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We used social media channels like Facebook to promote these cookies to our customers. Attractive pictures and videos were uploaded with eye-catching captions. Through these posts, many customers gave positive feedback about the taste, texture, and packaging of our cookies. This promotion not only helped increase sales, but also built a closer relationship with customers, leading to repeat orders for the cookies.

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We promote cookies sales through Instagram using attractive images and creative editing by our team. The aesthetic visual results have successfully attracted the attention of many customers. We have received very positive feedback from customers who are satisfied with the taste and quality of our cookies.

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-Monster Cookies have 3 flavour Red Velvet, Classic Chocolate and Cookies & Cream (each jar have dipping sauce which white sauce and chocolate)

-Price RM12 per jar offer friendly price affordable for everyone to grab

-Perfect for study sessions , chill with friend ,suitable for surpise gift and midnight snack.

-We prepare google form for student to fill about product , which is payment method Cash or scan Qr Code to our bussiness account.

-How about delivery , we prepare self pick up or COD for outside customer for RM1.

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-Sugar Crumbs Cookies Monstr is a small business that specializes in offering freshly baked cookies that are affordable, easy to carry, and enjoyable for everyone.

-Our cookies are made to suit various tastes, making them a convenient and satisfying snack for people of all ages.

-located at Universiti Malaysia Sarawak (UNIMAS).

-We operate from 8:00 AM to 5:00 PM, Monday to Saturday

Facebook : Cookies sugar crumbs

Link Facebook :https://www.facebook.com/cookiessugarcrumbs?mibextid=wwXIfr&mibextid=wwXIfr

Instagram :sugarcrumbscookies

Link :https://www.instagram.com/sugarcrumbscookiesmons?igsh=cWt0NnM5MDduZm1z&utm_source=qr

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Value Proposition

The cookies is soft, chewy, and full of flavour

Using premium ingredients & without preservatives

Suitable for gifts or comfort food

Customer Relationships

Quick response via chat

Personalized packaging for gifts

Channels

E-commerce: Facebook, Instagram and WhatsApp

Reseller or pre-order (Google form)

Customer Segments

Lecturer

Student

Public

Revenue Stream (Source of Income) Summary

Per jar / per pack normal size

Package packaging

Key Resources

Special recipe and taste quality

Production and marketing team

Attractive packaging

Key Activities

Production and processing of cookies

Digital marketing (photos, content, promos)

Order and distribution management

Key Partnerships

Supplier of raw materials (chocolate, vanilla (according to flavor)

Delivery service (Cod or pick up yourself)

A summary of the Business Model Canvas

These premium cookies offer a soft, chewy, and rich-flavored texture, made from high-quality ingredients without preservatives, making them suitable as gifts or comfort food. Relationships with customers are maintained through quick responses via chat and personalized gift packaging. Products are marketed online through Facebook, Instagram, WhatsApp, as well as pre-order and reseller systems using Google Form. The customer segment includes lecturers, students, and the general public. Income is obtained from sales per jar or normal size pack, as well as from packets with special packaging. Key resources include specialized recipes, production and marketing teams, and attractive packaging. The main business activities include the production of cookies, digital marketing, as well as ordering and distribution management. Important partnerships are forged with suppliers of raw materials and delivery services, both COD and direct pickup.

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a.Product Costs

-We operate as a reseller of the cookies.

-Our main role is in sales, promotion and delivery. The selling price is Rm 12 per jar.

b.Delivery fees

-We provide 2 options for delivery,

-which is self-pickup & cash on delivery (COD). The delivery charge is just Rm 1 only, depending on the distance from the colllege area.

c.Payment method

-We accept cash and QR/online transfer for payment

-This is to offer flexibility to increase convenience.