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Ruby Song by lyla649 (@lyla649). Listen and make your own on Suno.

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As soon as this is brought to our attention we need to make it clear to other people viewing the posts that we are aware of the issue and are willing to fix it. A small issue is one thing, but a company being unwilling to help shows ignorance. A comment with something like "Hey Daisy, we are so sorry to see this! Check your DM's!". Just shows we are getting in touch and sorting it, but doesn't go into too much detail for all to see.

DM customer and offer a replacement of whatever item it is, offer sincerest apologies, and also send out another item with the replacement to hopefully get back in the customers good books, and have them return to ReVibe as a satisfied customer. Would also make the production team aware of this fault, to prevent anything like this happening again.

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Enhancing Customer Satisfaction

happy customers feel valued and cared for, making them more likely to recommend the brand to others.

Customer Loyalty

Consistently positive service builds trust, turning one-time buyers into repeat customers.

Positive Brand Rep

Good service generates positive reviews, word-of-mouth for the right reasons.

Differentiating from Competitors

good service creates a clear advantage and sets the brand apart.

Increasing Revenue and Growth

loyal, satisfied customers spend more over time, while referrals from happy customers bring in new business.

Gathering Customer Feedback

Customer service touchpoints provide valuable insights into needs and expectations, helping improve products and experiences.

Resolving Issues and customer retention

Quick, fair problem-solving prevents customer loss and shows commitment to care, often turning unhappy customers into loyal ones.

Supporting marketing and sales

Positive service stories, reviews, and testimonials strengthen marketing campaigns and help sales teams build trust with prospects.

Strengthening internal operations

Feedback and collaboration between all departments improve efficiency, consistency, and overall brand delivery.

Meeting legal reqs.

Ensuring compliance with consumer rights and data protection laws avoids legal issues and builds customer trust.

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Reply quickly and politely.

Move conversation to private (DM/email).

Check the order and investigate the issue.

Offer a solution (refund, replacement, voucher).

Follow up to ensure the customer is happy.

Share issue with the production team to prevent repeats.

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Talkwalker

Pricing: Starts at around $9,600 per year. Aimed at enterprise budgets.

Features: Monitors 187+ languages, image/video/logo recognition, AI-driven insights, crisis alerts, competitor benchmarking, and campaign tracking.

Reviews: 4.4/5 – praised for data depth and accuracy. Downsides: expensive, with a learning curve.

Best for: Global brands needing extensive coverage and advanced AI analysis.

Sprout Social

Pricing: From $249 per user per month, which becomes expensive for larger teams.

Features: Unified inbox, smart scheduling, in-depth analytics, sentiment analysis, competitor reports, and employee advocacy tools.

Reviews: 4.3/5 – valued for ease of use and excellent reporting. Downsides: high cost and less advanced listening compared to Brandwatch.

Best for: Medium to large teams that want strong publishing and analytics in one platform.

Hootsuite

Pricing: From $99 per month for Professional; team and business plans are higher.

Features: Social scheduling, team collaboration, reporting dashboards, listening through add-ons, and 150+ integrations.

Reviews: 4.1/5 – reliable for managing multiple accounts. Downsides: user interface feels outdated, and advanced listening requires add-ons.

Best for: Agencies or businesses managing a high volume of social accounts.

Brandwatch

Pricing: Typically $800 to $3,000 per month depending on data and scale.

Features: Access to 1.4 trillion posts, AI “Iris” insights, image analysis, consumer research dashboards, and predictive trend spotting.

Reviews: 4.2/5 – unmatched data depth and analytics. Downsides: very costly and has a steep learning curve.

Best for: Enterprises that require deep consumer research and global trend tracking.

Mention

Pricing: From $41 per month for Solo; Pro plan at $149 per month; enterprise pricing is custom.

Features: Real-time monitoring, alerts, influencer discovery, competitor analysis, and sentiment tracking.

Reviews: 4.2/5 – easy to use and good value. Downsides: less depth compared to Brandwatch or Talkwalker.

Best for: Startups and small to mid-sized businesses needing affordable, straightforward listening.

Buffer

Pricing: Free plan available; paid plans start at $6 per month per channel.

Features: Post scheduling, engagement tools, basic analytics, collaboration features, and AI writing assistant.

Reviews: 4.5/5 – appreciated for simplicity and affordability. Downsides: limited listening and monitoring compared to other tools.

Best for: Small businesses and creators wanting simple, low-cost publishing with light analytics.

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2. Building Customer Loyalty

Purpose: Create long-term relationships with customers.

Impact: Loyal customers spend more and stick with the brand.

Example: A loyalty program that rewards eco-friendly shopping.

3. Driving Positive Brand Reputation

Purpose: Show the brand cares about its customers.

Impact: Strong reputation attracts new customers and partners.

Example: Sharing customer success stories on social media.

4. Differentiating from Competitors

Purpose: Stand out by offering superior service.

Impact: Customers choose your brand over others.

Example: 24/7 live chat with personal stylists for advice.

5. Increasing Revenue and Growth

Purpose: Use service to drive more sales.

Impact: Happy customers buy more and bring referrals.

Example: Offering upsell recommendations that match customer needs.

6. Gathering Customer Feedback

Purpose: Learn what customers want and expect.

Impact: Helps improve products and services.

Example: Post-purchase surveys that inform new designs.

7. Resolving Issues and Retaining Customers

Purpose: Solve problems fast to avoid losing buyers.

Impact: Turns negative experiences into positive ones.

Example: Free returns process with fast refunds.

8. Supporting Marketing and Sales

Purpose: Align service with promotions and campaigns.

Impact: Boosts effectiveness of sales efforts.

Example: Customer service recommending current eco-collections.

9. Strengthening Internal Operations

Purpose: Improve communication and efficiency internally.

Impact: Staff provide smoother and faster service.

Example: Shared CRM system so all staff know customer history.

10. Meeting Legal and Regulatory Requirements

Purpose: Ensure compliance with laws and standards.

Impact: Avoids fines and protects the brand’s integrity.

Example: GDPR-compliant handling of customer data.

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This influencer campaigns for fair fashion

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Social Media – Build strong presence on Instagram, TikTok, and Pinterest with behind-the-scenes videos of sustainable production, styling tips, influencer collabs, and UGC campaigns.

Forum – Create an online space where customers can swap styling ideas, share upcycling tips and discuss sustainability. They could also gamify it with badges for eco-contributions.

Brand-owned Hub (App/Website) – Launch a sleek app with styling moodboards, repair video tutorials, impact tracking (e.g. CO₂ saved) and a resale marketplace for ReVibe clothing like Vinted and/or Depop.

Networking Events – Host eco-fashion networking nights where customers, designers and sustainability leaders connect and share ideas.

Workshops & Conferences – Run tailoring, repair, and upcycling workshops + larger annual “Future of Fashion” sustainability conferences with thought leaders.

Pop-up Stores – Open immersive eco-pop-ups with interactive recycling stations, exclusive collections and live demos on fabric care and repair.

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The purpose of building, nurturing, and engaging a brand’s audience is to create meaningful relationships that drive long-term growth, trust, and conversion. For Kinsman & Co, this means attracting the right decision-makers, staying top of mind through valuable content and strategic insights, and encouraging ongoing engagement that leads to stronger client relationships, increased loyalty, and a consistent pipeline of opportunities.

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Lily struggles to stay on top of her soc

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Id initially apologies for the inconvenience, make them feel understood and valid. Then offer to compensate with a replacement product/ a refund depending on their preference.

Hi [Name], we're so sorry to hear about the issue with the stitching on your new Revibe piece. This doesn't meet our quality standards, and we want to resolve it for you.

Please send us a direct message with your order details, and we'll make sure to get this sorted out.

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1. Comment under that post:

"Hey [Name], we’re really sorry to hear the stitching on your new Revibe piece isn’t up to scratch. This definitely isn’t the quality we stand for. Could you DM us your order details so we can make it right for you?"

So others are aware we are trying to rectify the issue.

2. Await private DM: offer to send out a replacement free of charge, if not wanted or offer a 25% off discount for their next purchase.

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Send an Instagram dm from our account, then comment on the photo to say "Hi Daisy, we are so sorry you have experienced this. Please check your DMs!"

In the DM to her inbox I will start but apologising for the experience that she has had and confirm the reasoning, whether that be manufacture problem and this was not picked up by our team who we will bring it forward to as a reminder.

After this I will offer to have the the item replaced free of charge or a full refund (after confirming with management)

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Buffer:

Buffer is a tool for social media management. It's best for individuals and small businesses who need a simple way to schedule posts and get basic insights into how their content is performing. It's a great starting point for managing a social media presence.

Hootsuite:

Hootsuite is a more comprehensive social media management platform that serves a broad range of users, from small businesses to large enterprises. Its key feature is the "streams" dashboard, which allows users to monitor multiple social media feeds simultaneously. While it has its own publishing and analytics features, it uses other services, like Talkwalker, for more advanced social listening.

Sprout Social:

Sprout Social is an all-in-one social media management tool. It combines publishing, engagement, and analytics features with strong social listening capabilities. It is designed for businesses that want a single platform to handle their entire social media strategy, including customer service and in-depth reporting.

Talkwalker:

Talkwalker is a specialised platform for social listening and brand monitoring. Its primary strength is its ability to analyse vast amounts of online data to uncover insights about a brand, a topic, or an industry. It is known for its advanced AI and image recognition to find mentions that do not even include text.

Brandwatch:

Brandwatch is a leader in social listening and consumer intelligence. It is a high-end platform that analyses a massive amount of data to help businesses understand trends, consumer behaviour, and brand reputation.

Mention:

Mention is a social listening tool that gives you real-time alerts whenever your brand or a specific keyword is mentioned online. It is a good choice for staying on top of your brand's reputation and tracking conversations as they happen.

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Building loyalty: Encourage repeat purchases, advocates, and word of mouth

Customers engage more and feel more connected to brand

Giving discounts/gifts to loyal customers/repeat

Driving positive brand rep: Gives the brand a more polished, positive and welcoming appearance

Gives customers more faith and confidence in the brand and what they provide

Display customer testimonials

Differentiating From comp: Give customers a reason to choose your brand over competitors

Separates your brand from competition giving you your own dedicated customer base

Have a USP and preach it

Increasing rev and growth: Expand budget, put more effort towards ensuring customer satisfaction

More revenue often means more budget and time to improve services

Increasing profit margin, reducing shipping costs or COGS

Gathering customer feedback:

Helps the business to understand what theyre doing right and wrong

Gives the customer a chance to voice themselves and be heard

Allows business to grow and adapt based off feedback to maximise satisfaction

Resolving and retaining:

Builds strong and trusting relationship with customers

Makes customers feel respected and satisfied

Actively responding and accommodating for customer complains

Supporting marketing and sales:

Gain knowledge and support the departments that work closest with customers

Builds a more broad and cohesive understanding of customer base.

Collaborating on campaigns

Strengthening internal ops:

Ensure customer journey is smooth and cohesive.

Reduce pain points, ensures customers can purchase and discover products/services with no trouble

Smoothening out shipping process to ensure customers receive their items when expected

Meeting legal and reg requirements:

Ensures there are no breaches of regulations that may hinder operations or production.

Ensures production and operation runs consistently and smoothly

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Building Customer loyalty

Purpose - to ensure customers repurchase products/services

impact - feel safe and part of a community

example - offering discounts of previous products bought

Driving positive brand rep

purpose - to ensure that the brand is perceived as authentic and trustworthy/inviting

impact - makes sure customers know that the brand is safe to trust

example - consistency over all platforms and channels

Differentiating for competitors

Purpose - to show why you stand out and are better

impact - customers become more drawn to you and can resonate emotionally

example - being a startup of a hair care brand with a story

Increasing revenue and growth

purpose - to be able to provide more products and services

impact - keeps customers retained and interested in brand

example - launching a new different product due to increased growth and revenue

Gathering customer feedback

purpose - to know whats working well and how you can improve

impact - proven to be more trusted and statically proven to have returning customers

example - survey/google reviews

resolving issues and retaining customers

purpose - addressing pain points

impact - customers feel heard

example - when someone sends a complaint and it is addressed in a timely manner

supporting marketing and sales

purpose - they are the departments that reflect the brand the most and make money

impact - the customers are the target audience

example - collaborative creation on a new campaign to help out for ideas

Strengthening internal ops

purpose - to increase customer satisfaction when entering any department of the business

impact - allows the customer to have a good customer experience

example - hiring empathetic staff for front desk

meeting legal and regulatory requirements

purpose - to maintain GDPR

impact - trusted by customers and comes across more legit

example - privacy policy visible on website

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Building customer loyalty:

Encourages repeat conversions and long-term relationships.

Driving positive brand reputation: Generates word-of-mouth referrals and trust; enhances overall brand perception.

Differentiating from competitors:

Strengthens market positioning.

Increasing revenue and growth:

Boosts repeat conversions; drives business expansion/further innovation.

Gathering customer feedback:

Provides insights to improve products and services, informs strategic decisions.

Resolving issues and retaining customers: Minimizes negative reviews; potentially turns dissatisfied customers into advocates.

Supporting marketing and sales:

Supplies testimonials, case studies, and user-generated content; aids lead conversion via gaining trust/reputability

Strengthening internal operations: Highlights process inefficiencies, which informs staff training and resource allocation.

Meeting legal and regulatory requirements:

Ensures compliance, reducing risk of fines or litigation, protects brand integrity.

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Kyra mae shares vlogs and day in life sharing all her traveling tips and tricks. She also shares her fashion favourites and comes across as a very down to earth person who cares a lot about sustainability and helping the planet.

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All about vintage, sustainable and ethical fashion.

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Bryce Lea would be a suitable fit as he is a fashion designer himself and he creates his own clothing pieces using sustainable and ethical fabrics. He’s gained a following mainly because of the garments he creates eg coat n tote in one.

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Indre also has her own sustainable ethical clothing brand called star girl and also has associations with broken planet which has grown massively over the past few years. She focuses mainly on showcasing stylish outfits and fashion hauls.

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Known for exposing greenwashing and educates on fashion quality. The endorsement would build huge credibility.

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dedicated to improving the fashion industry and spreading the word on fast fashion brands. She would like Revibes goals and the collaboration would be equally beneficial.

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489k followers

very varied style of fashion, large audience, preaches sustainable practices in fashion while still being unique

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102k followers

streetwear influencer who wears a lot of distinctly branded garments, would fit in well with revibe

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94k followers

focuses on sustainable/reusable practices, very honest/grounded style of influencing content

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96.7k followers

streetwear influencer who wears a lot of distinctly branded garments, would fit in well with revibe

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22.3k followers

disabled/plus size creator that focuses on alternative sustainable/affordable fashion beands

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Does style rewear challenges, could be done with a revibe product to show versatility. Relatable creator and works with modern + vintage

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My personal fav. Fahion influencer, creative and type of clothing resonates with ReVibe and would be good for promotion of products

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Is a sustainable fashion influencer

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gives fashion advice on how to be sustainable

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Makes pre loved fashion exciting. Is known for upcycling and would be a great candidate to prove our brand values, and reach a suitable audience.

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her posts consistently has hashtags of sustainable and is a fashion incluencer

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attends sustainable fashion shows and has hashtags of sustainable in captions on posts

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Has a heavy focus on fashion and styling, has made content about sustainable fashion and how/where to find it. Large following and good engagement

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Social media

polls and questions

Instagram lives/ TikTok lives

Share behind the scenes

Forum

be active in existing forums, genuine engagement, share insights

Brand owned platforms

start simple blogs, brand updates

Networking events

partner with influencers, local meet and greets

Workshops and conference's

form a panel with other similar brands to discuss sustainability

Free up cycling DIY workshops

Pop up stores

Partner with big shops/cafes

Community events eg. Free goodie bag

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Social media: post interactive stories with polls and interactive questions.

forum: host a forum where customers can voice their concerns, suggestions, or general queries.

Brand owned: A mobile app would allow a designated hub for our customers to voice their thoughts and feel that their community has a home.

Networking events: Allow the Revibe to connected in person with their customers as well as customers connecting with one another bringing the community to the physical world.

Pop up stores: Allow the community to gather together, network and relate with one another whilst embracing the brand, encouraging word of mouth

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Social Media

Raise brand awareness, connection, and advocacy. Share BTS, Q+A's, influencer marketing

Forum

centre it around sustainability, to anchor the brands values and prove commitment.

Brand owned

Strengthen ownership and direct relationships. Build a members-only rewards loyalty program.

Networking

Attend or hold sustainable fashion meet upset find like minded collaborators. Partner with small eco friendly brands.

Workshops

Strengthen engagement and build + uphold eco-conscious community.

Pop-ups

Use models and live demos to prove quality and value of the products. Offer exclusive discounts. Good for gaining traction and spreading the word.

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Social media

Short-form videos showing garment production, brand collabs

Polls, Q&As, and giveaways.

Forum

Topic-specific 'rooms' moderated by brand ambassadors/employees

Gamify with badges, levels, and VIP perks for active members.

Brand-owned

Build a loyalty-driven app with personalised dashboards and exclusive sales

Integrate live chat, event calendars

Networking events

Host all-expenses-covered meetups for top ambassadors.

Curate “ReVibe Lounges” at fashion industry events to give members a space to connect.

Workshops and conferences

Sponsor headline industry events and brand entire stages as “ReVibe Zones.”

Pop-up stores

Design multi-sensory “Instagrammable” spaces (eg. ball pits)

Include interactive demos, and exclusive merch.

Rotate locations globally

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Social media - influencer marketing and reposting on social media platforms to create awareness? remain consistent

Forum - to gain feedback from customers, good or bad to help improve problems but also use good feedback on website

Brand-owned eg mobile app, website community hub etc. - this would be helpful to reiterate the brand story/values by spreading git over more platforms and mor opportunity to do this

Networking events - this shows that the brand supports their audience in making valuable connections with others which can create credibility and loyalty

Workshops and conferences - can help audience who may be an aspiring entrepreneur who wants to go into the retail/clothing industry hands on experience

Pop-up Stores - shows that they are willing to do a try before you buy so that indicates that it must be good quality and worth the price creating trust.

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The purpose of building, nurturing and engaging our audience as a brand is so important as parents need to trust the person taking care of their children. By sharing valuable content with them builds credibility and shows that you’re consistent, caring and keep a professional manner. A loyal audience also often becomes your biggest promoter. Parents who are engaged will refer other families to you. In the childcare setting referrals are absolutely everything.

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Nurturing and engaging with your target audience is key when building a brand. It creates trust, community and loyalty. It gives people a sense of belonging, and allows customers to openly express and communicate their needs, allowing for a more harmonious relationship between company and customer. In The Feets' case build a community is important as our target audience are runners and endurance athletes who often times reside in groups, making word of mouth a key aspect to our marketing. Being involved in our community and the broader athletic community ensures our brand is recognised, spoken about, and an active part of the endurance athlete space.

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Attract attention and establish brand awareness. (OBE - from fintechs and policymakers)

Build trust, credibility, and connection. (OBE - Strengthen authority as the go-to platform for Open Banking insights)

Drive interaction, loyalty, and advocacy (OBE - Spark discussion, knowledge sharing, and collaboration both via the Expos as well as through online channels)

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As we are an events company, we need ticket registrations to the show as well as those tickets to convert to attendees.

Therefore, it is crucial to build trust and loyalty to our audience of attendees from previous shows so they attend again but also to the new audience we reach out to. This would be done by authentic and transparent advertising, being transparent and honest to our audience about show features and any information we provide about the show including speakers/partners.

We want them to feel that they can access everything they need when starting out in their own career journey for free.

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Nurturing and engaging our audience is key for building trust with customers, and getting them to explore all our products, not just the first thing they say. Ultimately a well nurtured audience will become a loyal one, encouraging repeat purchases and customer retention.

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Story

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Website

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Website Preview

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social story

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social stories

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Website

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Logo

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Logo

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1. Character (your customer) wants something.

2. Problem/Villain must be real and relatable

3. Meets a guide (you/your brand) who understands and cares.

4. Gives them a plan clear, simple steps.

5. Calls them to action direct asks, not hints.

6. Help them avoid failure highlight stakes and consequences.

7. Ends in success paint a vivid picture of the win.

Filter all marketing through this story lens (Websites, emails, pitches, ads), and use this framework when mapping customer journey

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Storytelling framework for brand success

Internal, external and philosophical considerations

Customer is positioned as the hero

Needs a real and relatable villain/problem.

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Storytelling needs to connect to basic human needs and instincts

There has to be a 'problem'

Make your customer the 'hero' in the story

Put your company in the position of a guide, instilling trust and faith in your customer

Use a call to action both direct and transitional depending on how far down the funnel the customer is

Ensure your story has high stakes

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Proven framework of storytelling

A character has a problem and meets a guide who gives them a plan, calls them to action, that helps avoid failure and end in success

The customer is the character in the story. If not, this will not resonate with your audience. Put them as a hero in their own story.

What do customers want in the context of a business?

Needs to tap into survival like conserving time and resources

Need to hold their attention in the story, needs a villain - root source - not a feeling, needs to be real and authentic

Characters problems - external, internal and philosophical

Meets a guide that has empathy and authority

Should be 0 confusion with where a customer needs to call to action

What will they lose if they don't invest in you?

What does the success story ending look like?

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Story Telling Framework:

1. Character (customer)

2. Character has a problem

3. Meets a guide (your business)

4. The guide gives them a plan

5. Calls them to action

6. Helps them avoid failure

7. End in success

Businesses should use this when thinking about their customer journey and how to maximise CVR

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A)

Cyan: #23A2B1

White: #FFFFFF

Orange: #EF7E30

Purple: #38346f

B)

Body/sub-headings: Poppins

Headings: Aldo the Apache

C)

A mixture: authoritative, but also energetic/motivational

D)

Combination mark (pictoral/wordmark)

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a) Ruby Green #263F26

Ruby Red #c41927

b) Montserrat

c) Fun, confident, premium

d) combination mark

Wordmark - the text “RUBY” in your chosen font.

Pictorial element - the little green sprout in the “U” that acts as a brand icon.

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The Feets Logo - Black Primary_The Feets Icon Primary (1)

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Neon Green: #C7FF00

Black: #181818

Light Grey: #D1D1D1

Pure White: #FFFFFF

Off-White: F5F5F5

Dark Grey: 2F2F2F

Mid Grey: 747474

Typography:

brushstrike

manrope

Teko

TOV:

emblem

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Typograhy - ANTON

TOV - professional, informative and educational with a hint of inspiring

logo? - workmark

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a) Colours of the brand:

Black #000000

White #FFFFFF

b) Typography:

Cormorant SC

c) Tone of Voice:

Premium and knowledgable but not too corporate

d) Type of logo:

Wordmark

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brand uniformity and consistency

Taking all aspects of branding into consideration, even the small things

ensuring branding is maintained across all departments and aspects of the business

ensure content and marketing messaging is consistent with branding.

Ensure you solidify and establish your target audience

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Key Takeaways

How to Create a Brand

1. Define your purpose and origin story.

2. Identify your target audience.

3. Write a clear mission statement.

4. List out unique values and benefits.

5. Create visual assets.

6. Have a consistent brand voice.

7. Apply branding across all channels.

Branding by Channel

Website: Reflect your brand in design, copy, and user experience.

Social Media: Use consistent visuals, tone, and hashtags.

Packaging: Showcase your identity through design and materials.

Advertising: Follow brand guidelines for instant recognition.

Customer Service: Train teams to embody your brand voice and values.

Key Brand Terms

Brand Awareness: Public familiarity with your brand.

Brand Identity: Personality and promise.

Brand Trust: Confidence in your brand.

Brand Recognition: Identifying your brand without its name.

Brand Valuation: Commercial value from perception and trust.

Branding Tips

1. Treat your brand like a person.

2. Keep branding consistent everywhere.

3. Follow long-term strategy.

4. Don't copy competitors.

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Chapter 4

Create a clear brand strategy to guide all actions.

Involve stakeholders and use tools like mission/values

Include purpose, emotional connection, flexibility, competitive positioning

Chapter 5

Define brand purpose, mission, and history.

Identify target audience

Chapter 6

Consistent branding across website, social media, packaging, and advertising.

Train sales and customer service teams to effectively represent brand.

Chapter 7

Brand extension grows reach; brand management maintains reputation.

Strong branding increases reputation and value.

Chapter 8

Give your brand a clear personality and purpose.

Maintain consistency and authenticity to build trust.

Use branding to stand out and attract

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Establishing the brand is key. Having a target audience, a mission statement, goals etc. all initially helps contribute to the success.

A brand using different channels but maintaining consistency across all of them.

Key branding terms and the differences.

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How important things are such as a mission statement and story behind a brand. This may be something not used as much but can be powerful

the importance of knowing your target audience

your brand needs to be consistent across all channels especially your website

consider even the simplest thing such as customer service and packaging of products

don't focus too much on competitors when starting out a business

follow a brand strategy

leverage your branding to attracted talented employees

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Bold and confident- sports, self care brand

Professional- banking, finance

Inspirational and empowering- charities, school, college, wellness brands

Informative and educational- childcare

Caring and empathetic- care home, charities

Luxurious and exclusive- designer brands, private member clubs

Playful and fun- activities, hobbies

Friendly and approachable- clothing brands

Minimalistic and straightforward- makeup brands

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bold and confident:

Airlines

professional:

Solicitors

Inspirational empowering:

Fitness/wellness

Informative educational:

College/uni

Caring/empathetic:

hospice, charity

Luxurious and exclusive:

Fashion

Playful fun:

Children's toys

Friendly approachable:

Banks

Minimal Straightforward:

Fintech

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Educational settings would use an inspirational and empowering tone, to seem helpful and knowledgeable.

National services would use an informative and educational tone, to give a stern and serious feel.

Pharmaceutical companies/health brands would use caring and empathetic tone to give a trusting feel.

Designer brands would use a luxurious tone to give an exclusive feel.

Beauty brands use a bold and confident tone to ensure their products work, giving a convincing feel.

Finance companies would use a straightforward tone.

friendly and approachable - customer service teams

Playful and fun - kids brands

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Bold and confident - fashion, feel gives powerful and high energy

professional - legal/corporate - feel gives trustworthy, competent, reliable

inspirational and empowering - non-profits, feel gives uplifting, positive, motivating

informative and educational- universities and schools, feel gives that it encourages understanding and learning

caring and empathetic - Healthcare, Mental health and therapy, feel gives compassionate, gentle, understanding

luxurious and exclusive - high end fashion and jewellery, feel gives elegant, prestigious, refined

playful and fun - Kids’ products, feel gives energetic, light-hearted, creative

friendly and approachable - Customer service, feel gives warm, inviting, casual

minimalistic and straightforward - Tech, Design agencies, feel gives clean, efficient, modern

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Monospaced font-

A monospace font, also known as a fixed-width or non-proportional font, is a font where every character (letters, numbers, symbols) occupies the same amount of horizontal space.

Best suited for situations requiring precise alignment, readability of code, and visual representation of text-based structures.

Monospace fonts typically evoke a sense of technical, retro, or minimalist design,

Decorative fonts-

A decorative font is a typeface designed for visual impact and artistic expression, often used for headings, logos, or short, attention-grabbing text rather than large blocks of body text.

Decorative fonts are best used sparingly, primarily for short, attention-grabbing text like titles, headlines, and logos

A decorative space font typically evokes a sense of creativity, playfulness, and a touch of the unconventional

Geometric-

A geometric font is a typeface that utilizes simple geometric shapes like circles, squares, and triangles as the basis for its letterforms.

Useful in design projects where clear, concise communication is important, such as in business or technical documents.

Geometric space fonts generally evoke a modern, clean, and futuristic feel.

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Bold and Confident

Industry: Sports brands, fashion, advertising.

Feel: Strong, fearless, stands out.

Professional

Industry: Finance, law, corporate.

Feel: Serious, trustworthy, knowledgeable.

Minimalistic and Straightforward

Industry: Tech, modern design, start-ups.

Feel: Clear, simple, no extra fluff.

Friendly and Approachable

Industry: Cafes, local shops, customer service.

Feel: Warm, welcoming, easy to talk to.

Inspirational and Empowering

Industry: Charities, coaching, fitness.

Feel: Motivating, positive, uplifting.

Informative and Educational

Industry: Schools, training, news.

Feel: Helpful, clear, factual.

Playful and Fun

Industry: Toys, kids’ brands, entertainment.

Feel: Happy, exciting, light-hearted.

Luxurious and Exclusive

Industry: High-end fashion, jewellery, cars.

Feel: Elegant, special, high-quality.

Caring and Empathetic

Industry: Healthcare, counselling, non-profits.

Feel: Kind, understanding, supportive.