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A popular smartphone brand had to recall thousands of devices after reports of overheating and even catching fire. Customers were frustrated, and the brand’s reputation suffered.

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An online fashion retailer received hundreds of complaints because clothes labeled “Medium” were different sizes in different orders.

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A chocolate factory had to recall several batches when small plastic pieces were found inside the bars

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A cosmetics brand received negative reviews because products often arrived in damaged packaging, even though the product inside was fine.

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A laptop manufacturer’s warranty support team took more than a week to respond to requests, leading to angry customer reviews online.

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Quality Issue: Size of products such as leggings getting smaller over time, customers complaining

What can help: Customer focus

Action Plan: Have models who maintain consistent sizing to ensure products remain the same size and fit. Use as a form of quality assurance during product development.