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3 important points :

Need to use data

Usable by the people (community)

Important for the people

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Australia : Connected bus in real time, the app will collect data to know how many people are taking the bus. For the company, they can change the quantity of bus depending of trafic/users.

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Australia, Sydney:

An app designed to collect data on the number of cars in the streets. It will display available parking spots, making it easier for drivers to find a place to park. In Sydney, there are around 12 cameras for every 1,000 people. These cameras could be used to gather city data and record the average number of cars present in the city center each day.

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We have chosen the

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JB's idea : It work on a small community (HOA for example). At the time we want to do it on a larger scale, it become impossible. The pipeline in a city is owned by the water company, so no "community" engagement is needed. (no one will want to check on the app and no person will have a vote on what to do).

Noémie's idea : Privacy in public area (people need to share their location and their video feed in the car), no camera everywhere so we need to get some data from elsewhere...

We're gonna take Noémie's idea because it's the one nearest the brief.

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1. Define potential users of the product

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1. Define potential users of the product

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Is it a real priority for the majority ?

No but its for people that doesnt live in the center

Only the car owners

Would the envisaged benefit ...

Create dashcam to get video data (35$ for a dashcam with GPS and Wifi), paid by the consumer to be allowed to get the product.

Using the already available street camera (58000 public camera)

The gain will be higher that the cost because the consumer will buy the camera.

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Infrastructure exist already ? Upgrade ?

How to get data :

Camera on the street : exist already

Dashcam already in car (Garmin) : exist already

Dashcam will be a standart equipment on newer car : will exist

Create our own dashcam.

Software does not already exist, so we need to create it.

Is it scalable ?

No, the software can be used everywhere, so no need to be scalable.

Adopted or enforced ?

Adopted by the community but we need to be transparent from the beginning.

Ethical concern ?

Yes, with data usage and privacy. We need to respect the data law.

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Existing similar project ?

Parking spots in private parking

Willson parking

Parkopedia

Syndney council

Street parking spots

Spotangels (map but no available spots recognition)

Map creator (can create a similar product)

Apple

Google map

Public transports (no need for parking spot)

Learned during implementation of other project ?

Data protection

What need to be adapted for your community ?

???

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Destruction of street camera (vandalism)

Dashcam hacking

Disapproval for data usage

...

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https://www.abs.gov.au/Ausstats/Abs@.Nsf/39433889d406eeb9ca2570610019e9a5/11a86d2df311be7fca2574020015647f!OpenDocument#

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User : Car owners who wants to park their car in sydney

Sex : male or female (50% - 50%)

Age : 37

Number of children : 1

Household income : 8000 $au/month

Time spend searching for a parking spot : 20 minutes/day

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Parking spot : 142/1000 employees

60% of employees are taking public transport

=> 400 employees / 1000 need parking spots

160 000 parking spots

350 000 moving vehicule each day

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https://slides.com/awy/int-week-2025#/4/1/15

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ISTP International Week 2025 | Smart Connected Communities

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Graphique Analyse SWOT Minimaliste Moderne Coloré

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Application name Idea

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Blackvue : more that 50% of the dashcam market in australia. With 1 camera showing the front and 1 showing the back (75%)

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a car looking for a parking space for 20 minutes emits 1.5kg of CO2

on average 100,000 vehicles search for a broadcast for 10 minutes evening 150 000 kg/C02 a day

A resident of Sydney emits an average of 15 tons of CO2 per year.

we can thus save the emissions of 3650 people living in Sydney per year

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Recognition software : 12 month, 700 000 US$

Commute time : 35 minutes + 10 minutes of searching a spot

1 image per second => 2 700 images per commute

Max 350 000 car passing through the city

350 000*2 700*2 = 1 890 000 000 images per day

AWS pricing : 0.001*1M+0.0008*4M+0.0006*30M+0.00025*X

= 485 950$ per day

= 10 204 950$ per month

= 29.157$ per user

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we can use this photo to explain the use of our application

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What :

Dashcam : 1 image every second, position in the city

Street camera : 1 image every minutes

Map of the parking spot

Why : We need to know if a parking spot is available (photo of the spot) and where is the spot.

How : 1 photo every (sec/minutes) and get the new parking spot map from the city.

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Not available :

Construction site on the street/spot

Taken by a non user

Wrong placement of car (ex. 2 spots taken by a single car)

Reserved spots

Handicaped spot

Police

Fireman

Electric

Delivery

Parking spot limited in time

Available under buying conditions

Spot taken by

Motorcycle

Bicycle

Human

Objet

Other

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Ask people from Sydney if they would pay for this app and how much they would pay/month.

Ask people working in Sydney if they would pay for this app and how much they would pay/month.

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Corrective maintenance : 5000$/month

Evolutive maintenance : 1000$/month

Preventive maintenance : 3000$/month

Adaptative maintenance : 2500$/month

Overal maintenance : 8000$ + 12000$/month

Total : 31500$/month

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Only use fixed cameras : 58000 images/30 seconds

41 760$/day

876 960$/month

So our fixed cost is 876 960$/month.

20% of all drivers have a dashcam

We can imagine that 50% of users that already have a dashcam will get our app at the end of the first year

10% of all drivers will have our app at the end of the first year = 35000 users.

So 35000 images/sec

35000*2700*2=189000000 images

=60700$/day

=1274700$/month

So 2 151 660$/month for 35000 users

61.5$/ user

Too much per user

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Between 8pm-6am and 10am-4pm almost nobody needs a parking spot => 1 image/5 minutes

Between 6am-10am and 4pm-8pm people are comming to work or off work => 1 image/minutes

6-10am + 4-8pm : 480 images

rest : 192 images

Total 672 images/camera

58000 camera in the city

672*58000=38 976 000 images

= 9 744$/day

= 204 624$/Month

Our fixed cost are 204 624$/month

Approx 6min wasted on red light

=360 sec/commute

2700-360 = 2340 seconds

= 163 800 000 images/day

= 54 400$/day

= 1 142 400$/month

Total : 1 347 024$/month

= 38.5$/user

After 5 years :

350 000 users

1 638 000 000 images

= 409 500$/day

= 8 599 500$/month

= 24.57$/user

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- W1 :

Visual teasing + carrousel Instagram, Facebook : 500$

Tiktok video "1 day with Parking Finder" (15-20 seconds) : 1200$

Thread X/Twitter Visual + redaction : 100$

- W2 :

Infografics “Why be stressed ?” Insta / blog : 500 $

Street interview in Sydney TikTok : 1200 $

Project presentation (LinkedIn / blog) : 500$

- W3

Carousel “5 reasons to use the app” Instagram : 500 $

Map animation in real time (mockup video) YouTube Shorts : 1000 $ (After Effects ou CapCut Pro)

TikTok comparative “With/without" : 1000 $

- W4

Interview fondators on Instagram / YouTube Shorts : 500$

Announcement of launch date : 500 $

Dashcam contest Facebook/Insta/X : 89 $ + Ads : 600 $

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3 types of business model for the app :

Subscription :

30 aud/month for users with a dashcam

40 aud/month for users without

Hidden revenue with ads :

around 0.2 aud/ad

around 30 sec/redlight

around 6min of redlight

12 ads/halfday

4.8aud/day/user

Leverage :

Sensible data (geolocalisation + behaviour)

50 aud/user/year

Total :

1st year : 1.050.000+168.000+14.600 = 1.232.600aud/month

2nd year : 3.150.000+504.000+43750 = 3.697.750aud/month

5th year : 10.500.000+1.680.000+146.000 = 12.326.000aud/month

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Legal Framework: Privacy Act 1988

In Australia, the collection and use of personal data for commercial purposes is mainly regulated by the Privacy Act 1988, overseen by the Office of the Australian Information Commissioner (OAIC).

It applies to:

Most organizations with an annual turnover above AUD 3 million.

Some smaller organizations if they handle sensitive data, provide health services, or trade in personal information.

The Act covers personal information, meaning any data that can reasonably identify an individual (name, email, phone number, IP address, biometric data, etc.).

📌 2. Australian Privacy Principles (APPs)

There are 13 APPs (Australian Privacy Principles) that guide how personal information must be collected, used, stored, and disclosed. Key rules for commercial use:

APP 1: Open and transparent management → organizations must have a clear, accessible privacy policy.

APP 3: Collection → collect only information that is reasonably necessary for your business purposes.

APP 5: Notification → individuals must be informed at the time of collection (who is collecting, why, and how the data will be used/disclosed).

APP 6: Use and disclosure → data can only be used for the stated purpose, unless the individual consents to a different use.

APP 7: Direct marketing → allowed only if:

the individual has consented, or

there is an existing relationship and the individual would reasonably expect marketing, and

every message provides a simple way to opt out.

APP 8: Cross-border disclosure → if data is transferred outside Australia, the organization must ensure the overseas recipient provides equivalent protections.

APP 11: Security → data must be protected from misuse, loss, unauthorized access or disclosure.

APP 12 & 13: Access and correction → individuals have the right to access their data and request corrections.

📌 3. Consent & Marketing Rules

Consent must be voluntary, informed, current, and specific.

Spam Act 2003: prohibits sending commercial electronic messages (email, SMS, social media) without prior consent. Every message must:

clearly identify the sender,

include a working unsubscribe link.

Cookies and tracking: not as strictly regulated as in Europe (GDPR), but the OAIC expects transparency and informed user consent, especially for advertising and profiling.