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1. Time Delivery:

2:00 p.m. until 3:00 p.m.

3:00 p.m. until 4:00 p.m.

4:00 p.m. until 5:00 p.m.

2. What days do we collect orders?

Monday until Wednesday

3. When do we delivery our orders to our beloved customers?

Tuesday until Wednesday (a day after receiving orders)

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The Business Model Canvas (BMC) is a strategic management tool to define and communicate a business idea or concept quickly and easily. It is a one-page document that works through the fundamental elements of a business or product, structuring an idea in a coherent way. It allows us to get an understanding of your business and to go through the process of making connections between what your idea is and how to make it into a business. The right side of the BMC focuses on the customer (external), while the left side of the canvas focuses on the business (internal). Both external and internal factors meet around the value proposition, which is the exchange of value between your business and your customer/clients.

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ACITE MI SIPUT is a online business and does not need fixed location and address

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This is our logo design to our business. Our source of inspiration is based on the shape and appearance of the shape and the colour of Mi Siput.

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Home page of ACITE Mİ SIPUT Official Instagram Account

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ACITE Mİ SIPUT Official Instagram Account 

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ACITE Mİ SIPUT Official Instagram Account 

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Home page of ACITE Mİ SIPUT Official Facebook Account 

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ACITE Mİ SIPUT Official Facebook Account 

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ACITE Mİ SIPUT Official Facebook Account 

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A picture above show how mi siput looks like

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Mee Siput is a kind of cracker that comes from Muar, Johor, Malaysia, and is widely accessible there. This is a classic snack that was developed in the 1950s and distributed around Muar's schools, making it popular among students at the time.

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Made from wheat dough, mee siput is rolled, stretched, and then twisted in a circular spiral pattern to mimic the shell of a siput, which is the Malay word for snail. Before being deep-fried in cooking oil until crispy and crunchy, they are sun-dried. The ready-to-eat snack is best enjoyed with chili paste, chili soy sauce, or sambal as a condiment.

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Tony Tang Swee Chung (87058)

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Chang Swee Seng (83456)

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Emily Tay Jin YI (83765)

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Nurulanis Amira Binti Adan (85421)

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We created a group with 5 and we choose to sell Mi Siput. Because of that, we decided our group name as "Acite Mi Siput". We also having our first discussion and meeting for our business start-up.

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Create Survey Form + Register Business+ Create Business Logo

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We started to release out our survey form to all our targeted costumers. We also registered our business in assigned platform. Besides, we also created our business logo that symbolize our business and products.

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We had prepared our business modal canvas this week. The purposes of creating our business modal canvas are to let us visualize as well as assess our business idea or concept and also enables us to examine our business model’s strengths, weaknesses, opportunities, and challenges in our business.

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We had prepared our business's organization on this week. Making our business's organization table is to determine our objectives and our organization structure in our business.

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Doing Advertising + Manage Social Platform + Preparation of Business

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Doing advertising is important for starting a business. Making advertising can build our customer awareness of our business and brand. From this week, we began to promote our Mi Siput more diligently and we decided to give the customers a promotion of our product. We posted the details of our product in a lot of platforms such as Instagram and Whatsapp. From here, we received a lot of orders and it made us to keep track with our orders more easily.

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Preparing snacks and plastics and also freebies to be put together in our orders

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For this week, we had prepared plastics and snacks for us to pack together with our product. Since our product included promotion with free gifts which is small snacks as a freebies for our customers that bought our products. The reason why we bought plastics is so that we can pack our products easier and so that it will look neat when we give the orders of the mi siput to our customers.

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For this week, we continued promoting our product to our friends and our sales are going well since people bought buy our product as a bundle since we made a promotion about it. So by this time, we realized that our customers mainly chose our "Buy 5, free delivery and 3 freebies," since it is afffordable. The process continues, whenever we have an order, we will deliver the product to our customer the day after they ordered except for fridays and weekends.

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For this week, we had prepared a softsell and hardsell copywriting about our business and it made us understand more about how to operate our business more effectively. For this week, we made a poster and we continued our sales by promoting to our friends and our other friends from other faculty so that they can have a taste of our product.

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Adding stocks from online so that we call sell more

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Due to our stocks getting low, we decided to order more of our product to sell. So we ordered our products online again and we proceed on selling our products to other people. Fortunately the orders of our products come in and we were be able to sell it. As usual, for this week, whenever there is an order from our customer, we made sure to deliver it the day after except for Fridays and weekends. The delivery went well and the products were safe since we kept it in a plastic together with the freebies and we gave it to our customer without the products being damaged.

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We didn't take any order for this week since it is the semester break.

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1. UNIMAS students

2. UNIMAS Staff and Lecturers.

3. Families’ member.

4. Customers who want to try Mi Siput for the first time in Samarahan

5. UNIMAS students from Johor who are longing the taste of Mi Siput.

6. Students who are on budget that able to afford to buy Mi Siput

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What value do we deliver to the customer?

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1. Enhance our product’s efficiency and effectiveness.

2. Provide price range that customers can afford with high quality food and packaging.

3. No minimum orders required. Customers can order many packs of Mi Siput they want.

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Through which channels do our customer segments want to be reached?

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1. Instagram

2. Facebook

3. WhatsApp (Customer Service and Food Order)

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What type of relationship does each of our customer segments expect us to establish and maintain with them?

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1. Update our product on social media platform.

2. Share stocks left and ongoing promotions to increase sale.

3. Customer service provided if customers have some issues about our product

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For what value are our customers really willing to pay?

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1. Nice and high-quality packaging

2. For customers who buy many packs of Mi Siput will get free delivery including inside and outside UNIMAS area

3. High quality of Mi Siput (not expired)

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1. Stock supplier (Mee Siput Muar)

2. Social Media (Facebook, Instagram and Whatsapp)

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What key activities do our value proposition require?

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1. Doing Sales on selling Mi Siput

2. Doing Promotion and advertisement to attract costumers

3. Customer service via social media channels to trade and solve costumers' problem

4. Food delivering based on delivery schedule.

5. Checking the quality of Mi Siput before delivering

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What key resources do our value propositions require?

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1. Stock (Mi Siput)

2. Physical strategy (vehicles) for delivery transportation

3. The organization’s human capital.

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What are the most essential costs inherent in our business model?

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1. Inventory provided by the supplier

2. Basic operating expenditures on a daily basis (pen, courier bag, paper)

3. Transportation expenditures (Car Fuel)

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Those are the transaction records of our business for the past month. We record it using Go-e Commerce.

From the transaction record, it is shown that the top sell was on December 5 and 6, 2023, when 10 packages of Mi Siput were sold. Besides that, the famous plan that our customers choose is the promotion to buy five packages with a price of RM4 per package.

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As the income statement shows, our business has total sales of RM309.00, as shown in the blue area.
Then we used a total of RM173.75 to buy 75 packages of Mi Siput, including the incoming transportation fee of RM50.00, which imports our product from Johor.
On behalf of our business, we have gained RM135.25 as our gross profit (green area).
In the role of the operation, we totally spend RM35.65 as our business expenses (red area) and gain RM2.40 from the delivery fee as our extra income.
As a summary, our business is gaining a net profit of RM102.00 which shown in yellow area from this 2 month operation.

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About our business, Acite Mi Siput, the total sales in year 2023 is RM311.40 and the total expenses in year 2023 is RM209.40. From that we can get the profit amount RM102.00.

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Yes! Our Mi siput is only Rm 5 per packet but...

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On behalf of our business, we are using the promotion

"THE MORE YOU BUY, THE LESS YOU PAY" to push our sales.

As shown in the picture on top, our promotion:

Buy two for RM4.80 per each and get a free gift；
Buy three for RM4.60 per each and get two free gifts；
Buy four for RM4.40 per each, get two free gifts, and get free delivery in campus；
Buy five for RM4.00 per each, get a free gift, and get free delivery inside and outside of campus.

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We provided delivery services to deliver customer's orders every Tuesday to Thursday, 2pm-5pm.

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There are five members in our group and each of us has different capabilities. After distributing tasks and roles based on our own schedule, we decided to have a small meeting on what kind of product we want to sell. There had been some arguments (which is normal and to be expected), but in the end we all agreed to sell Mi Siput, a snail shell-like shape snack that is well-known among the locals in Johor Bharu. Throughout the progress and challenges faced, as a team we managed to clear out our stocks before the end of semester. I would like to thank Madam Siti Haslina for her lectures throughout this semester as it has been difficult and challenging to have lectures online via Webex. I would also like to thank my team for doing their best and contribute their all for this small business of ours.

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Even though selling products and for us to reach target in a couple of weeks is harder than I was expected, it was a really fun experience for me. Despite on the struggle that I had experience, it was really good for me to know the feeling of being a seller and selling products to people and handling the products myself. Although it is a little bit stressing since I was worried because of us not be able to reach the target, we did reached it regardless. Throughout this experience, I've noticed how hard it is to make a product to get recognized to other people, I also realized that running a business is really hard. Just because we have the product, it doesn't mean that everyone will have the desire to try our products, even our own friend maybe didn't have the heart to support out product, due to their different tastes in food.

From this experience, i was be able to be more brave to promote the products to my friends. Even though selling a product is hard, I would like to give million thanks to Madam Siti Haslina for always being our guidance in this journey. I also want to thank my teammates, Emily, Anis, Swee Seng and Tony for being so supportive and helpful throughout this journey of us selling our products together. It was extremely enjoyable.

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Learn something new is such an incredible experience to me. This subject a little bit heal my old wound of not getting accepted into my dream courses which are business and psychology.

During this group assignment many things happened at one time but I just let it be. As long I have try my best on my own feet to fix any conflict but it didn’t work, I will try and try and try in seek of solution to overcome problems. Just like I know, afford in a good never betray❤️

I wanna thank everyone who involved in this group assignment. I believe without them, it’s absolutely impossible to complete this assignment. Love you guys and thank you again for the lessons💕

Especially thanks to myself for never give up easily no matter what happens. Being patient with yourself is the best form of self-love indeed💝

“What progress, you ask have I made? I have begun to be a friend to myself. I don’t want to lose myself just to fix others expectations of me cause I know, what they think of me is just perspectives of what they see not what they exactly know about me. Whatever they think of me is not my responsibility to regulate it. Only certain people know who am I is more than enough to me just like constellation of stars ✨🌙.” (Anis Amira, 2024)

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First of all, I would like to say that although many things or unpleasant disagreements occurred during the development of our business, I still feel very honored to be able to open our store together with my partners. Secondly, I would like to thank our instructor, Puam Siti Haslina, for guiding us throughout the entire process and allowing us to end our business experience with a good result, even though the online lecture was very difficult and challenging.

During this entire business process, I deeply realized how difficult it is to run a store. Among them, it is particularly difficult to understand customer preferences and discover available business opportunities. Because each customer has different preferences and most business opportunities have already been discovered, it is not easy to find a good business opportunity. In addition, I also learned the steps to start a store, starting with the Business Model Canvas (BMC) to guide us through the records and steps required to operate and close the business. The whole process was very new to me. Thanks again to our instructor, Paun. Siti Haslina, for working with her teammates, Emily, Anis, Izzati and Swee Seng, to give me a complete experience.

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I want to say Thank you to my dearest lecture, Puan Siti Haslina for giving us the opportunity to create our own small business in school and out of our campus. I would want to say Thank you and sorry to my teammates. I want to say Thank you for creating an unforgettable memory for me. I also would like to say sorry because I had done some mistakes or creating some problems during the business.

Before our business started, I really thought that business is an easy and simple thing. But when we start our business, I noticed that it is not easy as I think. From the business start-up until the end of the business, we face lots of challenges and business is not easily to be done individually. In this group task and business, I realized that teamwork and cooperation is important in our business.

From this business and this course, I learnt a lot and can applying in our daily living. I learnt how to generate business ideas, how to plan a business with using business modal canvas, manage our organization chart, how to identify or planning our market, how to use digital or social media to promote and widen our market and product to our business and planning our financial in our business.

I really learnt a lot in this course and our business. I believe these can benefit me in my future to become a businessman. "There is nothing impossible to they who will try". If we willing to try and give us chance, we will see the results and sucess in front of us.

(Seng Seng 2024)

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Some pictures we managed to take with our buyers  

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Some pictures we managed to take with our buyers  

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Customers #1

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Orders & Reviews #1

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Transaction #1

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ACITE MI SIPUT is an online business that sell product as mi siput. Our business is not digital services or affiliate consulting.

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We had created a video teaser for our product, the reason we did this video is to promote our product so that people will be interested. We decided to film our video with the concept of comedy so that people can enjoy our video and find it entertaining. With the existence of our video, we were able to reach our customers more.

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Nurul Izzati Andau (85382)

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By this week, our products are starting to get very low and there was a carnival going on. But we decided not to participate and wait if there are any other customers that wanted to buy our products. Fortunately, there were orders came in for this week and we didn't have to deliver the products, we just gave it to our friend since the people that ordered our product was our friend's acquaintance that lives close to him so he was the one who gave the products to him.

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We decided to discontinued our sales since we are out of stock and we want to catch up with other work. By the mean time, we decided to take a break and calculate our sales.

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https://www.instagram.com/acite_misiput?igsh=MTY4dXoxeW9raHA5dg==

https://www.facebook.com/profile.php?id=61552731655669

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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This is our soft sell poster that we prepared to promote our product. The font that we used is to attract the customer so that they have the urge to buy our product. We had described our product as "crunchy & addicting", "Delicious & mouth-watering". Our purpose for doing a soft sell poster is so that more people will pay attention more to our product and they can buy our product with ease. We created our soft sell poster with light colors so that we can grab on the customers attention even more.

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This is a poster we made when it was Deepavali. This poster can make the customers know that we care about every small festivals and as a group that sales products, being considerate and caring about other culture's festivals will make the customers interpret us as a friendly and supportive in the business community.

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We had also created a poster saying we are wishing people a Merry Christmas. Keeping update with the celebrations can make our business grow since we kept letting our name known and piping the interest about our product from other people, especially our customers.

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This is one of the hardsell poster that we had created. The hardsell that we created is targeted to the customers so that the customer will be more alert about our product and they will keep on date about our product. We make sure to put the contact number so that the customer can make their order with just the tip of their fingers. Again, we make sure that our social media platforms were in the posters so that the customers can know more deeper about us.

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For this poster we had decided to persuade our customer even more. We set the product as a limited offer since by that time we were making a promotion about our produccts to our customers. By putting a lot of "Let's buy" words, in the poster, in will make the customer to have the urgency to give our product a taste.

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We made this poster from our cutomer's feedback, it proves just how trustworthy we are and how our products are really worth to buy. With this, we were be able to earn the trust of the people taht wanted to buy our product. We make sure to put out name in the poster so that other people know that the product is ours.

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We use Google Form as an essential tool to identify the market of Mi Siput in Kuching and Samarahan.

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All you need to know about ACITE Mi Siput

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All you need to know about ACITE Mi Siput

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Business background of ACITE MI SIPUT

Company name: ACITE MI SIPUT

Mission statement: “Bring out the uniqueness of the taste Mi Siput that suitable for every occasion.”

Founding date: ACITE MI SIPUT was established in 2023 by 5 students who wanted to try to sell something rare based on the name of the product and taste.

Product Line: Mi Siput is an old crispy snack from Muar, Malaysia. The snack is made from wheat flour dough and cooking oil. The word “siput” means “snail” because pattern of the snack is spiral. Some versions are sold ready to eat while others are raw and need to be deep-fried before eating. We, ACITE MI SIPUT sell ready to eat version of mi siput.

Innovation and Quality: ACITE MI SIPUT focus on how to make sure the quality of mi siput packaging still in good condition and not expired before delivery to our beloved customers. Strict quality control procedures are upheld by the business to guarantee each product's consistency in flavor and freshness.

Market Presence: Although ACITE MI SIPUT began as a small business, it has successfully grown its market presence across the UNIMAS area and online channels helps to build our brand reputation around the Samarahan.

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The start up of this business works as an opportunity for us to introduce Mi Siput to our targeted buyers. We rise the price of the product we plan to sell in order to earn a profit that covers the expenses on other goods such as freebies for this business.

What do we offer?

Delivery service to doorsteps and tutorial or guide on how to consume Mi Siput as most of our buyers never had it before.

Main benefit of this business

Our team get to experience what it's like to own a business, facing difficulties and challenges as well as overcome boundaries together; earn a profit from this incredible experience. Customers; Unimas students and staff get to try something new. Students get to temporarily fulfill their hunger during busy hours due to not having a needed break from all the work and tight budget.

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Mee Siput used to be a well-liked snack, but as time went on and there were more options available, people started to forget about it. It has, nonetheless, lately acquired popularity again thanks to social media and word-of-mouth. Mee Siput is now among the most sought-after mementos from Muar and can readily acquire from stores in Muar and even other regions of Johor.

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The role as the sales manager is to calculate daily sales, expenses, and profit loss for this business. I also make sure that MDEC is always updated to prevent from losing track of sales record as it is considered vital.

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As the media manager, I keep on sharing news on ACITE Mi Siput's official media account to attract as many customers as possible. Eye-catching posters and interesting teaser were shared on the media as well as reviews as proof of our product.

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My mission is to deliver orders to the customers and made sure it has been paid. Orders were delivered according to the time and date that has been set. No matter where the customers stay, I can reach to them at ease as long as they provide me their address.

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Nurulanis Amira provide customer service

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Nurulanis Amira provide customer service

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My job is to answer any questions that customers ask or is unsure of. I also provide tutorials and guide customers on how to consume the product bought from us.

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Keeping an eye on the stock and making sure they are in good condition is my responsibility. Whenever there is a new order, I pack them up and hand it over to logistics manager.

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Service for any inquiries or questions about our business via WhatsApp every day

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Why do we choose name ‘ACITE Mİ SIPUT’ as our brand?

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Why do we choose name ‘ACITE Mİ SIPUT’ as our brand?

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The main reason why we choose name ‘ACITE MI SIPUT’ because the word ‘ACITE’ itself refer to combination (shortform) of each member in our team (Anis, Chang Swee Seng (Seng-Seng), Izzati, Tony and Emily). This shows our deep solidarity and strong connection we have together.

Meanwhile the word “mi Siput” refer to product that we sell to our customer.

In the nutshell, the name “ACITE MI SIPUT” shows that our dedication to keep high quality mi siput only will delivery to our customers

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With our business on the run, customers can buy our product to consume during busy hours to fulfill their temporary hunger whenever and wherever they are.