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ok ok la. most of the time no issue. only sometimes the box damage we never see properly then we take and pay. usually small scratches never mind one

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I don't like to think so much. I know ikea I only go ikea. online shopping i cannot feel the material. jurong imm to far.

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furniture spoil I buy and replace la my house a lot of elephant. or when I get sick of the design before raya I throw and buy new one

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Always tampines sayang. alexandra so far.

kenapa nak susahkan hidup awak?

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I stay bedok north of course I go tampines. no need to think what

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I am a ikea family member. So i usually get their newsletter and I have the app, so we can browse their catalog.

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Measurement, design and quality of material

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Depends, I dont have a fix budget, but if say like sofa maybe not more than SGD400? depends on my husband and what kind of style he wants

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Usually sofa or shelf or cabinet

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Once or Twice a year, mostly before you know our malay festival

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I hardly go to any other furniture store, because ikea is near my house and i can get everything i need from ikea.

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The different types of showroom that features different furniture and style.

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The things in Ikea is affordable and some designs quite nice. Sometimes the fixing of the furniture can also be a family bonding time together.

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Affordable, Nice and Practical

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A place for me to rest and have my own comfort space. When I go home my children will be waiting for me to have dinner together

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Asalamalakum, my name is Nor Wati, 38 this year and I work in the bank operations sector.

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Yes it does. i am always delighted when i shop at ikea because most of the time they have items and furniture that suits my preference and needs.

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No. most of them are way overpriced

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When the furniture at home needs replacing or when I redecorate my home

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The one closest to my home.

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Distance. Theres one close to my home which is very convenient if I need to get some stuffs from ikea.

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My husband is an Ikea Family member, most times it's on the website or app.

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Outlook and colour, size, weight, whether it suits the theme of my house and whether I can fix it myself.

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Yes, definitely. Usually I would go online on different platforms to research on prices from resellers/secondhand to compare and see if im comfortable to spend the rough amount. Then I will have a rough gauge on how much I would budget for a particular furniture.

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Sofas, beds, wardrobes

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About twice or once a year

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Yes I have but other furniture stores are overpriced and their selection/ choices are minimal

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White, wood, modern, easy to fix furniture. Most of their furniture are white in colour and most of them you can fix yourself.

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Affordable and simple furniture. I love Ikea. Except some items.

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Design, colour, fabric, size

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My safe space, my daughter, husband, cats, bed, close friends and places I am comfortable at and love.

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My name is Mel. I am 35yrs young, married and I am a housewife.

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Yes I am satisfied with every purchase and it does solve my concerns.

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Yes I have. To compare their pricing, services and varieties of selections.

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When my old ones are worn out, when there is a sale or when I want to buy something for my friends’ or siblings’ new house.

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Tampines, as it is nearby my home. Due to distance and I always shop at this Ikea outlet.

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A store that is nearby to my home, Tampines. As I can spend hours in the store and after purchase, head home nearby, usually there will be no traffic congestions around this area.

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Through their websites and social medias as it is so easily accessible through my mobile.

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I would normally go through all aisle and then narrow it down to the price and also analyze if it fits my home.

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Yes I do, depends on the items that I want to purchase. For an example, if I want to buy a study table, I will set a budget of $300.

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Chairs, dining and study tables, small cabinets and racks.

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About 5 to 6 times a year.

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Yes. It is because Ikea provides many showrooms, giving me some ideas to decorate my home and top of all, I am able to get the same display things in the store.

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Their showrooms. They have different showrooms every now and then. I like to get some ideas from there.

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It is because of their wide range of varieties, wide store, accessibility and reasonable prices.

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Comfort and cozy feel

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A place where I can relax, grow with my family and be ourselves.

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Hi, I’m Jenny Teo, 37, married and working as a pre-school teacher.

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Hi, May I please know your name, age, marital status and occupation ?

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Hi, May I please know your name, age, marital status and occupation ?

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Yes I’m satisfied with my every purchase made in Ikea. Yes it does solve my concern.

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Are you satisfied with every purchase? Does it solve your concerns in the first place? (Post Purchase)

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Are you satisfied with every purchase? Does it solve your concerns in the first place? (Post Purchase)

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Not really, since I need to determine the quality of the furniture, but I will stick to Ikea.

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Have you considered other retailers that sells the same things? Why?

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Have you considered other retailers that sells the same things? Why?

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When I wants to change my furniture at home.

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The Ikea outlet at Tampines recently caught my attention, so I visited that outlet. The reason for this is that Tampines is the largest outlet mall.

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Which Ikea outlet did you eventually visit? What makes you decide on this Ikea outlet? (Place choice)

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Which Ikea outlet did you eventually visit? What makes you decide on this Ikea outlet? (Place choice)

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Upon visiting an outlet, I will take into consideration the distance and whether I want to go to the biggest one.

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What are the factors you consider when deciding which Ikea outlet to visit? Why are these factors important to you? (Evaluation of alternatives)

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What are the factors you consider when deciding which Ikea outlet to visit? Why are these factors important to you? (Evaluation of alternatives)

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Internet, friends, and family will be the sources of information I get about Ikea. As for the internet, it will be their Ikea website The ease of access to information makes this the way I prefer to receive information.

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Where do you get information available about Ikea? Why do you prefer getting information this way? (Information search)

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Where do you get information available about Ikea? Why do you prefer getting information this way? (Information search)

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When I shop at Ikea, I wait until I am certain I need the item before I purchase it. In the event that I would like to purchase the item, I will do so. Furthermore, in the case that I was to purchase a wardrobe that cost $1000 and this one, we would plan ahead before making a decision.

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When shopping at Ikea, what are the process/journey of your decision making?

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When shopping at Ikea, what are the process/journey of your decision making?

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Yes, I have a specific budget for the furniture since some of it is extremely expensive and some of it is very affordable.

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When shopping for furniture at Ikea do you set a certain budget for furniture ? 

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When shopping for furniture at Ikea do you set a certain budget for furniture ? 

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The furniture I shop for with my family are Chairs, tables, bedding frames, and wardrobes.

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What types of furniture do you shop with your family?

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What types of furniture do you shop with your family?

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My shopping habit at Ikea is about two times a month.

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How often do you shop at Ikea for furniture?

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How often do you shop at Ikea for furniture?

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Yes, I have been to other furniture stores, for example, will be Courts. Why I shop at Ikea, because they are cheaper and have a greater variety than any other retail store, and they have every category imaginable. For example, they have lighting, bedsheet, kitchen textiles, etc.

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Have you been to other furniture stores? If yes, why shop at Ikea?

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Have you been to other furniture stores? If yes, why shop at Ikea?

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The first time that comes into my mind is a furniture store, bedding store, or home textiles store where I can buy types of furniture and other items mentioned above for my house. Additionally, Ikea is where I dine with family and friends, and it has an excellent atmosphere.

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When we talk about Ikea, what is the first thing that comes into your mind? Why do you say so?

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When we talk about Ikea, what is the first thing that comes into your mind? Why do you say so?

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I want to visit Ikea because the items they sell there are simple and have a unique style that appeals to me; hence I like to go there to check them out with my family.

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What makes you want to visit Ikea ? Why do you say so?

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What makes you want to visit Ikea ? Why do you say so?

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In my mind, furniture is more about comfort, design, and style.

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When we talk about furniture what comes to your mind ?

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When we talk about furniture what comes to your mind ?

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When I talk about home, home is my first place, and when I'm back home, I want comfort in my home because this is where my kids and I rest and have fun.

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Hi, I am Yenny Patty. I'm 38 this year. I'm married, and my occupation is I'm a fashion Assistant.

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When I talk about home what comes to your mind ?

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When I talk about home what comes to your mind ?

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Pavitraa - Orange
Khairul - Purple
Jega - Green
Matthias - Red