# data[].attributes.body
Use a Sample business to complete the template

Step 2: Complete Social Media Marketing Roadmap

Business Name: _______________________

Marketing Goal: _______________________

Target Audience: _______________________

Platform Strategy

1. Choose Your Primary Platform:

Facebook (broad reach, older demographics)

Instagram (visual content, younger demographics)

WhatsApp Business (direct customer service)

TikTok (video content, very young demographics)

2. Which Platform:

3. Why this platform – briefly explain:

# data[].attributes.body
Use a Sample business to complete the template

Step 2: Complete Social Media Marketing Roadmap

Business Name: _______________________

Marketing Goal: _______________________

Target Audience: _______________________

Platform Strategy

1. Choose Your Primary Platform:

Facebook (broad reach, older demographics)

Instagram (visual content, younger demographics)

WhatsApp Business (direct customer service)

TikTok (video content, very young demographics)

2. Which Platform:

3. Why this platform – briefly explain:

# data[].attributes.body
Use a Sample business to complete the template

Step 2: Complete Social Media Marketing Roadmap

Business Name: _______________________

Marketing Goal: _______________________

Target Audience: _______________________

Platform Strategy

1. Choose Your Primary Platform:

Facebook (broad reach, older demographics)

Instagram (visual content, younger demographics)

WhatsApp Business (direct customer service)

TikTok (video content, very young demographics)

2. Which Platform:

3. Why this platform – briefly explain:

# data[].attributes.body
Use a Sample business to complete the template

Step 2: Complete Social Media Marketing Roadmap

Business Name: _______________________

Marketing Goal: _______________________

Target Audience: _______________________

Platform Strategy

1. Choose Your Primary Platform:

Facebook (broad reach, older demographics)

Instagram (visual content, younger demographics)

WhatsApp Business (direct customer service)

TikTok (video content, very young demographics)

2. Which Platform:

3. Why this platform – briefly explain:

# data[].attributes.body
Use a Sample business to complete the template

Step 2: Complete Social Media Marketing Roadmap

Business Name: _______________________

Marketing Goal: _______________________

Target Audience: _______________________

Platform Strategy

1. Choose Your Primary Platform:

Facebook (broad reach, older demographics)

Instagram (visual content, younger demographics)

WhatsApp Business (direct customer service)

TikTok (video content, very young demographics)

2. Which Platform:

3. Why this platform – briefly explain:

# data[].attributes.body
Use a Sample business to complete the template

Step 2: Complete Social Media Marketing Roadmap

Business Name: _______________________

Marketing Goal: _______________________

Target Audience: _______________________

Platform Strategy

1. Choose Your Primary Platform:

Facebook (broad reach, older demographics)

Instagram (visual content, younger demographics)

WhatsApp Business (direct customer service)

TikTok (video content, very young demographics)

2. Which Platform:

3. Why this platform – briefly explain:

# data[].attributes.body
Increase online sales for Liagabi's handmade clothing and accessories by 20% within the next 6 months by reaching both local customers and international tourists in Belize

# data[].attributes.headline
Business name :Admiral’s place. ambiance:food and beverage special cocktails.

# data[].attributes.subject
Business name :Admiral’s place. ambiance:food and beverage special cocktails.

# data[].attributes.body
Marketing goal : we want to increase weekday and weekend in the night lunch traffic by 20% in 3 months through targeted social media.

Target Audience: Working professionals and young adults in Belize City looking for affordable, quality lunch and refreshing cocktails options.

Primary Platform:

Facebook - to reach working adults and promote daily lunch specials with images and deals.