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- A tiny portion of society that has vehicle operation knowledge from vehicle manufacturing

The target market of vehicle manufacturers was a specific group or class of people who with a certain amount of income and knowledge own and operate

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-Year 1866-The FIRST Automobile in the world by Karl Benz

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-Year 1866-The FIRST Automobile in the world by Karl Benz

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Benz Motor Car No. 1.

Karl Benz invented the three-wheeled Motor Car, known as the “Motorwagen”, in 1866.

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Charles E. Duryea and J. Frank Duryea
Charles E. Duryea and J. Frank Duryea
Charles E. Duryea (left) and J. Frank Duryea, 1895.
Charles E. Duryea and J. Frank Duryeawere inventors of one of the first automobiles and the first that was actually built and operated in the United States.

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Charles E. Duryea and J. Frank Duryea
Charles E. Duryea and J. Frank Duryea
Charles E. Duryea (left) and J. Frank Duryea, 1895.
Charles E. Duryea and J. Frank Duryeawere inventors of one of the first automobiles and the first that was actually built and operated in the United States.

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The car made a successful run in the streets of Springfield on September 22, 1893.

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1964 Chrysler 300 Silver Edition - Dashboard

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1964 Chrysler 300 Silver Edition - Dashboard

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As Cook rewrites from Burke in 1967: printing press enhanced the efficiency of learning, literacy and knowledge spreading

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Controls were not printed with Texts to illustrate the functions

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1986 Lincoln Town Car Interior Function Buttons with non-/semi-text Illustration

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1986 Lincoln Town Car Interior Function Buttons with non-/semi-text Illustration

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1986 Lincoln Town Car Interior Functional Dashboard with non-/semi-text Illustration

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1986 Lincoln Town Car Interior Functional Dashboard with non-/semi-text Illustration

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Controls were not printed with Texts to illustrate the functions

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In the mid 1900s, Vehicle Manufacturers aimed to a Larger Portion of the Society

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In the mid 1900s, Vehicle Manufacturers aimed to a Larger Portion of the Society

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- Aim to serve Upper-Class customers and literacy abilities required

In the mid 1900s, Vehicle Manufacturers were producing vehicles for more people in the society. This business purpose drove them to lead in the technology for making text moveable, which enhanced the efficiency of learning, literacy and knowledge spreading in society (p.69, Cook, n.d.)

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In the late 1900s to the 21st Century, Vehicle Manufacturers started to reduce the text-illustrations inside the vehicle

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In the late 1900s to the 21st Century, Vehicle Manufacturers started to reduce the text-illustrations inside the vehicle

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-Required Customers have experience/knowledge taught by experience about the Conventional Functions of the vehicle.

In the 1980s, Vehicle interior functional buttons were mainly expressed by symbols instead of labelling texts on the knobs.

Some vehicles in the late 1900s were still using the texts to indicate the functions of most of the knobs inside the vehicle, but there were some functions that we consider as traditional functions, for example, window rolling, wipers, lights control and honks were indicating by some special design symbols (Rare Classic Cars & Automotive History, 2023).

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2002-2006 Mercedes Benz ML-Class (Code:W163) Interior Window Control Design

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2002-2006 Mercedes Benz ML-Class (Code:W163) Interior Window Control Design

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The Window Controls inside the vehicle produced in the early 21st century did not come with text illustrations for vehicle users

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The Multimedia of a Mercedes-Benz W163 (2002-2005)

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The Multimedia of a Mercedes-Benz W163 (2002-2005)

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Window Controls, Heated Seats, AC Controls had started to be indicated by specific symbols, but the vehicle manufacturers have had text illustration remained for vehicle users for the Multimedia of the vehicle as the Multimedia was considered as a new function in the beginning of the 21st century.

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2012-Current Tesla Model S Interior Design Language

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2012-Current Tesla Model S Interior Design Language

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After 10 years from 2002, Vehicle Manufacturers around the world starts to lead in Touch-Screen to replace the physical functional buttons inside the vehicle. Multi-Function Steering Wheel has remained with built-in physical functional buttons without text illustration.

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2012-Current Tesla Multimedia is built with internet/social media connection capacity

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2012-Current Tesla Multimedia is built with internet/social media connection capacity

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Since 2012, Tesla has had screens to replace most of the physical functional control buttons and dashboard inside the vehicle. Meanwhile, Tesla has merged the internet function into the multimedia system, including: Internet Accessibility, Social Media Accessibility, and Online Searching Ability.

Under the design language of Tesla, Tesla has targeted their customers in three categories: eco-friendly, tech-savvy, and entry-level luxury buyers (Zucchi, 2021).

https://www.investopedia.com/articles/personal-finance/021715/what-drives-consumer-demand-tesla.asp

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In recent decades (2006-Current), Vehicle Manufacturers have simplified and explored the functions of Information Media by Multimedia systems in the vehicle. 

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In recent decades (2006-Current), Vehicle Manufacturers have simplified and explored the functions of Information Media by Multimedia systems in the vehicle. 

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-Required Customers have knowledge of the Conventional Functions of the vehicle & tech-savvy.

Vehicle manufacturers have introduced electrical and digital technologies into the information media inside the vehicle, multimedia systems. Information Media in vehicles has not only carried information that is relevant to the vehicle but also external information. For example, Tesla has built their Multimedia system with Internet Accessibility which allows vehicle users to access external information, like weather, news, videos etc.

Also, Tesla and other vehicle manufacturers have digitalized physical controls into the digital technology that comes with the innovation of Multimedia systems in the 21st century.

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Conclusion: Vehicle Manufacturers Target their Customers along with the idea of The Information Age

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Conclusion: Vehicle Manufacturers Target their Customers along with the idea of The Information Age

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Along the development of automotive industry, vehicle manufacturers use information media, like functional control buttons, multimedia, to target their target market in society. In various period of the development of automotive industry, vehicle manufacturers have their specific group of people in society to sell the vehicles, and various types of information media designed in vehicles require certain abilities that people in society to have to be capable for owning a vehicle.