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Lack of education on how to recycle properly

Ppl find it very troublesome

Busy lifestyle, recycling takes up too much time

Lack motivation (e.g. financial benefits, vouchers/cashback/free items)

Inconvenience (e.g. location of recycle bins too far from home)

No purpose in recycling, dont feel the impact/purpose

People are already recycling whenever they can to save the earth

Not many practice this habit in Singapore

Waste water to wash bottles just for recycling

Recycling bin might be contaminated

Not sure what can be recycled

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Age: 20 years old

Occupation: Student
Lifestyle: Always at school and loves to go out during the weekends

Rarely recycle, always throw it into the rubbish bin.

Finds recycling troublesome, as recycling needs cleaning of the bottle etc.

He still thinks that recycling is important but wish there was an easier way to recycle everything easily

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Age: 22
Occupation: Working Adult
LifeStyle: 9-6 Job and only go outs during the weekends.

Lack of motivation to recycle

Only recycled a few items but sometimes will just throw into the bin

His area recycling bin sometimes are contimated cause some people anyhow throw litter inside.

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Age: 25 years old

Occupation: Football Club Executive
Lifestyle: Lifestyle mostly revolves around work, drives occasionally

Good practice to recycle but only when its convenient (consumes a little too much time)

Many of the big recycling trash bins are seen downstairs even at hospitals where recycling bins are next to trash bins

Instead of recycling, he feels that one way to bring sustainability is to make use of future resources to make things sustainable - also he feels that recycling should be convenient and incentivizing

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Age: 22 years old

Occupation: Full Time Poly Student
Lifestyle: Loves working out in the gym

Does recycle whenever he can to save the earth

Feels that the reason to why people don’t recycle is that they don’t see or realize the difference

Have seen good example of recycling to promote sustainability - About 20% of apple products are made of recycled materials (in 2021)

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Age: 28 years old

Occupation: Financial Consultant

Lifestyle: Meeting clients and having team meetings, Enjoy shopping for clothes

Finds recycling troublesome, (E.g. Have to clean plastics first before putting into recycling bin)

Notice that many of his clients are aware of the importance of recycling, but lack of motivation (rebates, point system (Healthy 365)

Would recycle more if recycling was made more convenient for the general public

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Age: 30 years old

Occupation: Secondary School Teacher

Lifestyle: Preparing class materials and marking exam papers, Enjoy playing sports (badminton) during free time

Makes an effort to sort out the rubbish and recycle

Finds that his family and friends do not know how to sort out the rubbish and recycle the right items

Tried to encourage them and educate them on recycling, but feels there needs to be a stronger motivation or incentive to persuade them to recycle more often

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Age: 32 Years Old

Occupation: Car SalesPerson

Lifestyle: Busy at work, Spend time with friends and family during off days.

Tries to recycle frequently, however stopped a few months ago as thinks that there was no purpose in it as not many Singaporeans are doing it.

Feels that Sustainability is more important, especially in the area of Carbon Emission. As a Car SalesPerson, he thinks that people should adopt EV/Hybrid Vehicle as it will help the world.

Values Sustainability when traveling. As a car enthusiast, would rent a car when traveling overseas and would look for EVs/Hybrids car to reduce Carbon Emission. However, finds it hard to look for EVs/Hybrids as no specific app/service available.

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Age: 19 Years Old

Occupation: Student

Lifestyle: Loves Shopping, Cafe-Hopping, Hiking when free.

- Does not recycle as she lacks the knowledge in doing so. Tried to recycle before but felt no purpose in it as she did not get any reward.

- Feels that if she can get something in return, she would practice recycling more frequently.

- She thinks that recycling is definitely important but not practiced as much in Singapore. Maybe schools can teach and educate students more on that aspect.

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Age: 20 years old

Occupation: First year university

Lifestyle: Enjoys surfing & occasionally takes part in community service

She often sees cardboxes with parcel labels left beside rubbish chute

Her neighbour said it was inconvenient to recycle each time he purchase online

Her family finds it a hassle to recycle because “it is too troublesome”

She is the only one in the family who recycles and wishes that more people can normalise the habit of recycling in Singapore

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Age: 23 years old

Occupation: Carousell seller

Lifestyle: Growing plants & social media content creation

She purchases recycled cardboards from a company to package items because it is environmental-friendly

"I don’t think people these days will reuse or recycle these boxes because they probably would rip and throw out of convenience.”

She persuades her friend (Taobao seller) to use reusable cardboxes.

She is currently exploring more ways to support environmental sustainability in her business

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Air pollution due to petrol, carbon emissions

Petrol price are expensive, switch to EV

Government rules by 2030 (The Singapore Green Plan 2030)

Rental companies does not have much EV/Hybrid cars available

Teens are adopting car sharing as their alternative transport

Taking grab is expensive, don't wanna take public transport and sweat

Petrol cost are rising

Want to take public transport but fear of crowd during peak hours

Inconsistent bus timing

Crowding, traffic jam

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1. How might we help young adults recycle with ease to help increase recycling rate in Singapore?

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- Lack of motivation to recycle
- Recycling is troublesome
- An easier way to recycle

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Recycling in the current state is inconvenient and time consuming, where respondents dont really feel the impact of recycling

Respondents think that recycling should be incentivizing

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- No purpose in recycling
- Thinks that carbon emission is more serious
- Prefers to get rewarded to recycle
- Lack of education on recycling

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- Need motivation (financial incentive to encourage people to recycle)

- Some people do not know how to sort out and recycle the right items. Need to have a platform or initiative to educate them on the right way to recycle.

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1. Find recycling troublesome

2. No habit of recycling

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1) Lack of motivation
2) Recycling is troublesome
3) Lack of knowledge

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How might we implement recycling initiatives in schools to educate young adults on the importance of recycling?

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How might we encourage young adults to cultivate recycling as part of their lifestyle through incentives to increase the overall recycling rate in Singapore?

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How might we create a one-stop platform for young adults to learn how to recycle at their own convenience?

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How might we encourage young adults to recycle more to increase overall recycling rate in Singapore

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How might we encourage young adults to cultivate recycling as part of their lifestyle to increase the overall recycling rate in Singapore?

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Show content of donations item being donated to who

Show content on how much those donations helped

Scout for influencers to promote us

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Should list down rewards if not won't bother joining as it is like waste of time

If donate something, the voucher might not be something i want

E.g. donate clothes, expect a H&M voucher back

Never state where is the donation drive happening at (Would be good if there is location)

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Everything looks quite legit, and it does have the look and feel of a Telegram Channel

Colors of the posts could be more coherent in ensuring consistency in the contents

For the donation drive, maybe could include hyperlinks to separate it into 4 regions around SG (North, South, East, West)

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Overall, very informative

Edit pictures and text more proper, cannot see

People who do not want the rewards for participating in donation drive can donate it to those who need it

Be Interactive (DO Polls in group, interact with audiences)

Do game bots in telegram (For educational content)

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Don’t really feel a motivational factor to join the Telegram groupchat

Thinks that this idea is feasible as majority of teens nowadays use Telegram

Overall good effort, but the content posted could be more could be more consistent as it kind of feels that things are all around the place

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It is informative

Needs a motivation to join the telegram

Try to partner with well known non-profit organization

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No. Although telegram is this generation's main platform of communication, youth these days holds no concerns in activities that do not affect them on a personal level unless of interest. The effort of joining a telegram group on recycling can be quick and educational for the public however in the long term run public telegram groups gets archived as spam chatsRewards can easily attract the younger generation, for money craving adults, non monetary rewards would be ineffective to encourage them

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To calculate the rate, you gotta first set a goal. Always keep in mind that you can't have everything to be 100% impossible

Set like a conversion rate, for telegram rewards. how to measure? See how many ppl claim the rewards, those are most likely telegram users right? And for information tell me what I don't know already

I feel the best incentive is making recycling accessible, and easy. So that people cannot complain lazy

1)Tell me what I don't know 2) show me what I don't know 3)then at the bottom of every post tell me how I can help (call to action) .

Referring back to point 3), you must understand having a call to action would place a psychological factor that this is what they should do, marketing it quietly but effectively. You create a mindset that everytime they see recycling, it reminds them to recycle. And they with that 'nag' it prompts them to recycleLong text or more graphic is better to convey the message

Sustainability is most important, I suggest looking at what you guys want to take in, how much can you earn, and how you can turn it back into vouchers, maybe a app capture rewarding system

How to do you value the things donated, who will record

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Especially like the bite-sized knowledge; Feels that can benefit a lot and learn about recycling with the convenience of the telegram group chat

Would like to see more financial incentives such as vouchers and lucky draw

Would be nice to have community events that include users to get involved in our monthly donation drive

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Need a stronger motivational factor to join telegram group chat

Feels that a telegram group chat is a good platform to create a group community for young adults

Suggestions: Can also organise community events that involve members in the group to participate/volunteer in our recycling drive

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How do you feel about the donation drive & collaboration with enterprises to promote sustainability and increase recycling rate in Singapore?

Feels most people will be attracted to participate because of the rewards

Will also attract companies to continue working with us since they gain free exposure, support from our recycling workshops to educate their employees and build sustainability model for the future

Is there any area(s) in which we can improve?

Not sure how the brand employees will be motivated by our recycling workshop

Would be great if grab or 3R Youth can give any form of incentives to encourage them

Who will conduct the workshop?

Is there anything that you hope we could adopt/implement?

For the recycling drive… Use a point system instead of giving out tokens because it is easier to accumulate points and keep track rather than being physically there just to collect rewards

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How do you feel about the donation drive & collaboration with enterprises to promote sustainability and increase recycling rate in Singapore?

Generally positive towards the idea

Found the affiliate program quite visible but thought sourcing for a different brand to work with every month can be quite challenging

Is there any area(s) in which we can improve?

Wants to know how often the donation drive is held. Is it a monthly or once a year thing?

Hoping for the education part, we could make stronger impact on our target audience so they can feel the consequence of not recycling

More feasible to educate people through public events like your donation drive or interactive exhibitions. It can reach larger audience at the same time

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How do you feel about the donation drive & collaboration with enterprises to promote sustainability and increase recycling rate in Singapore?

Would be enticed by the rewards to participate in the events

Great to start with collaborating with eco-friendly brands, provide workshops for enterprises and educate young adults to recycle

Her mom and aunt do recycling at home. They are around 40+... Not really young adults. Based description about our business, seems like we only focus on advocating young adults

Might be better if we also target other age groups Can be a good opportunity for them to participate more in your event!

Is there any area(s) in which we can improve?

Make the process of your donation drive simpler in terms of collecting rewards and tell them where they can drop off the recyclables?

Is there anything that you hope we could adopt/implement?

Hoping to see an app where they could collect the reward digitally. E.g. Point system and e-voucher like Fraser rewards/NTUC Link rewards

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How do you feel about the donation drive & collaboration with enterprises to promote sustainability and increase recycling rate in Singapore?

Likes how we came up with the donation drive, rewards inclusive

Is there any area(s) in which we can improve?

Felt it was more of a recycling program than a donation drive

Hoping we could also collect donated clothes because it will create greater impact and good add+ to our service

Read up a lot of articles that the highest waste comes from the fashion industry Collecting clothes

Is there anything that you hope we could adopt/implement?

Include donation of clothes in the donation drive

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Show the beneficaries
State the donation location (NSEW)

State the rewards (motivation)

Share the reward with someone else
Improving the user interface/appearance
Think of channels/partners to work with

1)Tell me what I don't know 2) show me what I don't know 3)then at the bottom of every post tell me how I can help (call to action)