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My topic is called - Who Controls The Narrative : Basketball Edition

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My topic is called - Who Controls The Narrative : Basketball Edition

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This academic piece by Abanazir, C.  Political expression in sport : transnational challenges, moral defences was a starting point to create my video essay.

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This academic piece by Abanazir, C.  Political expression in sport : transnational challenges, moral defences was a starting point to create my video essay.

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Political Expression in Sport | Transnational Challenges, Moral Defenc

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This powerful new book looks at how private institutions governing and organising sport restrict political expression. Uniquely, it makes a case for the freedom

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My target audience includes university students and lecturers in media, ethics, or sports studies, as the video explores real-world examples through a critical academic lens (Simon, 2010).

My age demographic is sports fans aged 16-30 interested in the NBA

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Boyle, R., 2006. Sports journalism: context and issues. London: SAGE Publications.

Sanderson, J., 2011. It’s a whole new ballgame: How social media is changing sports. New Media & Society, 13(7), pp.1089–1105.

Simon, R.L., 2010. Fair play: The ethics of sport. 3rd ed. Boulder, CO: Westview Press.

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This YouTuber heavily influenced my video essay. He blends cultural critique with engaging visuals, meme inserts, and a narrative tone that feels accessible but well-researched.

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The Rockets’ Secret Weapon the Warriors Can’t Stop [Video Essay]

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This is my script and editing cues document with time stamps

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This moodboard helped me visualise what people to talk about during my video essay

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Who Really Controls The Narrative ? Basketball Edition

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Here is a simple bar chart I created illustrating the number of fines received by top NBA players during the 2024 season. Anthony Edwards leads with 7 fines, followed by Jimmy Butler and Draymond Green with 3 each.

Spotrac (2025) https://www.spotrac.com/nba/fines-suspensions/_/year/2024