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What makes the Alt-Right Pipeline possible is the algorithm. Social media companies use algorithms so that each user's experience is garnered specifically towards them. Companies want users to stay on the app for as long as possible so that they see more ads. The algorithm will see what users interact with and recommend them content that's similar. This becomes a concern when it comes to political content. Many conservative influencers like to peddle a narrative in which they're some sort of whistleblowers, saying the hard truth when others won't. This is a great marketing strategy. New viewers will feel that they must dive deeper into these creators and their communities in order to find this truth that's been hidden from them. And the algorithm makes sure that they'll have no trouble doing so. Social media sites are incredibly effective breeding grounds for reactionary politics, not because this reflects the beliefs of the owners of the company, but because it makes them money.

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Internet personalities such as Ben Shapiro, Dave Rubin, and Joe Rogan are very popular. They can obscure the more extreme aspects of their beliefs by claiming that they're simply skeptical of progressive politics. The large majority of their content is focused on culture war topics, labeling themselves as "anti-social justice warriors". They cherry pick examples of extreme feminism or queerness and blow it out of proportion. Other figures like Andy Ngo, Steven Crowder, and Paul Joseph Watson are more upfront with their reactionary beliefs. All these people are familiar with each other and advertise for each other.

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When men are raised consuming media that reflects patriarchal ideals, they feel that such a world is promised to them when they become adults. Men are often not aware of their internal bias toward masculinity. The media they grow up with promises a world where they are prioritized. When they grow up and realize that they aren't special, they feel that something was taken away from them. Online figures play into this entitlement, blaming feminist movements for this loss

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Young people, with white males being especially vulnerable. Many enter the pipeline with only surface-level knowledge of history and politics. This makes it all too easy to place all their trust in internet figures that wear nice suits and use big words

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Those less familiar with digital culture might be confused, so an explanation is in order. The alt-right pipeline is an internet phenomenon in which users gradually become more and more indoctrinated with far-right ideas.