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this shows how the cows are saying to eat more chicken so they dont get eaten, which is a joke that might draw in more attention

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this shows how Nationwide knows about farming which farmers will relate to, causing them to want to use Nationwide 

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this shows Jennifer Anniston on the cover of an AD, which will help convince the public to also buy the product  

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This shows people how everyone else is buying Nikes so they too should buy them 