# data[].attributes.body
The business I have chosen for this is the well-known business of Nike. Nike is an American owned sportswear company which is famous for its vast clothing and shoe creations. It was founded in the year 1964 by two people called Phil Knight and Bill Bowerman. It has an annual revenue of around 50 billion dollars which is a massive amount and is known for selling shoes of Air force one and Air Jordon and is also popular for selling clothes like Sweaters and Joggers. Nike is also known for its incredible innovative marketing, Quality and Stategic expansion which makes Nike one of the most successful businesses in the world.

Nikes Target audience is mainly athletes and sports people who are either professional or just casual sports people. They also target the young generation as it is quite fashionable and appealing to people from 15-25 as it's just a casual brand. Finally, they aim for the audience who like aesthetically pleasing shoes as they are very simple but comfortable. Nike also operates in a high demand mass market. The brand targets a global audience, the range of products from shoes to clothing caters to both athletes and casual people. The consumers seem to stick with this brand as it is comfortable clothing and footwear and is branded which makes people want to buy.

They achieve a strong brand awareness and a strong brand recognition by having strong branding and sentimental logo, the iconic phrase “just do it” makes the brand seem more iconic and noticeable and Nike are seen as a name that everyone knows just also by the high number of followers. They also gain this strong awareness from consumers by having deals with legendary figures like Tiger Woods and LeBron James, which makes them become more iconic as they have a sport icon representing their brand.

Nike uses branding by first having an iconic logo and slogan in which if a business can master that and make it become well known their business will only thrive. Thye also showcase emotional storytelling and advertisements to inspire people which then makes people want to consumer their products either out of feeling bad for the person or just because the brand has just had a big influence on them. They also brand well as They do deals with famous athletes like a mentioned earlier to make people want to buy their items. Finally, they are good at branding as they are consistently changing and creating new ideas and clothing etc. to make their business 10x more popular. Nike builds customer loyalty by making people feel emotionally connected to the brand like earlier when I stated that they made ads that were emotional and inspiring which will then make people have an emotional connection to the brand. They also have a membership and rewards program which members get personal recommendations, discounts and special events.

# data[].attributes.body
Brands can be an asset towards Nike by developing it as a company and improving customer loyalty. Branding is also an asset to Nike because it helps them gain a strong brand identity with their iconic just do it slogan. It also helps them gain competitive advantage by having a more well known brand and logo which helps them become more popular. The brand value of Nike is just under 30 billion dollars which is a slight decrease of last year. This is important to the business as again it edges them ahead of the competitors by making them stand out in the market and give customers a preferred choice. It is also important for the business because it will attract investors who see the brand as a reliable asset increasing the overall shareholder confidence. Having a high brand value also allows the company to expand, meaning it will appear to other audiences and once in a new market it will already have good reputation and a lot of customers. Finally having a good valued brand helps them have more negotiating power meaning they can negotiate better deals and attract top endorsements.

Brand equity is the value a brand adds to a product or service beyond its functional benefits. A strong brand equity will allow Nike as a company to charge premium prices, build great customer loyalty and finally have major competitive advantages. Nike have built this great brand equity by strategic marketing and emotional connection with consumers. They have also done this by having good innovative products and performance focus. Nike protects its brand by having copyright protection. Nike owns its name, logo and slogan. They also have ownership over some marketing materials and advertisements. Nike also patents its product technologies one of them being vapor fly and it prevents competitors from copying them meaning they can have a edge. Nike also remove fake brands that are portrayed or look to similar to them which then they take legal action and majority of the time win, they do this by monitoring websites like Amazon and eBay. It is important that they do this because it stops people getting scammed and also stops other companies from stealing money off of them. In conclusion, brands are a asset to Nike by making it become more well known as a overall business.

# data[].attributes.body
Advantages of branding to Nike is that it will gain a stronger brand recognition, better the customer loyalty of the business and finally increase their influence across the globe. Gaining a stronger brand recognition would be good for Nike as it will build their business economy which will then help with beating competitors and having a more well known company. Having better customer loyalty will help the brand keep larger amounts of followers stopping them from going to other brands which will then make them more suitable for people and have preferences for Nike. Increasing the influence across the globe will make them more popular to more populous countries like China which will they will get a lot of sells due to the high amount of sales they could possibly get. Negatives of branding to Nike include High costs and Brand damage risks. Having high costs on branding will affect the company's money hub which will the affect other things in the business like the cost of making a product may be reduced due to the high costs they are spending on branding which will then mean less quality products. Brand risk is bad for the company as if they doing something wrong while branding it could cause the company to lose loyal customers or just buyers in general. The advantages and disadvantages for Nikes branding link as what strengthens the brand can also create challenges. Nike having good marketing power being a advantage as it allows for effective marketing and deals that boost visibility while the disadvantage that links with this is high costs which as maintaining a strong brand it requires huge advertisements and sponsorship investments. The link between branding and achieving Nikes overall aims are The brand recognitions that drives the sales and market share as increasing people knowledge on the brand it makes people want to buy more assets. You could also say another link is the global expansion through branding as the branding is increases more people knowing of the brand on a global level.

# data[].attributes.body
I think branding has a great impact on Nike as it is there foundation of success it has helped them gain so many followers, loyal customers and absurd amount of product sales. It has enabled Nike to achieve its strategic goals of sales, innovation and increasing its global popularity and presence. Just by Nikes slogan 'just do it' it has made it gain so much popularity as it a saying everyone needs for their everyday life, just a little bit of motivation to push you through the day. The branding Nike has done has not just made it become one of the biggest companies in the world but also completely and utterly dominate the sportswear industry by overpassing brands like Adidas and Puma.