个月内，实现至少50%的潜在客户通过网站获取产品信息，而不是直接联系销售团队，并且通过网站直接产生的销售线索数量增加30%。

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O:create an interactive website to gain more consumer leads

KR1: Develop an interactive UI UX website(chatbot to collect) in three months

KR2: Enhance web design to feature key information

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Objective (O):

Enhance the user experience of the website and decrease unnecessary inquiries to the sales team, enhance customers’ interest of the products.

Key Results (KRs):

1.  KR1: Incorporate interactive elements on the new website, such as an FAQ section, live chat, or a chatbot for common queries.

2.  KR2: Use gamification to engage customers about the product and apply users experience and feedback.

KR3: Collaborate with the sales team before the new website’s launch to ensure the accuracy and clarity of the information on the website, with the goal of achieving over 95% accuracy in all product information and FAQs through the sales team’s review before the new website’s launch.

KR4:Ensure the new website is launched on time and find some customers to experience it before it is launched.

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O: Increase sales conversion rate of website visitors!

KR1: Build a new website or renovate the old one before in xx days!

KR2: In xx days, continuously amerliorate the website contents to increase the average time on site per visitor to xx seconds!

KR3: In xx days, develop a sales conversation template to increase the average time on talk per visitor that contacts the sales team to xx seconds!

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O: People who visit the website could see the contact info of the sales team and learn their products at the first sight, to increase the retention rate.

KR1: Design the website in a more attracting and effective way (especially UI UX) and set function modules in the more prominent position.

KR2: List the FAQs in the new website to reduce sales' team's repetitive work.

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O：Launch a new website with average user retention time above 10 minutes.

KR1: Design and develop a new website before xxx

KR2: Test and optimize the user flow to surpass the competitors before xxx

KR3: Launch and promote the website to attract at least 5% new users

KR4: 3 month direct sales increase by 10%

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objective: 建立新网站代替旧网站，提升客户网页停留时间，留存率，转化率

key results：

产品团队：提供需要展示的产品，有新产品时提供资料，不用的产品删除

IT部门：建立一个新网站，拥有展示产品，联系销售代表，FAQ的功能，

电商和市场部门：提高用户停留时间

销售部门：提高用户转化率

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O：建立新网站提高有效咨询量50倍

KR1 identify the key features and functions of the website (all departments)

KR2 技术部门支持和优化网站呈现方式包括找好的IT第三方和雇佣

KR3 sales team performance培训及优化，设立benchmark增强互动频次

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Job Position: Shanghai Fashion Week Event Planner

Improvements:

1. Set up interactive sessions and a reward system: Establish a points and tier system to stimulate participants' competitive spirit. During the Fashion Week events, interactive activities such as fashion knowledge quizzes and styling challenges can be set up, where participants earn points by completing these challenges. Points can be redeemed for special gifts or discounts at the Fashion Week.

2. Provide instant feedback and random rewards: During the Fashion Week events, set up instant feedback mechanisms, such as updating participants' points and rankings in real-time through a mobile app. Intersperse random prize draws throughout the event to increase participants' anticipation and engagement.

3. Utilize virtual technology to enhance the experience: Drawing on the case of the Digital Shanghai Fashion Week, virtual technology can be used to enhance participants' experience. For example, using holographic technology to showcase virtual models wearing the latest fashion, or creating virtual fashion shows in the metaverse, allowing participants to experience fashion shows in a virtual world. This novel form can attract a younger audience.